Rebirth 99 to become a car giant

Throughout the first half of March 2011, Cao Yang’s thoughts were on drones.

First it was its own Scorpion drone, and then there was the emergence of DJI’s downgraded drone DJI Phantom 1.

All of this consumed Cao Yang's energy.

However, a call from Yin Chuan, general manager of Chery Automobile, turned Cao Yang's attention from drones back to the automotive field.

"Mr. Cao, did you watch this year's March 15 party?"

Yin Chuan went straight to the topic as soon as he came up, obviously he had something to say.

This really confused Cao Yang.

Since he has never worried that China Television will target Nanshan Group, Cao Yang has not paid much attention to the 3.15 party in the past.

At most, when Mi Ying sorts out the news the next day, she will explain the relevant situation to him.

This year is certainly no exception.

However, since Yin Chuan asked this, there must be something going on at this year's party.

"Mr. Yin, I really haven't had time to see it?"

"What's wrong? Something big happened?"

If you haven’t seen it, you haven’t seen it. There is nothing to hide.

Cao Yang and Yin Chuan are quite familiar with each other, so there is no need to hide them when they chat.

"That's right. Today's party first exposed the production process of Kumho Tire."

"Reporters from China Channel made an undercover investigation and found that Kumho Tire's raw materials were adulterated and used recycled rubber instead of original rubber, which seriously affected the quality of the tires and brought safety risks to the cars using their brand tires."

"Reporters from China Channel have conducted unannounced visits to Kumho Tire's production workshops three times. Facts have proved that Kumho Tire clearly stipulates one set of standards, but behind the scenes is another set of standards."

"Kumho Tire is one of the top ten tire companies in the world. It provides supporting tires for automobile manufacturers including GM, Hyundai, and Volkswagen, and ranks first in the supporting market share in China."

"With Kumho Tire's production process of cutting corners, I don't know how many tires with safety hazards have flowed to the market."

“As a Korean tire company, Kumho Tire’s main customers are Hyundai and Yueda Kia.”

"Today, the sales of independent brand car companies have reached a bottleneck stage. If they want to make further breakthroughs, they need to seize market share from other brands."

"I analyzed it and found that the market share of Korean car companies is the easiest to seize."

"Their model positioning is lower than that of joint venture giants such as Volkswagen and Toyota, but it is higher than that of our own brands."

"In fact, their quality is not better than ours, and even their engines and gearboxes are not as good as ours."

Obviously, Yin Chuan has set his sights on Korean car companies this time.

Imperial Hyundai's sales last year were 667,000, ranking seventh.

Yueda Kia also sold 333,000 units, which is exactly 1 million units in total.

The entire Chinese market did not reach 20 million vehicles last year, and Korean car companies accounted for more than 5%.

If this market share can be captured, it will definitely allow independent brands such as Chery and Geely to spend 2011 comfortably.

"You want to deal with the Korean car company?"

Cao Yang was not stupid, so he naturally understood the meaning of Yin Chuan's words.

"Yes, I think all independent brand car companies in China can unite to deal with Korean car companies and seize their market share."

"I also confirmed that whether it is Didu Hyundai or Yueda Kia, almost all their models do not directly use any Nanshan Group's auto parts."

"Under this circumstance, the decline in sales of Korean car companies will not have any impact on Nanshan Group."

"On the contrary, if this market is taken over by independent brands, then the sales of Nanshan Group's engines, gearboxes and other parts will also increase simultaneously."

Yin Chuan really wanted to bring the Nanshan Group together to take action.

This is not only because Nanshan Group is now the leading enterprise of Huaxia Automobile’s independent brands, but also because Nanshan Group also owns Autohome and Weibo.

These media are all powerful weapons against Korean car companies.

"No problem, I also agree to work with everyone to deal with the Korean car company."

“We will start from Kumho Tire and bring all Korea’s auto parts companies into the ditch.”

"The models produced by Chery's car companies are no worse than Hyundai and Kia in all aspects. There is no need to continue to keep them competing with us in the market."

Cao Yang has never had a good impression of Korean companies.

Not to mention the competition between Nanshan Semiconductor and Honor Mobile and Samsung, nor the competition between Nanshan Special Steel and Posco, even in terms of personal emotions, Cao Yang does not like Korean companies.

Even when Cao Yang was running business in the past, he heard a lot of bad news about Korean companies from many auto parts colleagues.

Basically, the Koreans are the least popular in China, and their food and appearance are also the ugliest.

Some Koreans from Party A directly verbally teased Party B's women during the dinner party.

Some people even asked directly in front of a group of people if they could arrange for a beautiful girl after dinner.

There is simply no bottom line at all.

Although this may be just an isolated phenomenon, after hearing it too many times, it definitely leaves a very bad impression.

"Yes, I think so too."

"Although Korean car companies have not been in China for a long time, they have developed very quickly and have fully enjoyed the dividends of the development of our car market."

"Now is the time to let them go back to where they came from."

Yin Chuan also breathed a sigh of relief when he heard that Cao Yang agreed to his proposal.

Next, he will naturally have to communicate with the bosses of several other car companies.

And Cao Yang was not idle either.

Although the matter was initiated by Chery Automobile, the second largest car sales company, Cao Yang was willing to do the most.

In addition to personal dislike of Korean companies, the interests behind them are also very important.

As Yin Chuan said just now, Nanshan Group basically has no business with Koryo Enterprises.

But there is a lot of business in independent brands.

In this case, after independent brands eat the cake of Korean car companies, it is equivalent to Nanshan Group also enjoying the benefits.

More importantly, Cao Yang thought of Nanshan Red Flag.

He believes that this is an important opportunity for Nanshan Hongqi to quickly catch up with independent brands such as Chery and Geely.

"Mr. Zhu, have you heard that Chery and other car companies want to unite everyone to deal with Hyundai and Kia Motors?"

Cao Yang called Zhu Zhengfeng directly to communicate the next step of action.

After all, Spring City Automobile Group's position in China is still very special.

Many people walked out from here.

“Against Hyundai and Kia?”

Zhu Zhengfeng had obviously not received any contact from Yin Chuan, but he quickly reacted and said, "Are they trying to take advantage of the Kumho tire problem to put the Korean car company under its feet?"

Spring City Automobile Group has no joint venture relationship with Korean car companies, so Zhu Zhengfeng naturally doesn't mind someone standing up to deal with Korean car companies.

"Yes, that's exactly it."

"Last year, the combined sales of Hyundai and Kia reached 1 million vehicles. This market can actually be completely occupied by our own brand car companies."

"I estimate that Chery will cooperate with car companies such as Geely, Changan, Great Wall and BYD, and there will be some news soon."

"The brand positioning of Korean car companies is slightly higher than that of Chery and other car companies, but it is lower than that of Toyota and other car companies."

"This positioning is actually very close to Hongqi's positioning."

"So if we can successfully bring down the Korean car company this time, it will definitely be a good thing for Nanshan Hongqi."

"Even the one who will make the biggest profit in the end will be Nanshan Hongqi."

When Cao Yang said this, Zhu Zhengfeng became interested immediately.

In the entire Spring City Automobile Group, what he is most concerned about is the development of Nanshan Hongqi.

Other joint venture car companies are more about making money.

But the Nanshan red flag has a special symbolic meaning.

This is similar in many car companies.

For example, in the Yangcheng Automobile Group, the two wholly-owned enterprises, Yangcheng Trumpchi and Yangcheng Aian, that people care about most are definitely the two wholly-owned enterprises. The other joint venture car companies are tools for making money.

"Mr. Cao, how should we cooperate to get the biggest piece of meat?"

A dead Taoist friend is not a poor Taoist.

If Zhu Zhengfeng can seize the share of the Korean car company, he can negotiate anything he needs to cooperate with.

"China TV has come out to name Kumho Tire, and there will be a wave of public opinion offensive on the Internet."

"There will also be a wave of car returns at the 4S stores of Didu Hyundai and Yueda Kia."

"When the time comes, Nanshan Hongqi will directly benchmark its models with those of Imperial Hyundai and Yueda Kia, and implement targeted marketing measures."

"This time, we must take into account the changes in public opinion and seize their market in the shortest possible time."

As one of the shareholders of Nanshan Hongqi, Cao Yang naturally hopes that Nanshan Hongqi's models will sell well.

Otherwise, I would not have personally been responsible for the design of HS5 and H5, and guided the styling of HS6 and H6.

Now these four models support Hongqi's new situation.

More models will be launched later.

With the blessing of Nanshan Group, everyone is relatively confident in Nanshan Hongqi.

Coupled with Nanshan Hongqi's unrivaled performance in the official vehicle market, the development speed is definitely not slow.

But Cao Yang was not satisfied.

He hopes that Nanshan Hongqi can become the leader of independent brands, or at least become a TOP3 presence.

Otherwise, how can we be called the leader?

But now there are several big mountains ahead.

“To make people give up buying models from Hyundai and Yueda Kia, I don’t think we can just start with the quality of Kumho tires.”

"Some problems with other parts also need to be unearthed and properly hyped."

"And pull out some of Goryeo's practices and criticize them on the Internet, so that everyone will be more dissatisfied with Goryeo."

After Zhu Zhengfeng understood what Cao Yang meant, he immediately expanded on this basis.

He is quite good at this kind of competition.

Now it is for Nanshan Hongqi and for the benefit of the public, so he can rest assured to use his abilities.

"Well, when the time comes, everyone will take action together and directly wipe out the sales of Imperial Hyundai and Yueda Kia in one go."

"It won't be that easy if they want to get back up again in the future."

Cao Yang felt relieved when he saw that Zhu Zhengfeng knew what everyone was going to do.

I'm afraid that some people will be both arrogant and upright, which will cause trouble.

“But we may have to consider the ideas of Imperial Automobile Group and Xifeng Automobile Group.”

"After all, Hyundai and Yueda Kia are now considered car companies with relatively good sales performance in their sectors."

"If they stand up and support us, our efforts will be greatly compromised."

Zhu Zhengfeng was worthy of being a veteran, and he found the key to the problem right away.

Without these two car groups, this wolf pack tactic is slightly weaker.

However, Cao Yang was not very worried.

"I don't think there's anything special to worry about. Even if the two of them stand up to support, what they can do is very limited."

"When the time comes, you can even drag them down directly on the Internet, it depends on whether they are afraid or not."

When Cao Yang said this, Zhu Zhengfeng thought about it and felt that it made sense.

If the two families are not afraid of public outrage, then they can stand up.

This time there are so many independent brands uniting, and Nanshan Group is coordinating, it is a bit difficult to fail.

…

car home.

Yu Yu personally called He Ling to him and arranged for the publication of some articles in the next few days.

"Mr. Yu, why do I feel that the situation this time is a bit like the Honor mobile phone leading a group of smartphone manufacturers to encircle Nokia at the beginning of the year? A large number of car companies participated in it."

"Chery Automobile, Geely Automobile, Great Wall Motor, Changan Automobile, BYD Automobile, Yangcheng Automobile Group and other car companies are all taking action and have contributed some soft articles to us."

"Behind these soft articles, they are all targeting various models of Hyundai and Yueda Kia."

"It seems that Korea's car companies are going to be in trouble this time."

He Ling has been at Autohome for so many years, so her acumen is naturally not bad.

With so many car companies acting together, it is obvious that they have a special purpose.

Combined with the recent Kumho Tire incident, it seems that the Korean car company is going to be in bad luck.

"The market is relatively fixed. Although the Chinese automobile market is expected to expand further this year, there is definitely no way to grow like last year."

"In this case, if independent brands want to maintain rapid growth, they need to seize some markets from other brands."

"Among the major factions of Germany, America, Japan, and Korea, it is obvious that Korea is the weakest, and it is also the foreign-funded car company that is positioned closest to its own brands."

"So it's not surprising that Chery and other car companies have come together to compete with Korean car companies, and even resorted to some underhanded tactics to add insult to injury."

"In a commercial war, you must use all possible means."

"As long as everyone succeeds in the end, who would mind if any bad means were used in the process?"

When Yu Yu said this, He Ling couldn't help but nodded.

This is indeed the truth.

In this era of laughing at poverty but not at prostitution, everyone only cares about the final result.

"It stands to reason that car companies such as Chery and Geely have the greatest interests this time, but why do I feel that Nanshan Group's efforts are also quite strong?"

He Ling was very familiar with Yu Yu, so she naturally said whatever came to her mind.

"You can't just look at the complete vehicle business, but also the parts business and the factory equipment business behind it."

"As long as the share of independent brands continues to rise, it means that Nanshan Group's parts business is continuing to rise."

"After the sales of its own brands increase, it will inevitably need to expand the scale of the factory. Nanshan Group can also sell a batch of equipment in the process."

"Whether it is Chery, Geely, or other independent brands, everyone only gets a piece of the Korean car company's unlucky process, but Nanshan Group can eat a big piece of meat."

"If you were Mr. Cao, would you be interested in this action?"

Yu Yu gave He Ling a thorough analysis, and the latter naturally had no doubts.

"I personally took charge of writing several articles, and then asked the testing department to ask more questions about Korean car companies' models."

"Then we will be able to see with reason and evidence that the quality of Korean car companies is really not good."

As Autohome begins to take action, there are more and more negative news about Korean car companies on the Internet.

Even on various forums, there are countless trolls leaving some negative comments under the content related to Korean car companies.

As long as consumers search for car model information online, it is difficult not to see negative news about Korean car companies.

In this case, the situation naturally began to change immediately.

"Mr. Jin, the arrival rate of several of our key 4S stores dropped by 70% yesterday. Even the people who came here basically just took a look, and very few people placed orders."

"Some people even asked some very unfriendly questions directly on the spot, and then left after making fun of them."

"If this situation is allowed to develop, our sales this month will decline significantly."

"Even sales for the whole of this year will be lower than last year."

As the sales director of Imperial Hyundai, Park Jung-xi is worried to death.

He has naturally felt the changes in public opinion on the Chinese Internet.

Normally, they would go through advertising agencies for public relations, but this time the effect was very limited.

He is not stupid and naturally knows that there are other forces behind it.

So I quickly reported to General Manager Jin Chenglin.

"Just because of one Kumho tire, does it have such an impact?"

"Among all Chinese car companies, we are not the only ones using Kumho tires, right?"

"Modu General Motors and Modu Volkswagen also use it, and even Yangcheng Honda also uses it on some models."

“Otherwise, how could Kumho Tire’s market share be so high?”

"Why is something happening now and everyone is staring at us?"

Jin Chenglin was a little depressed.

After Kumho Tire was exposed, they immediately faced a lot of pressure.

Should the tires of previous models be recalled?

Will you continue to use Kumho Tire products in the future?

These issues need to be considered by them.

But now there are many people on the Internet who are trying to guide public opinion against Imperial Capital Modern, which makes his situation even more difficult.

"Kumho Tire is a Korean company. Public opinion on the Chinese Internet now feels that the auto parts and cars produced by Korean companies are of poor quality and are not as good as models produced by China's own brands."

Park Zhengxi naturally had a better understanding of the situation before reporting to Jin Chenglin.

Otherwise, if I rush over to report, wouldn’t I be scolded?

"We have to find a way to bring down other OEMs that use Kumho tires. When the time comes, public outrage will be hard to come by, and even if consumers have opinions, they will slowly disappear."

"Besides, after bringing more car companies into the water, our pressure will be reduced."

Jin Chenglin quickly thought of his own countermeasures.

This pressure cannot all remain on Imperial Capital Hyundai.

Otherwise he feels he can't bear it.

…

"Mr. Lu, I have communicated with Bitauto.com in the past few days. Recently, public opinion has been attacking Korean car companies. There seems to be various Chinese independent brands behind this."

"Everyone is working together to carve up the market share of Imperial Hyundai and Yueda Kia."

As the deputy general manager of Qiantu Motor, I am naturally very concerned about changes in the automobile industry.

Lu Bing is the founder of Bitauto.com, so the relationship between Qiantu Motor and Bitauto.com is naturally very close.

Bitauto.com will also share some information that cannot be known to outsiders with Qiantu Motor.

And with more information, Qin Lihong felt that his three views were constantly being refreshed.

It seems that my past marketing measures were a bit too soft-hearted.

Qiantu Motor's market measures will also need to be bolder in the future.

"The positioning of Korean car companies is too close to that of independent brands. If independent brands want to move up, the first one to be killed is Korean car companies."

"And this is just the beginning. In the future, other joint venture car companies will also become competitors of independent brands."

Lu Bing is naturally aware of the recent excitement on the Internet.

He also has his own views on this situation.

"Qiantu Motor has the help of Bitauto, a professional media, and we should be able to save a lot of effort in publicity in the future."

"I can't wait to see the actual launch of our new model."

Although Qin Lihong was very tired during this period, he was very happy.

The feeling of starting a business is still very different.

Qiantu Motor has now successfully obtained its first round of financing, and its future development can be said to be prosperous.

As long as the new model is successfully produced and the entire company is listed on the market, then one can achieve financial freedom.

"This time independent brands are encircling Korean car companies. Although we are bystanders, we must arrange for people to study and learn from them."

"When our new models are launched in the future, we will also need to find ways to gain our share from competitors."

The emergence of any new company will compete with existing companies.

Otherwise, there is no way to obtain your own living space.

Qiantu Motor is naturally no exception.

Lu Bing saw this very clearly.

He even personally arranged for Bitauto to be deeply involved in this matter.

In this way, things become more and more interesting.