Rebirth 99 to become a car giant

Cao Yang gave birth to a son. After a few days of commotion, the relevant news quickly disappeared.

As long as the content related to this matter on Weibo has no chance of appearing in hot searches.

With the current influence of Nanshan Group, it is not very difficult to eliminate the heat of some things.

Cao Yang's son does not need to rely on traffic, so reducing everyone's attention to him is Cao Yang's inevitable choice.

However, just when the popularity of this matter subsided, the announcement of the Hurun Rich List immediately made Cao Yang famous again.

According to this list, although Cao Yang's net worth is not given an accurate figure, it is announced as more than 200 billion yuan.

This figure is directly more than 100 billion more than the second place. There is no suspense about becoming the richest man in China.

Even among the world's richest people, he ranks high.

Chinese people have a very strong belief in money, and they are also very interested in the topic of the richest man.

Therefore, after the list was announced, various forums and websites carried out large-scale reports and discussions.

"Ayang, I feel like I can't bear the heat anymore. Why don't I just ignore it?"

The number one hot search on Weibo is the news that Cao Yang has become the richest man in China. Even if Fang Sisi is in confinement, it is impossible not to pay attention to this news.

Cao Yang has always been unwilling to cooperate with relevant agencies in providing property information.

But sometimes people won’t know if you don’t provide it.

The Nanshan Group has a big business, and people can generally guess it.

What's more, you still need to provide some data to the tax bureau, and people can also obtain some information through third-party agencies.

Although the final data is definitely inaccurate, few people would question this conclusion with a net worth greater than 200 billion yuan.

Especially for those who know the inside story, just looking at the profit of Nanshan Group last year, they will know that the net worth is 200 billion, which is definitely too low.

If all business units were to be listed, the world's richest man would probably be replaced.

"There is really nothing to top the trending search. If you want to discuss it, just discuss it."

"Nanshan Group is so large that the amount of tax paid each year is published data."

"This year, Honor mobile phones have completely emerged, and future cars are also very impressive."

"Not to mention that both Nanshan Carbon Fiber and Nanshan Special Steel have no worries about sales and are engaged in high-end business."

"Once you put on the hat of the richest man, you probably won't be able to take it off."

Cao Yang had long known that the unexpected but not unexpected information that he was the richest man wanted to be known to everyone.

In this information society, nothing can be concealed forever.

In particular, many of Nanshan Group's businesses are basically industrial, and it is even more difficult for you to cover them up.

For example, Xingchen Automobile's annual sales volume is announced, and everyone knows the selling price.

Just do some calculations and you'll know the approximate turnover.

As for the Nanshan engine and Nanshan gearbox, the situation is similar.

Therefore, the Hurun Rich List also went all out this year. Regardless of whether Cao Yang was happy or not, he estimated a conservative but sufficient number and pushed Cao Yang to the position of the richest man in China.

"This matter is not entirely a bad thing for Nanshan Group."

"Your title as the richest man can probably cost you 1 billion in advertising fees."

"When everyone buys Xingchen Auto, Future Auto, Jaguar Land Rover and Honor mobile phones in the future, they will know that this is the industry of China's richest man."

"Even in the future, when the richest man in China becomes the richest man in the world, many people will still feel proud."

When Fang Sisi said this, Cao Yang thought it made sense.

Nanshan Group has always seldom simply advertised.

But in TO C business, if there is no advertising at all, it will actually be detrimental to sales.

Of course, if you don’t advertise directly, but you can attract others to continuously report on you and pay attention to you, which will achieve better results than direct advertising, then it is naturally a better solution.

Tesla and Apple in their previous lives generally followed this path.

Of course, this does not mean that they have no advertising expenses or marketing expenses, but their methods of playing are different.

"It's a lot of money, but it's hot. We can continue to make bold investments in various business units next year."

Cao Yang knew that China's economy could continue to develop rapidly in the next ten years.

The related products produced by Nanshan Group are still very marketable.

Of course, as Nanshan Carbon Fiber, Nanshan Equipment and Nanshan Semiconductor are sanctioned, there will definitely be more unpredictable things in the future.

While the current market is still relatively good, it is also necessary to further expand the market size and make more money.

Otherwise, Nanshan Group's hundreds of thousands of high-paid employees will be a huge pressure in the future.

Without high-profit products, it is difficult to support high welfare benefits.

"You don't need to worry too much. Every penny of our family's money can withstand scrutiny and is income after legal tax payment."

"We are not the kind of people who show off their wealth in a high-profile manner. No matter how much money we make, it is always safe."

"At most, I can do more charity work in the future."

Fang Sisi's family background means that as long as she is not on the wrong team, she is not worried about the safety of her property.

Besides, the existence of Nanshan Group has really become the backbone of the national economy.

No one would swing a knife into the palace and knock down the pillars.

When it reaches the size of Nanshan Group, every place will definitely not think about embarrassing them when attracting investment, but will think about how to better serve Nanshan Group.

However, the two of them are very calm, but other people may not be so calm.

"Ai Moha, look, we chose to ease the relationship with Nanshan Group before. Is this a right choice?"

"That Cao Yang is now the richest man in China. By then, Nanshan Group's influence in China will definitely become greater."

"I think if BMW wants to surpass competitors such as Mercedes-Benz, Porsche and Audi in electrification, it is necessary to further strengthen cooperation with Nanshan Group."

Phillips is also proficient in Chinese.

He has naturally seen the overwhelming news on the Internet related to the richest man.

Different people will definitely think different things when they see this information.

As president of BMW Asia Pacific, Phillips has indeed seen the benefits of cooperating with Nanshan Group.

Although everyone has a competitive relationship, it is definitely more appropriate to choose cooperation than competition.

"Nanshan Group is really special. They seem to have the ability to turn decay into magic and can always do things that others cannot."

"Among them, Cao Yang is a genius. I heard that many of Nanshan Group's technological breakthroughs are related to him."

Aimoha sighed with emotion.

The situation is stronger than the people. If BMW continues to have trouble with Nanshan Group, its development in China will definitely be affected.

After all, whether it is Weibo or Autohome, although they have always tried to be fair and just, they are not biased at all against Nanshan Group. That is absolutely impossible.

"That Cao Yang is different from ordinary Chinese people. He is already so rich and his company is so successful, but he can develop new technologies with R\u0026D personnel for a long time."

"This kind of fighting spirit is something you can't see in many companies."

"It doesn't make sense for someone so talented to work so hard if he doesn't succeed."

Aimoha naturally recognized Phillips’ statement.

He himself is very aware of this.

Not to mention other people, he himself was also engaged in technology back then.

Basically I leave as soon as I get off work.

weekend extra hours?

That is even more impossible!

Especially after you have money and status, you have to continue to invest intensively in basic technology research and development, which is even more remarkable.

"Although we have been developing electric vehicles for several years, they have never been very successful before."

"This time, Future W9 has brought everyone a brand new idea. I think we can refer to their ideas and re-plan the future development route of electric vehicles?"

"The headquarters has agreed to set up a research and development center in China to be responsible for the research and development of electric vehicles."

"At that time, these models can be put into production in China first, and then they can be promoted to other parts of the world after seeing the market performance."

Although Aimoha feels that the company's move towards electrification is right, the specific model planning is not suitable for the Chinese market.

There is a market for some small cars in Europe, be it Golf or Polo, these small cars are selling very well.

The electric cars produced by BMW are also small cars of this level.

But it is obviously not suitable for China.

At least Aimoha felt that not many Chinese people would be interested in such an electric car.

Unless such an electric car can cost tens of thousands of dollars!

But BMW obviously does not have such capabilities.

"Yes, we can even be bold and see if it is possible to cooperate with Future Automobile. The two parties will form a new joint venture company to specialize in producing new BMW models."

When Phillips proposed this idea, Aimoha was immediately stunned.

BMW and Future Auto form a new company?

Isn't this too bold?

Although from a policy perspective, BMW can have two joint ventures in China, Phillips' proposal is feasible.

But this plan is so groundbreaking that people don’t know how to respond.

"I don't think the headquarters will agree to it, and Future Auto may not be willing either."

"Consumers may not necessarily recognize this brand-new model."

Although Aimoha hopes that BMW China's business will prosper, the bold plan mentioned by Phillips is not enough.

He felt that the feasibility was not particularly strong.

However, at least this change shows that many people view Nanshan Group differently from other Chinese companies.

…

"Cousin, I now have a deeper understanding of what you once told me, 'choice is more important than hard work.'"

“The money I’ve earned in the past few months has already surpassed the money I earned in the previous ten years.”

“Following the steps of the richest man, you really don’t have to worry about making money.”

Hu Yingang was in a very good mood during this period.

The current business of his Yingang Trading is 100% centered around Nanshan Group, helping Nanshan Group sell smartphone chips, motherboards, cameras and other parts to various manufacturers in Huaqiangbei.

This business has made Yingang trade prosperous.

"Following the pace of Nanshan Group is indeed the most correct choice."

"Sometimes if we think too much, it will lead to bad things. It is better not to have any ideas at all and just follow the development of Nanshan Group."

"I once had a friend whose factory was larger than mine. He originally had the opportunity to cooperate with Nanshan Group."

"But he felt that cooperating with SNOP to produce stamping parts was a more correct choice."

"As a result, the two companies invested a lot of money to build new factories, but so far they have not made a penny. Instead, they are losing money every year."

"However, you should also note that Yingang Trading's business is so good, some people will definitely be jealous."

"There are also some manufacturers who will find ways to bypass you and contact Nanshan Semiconductor directly. For example, that Transsion mobile phone, doesn't it just get the goods directly from Nanshan Semiconductor?"

Guo Shuyin’s original investment has now almost recovered its cost.

Therefore, he also hopes that Hu Yingang's trading company can become bigger and stronger.

"If a relatively powerful copycat manufacturer like Transsion wants to directly contact Nanshan Semiconductor, we will definitely not be able to stop it."

"But I will definitely not wait passively. I am now planning to let all Huaqiangbei's copycat mobile phones use Nanshan Semiconductor's chips."

"Then find ways to sell these chips, cameras and other parts overseas."

"As long as we continue to show our due value instead of just lying around and making money, I don't think Nanshan Semiconductor will abandon us casually."

Hu Yingang was naturally aware of the risks Guo Shuyin mentioned.

He is not one to sit still and wait for death.

He wants Nanshan Semiconductor to realize its value.

Especially after seeing Cao Yang become the richest man in China in the past two days, he felt that he should be firmly bound to Nanshan Group.

Only in this way will your future be brighter.

There are certainly many people with similar ideas.

Invisibly, the fact that Cao Yang became the richest man in China has enhanced the cohesion and confidence of the entire industry chain.

The number of people who want to do business with Nanshan Group has also increased significantly.

However, as a competitor of Nanshan Group, this is definitely not good news.

"Mr. Wang, I heard that Nanshan Semiconductor has started to build a new wafer factory and related chip processing plants in Yangcheng in a very low-key manner. The investment amount may further set a new record."

"If we continue to develop at this pace, Nanshan Semiconductor's production capacity will catch up with us or even surpass us in the year after next."

Yang Bingning is under great pressure now.

Originally, SMIC, as China's largest chip foundry, had a very high status in all aspects and played a decisive role in the entire industry.

But since the emergence of Nanshan Semiconductor, this situation has begun to change.

"Nanshan Group is not short of money now. As the richest man in China, Cao Yang probably wants to roll up his sleeves and go big."

"Nanshan Equipment, a subsidiary of Nanshan Group, can handle chip processing equipment and directly breaks through the domestic chip technology ceiling."

"Under such circumstances, it is almost inevitable that they will continue to expand chip production capacity."

"The new factory in Magic City has not yet been completed, but the new factory in Yangcheng has already started construction."

"Maybe in a few months, there will be new news."

Wang Anguo is quite open-minded!

SMIC's technology now lags behind that of Nanshan Semiconductor, and it is just a pure chip foundry. Under such circumstances, it will definitely be difficult to maintain its leading advantage.

It's better to keep an open mind from the beginning and just try your best.

"Nanshan Semiconductor and Nanshan Equipment have obviously been sanctioned, but it seems that the development of all aspects has not been greatly affected. This is not a good thing for us."

"I think we should simply purchase equipment from Nanshan Equipment in the future to reduce equipment costs and at the same time improve our technical capabilities."

"Or we can simply maintain a complete decoupling from Nanshan Group and cooperate with ASML and other companies to suppress Nanshan Group."

"We have analyzed that even after the expansion of Nanshan Semiconductor's production capacity in a short period of time, it will mainly be supplied to their own internal users."

"It won't put much pressure on us. After all, the chip market is too big and growing very fast. We can grab the shares of other manufacturers."

When Yang Bingning said this, Wang Anguo did not give an answer immediately.

This choice is not that easy to make.

On the one hand, they face competitive pressure and technological backwardness. On the other hand, if they choose to cooperate with ASML, they will probably face pressure from public opinion.

In essence, they are just workers, so naturally they don't want to bear so much pressure.

"Let's wait and see for a while. Now Nanshan Group is a popular fried chicken. It's easy for us to make mistakes in anything we do."

When Wang Anguo said this, Yang Bingning thought it made sense.

Just wait and wait.

…

"Mr. Cao, in this year's campus recruitment, the number of people who submitted their resumes to our company has exceeded 1 million."

"There are many students from 985 universities such as Qingbei."

October every year is a popular month for campus recruitment by various companies.

At better universities, companies come to hold presentations almost every day.

Nanshan Group's campus recruitment activities this year are naturally unprecedented in scale.

According to the needs summarized by various business departments, the number of personnel recruited on campus this year has reached a historic 20,000 people.

Among them, Nanshan Semiconductor and Nanshan Battery, as well as Future Auto and Xingchen Auto are all major recruiters.

After years of salary increases, Nanshan Group's salaries are already very competitive.

Although the salary situation of each business unit is not exactly the same, bonuses have also begun to be distributed in a differentiated manner based on the different operating conditions of each business unit.

But the overall base is very high, no worse than ordinary foreign companies.

If you include the prospects of bonuses and promotions and salary increases, the attractiveness of Nanshan Group is already stronger than that of ordinary foreign companies in the eyes of many people.

At this time, a few foreign companies such as Microsoft, IBM, and Procter \u0026 Gamble will be more attractive than Nanshan Group in the eyes of fresh graduates.

"This is a good thing. The group will need a lot of talents in the future, especially high-end talents, which will be the focus of development in the future."

"While everyone's enthusiasm is relatively high now, we can also recruit more talents and reserve them appropriately."

"Anyway, these fresh graduates basically don't study for one or two years, so it will be more difficult for them to exert their combat effectiveness."

"Reserving and cultivating talents in advance can lay a more solid foundation for our next development."

Cao Yang is naturally very clear about the importance of talents.

Nanshan Group will continue to follow the technical route in the future and needs more technical personnel to engage in research and development.

And Cao Yang himself may not be directly involved in some future research and development.

This naturally requires more technical personnel to achieve better results than others.

"Yeah, that's what I thought too."

“Each business unit has been continuously expanding production in the past two years, and this situation will not change immediately in the next two or three years.”

After Liu Youmei had a conversation with Cao Yang, she had a clear idea.

The recent fact that Cao Yang became the richest man in China has attracted countless attention to Nanshan Group's campus recruitment work.

Even on Weibo from time to time, you can see some interesting things related to Nanshan Group’s recruitment being trending.

No one can match this popularity.

…

Nanshan Group made its fortune in the automobile industry.

Whether it is the parts industry such as Nanshan engines, Nanshan gearboxes, and Nanshan auto parts, or the complete vehicle industries such as Xingchen Motors, Jaguar Land Rover, and Future Automobile, they are still a very important sector of Nanshan Group today.

In this context, Cao Yang, as the richest man in China, naturally makes everyone pay more attention to the automobile industry.

Whether it is Autohome or NetEase Auto Channel, everyone feels that the traffic of their websites has reached a higher level in the past few days.

The car market in 2010 was also a very crazy year.

Due to the impact of the financial crisis, many car companies have tentatively or canceled plans to expand production.

Now that the auto market is recovering rapidly, production capacity is temporarily unable to keep up.

Overall, China's auto market this year is in a situation where supply exceeds demand.

For many popular models, it takes one or two months for the car to be delivered after placing an order.

Some of the more popular models even have to wait three months.

Otherwise, you will have to pay extra to jump in line!

In this case, life in each 4S store naturally becomes very comfortable.

Of course, the days in the sales departments of various OEMs are definitely more suitable.

Cars are easy to sell, which store will send more cars to which store, and which store will send less cars to, are all related to the real profit of the company.

In this case, the owners of various 4S stores naturally show more magical powers and are not reluctant to spend money at all.

The entire industry can be described as thriving.

However, in this situation where supply exceeds demand, a very strange thing suddenly became a hot search topic.

It has attracted great attention from practitioners in the entire automotive industry.