Rebirth 99 to become a car giant

Lumia 800 is a high-end smartphone launched by Nokia based on the latest WP 7.5 operating system.

Objectively speaking, the configuration of this phone is quite good.

It uses a curved glass screen, a 3.7-inch AMOLED display with a resolution of 800×480, an 8-megapixel Carl Zeiss camera, 16GB of storage space, and a 1540 mAh battery.

However, the appearance still has a strong shadow of the Nokia N9 in it, which is completely different from the iPhone 4 and HONOR 2.

Of course, for Nokia fans, this is enough to entice them to buy.

After its launch in April this year, it achieved sales of millions of units worldwide in just three months, which can be regarded as restoring some dignity to Nokia in the field of smartphones.

Although with the reduction of loyal fans and consumers, the sales of this mobile phone are also somewhat sluggish.

But it is already Nokia's most capable smartphone.

It’s just that the situation in 2011 now is very different from that in 2011 at the same time in history.

Nokia's pace of development is also slightly different.

WP 8.0, which was originally supposed to be launched next year, can’t wait to be launched this month.

Let’s not talk about whether there are still some bugs in it. Compatibility alone is a huge problem.

Although wp8 mobile phones are compatible with all WP7.5 applications, all native programs of WP8 cannot run on WP7.5 and are one-way compatible.

This means that users who purchased WP7.0 and WP7.5 have no way to upgrade their systems to WP8.0.

In just one year, Nokia's mobile phones have upgraded their systems three times, which has already dissatisfied some consumers.

Now there is a direct compatibility issue, and consumers' emotions immediately exploded.

SKF’s salesperson Xue Wenqiang is a loyal Nokia user and just purchased a Lumia 800 some time ago.

You can already buy iPhone4 or HONOR 2 at the same price, but he still chose Lumia 800.

For him, Nokia is his passion and his first mobile phone.

His whole family uses Nokia mobile phones.

Even just last week, he bought another Lumia 800 as a birthday gift for his wife.

As a result, Nokia released its latest Lumia 820 and Lumia 920 yesterday.

Both of these mobile phones will be equipped with the WP8.0 system for the first time. Then someone immediately exposed it on the Internet and said that all existing Nokia mobile phones cannot be upgraded to WP8.0.

Nokia’s official Weibo also admitted this, but they were more explaining how good WP8.0 is.

The first WP version to support dual-core CPU, announcing that WP system has entered the dual-core era.

There are also browser improvements, more convenient game porting, support for NFC technology, mobile payment and other functions, built-in Nokia maps, support for MicroSD cards and other new features.

It seems that apart from using WP8.0, Nokia mobile phones are invincible in the world.

However, consumers don’t care that much about you.

My mobile phone cannot upgrade the system, so I am already behind the curve just after I bought it.

How can this be accepted?

"Old Xue, I see that many people on the Internet are discussing Nokia's new operating system, saying that there is no way to upgrade the system of the mobile phones we use now, and there will be no functional improvements for these systems in the future."

"Is it really like this?"

Xue Wenqiang had a busy day, and as soon as he got home, his wife couldn't help but come over with Lumia 800.

A few days ago, she posted several diaries in Penguin Space that were visible to everyone because of the birthday gift Xue Wenqiang gave her.

She even showed off her performance on Weibo.

As a result, she didn't expect the car to overturn so quickly.

The issue of incompatibility with the new system has successfully become a hot topic.

Nokia users who bought the WP7.0 and WP7.5 operating systems in the first half of this year have become a joke.

"I heard that some people overseas have already gotten the latest new mobile phones equipped with the WP8.0 system. They are compatible with previous software."

"But things developed based on WP8.0 should indeed be incompatible with the original mobile phone."

"After all, the WP8.0 system is very advanced, even more advanced than Android and IOS systems."

"In this case, it is normal that current mobile phones are not compatible."

Although Xue Wenqiang was very depressed, he could only help explain.

Otherwise, his wife would definitely be even more angry.

However, even so, his wife was getting angry.

"How can this be?"

"Doesn't this mean that the new mobile phone we just bought is already outdated?"

“People in the corporate space are already laughing at me.”

"Can we return the phone? It's only been a week since I bought it."

Obviously, for women, face is very important.

Whether the actual performance of the mobile phone is good or not is sometimes not that important.

But when you use this phone, you must make others feel good and look good.

Obviously, the mobile phone in her hand can no longer meet this requirement.

"It has just been launched, and there may be some things that have not been considered clearly. After all, the development time of WP8.0 is also very short."

"Maybe things will change after a while."

Xue Wenqiang could only comfort people like this.

After all, he couldn't find a better reason.

However, his wife is not stupid and ignorant.

She doesn't believe in this kind of thing that obviously doesn't conform to the logic of technological development.

"It was incompatible from the beginning. The more changes are made later and the more new functions are added, the harder it is to achieve compatibility."

“Has Nokia given up on us users?”

Faced with this question from his wife, Xue Wenqiang had nothing to say.

In the end, he had to face his wife's endless complaints alone.

However, after he finally had some time to himself, he immediately went to Nokia's official account and made crazy complaints.

He vented all the complaints and pressure he received tonight in the comment area of ​​Nokia's official WeChat account.

The key is that there are many people doing similar things to him.

Honor mobile phones, which have been paying attention to Nokia’s news, will naturally not miss this opportunity.

"Mr. Cao, Nokia has completely overturned this time. Countless consumers are clamoring to return the product."

Early the next morning, Xia Qingqing came to Cao Yang's office to report on Nokia's latest developments.

Yesterday, she specially coordinated a group of trolls to make complaints with real Nokia users.

By the way, it guided the direction and focus of some complaints, and the effect was very good.

"Is Nokia too aggressive this time?"

"I remember that WP7.0 was only launched last year. WP7.5 was launched in the first half of this year, and now WP8.0 is launched."

"This speed is quite different from what everyone imagined."

These upgrades by Microsoft are not simply upgrades with a few patches, but there are real generational differences.

Normally, in this generational difference system, the gap between each generation is at least one year, or even longer.

But Nokia and Microsoft continue to break this perception.

So Cao Yang also felt a little speechless.

Nokia, which was originally able to survive for another year, may not be able to survive this year if it continues to develop at this pace.

This change is really quite big.

Even Cao Yang himself couldn't adapt.

"The development of smartphones has been so rapid in the past year. Whether it is us, Huawei, Samsung and other manufacturers, or the copycat phones from Huaqiangbei, they are all rapidly promoting the popularity of smartphones."

"This is definitely putting a lot of pressure on Nokia."

"In addition, their new president is a senior executive of Microsoft. He will definitely hope to deepen cooperation with Microsoft after taking office."

"In this case, it is understandable that the system upgrade is faster."

"After all, Microsoft has also experienced the explosive growth of smartphones. If they cannot maintain their dominant position in this field, then Microsoft's influence in the operating system industry may decline for the most part."

"This is certainly not a situation Microsoft wants to see."

"Nokia and Microsoft both have pressure and demands in this regard, so the actions between the two parties will naturally be much faster after the cooperation."

"Programmers in the United States are also very curly at times."

"Besides, there are many employees at Microsoft Research Asia who can participate in the research and development of related system upgrades."

Xia Qingqing didn't think there was anything wrong with the system upgrades made by Nokia and Microsoft.

After all, the current market environment has undergone great changes, and it is normal for everyone to take some actions.

It's just that the other party's action was a bit exaggerated this time, and it directly offended old users.

"None of the new Nokia smartphones launched in the first half of this year are compatible with WP8.0, which is equivalent to Nokia offending their fans who support them the most."

"This time, they're in big trouble."

Consumers who buy Nokia products worth a few hundred yuan are definitely not Nokia fans.

They only buy Nokia phones because they are cheap enough, not because they like Nokia.

On the contrary, those consumers who continue to choose to buy Nokia smartphones at similar prices even when smartphones such as iPhone 4 and HONOR 2 have already been released are true fans.

Their support is an important driving force for Nokia's continuous development.

Now these supporters are the first to be stabbed.

This impact is definitely quite big.

"I also think Nokia made a mistake this time. We didn't provide any guidance yesterday, and many Nokia users went crazy themselves."

"I guess Nokia is also very busy now."

Speaking of this, Xia Qingqing couldn't help but smile.

This is really God helping me.

"Nokia is so self-destructive now that it is estimated that all its peers will not miss this opportunity."

"You can arrange people in time to follow and push Nokia users to do things. This is a good thing and you can continue to do it."

"Whether we can bring down Nokia will depend on the second half of this year."

"Once they survive the second half of the year, with the performance of WP8.0, maybe Nokia's smartphone business will really come back to life."

"We cannot give Nokia this chance."

Although Nokia’s current smartphones are quite ugly to Cao Yang.

But the appearance is the easiest thing to change. As long as Nokia puts down its posture and learns from Honor phones, Apple or Samsung products, the appearance problem will not be a big problem immediately.

Then relying on other people's background, maybe this time they will completely turn over.

This is a situation that Cao Yang absolutely does not want to see.

If Nokia doesn't fail, how can Honor mobile phones develop and grow?

After hearing what Cao Yang said, Xia Qingqing naturally became more motivated and quickly arranged more back-ups to deal with Nokia.

Cao Yang was not idle either. He personally called Xu Jun, the person in charge of Warwick Mobile, and communicated with him about the release of Nokia's new system.

"Lao Lian, please make arrangements as soon as possible to analyze the problems of WP7.5 and WP8.0 from a technical perspective."

"Then contact the sales department and ask them to arrange personnel to take advantage of this opportunity to suppress Nokia as soon as possible."

Xu Jun is not stupid. Nokia has such internal problems. He definitely doesn't want to miss this opportunity.

Although Nokia's sales have plummeted, it is still the sales champion in the entire Chinese mobile phone industry, and its global influence is also very huge.

The smartphone industry already has masters such as Apple, Honor, and Samsung. If Nokia continues to take a large share, there will be very little space left for Warwick.

On the contrary, if everyone can join forces to bring down Nokia, the situation will be different.

He had talked with Cao Yang about this aspect of communication at the beginning of the year.

As the first battle of the new year for Nanshan Group, it has now reached a critical moment.

Maybe we can actually achieve final victory this year.

"Mr. Xu, we are already doing this work."

"Objectively speaking, WP8.0's products are still good, but it's a pity that the previous system cannot be upgraded."

"Nokia and Microsoft may have thought a little bit poorly about this."

As a veteran employee of Warwick, Lian Zhitian is very proactive in his work. He does not need to be assigned tasks by his leader, but he will also take the initiative to work hard.

"Because of the good performance of WP8.0, we should seize this opportunity to develop Nokia's smartphones."

"Otherwise, it will be difficult for us to handle it once they take a breather."

When Xu Jun said this, even Zhidian could naturally realize the seriousness of the problem.

Whether the giant Nokia will fall or rise again depends on its performance in recent months.

If you miss this opportunity, it may be difficult to find a better opportunity.

In other words, if you miss this opportunity, you will have to fight a protracted war in the future.

It's hard to say who will win when the time comes.

"I will personally bring a group of technical staff to do some analysis later, and then work with the sales department to write some easy-to-understand articles."

After Lian Zhidian said this, he immediately went to work.

Honor phones and Warwick phones are not the only ones who have this awareness.

Apple, which wants to be the leader in the smartphone industry, naturally does not want to miss this opportunity.

"Mr. Wang, everyone at the headquarters who organized the sales department held a video conference last night and asked us to seize the opportunity to suppress Nokia's smartphones."

As the sales director of Apple China, Lin Rong is in good spirits even though she stayed up late last night.

She felt that the opportunity to double her performance had come.

"Is it because Nokia cooperated with Microsoft to release WP8.0 smartphone?"

Wang Ziming has not been idle these past two days, and has been paying attention to the developments of Nokia and other smartphone manufacturers.

He must also be aware of Nokia's new operating system, which has been criticized and has become a hot topic.

"Yes, the relationship between the headquarters and Microsoft has always been bad, even full of conflicts."

"Now that the mobile operating system jointly developed by Microsoft and Nokia has caused such a big stir, the headquarters definitely does not want to miss the opportunity."

"In addition, our biggest competitor in the mobile phone business is Nokia. Only by knocking Nokia down can we have better opportunities."

Lin Rong is very optimistic about her company's mobile phone business.

The smartphone market has grown rapidly in the past two years. Now that the traditional giants have made mistakes, she definitely does not want to miss the opportunity.

When the time comes, as long as the business doubles, even if it is not entirely the result of her efforts, she will definitely gain a lot when the bonus is paid at the end of the year.

"We really need to seize this opportunity. We have a lot of marketing funds this year, which can be used to communicate well with various media."

"I estimate that the manufacturers of Honor mobile phones will not be idle. They began to recruit many local Chinese smartphone brands to suppress Nokia at the beginning of this year."

Wang Ziming is not stupid, he will definitely not miss such a good opportunity.

Not to mention there are instructions from the headquarters.

"Nokia's official WeChat account has been scolded and trending. I feel that there are shadows of Honor Mobile's rivals behind this incident."

"Especially since Weibo itself is an industry under the Nanshan Group, it's hard to say whether some of the actions behind it are shady."

"But this matter is also good for us."

"Even I am prepared to continue to follow their similar methods to deal with Nokia."

People like Lin Rong are not stupid either. They can naturally see the essence behind many things.

With the addition of Apple mobile phones, the Chinese market has truly formed a grand scene of everyone surrounding Nokia.

Whether it is public opinion on the Internet or in various Nokia stores, the development of the relevant situation is very unfavorable to Nokia.

This worries Nokia China Sales Director Chai Hang, who has never successfully changed jobs.

"Mr. Zhao, currently no dealer is willing to take delivery of our smartphones, especially those using the WP7.0 and WP7.5 systems."

"Many dealers are even asking for returns, and many consumers are also saying they want to return them."

"Why did the headquarters come up with an incompatible WP8.0 system?"

Chai Hang felt very depressed.

The current situation was already very difficult, but as a result, the headquarter's cunning operations not only failed to help everyone improve the situation, but completely pushed everyone to the edge of the cliff.

If we take another step forward, it will really be a situation that is beyond redemption.

Chaihang is very clear about this.

"The operating system is not easy to use and is not as good as competitors. This has affected our past smartphone sales, so the headquarters is also very anxious to make changes."

"It's just that I didn't expect that the change would be like this."

Colin Zhao was also in a very bad mood.

During a meeting with the headquarters some time ago, global president Elop assured everyone that good news would come out soon.

The result is such good news?

Are you sure this is good news?

"Although our smartphones didn't sell very well in the past, we still had some sales."

"Basically no one wants to buy our smartphones now."

"When one more mobile phone is produced, there will be one more phone in stock."

"Can we ask the purchasing department to notify the OEMs to suspend the production of smartphones?"

In order to avoid further increasing pressure on itself, Diesel Airlines proposed a plan to reduce production.

The current inventory is not low. If sales continue to decline, the inventory will become even more.

In this way, the company will definitely put pressure on the sales department.

But he no longer has the confidence to increase smartphone sales.

"We can't cut it now. The new mobile phone from the headquarters has just been launched, and we said we would cut production. This will not be approved."

"However, we can ask the headquarters for more marketing budget to see if we can rely on publicity to increase sales."

Although Zhao Colin was also very aggrieved, his attitude was definitely different on different occasions.

When meeting with the headquarters, they complain as much as possible, but when communicating with subordinates, they try to instill as much confidence as possible.

Otherwise, it will be even more difficult to lead the team.

Chai Hang felt a little disappointed with Zhao Colin's decision.

But what he can do is very limited.

Seeing the Nokia ship sinking slowly like the Titanic, he was helpless.

It seems that when looking for a new job, you need to be more active.

Even if it means a salary cut, you have to consider leaving.

…

"Mr. Wang, I think you should follow up on Nokia's payment collection."

As Nokia smartphone sales plummeted further, Cao Yang took the initiative to call Wang Fu.

BYD's OEM business is currently doing the most mobile phone OEM.

Among them, Nokia, Honor and Huawei are the most important customers.

Once Nokia collapses, there is likely to be a problem with payment recovery, which will certainly have an impact on BYD's development.

It may ultimately have an adverse impact on the development of Honor mobile phones.

So Cao Yang thought it would be better to remind Wang Fu that he will still owe you a favor when the time comes.

"Mr. Cao, has Nokia's situation gotten so bad?"

Wang Fu asked in surprise.

Over the past many years, Nokia's payments have been very punctual, without any delays.

BYD doesn't even need to do any special public relations actions for payment recovery.

This is a relatively rare thing.

"You must have noticed the news on the Internet these days, right?"

"Nokia's troubles are completely self-destructive. I estimate that the impact on them this time will be very large, beyond everyone's imagination."

After hearing what Cao Yang said, Wang Fu immediately became nervous.

BYD has invested a lot of production lines for Nokia.

If there is no way to recover the investment by then, it will be a big loss.

"Mr. Cao, thank you for the reminder. I will arrange for someone to follow up on this matter immediately."

"If there is any new situation later, I will share it with you in time."

Although I'm not sure whether it will be what Cao Yang said in the end.

But considering Cao Yang's strong vision in the past, Wang Fu felt that this matter needed to be taken seriously.

Otherwise, it would be very depressing if I really fell into the trap.

"If Nokia has some new orders for you, I also suggest that you consider it carefully and it is best not to make any major investments."

A good man will do his best. Since Cao Yang made this call, he might as well say a few more words.

As if to confirm what Cao Yang said, Nokia's sales plummeted further in the next month.

A generation of giants fell into turmoil.