Rebirth 99 to become a car giant

The popularity of etching machines is not as high as that of photolithography machines.

However, among semiconductor equipment, the share of etching machines actually exceeds that of photolithography machines, and they are the type with the highest sales volume among all semiconductor equipment.

Because there are many processes that require the use of this equipment.

If manufacturing chips is compared to building a house, then the role of the photolithography machine is to mark the structure of the house on the ground.

The etching machine is a piece of equipment that comes into play after photolithography is completed. It is also one of the most important equipment after photolithography is completed.

The main function of the etching machine is to build the infrastructure according to the lines that have been marked by the photolithography machine, and to remove unnecessary places, leaving only the lines marked during the photolithography process.

Of course, the etching machine is not that well-known, which is also related to the fact that its equipment structure is not as complicated as the photolithography machine.

The most important core technology of the lithography machine is the light source and light path. There are four main components of the light source and light path, including light source, exposure, detection, and other high-precision machinery.

In contrast, the structure of the etching machine is much simpler, mainly consisting of a plasma radio frequency source, a reaction chamber and a vacuum air circuit.

Even so, AMEC's ​​ability to completely master the etching machine is of extraordinary significance to China's chip equipment industry.

"Mr. Cao, ASML previously threatened that anyone who dared to use Nanshan Equipment's lithography machines would be punished accordingly, and even the lithography machines purchased in the past would no longer receive after-sales service."

"Now we basically have a thorough understanding of ASML's lithography machine technology. Even if there is a problem with the chip manufacturer's lithography machine, we can help repair it."

"I think it's time to promote our lithography machines to other semiconductor companies."

"According to the situation of our new factory in Yangcheng, which is about to be mass-produced, all equipment has been purchased domestically. Only some less conspicuous components are imported from abroad."

Pan Jinxing also came with Cao Yang to participate in the Micro Semiconductor event today.

As the general manager of Nanshan Equipment, he naturally hopes that his company's semiconductor production equipment can be sold to more customers for use, rather than Nanshan Semiconductor digesting it himself.

It would be much more difficult to develop and expand in that way.

China has invested a lot in the semiconductor industry in recent years, and it is likely that there will be more in the future.

There is a huge equipment market behind this.

After all, everyone is used to imported equipment. To save trouble when building a new production line, it is likely to directly copy the original production line plan.

Similar situations have happened in factories in many industries.

For example, when a Japanese company comes to China to set up a factory, the first production line is often directly copied from a factory in the headquarters.

Even some very simple baffles have to be imported from Japan.

This situation is definitely very detrimental to the development of China's equipment industry.

"Your idea is good, and the time has indeed come."

"Find a few customers who are willing to cooperate, and let's communicate well."

"Especially for those state-owned enterprises, you can go directly to the ministries and commissions and their superior agencies to communicate."

"After this step-by-step reduction, it will be more likely that all chip factory equipment will be purchased from domestic sources."

Cao Yang has always attached great importance to the equipment industry.

Chips are a very weak link in China. If we don’t develop chip production equipment, China will be far from being a chip powerhouse.

At that time, people will be able to abolish your chip industry at will.

Therefore, for the development of the chip equipment industry, he has no burden at all to use some methods that he did not like.

With Cao Yang's instructions, Pan Jinxing naturally took action immediately.

Nanshan Semiconductor now has a large number of mass-produced products. When other smaller chip companies purchase equipment, they naturally consider purchasing domestic equipment.

After all, no investor will have trouble with money.

Just when Nanshan Equipment took the initiative to find customers, Nanshan Semiconductor's latest factory in Yangcheng was successfully put into production.

Because of this factory, the chip processing technology has directly reached 28 nanometers.

Although it cannot be said to be leading the world, it can at least be said to have reached the international mainstream level.

In particular, even TSMC just mass-produced 28-nanometer chips some time ago.

This is of extraordinary significance to China’s chip industry.

"Mr. Cao, our factory's production capacity and yield rate have increased, and we expect to reach the target within the first half of next year."

"The yield rate in the latest quarter was lower, and the relevant production capacity was mainly reserved for HONOR 3."

"However, if the sales of HONOR 3 are very good, there may be a shortage of chips in the early stage."

Since there were no activities such as a commissioning ceremony, the only people visiting the new factory today were senior executives from the Nanshan Group.

Mainstream international chip companies have basically only started mass production of 28-nanometer chips this year, and now Nanshan Semiconductor has caught up.

This is definitely exciting information.

Be high-profile when you should be high-profile, and be low-key when you should be low-key.

Cao Yang didn't think it was a pity because of the lack of publicity and popularity.

Sometimes it is actually better if you can just keep developing.

Of course, Nanshan Semiconductor has already entered the eyes of interested people, and it is obviously difficult to stay afloat.

But when there is no benefit, at least there is no need to be so high-profile.

“This year’s new product launch of Honor mobile phones will not only release HONOR 3, but also upgrade the chip and memory configurations of HONOR 3G and HONOR 2.”

"When the time comes, there will be no increase in price when the volume is increased, which can provide room for price increase for HONOR 3."

"In this way, the sales volume of HONOR 3 will most likely not be as good as that of HONOR 2, and the demand for chip supply should not be so tight."

Honor mobile phones have developed to this point and their influence is also very huge.

There are already many people on the Internet discussing how the new generation of Honor mobile phones will perform.

Honor mobile phones naturally have to provide supply guarantees for the performance of new products after they are launched.

Zhang Jing is worried that he will be held back by then, and the pressure will be great.

He even mentioned to Xia Qingqing before whether HONOR 3 could be equipped with some imported chips so as not to miss the best sales opportunity.

"We will also speed up as much as possible to improve the yield rate of 28nm chips."

"At the same time, we will also officially start planning a new super chip factory construction plan."

"According to our judgment, the 28nm chip has achieved a good balance between performance and power consumption, and can be called the most cost-effective generation of chips."

"Even if there are chip technologies within 14 nanometers or even 10 nanometers in the future, from the perspective of market share, 70 to 80 percent of chips will still be 28 nanometers and lower-end products."

"So it is necessary for us to significantly improve the 28-nanometer chip products and make it the leading product of Nanshan Semiconductor."

"In terms of automotive-grade chips, 28-nanometer chips are basically enough for ten years."

"Especially in many traditional automotive parts, there is already very large redundancy in 28nm."

"Only some special chips for future cars will require continuous pursuit of higher-process chip technology."

Building a large chip factory is very expensive.

The more advanced the chip factory is, the more this is true.

Therefore, Zhang Jing must communicate with Cao Yang in advance to see if this plan can be supported.

After all, more than 10 billion yuan will be directly invested this time.

Even for Nanshan Group, which makes a lot of money, it is not a small number.

"Your analysis is also very important. Nanshan Semiconductor not only needs to have advanced technology, but also needs to have sufficient production capacity and market share."

"The 28nm process is indeed a better solution to seize the market. While other companies are just starting to produce this chip, they can enter on a large scale and seize the opportunity."

"Didn't the Magic City prepare a large piece of land for us near the wafer factory?"

"When the time comes, just build your super factory on that land."

Expanding chip production capacity is something Nanshan Semiconductor has been doing, and Cao Yang definitely supports it.

Otherwise, there is only technology but no production capacity, and everything is a product of the laboratory state, which is meaningless.

"Modu is indeed a good choice. I will fly there in person in a few days to communicate with the relevant departments and start building the factory first."

"The equipment will wait until the yield rate at the Yangcheng factory improves before arranging for factory production."

Zhang Jing naturally does not want the yield rate of the 28nm super factory to be still very low, and it will take a lot of time to improve the yield rate.

This is a hard thing to accept.

Therefore, it is much better to wait until the yield rate increases before arranging equipment manufacturers to produce equipment.

"Although we didn't hold any decent commissioning ceremony this time, there are probably a lot of people who care about our factory. There are some people with ulterior motives. You should pay more attention to it."

"It's probably impossible to hide valid information blindly."

Although Cao Yang was very low-key and did not ask Nanshan Semiconductor to prepare any offline ceremony.

However, relevant information will definitely be continuously leaked to the outside through unique channels.

This is almost certain.

So soon, Samsung began to discuss the launch of the new Nanshan Semiconductor Yangcheng factory.

"We asked around and found that Nanshan Semiconductor's new factory in Yangcheng has been officially put into production in the past few days."

"But what's strange is that they didn't hold any offline ceremony, and there were no relevant reports in the media."

"The whole thing reveals a sense of mystery, which makes people feel a little strange."

Chai Hang is now the deputy director of the sales department of Samsung China. He is not only very concerned about the sales of Samsung mobile phones, but he is also very concerned about the situation of other products.

He knows that if he wants to achieve a breakthrough in any position at Samsung, he must let the company's senior management see his efforts.

The semiconductor business is an area that Samsung attaches great importance to, and it is also an area where Chaihang feels it is easier to achieve results.

Especially after entering Samsung, he realized that the company regarded Nanshan Semiconductor as its biggest enemy in the Chinese semiconductor field.

Nanshan Semiconductor is the brother of Honor Mobile.

Suddenly, the old and new grudges added up, making Chaihang's opinions on Nanshan Semiconductor very huge.

"Nanshan Equipment previously promoted that it has mastered 28-nanometer lithography machine technology, and related equipment has begun to be used in Nanshan Semiconductor."

"In the past year or so, Nanshan Semiconductor has indeed not ordered lithography machines from ASML. It seems that the lithography machines of Nanshan Equipment are actually used to produce chips."

Li Zailin's expression suddenly became solemn.

Although Nanshan Equipment has mastered the photolithography machine, it is no longer news.

But if the latest technology lithography machine products can be produced, then the situation will be completely different.

I didn't get any specific information, but Chaihang obviously felt that the chips produced after the new Nanshan Semiconductor Yangcheng factory was put into operation should be relatively advanced.

This is certainly not what Samsung wants to see.

"This is a good idea, but we need to understand the situation first before we can take action."

"And if American companies are allowed to do this, the results will be even better."

Li Zailin knew that Samsung wanted to develop well in China, so he tried not to offend Nanshan Group openly.

Otherwise, many projects may be affected by then.

After staying in China for so many years, he still has this awareness.

"Mr. Li Yingming, then we'd better wait a little longer."

"Apple will release a new generation of mobile phones tomorrow, and Honor Mobile's new product launch will be held a week later."

"If the performance of HONOR 3 is still more advanced than that of Apple's mobile phone, it will definitely bring great excitement to many Americans."

"We just need a little push from behind and a lot of things will move forward quickly."

When Chai Hang said this, Li Zailin's eyes immediately lit up.

This is a good entry point.

The global mobile phone industry has completely entered the smartphone era.

The traditional giant Nokia fell, as did Motorola and Sony Ericsson.

Next, smartphone leaders such as Apple, Samsung and Honor will compete for the top spot in the industry.

Li Zailin naturally hopes that Samsung will become the industry leader and does not want to see Honor phones get better.

He believes that there must be a lot of people in the United States who don’t want Honor phones to get better.

In this case, by combining the affairs of Nanshan Semiconductor with the affairs of the leader of the smartphone industry, it is estimated that Samsung does not need to do anything special. There will be a lot of people in the United States thinking of ways to develop Nanshan Semiconductor and Honor mobile phones.

At that time, Samsung will just sit back and enjoy the benefits.

In the midst of their expectations, Apple released its new generation mobile phone iPhone 4S at its Cupertino headquarters.

However, what makes everyone a little disappointed is that the appearance of iPhone4S is almost the same as iPhone4.

It's nothing more than a slight change in the chip and camera pixels, and then adding a voice human-computer interaction function.

There are only a handful of other changes.

As soon as this conference was held, Apple's stock price immediately fell by 3.54%.

Obviously, everyone is a little disappointed with this change.

If there were no Honor mobile phones, then Apple, as the leader in the smartphone industry, would indeed have no need to modify the classic appearance of the iPhone 4 immediately.

But things are different now.

Honor mobile phones are eyeing it, so be prepared to diss the iPhone.

For this reason, even the time of the press conference has been adjusted. One can imagine how disappointed the people in the United States will be.

"Mr. Cao, I think this is stable. Next year our sales will definitely surpass Apple's mobile phone sales."

Xia Qingqing was in a very good mood and reported to Cao Yang on the status of Apple's new mobile phone products.

The two main competitors, Samsung and Apple, see that one of them will no longer threaten the status of Honor mobile phones next year, so Xia Qingqing has more energy to deal with Samsung mobile phones.

Because so far, the global sales of Samsung mobile phones are much higher than those of Honor mobile phones.

While Honor mobile phones are still working hard to achieve the sales target of 100 million units, the sales volume of Samsung mobile phones has exceeded 300 million units.

Although part of it is contributed by traditional feature phones, it can also be seen that Samsung mobile phones, as a giant once second only to Nokia, are still very strong.

Honor mobile phones are now barely beating Samsung in the Chinese domestic market.

It is very challenging to maintain this advantage.

"Don't underestimate Apple's mobile phones. Once the performance of iPhone 4S is not as good as expected, iPhone 5 will be launched soon."

"That may bring new pressure to everyone."

Apple is the most profitable company in the world.

Facing such a competitor, Cao Yang would definitely not underestimate him.

On the other hand, although Samsung is now more powerful, Cao Yang can think of many ways to deal with them.

Cao Yang doesn't even need to take action himself. Samsung and Korea will be able to kill themselves later and completely destroy the Samsung mobile phone market in China.

"That's true. The strength of Apple's mobile phones cannot be underestimated."

"Many people on the Internet say how easy it is for people in developed countries to work and never work overtime or anything like that."

"But I learned a lot about it and found out that the technical staff responsible for developing Apple mobile phones are also very hard-working."

"Working overtime every day is not uncommon within Apple."

"Especially once the iPhone 4S performs poorly, it is estimated that their new model development speed will be faster."

Xia Qingqing naturally would not let herself leave the impression of despising her opponent in front of her boss.

That's not a good thing.

Besides, Honor mobile phones have not yet won the final victory. There is still some uncertainty as to whether the global sales volume this year can surpass Apple.

In this case, it is indeed inappropriate to underestimate your opponent.

"Our HONOR 3 is coming soon. Let's think carefully about the marketing plan and transfer all the pressure to Apple mobile phones."

“It’s difficult for us to surpass Apple’s mobile phones in the United States, but here in China, we have to keep Apple out of the top three.”

Once you know the other party's configuration, you also know what your situation is.

Naturally, you can also start preparing some soft articles and comparative articles in advance.

Even some public opinion guidance can be carried out at the same time to make everyone lose interest in Apple mobile phones.

As for Honor mobile phones, we can see that Apple’s new products are not competitive enough, and manufacturers such as Samsung and Huawei are no exception.

"Mr. Li, I don't think Apple's iPhone 4S is very competitive. This is a great thing for us, killing two birds with one stone."

"On the one hand, the competitive pressure our smartphones face in China and around the world has become smaller."

"On the other hand, that can better stimulate Americans to suppress Honor Mobile and Nanshan Semiconductor."

"After all, if we don't use some other means, it is estimated that after the release of HONOR 3, Honor phones will be able to further crush Apple phones."

"This is certainly not a situation that those on Wall Street want to see."

Chai Hang came to Li Zailin's office in a very excited mood, ready to report some of his ideas to him.

In his view, this is a good opportunity for Samsung mobile phones to take the first position in the industry.

Apple's mobile phone is not powerful this time. It's just like sleeping on the pillow. It's giving benefits to Samsung.

"I didn't expect that the changes in Apple's new mobile phone this time would be so small, and you can't even see any difference in appearance."

"I think many consumers will also be disappointed."

"Honor Mobile will definitely not miss this opportunity."

Li Zailin's views are very close to Chai Hang's.

What they had planned before was one step closer to success.

By then, Honor Mobile and Nanshan Semiconductor will definitely be put into a passive position.

At that time, Samsung also wanted to win the number one sales position in China's smartphone market.

"The previous look was already relatively classic. It is actually very difficult to make a huge breakthrough."

"If there were no Honor phones, Apple's press conference would probably be considered a success."

"Now..."

"It's hard to tell everything."

"There have been many relevant comment articles on the Internet, all of which are not optimistic about Apple's mobile phone, and even think that Apple is not sincere this time."

"I guess those mobile phone manufacturers in China are not idle this time."

"Those changes in public opinion are likely to have their hands and feet involved."

As the former sales director of Nokia China, Chai Hang is very clear about matters in the field of publicity.

After all, many of the actions were done by him himself.

Now it’s just that others have followed suit.

"Let's make trouble, let them make trouble first."

"We're hiding behind, waiting for the opportunity!"

Li Zailin smiled and was full of confidence.

Amidst this expectation, the new product launch conference of Honor mobile phones was officially held.