Rebirth 99 to become a car giant

Honor Mobile is China’s leading smartphone company.

It can even be regarded as the leader of China's own brands.

Therefore, Honor Mobile’s new product launch conference on June 19 still attracted a lot of attention.

"Mr. Cao, all mainstream media have been invited, especially professional media related to IT, and they have arranged for personnel to attend."

"The warehouse is also ready. As soon as the press conference is over, HONOR 2 and HONOR PAD will begin to be transported to flagship stores everywhere."

"Starting tomorrow morning, flagship stores everywhere will begin to sell our latest products."

Xia Qingqing was dressed very smartly today.

In the evening press conference, she was the protagonist.

Although she had rehearsed the process several times, she was still a little nervous.

In this case, she simply chose to come over to Cao Yang to report on the relevant work, so that she could relieve her tension.

Starting from today, Honor Mobile will no longer just produce mobile phones.

If the PAD business is doing well, the sales volume may not be much less than that of mobile phones.

And we may consider continuing to produce other electronic products in the future to enrich the product range of Honor mobile phones.

There is even a special ecosystem formed around Honor mobile phones to attract consumers to buy more related products.

"I have asked the public opinion monitoring team at Autohome to cooperate with this new product launch of Honor mobile phones."

"Changes in public opinion on the Internet will be reported to you as soon as possible."

"This product launch is very critical and is a key node for the in-depth development of Honor mobile phones."

"Other domestic friends are also looking at us. As long as Honor mobile phones can continue to be successful, then everyone will no longer have any doubts about the development of smartphones."

“It’s time to fully challenge traditional mobile phone giants such as Nokia.”

Cao Yang was not worried about anything going wrong at this press conference.

The strength of the product lies in it. No matter how well the press conference is done, the final effect will not be that bad.

What's more, Nanshan Group has always had a very good relationship with various media, and no one will deal with Nanshan Group so unsightedly.

Especially at this time, there are not too many self-media. Except for a few private enterprises, most of the media are officially sponsored.

As for the status of Nanshan Group in the country, these media know best.

Therefore, they would not report bad news about Nanshan Group until they received instructions.

Besides, there really wasn't any bad news for them to report today.

"Mr. Cao, this time we have chosen to continue selling both new and old mobile phones. This can be considered a new attempt."

"I'm worried about the sudden announcement of a big price cut for HONOR 3G. Consumers who have purchased this product recently will have opinions."

Comparing herself with others, Xia Qingqing felt that if she spent 3,999 yuan on a mobile phone today and the price would be greatly reduced tomorrow, she would definitely feel uncomfortable.

They may even go so far as to cause trouble.

"It's not that serious. Our HONOR 3G has been discounted by two to three hundred yuan in the terminal market in the past two or three months."

"After this price reduction, headphones will no longer be given away, and screen protectors and mobile phone cases will no longer be given away. Consumers need to purchase them themselves."

"In total, the price reduction is not that exaggerated."

"Even if someone is dissatisfied by then, the impact will be very limited."

"After all, the fact that we are going to release a new product on June 19 was not announced to the public today."

"After new products are launched, the prices of old products will be reduced. This is considered normal operation."

"Otherwise, the prices of our new products will continue to increase, which will not be beneficial to opening up the market."

The profit margin of Honor mobile phones is not low, and it is fully capable of lowering the price to provide a suitable price range for HONOR 2.

Otherwise, if HONOR 3G is still selling for 3,999 yuan and 4,999 yuan, how much should HONOR 2 be sold for?

It can’t start at 4,999 yuan, or even more than 5,000 yuan, right?

In 2010, this starting price was still a bit too high.

After all, most people’s basic salary is less than 3,000 yuan.

And your salary of 3,000 yuan a month is a completely different concept from saving 3,000 yuan.

It is a bit difficult to save 1,000 yuan a month with a monthly income of 3,000 yuan, including rent, water and electricity, expenses, food, clothes, etc.

Even if you save 1,000 yuan, it will take you 3 months to save 3,000 yuan.

And buying a mobile phone worth 5,000 to 6,000 yuan is equivalent to half a year’s savings.

This is the proper rhythm for buying luxury goods.

"I hope so!"

"When HONOR 3 is launched next year, our mobile phones are expected to be able to use chips produced by Nanshan Semiconductor."

"If HONOR 3G continues to be sold at that time, the cost can be reduced a lot."

"Even if prices continue to drop a bit, profit margins can be kept basically stable."

“And with more product choices, we are no longer so sensitive to price cuts on some styles.”

After hearing Cao Yang's words, Xia Qingqing breathed a sigh of relief.

Tonight, she will sound the clarion call for the Honor phone to charge, letting everyone see the combat effectiveness of the Honor phone.

Apple’s new products attract everyone’s attention, and Honor phones will only be stronger!

With this mentality, Xia Qingqing is full of confidence!

The entire Honor mobile phone new product launch conference went very smoothly.

"Editor-in-Chief Wu, I didn’t expect that the HONOR 2 this time around will be so amazing."

"After the screen increased from 3.5 inches to 4 inches, the weight did not increase, but was reduced by 20%. This is a great test of their design capabilities."

"The front camera has 1.2 million pixels, but the rear camera has been upgraded to 8 million pixels."

"This is much higher than 3G and iPhone4."

"And this generation of HONOR2 supports more business functions, such as airplane mode, voice assistant, business card scanning, data backup, application mall, etc."

"It has an absolute advantage over iPhone 4 in this aspect."

"The most important thing is that they didn't increase the price. They are still 3,999 yuan and 4,999 yuan."

"In order not to increase the price, the price of HONOR 3G has been reduced by 1,000 yuan this time, and the starting price has dropped directly to 2,999 yuan."

"This change is still very huge."

"It is equivalent to two main products of Honor mobile phones in the future, with four configurations and several colors. The product richness has reached a new level."

Xie Min feels that it is really valuable to attend the Honor mobile phone new product launch conference today.

Xia Qingqing's speech on stage can be said to be full of useful information!

The new features of HONOR2 continue to refresh everyone’s understanding of smartphones and make more people interested in smartphones.

"Honor phones are indeed amazing. I feel their monthly sales will reach 3 million units starting next month."

“It would not be surprising to see a further challenge of 4 million units next year.”

Wu Xuebin is obviously very satisfied with today's press conference.

That much information has been enough to keep their website busy recently.

“Mr.

"And this time they not only released a new mobile phone, but also released the HONOR PAD simultaneously."

"The price of the two configurations of HONOR PAD remains at the same level as HONOR 2, which is quite attractive."

"If the monthly sales of PAD can reach more than 1 million units, then the monthly turnover of Honor mobile phones will be very scary."

When Xie Min said this, Wu Xuebin couldn't help but nodded.

If we produce 5 million units of various products a month, our sales can reach about 20 billion yuan.

That’s more than 200 billion a year.

Let alone 2010, even in 2023, this scale is still very impressive.

The most important thing is that the profit margins of these products of Honor mobile phones are definitely not low.

Nanshan Group has another money printing machine.

"If we in China had a few more companies like Honor Mobile, the vitality would be completely different."

"If they want to expand their competitiveness overseas, I think they can definitely succeed."

“The difference is simply how successful you are.”

Wu Xuebin's view should still represent the views of many people.

The combat effectiveness of Honor mobile phones is really strong.

This kind of appearance that leads the competition in all aspects of appearance design and internal configuration, and leads the pace of industry development, is really not something that ordinary companies can compare with.

"That's true."

"But this time they have launched their own HONOR operating system. I don't know how the experience will be."

"I hope they don't let this go."

The operating system is probably the only place where Xie Min is not confident.

After all, you won’t know whether the system is good until you use it.

"It's definitely not a drop in the chain. It's just an improvement compared to the Android system."

"The strength of Nanshan Group's intelligent network connection center is also quite famous in China. I think the operating system they have developed should be very poor."

"Otherwise, it would be impossible for Honor phones to replace both mobile phones and PADs with the HONOR system."

Wu Xuebin is now full of confidence in Honor mobile phones, even more confident than Xia Qingqing.

Having been involved in the industry for so many years, Wu Xuebin knows the situation of China's independent brands very well.

Even Lenovo, a well-known company in the industry, is not at the same level of technology as Honor phones.

Not to mention other mobile phone manufacturers that only do assembly business.

As professional media, Wu Xuebin and Xie Min’s reactions were so great. As the most direct competitor of Honor mobile phones, the reaction of Apple China’s people was even greater.

"Lin Rong, you will sort out the contents of the Honor mobile phone launch conference immediately, and we will have a meeting to report to the American headquarters later."

There is a 12-hour time difference between China and the United States. It is now around nine o'clock in the evening in China, but it is still morning in the United States.

Although if you continue the meeting later, it basically means staying up late.

However, Wang Ziming felt that this night was worth staying up for!

When the iPhone 4 was released, he felt that there was an opportunity for Apple mobile phones to open up in China.

At that time, there is no need to worry about the competition of HONOR 3G, and the business of each flagship store can become booming.

However, iPhone 4 has not yet started to be launched in China, and HONOR 2 came first.

Even the iPad hasn't arrived yet, HONOR PAD has arrived.

Although he had some expectations for this situation before, Wang Ziming still felt quite heavy after seeing the amazing performance of HONOR 2 and HONOR PAD at the press conference.

Apple has always relied on innovation to stay ahead of its competitors, constantly refreshing everyone's understanding of products.

Now in the smartphone market, it has become a follower.

This is something that many people within Apple cannot accept.

But the fact is the fact, whether you accept it or not, you need to consider countermeasures.

"Mr. Wang, during the Honor mobile phone launch just now, I have already recorded some key information simultaneously."

"Various media and the official WeChat account of Honor Mobile will also publish some related photos later. We just need to add these photos to the information."

"The top priority is how to let consumers choose us between HONOR 3 and iPhone 4."

There was no smile on Lin Rong's face either.

Although the smartphone market is still in a stage of rapid development, Apple's biggest competitors should be companies such as Nokia and Motorola.

But the impact of Honor mobile phones cannot be ignored.

In many cases, the two of them are even the most direct competitors.

"In addition to our advantages over Honor phones in terms of brand power, I'm afraid our only remaining advantage is the operating system."

"The Internet in China is developing very fast now, and online public opinion has a great influence on young consumers."

"I think the company can find some cooperative advertising companies and let them find people to drive some rhythm online to make everyone aware of the benefits of iPhone 4."

Lin Rong's proposal was obviously quite constructive.

And it is also very operational to a certain extent.

As long as you are willing to spend money, the combat effectiveness of the Internet trolls is absolutely amazing.

This has been proven in the past.

"You can just put forward the budget and resources needed."

“This time we don’t say we can surpass the Honor phone, but at least we can’t do it much worse than the Honor phone.”

"Otherwise, if the iPhone 4 performs so well in the United States and other places, but performs unsatisfactory in China, it will not be a good thing for us."

Lin Rong could naturally understand the meaning behind Wang Ziming's words.

Although a position like Wang Ziming's is relatively high, as long as the headquarters thinks you are not good enough, they will let you go in a minute.

He is clearly happy with his current position and doesn't want to lose it.

"I think it is also necessary to invite people from the headquarters to come to China so that they can have a clearer understanding of the Chinese market."

"New products launched for two consecutive years have been suppressed by Honor phones. If this continues next year, our brand advantage may no longer exist."

"And the longer it takes, the more mature the HONOR operating system developed by Honor mobile phones will be, and by then our advantages will be even less."

Lin Rong has a relatively clear understanding of Honor mobile phones and the strength of Nanshan Group.

This is definitely not a company that can be compared with other Chinese manufacturers.

Apple must work hard to succeed.

Even giants like Apple are feeling the pressure, and other smartphone players must be under a lot of pressure too.

"Mr. Lei, the current smartphone market is undergoing huge changes every month."

"Apple phones and Honor phones dominate the market, which puts a lot of pressure on everyone."

Huang Xinglong is the head of research and development of Xiaomi mobile phones, so he naturally watched the entire new product launch of Honor mobile phones.

Even the performance data of iPhone4 and HONOR 2 have been memorized in his mind.

The more this happened, the more pressure he felt.

The first-generation product that their company will launch this year seems to have no advantage over them.

"Old Huang, when it comes to pressure, Nokia should be under the greatest pressure right now."

"HONOR2 and iPhone4 are so powerful, it is estimated that the sales of Nokia's flagship phone will plummet soon."

"They can only rely on low-end mobile phones that cost a few hundred yuan to maintain their sales advantage."

Lei Jun is obviously more optimistic than Huang Xinglong.

He bet all his fortune on developing smartphones, so he naturally fully studied this industry.

Regardless of the products currently developed by our company, they have no advantages over HONOR2 in terms of appearance or configuration.

But HONOR2 starts at 3,999 yuan, and what about their new products?

The initial plan is to start at 1,999 yuan!

If necessary, it can be further reduced to 1,599 yuan!

With this huge price advantage, a little difference in appearance and configuration is nothing to worry about.

Not to mention that the sales volume will exceed others by then, the number of units they plan to sell will definitely be achieved smoothly.

Lei Jun is very confident about this.

"That's true. People from Nokia, Motorola, Sony Ericsson, LG and other companies may not be able to sleep."

“Our flagship products in the past are completely uncompetitive now.”

"Nokia, for example, has already started to experience a decline in sales in the first quarter of this year."

"Although it is only a slight decline, I think this decline will increase from the second quarter. When HONOR2 and iPhone4 begin to fully exert their strength in the third quarter, Nokia's sales are expected to begin to plummet."

I have to say that Huang Xinglong's vision is pretty good.

Otherwise Lei Jun would not have entrusted him with the most important research and development work.

Even though mobile phones don’t have as many parts as cars, the research and development of smartphones is still in its infancy, and there are still a lot of things that need to be considered.

Huang Xinglong has successfully completed everything, so that Xiaomi's first smartphone can be put on sale within this year.

“The first batch of users who are interested in smartphones are often younger people.”

"Apple and Honor mobile phones both take high-end routes, and their main customer groups are white-collar workers at work."

"But Huaxia students in school are actually a very large group. By then our mobile phones can focus on this group."

"With the price advantage, I think our sales among the student population may be greater than Apple and Honor."

"Especially after focusing on young college students as our key customers, we don't need to build a flagship store in a physical store in the short term. Instead, we can complete related sales through online shopping."

"These consumers are basically Internet users, and online shopping is not that difficult for them."

When Lei Jun said this, Huang Xinglong couldn't help but nodded.

Although this belongs to the sales field, Huang Xinglong is also very interested.

After all, he also wants to know how the products he develops will be sold to consumers.

You know, building a flagship store is very expensive.

Xiaomi is still in the cash-burning stage and does not have that much money to spend on building flagship stores.

At least now I don’t have the strength to do it.

When it comes to finding agents and distributors, as a start-up company, there are really not many agents who will take a high look at Xiaomi.

Some companies even directly refused to cooperate with Xiaomi.

It must be said that this is also an important reason why Lei Jun firmly decided to sell on the official website first.

No choice!

Many times, after a person becomes successful, some of his choices or actions will be over-interpreted, and they must develop in a direction that proves how wise they are.

But the actual situation is that there are some choices, and it is possible that people have not thought about them that much at all.

Or maybe it's because I have no choice but to do it that way.

"That's true."

"The market for smartphones is huge. Consumers need high-end smartphones as well as mid-range products."

"Even mid-range products are the products with the largest sales. As long as we do a good job in this market, the future prospects are still worth looking forward to."

Although Huang Xinglong feels the pressure, he is still confident about the future.

After all, the smartphone industry has just started, and competitors in the industry are relatively limited.

Even except for Apple and Honor, Huang Xinglong does not think other companies are his opponents.

Not even giants like Nokia and Motorola.

So many friends and businessmen were stimulated, and the reactions of netizens from all walks of life on the Internet were naturally enthusiastic!

"What a conscientious company. After the product upgrade, the configuration has improved so much, but the price has not changed!"

"I really hope that HONOR PAD will stop drinking milk tea this month. I will try to buy one as soon as possible!"

“Originally, I was thinking about asking my friends to help me buy an iPhone 4 from the United States, but now I think it’s not necessary.”

"Honor phones are so awesome. HONOR 2 is the thinnest phone, right?"

"Old fellows, people have started queuing up at the Honor flagship store downstairs. Do you think I should join in the fun?"

"With such a good product, can you prepare more inventory for Honor mobile phones so that you don't lose it tomorrow?"

"With 8 million pixels, HONOR 2 is going to kill digital camera manufacturers like Canon."

"Has Nikon offended Nanshan Group? With HONOR 2 and HONOR PAD, what kind of digital camera do you need?"

"Have you noticed that the screen resolution of HONOR 2 reaches 1136×640 pixels? No wonder the picture quality seems to be very good."

"Whoever gives me a HONOR 2 will make everything easy to discuss!"

"Sisters, my spare tire confessed to me tonight and said that he would give me a HONOR 2 and HONOR PAD. Do I agree or not?"

…

All kinds of comments can be found everywhere on the Internet.

There are a lot of headlines on Weibo related to Honor phones.