Rebirth 99 to become a car giant

"Apple's shareholders are basically various funds, investment groups, banks and other institutions on Wall Street in the United States. Behind these institutions are Wall Street giants."

"With the collapse of Nokia, they definitely hope that Apple Mobile will become the world's largest mobile phone company and take away the largest profits in the mobile phone industry."

"But now due to the emergence of Honor mobile phones, it is difficult for them to achieve this goal."

"Now we are about to lose the Chinese market again, which is definitely more difficult to accept."

"So basically, you don't have to think too much. Our Honor phones will definitely be officially banned from being sold in the United States."

"In addition, I estimate that Nanshan Semiconductor's sanctions in the United States will also be upgraded."

Cao Yang had already thought out the worst case scenario, so he felt less nervous.

That's how it is on the left and right, everyone just hurts each other.

Anyway, it is not feasible for the giants on Wall Street and the technology companies in the United States to kill Nanshan Group.

Just losing the American market is far from bringing Nanshan Group down.

Even if all the products of Nanshan Group cannot be sold in the United States, the impact is controllable.

Besides, Cao Yang felt that companies such as Ford Motor and General Motors were inextricably linked to Wall Street.

But they would not do the kind of thing where they would kill eight hundred enemies and lose one thousand to themselves.

"Although our products are banned from sale in the United States, the performance of HONOR 3 is better than iPhone 4S."

"This reminds me of one thing, that is, there are many people in Shenzhen who are engaged in parallel imports."

"Can we also develop it and promote this approach in Mexico and other places to indirectly seize part of the American market?"

"Although in terms of quantity, the significance of doing this may not be very great."

"But it should be very meaningful to use these things as publicity cases to promote and explain."

"Even this can further disgust Apple and make American consumers also feel dissatisfied with this ban."

Xia Qingqing came up with an idea of ​​her own.

Cao Yang naturally had no objection to this.

Although he doesn't think this matter can be done very well in the United States, there is no harm in giving it a try.

And if they were in the mood to discuss these things, many other companies would be completely blown away.

"Wang, didn't you tell me that it is impossible for China to directly ban the sale of Apple mobile phones?"

"Why was such a result suddenly announced?"

Apple CEO Kuka called Wang Ziming directly, his tone full of questions.

This made Wang Ziming very depressed.

“I think this may be a sequelae of the United States’ previous sanctions against the Nanshan Group.

Depressed, the boss of the company called, and Wang Ziming must give him a good explanation.

And he still had to find some reason for this.

Obviously it was the Huaxia Branch that suffered the most losses, and it was him, Wang Ziming, but he still couldn't explain it.

"The previous sanctions have nothing to do with us."

"The consequences of bad results need to be borne by Apple alone?"

Kuka asked in displeasure.

In his opinion, Apple was indeed a bit unjust.

Although Apple is also one of the driving forces behind Qualcomm’s lawsuit against Honor mobile phones, there are many people who have done bad things.

Why is it that he is the only one who bears the consequences in the end?

"For example, Nanshan Semiconductor is likely to further promote the localization of chips."

"Other semiconductor manufacturers in China will definitely quickly purchase related equipment from China to expand their production capacity."

"In particular, Nanshan Group has made breakthroughs in 28-nanometer chip equipment and production processes, and its impact on the global semiconductor industry is huge."

When Wang Ziming said this, Kuka couldn't help but frown.

Although Apple's main business is consumer electronics, it is now also considered a company in the semiconductor industry.

Because Apple designs its own mobile phone chips and computer chips, and then finds Samsung or TSMC for OEM production.

In the future, if more and more companies in China have advanced semiconductor technology, it means that competition in the field of consumer electronics will become more intense in the future.

Some of the advantages of Apple phones and Apple computers may not be so obvious in the future.

"We definitely cannot agree with the current verdict."

"The first priority for the Huaxia Branch is to continue to appeal. Even if we lose in the end, we can't give up now."

After slowly calming down, Kuka began to arrange the next step of work.

Although hope is already a bit slim, especially in the context of the current confrontation, Kuka does not want to give up yet.

China's mobile phone market is the largest in the world. If Apple's mobile phones miss this market, it will be very difficult to become the world's number one in the future.

On this point, he has a very clear understanding.

"I understand, and I have already arranged for people to do the relevant preparations."

"I will have someone respond to this matter on the official WeChat account later."

"We regret this result, which we cannot accept, and will continue to appeal."

Wang Ziming is also under a lot of pressure now. The more attention the headquarters pays attention to, the more pressure he will feel.

If you are confident of winning the lawsuit, then everything will be easy.

The key is that he doesn't think subsequent appeals will change the current outcome.

…

"Mr. Cao, congratulations to you, Apple mobile phones will not be able to survive in China from now on."

"And in order to allow Apple computers and other products to continue to be sold in China, Apple will definitely have to pay for the final 1.5 billion yuan."

Seeing that the Internet was full of news about the ban on the sale of two Apple mobile phones, Xu Jun also called Cao Yang directly.

Although this incident started because of the Honor mobile phone, in the end all mobile phone brands sold in the Chinese market will be able to reap some dividends.

Warwick has slowly begun to pay attention to the consumer electronics business, and has even established a separate relevant business unit.

In this case, we definitely hope that the mobile phone business can make a difference.

Currently, China’s smartphone market is dominated by Samsung and Honor, followed by Apple, Warwick, and Lenovo.

Now that Apple has been eliminated, and Lenovo's Warwick does not feel that the other party is a threat, then in the end Warwick will secure its third position, and it will not be a big problem.

The next step is to continue to challenge the second position and move up step by step.

It is not impossible to even challenge the position of Honor phones in the future.

"Apple will definitely not let it go so easily. It will probably have to go through various troubles in the future."

Cao Yang's words were not modest at all.

Although he didn't know what instructions Kukka gave to Wang Ziming, he knew after thinking about it that the other party would not accept the verdict immediately.

Directly ban the sales of two popular mobile phones, and also require compensation of 1.5 billion yuan.

Because of this incident, Apple's stock fell several points.

The losses here are far more than 1.5 billion yuan.

No wonder Kuka was so angry.

"No matter how hard you try, it's useless. The above have made it clear this time that they are on the side of Nanshan Group, and we cannot let you continue to be bullied by American companies."

"In addition, we are now in the field of smartphones, and we really don't need Apple phones anymore."

"Even in terms of semiconductors, dependence on foreign countries can continue to decrease."

"Unless those international chip giants are not afraid of their stock prices plummeting, they will not give up on the Chinese market."

"Even they can only passively accept competition with Nanshan Semiconductor, lower the price of chips, and adjust their business policies."

Xu Jun naturally sees the problem very thoroughly.

And this bottom line is the technical level that China has mastered.

In turn, we need to quickly reduce prices and improve our competitiveness.

"What you said is correct, but in the future, competition in semiconductors is expected to become fierce."

"There's still a lot we need to do."

Nanshan Group and Warwick also have in-depth cooperation in semiconductors, so there must be a lot of content for in-depth exchanges on this topic.

Cao Yang and Xu Jun chatted for half an hour before hanging up the phone.

In the next few days, Cao Yang's phone calls were basically continuous, and many people called him to discuss this matter.

However, soon, new news came from the United States.

Since Honor Mobile has not made any move to pay the US$1.5 billion, the ban on the sale of Honor mobile phones has officially taken effect in advance, and any Honor mobile phone products will not be allowed to be sold in the United States from now on.

Although everyone had made predictions before, the news of this official ban on sales still made many people feel a little disappointed and a little angry.

"Mr. Cao, in addition to Apple's mobile phone business, its computer business is also a relatively core business."

"I think we can release the information about our Honor computers in advance and let everyone know that our computer configurations are higher than Apple's, but the price has certain advantages."

"Using our computers can form a perfect match with mobile phones."

"At the same time, we will further launch some public opinion offensives on the Internet to let everyone see clearly the face of American companies."

"On one side, people are making money from you, but on the other side, you are not allowed to make money from them."

"They hope China will only produce shirts and socks."

Xia Qingqing feels that Honor Mobile needs to come up with more means, otherwise it will not be enough to retaliate against the unfair treatment she suffered in the United States.

Anyway, playing at home, Xia Qingqing is not worried about losing at all, it is just about whether the win is beautiful.

"You are really right. People hope that China will only produce shirts and socks and buy other high-tech products from them."

"If someone buys a shirt from you for a few dollars a piece, you can earn a profit of one or two points of your hard-earned money."

"These two points of profit can only be obtained after continuous squeeze."

"This kind of face really needs to be seen clearly by more people and not to be misled by some public intellectuals."

These days, public opinion on the Internet that advocates how good America is, simply won’t ask for too much.

The key is that many people still believe it.

To change this situation, it will obviously take some time and some people to publicize it.

Cao Yang didn't mind letting the Nanshan Group act as the publicist.

"I think they just banned the sale of iPhone4 and iPhone4S, but they are still too gentle to them."

"We should directly ban the sale of all Apple products and let them know that the market in China is not something they can squeeze as much as they want."

Xia Qingqing gritted her teeth and said.

In response, Cao Yang was ready to use a more ruthless trick.

"Nanshan Equipment is already researching photolithography machines that can produce 14-nanometer processes."

"China Micro Semiconductor is also making final research on the etching machine for the 14nm process."

"Based on the current situation, we can achieve a breakthrough next year."

"So the current 28-nanometer process equipment technology can be openly announced and promoted to the outside world, so that everyone knows that China has mastered world-class chip production technology."

"Other countries cannot achieve complete localization of chip production equipment, but we in China can."

"Through this technology exhibition, more Chinese semiconductor companies will boldly purchase lithography machines and other equipment from Nanshan Equipment."

"At the same time, we also announced that we will start building a 14-nanometer chip factory within next year."

Cao Yang felt that chasing Apple all the time was not enough.

Essentially, behind this matter is the impact of competition after the breakthrough of the semiconductor industry.

In the future, China's chips will no longer be something they want to restrict sales or sell at high prices.

Once a breakthrough is achieved in any product, various Chinese companies must be able to rapidly expand production capacity.

Taking advantage of this opportunity, on the one hand, it has realized the localization of chips, and on the other hand, it has also allowed Nanshan Equipment to make money by selling equipment.

The 28-nanometer process technology can meet the application needs of most fields in the next ten years.

Of course, Nanshan Semiconductor can start to enter the 14-nanometer process field as soon as possible to ensure that it can move from tying the international level to leading the international mainstream level.

This is very meaningful for the future development of Nanshan Group.

"Mr. Cao, if this is really the case, then chip manufacturers such as Intel, AMD, Texas Instruments, Samsung, and TSMC will probably jump on the bandwagon."

"It goes without saying that equipment manufacturers like ASML will never have a good time in the future."

"But if we offend so many companies at once, we estimate that our future development in the international market will be under great pressure."

Xia Qingqing did not expect that Cao Yang would directly compete with all the chip giants.

Once the equipment is fixed, many industries will no longer be a problem.

The scene then will be very interesting.

"Even if we don't publicize it like this, we have already offended them."

"Besides, if these recent actions don't have the shadow of these chip companies behind them, I wouldn't believe it."

"Since others are already doing things behind their backs, we shouldn't be polite."

"Just flip the table over and let's have a good fight!"

Cao Yang has already decided, so Xia Qingqing will naturally not object again.

Soon, Nanshan Equipment took action.

Invitations to a technology conference were quickly sent to mainstream chip companies at home and abroad.

This time, it is equivalent to the official announcement that it has mastered the key technology of chip equipment using the 28nm process.

"Aren't the Chinese people very low-key and unwilling to announce the current technology to the outside world before the new technology is developed?"

"Why is there suddenly such a technology conference now?"

As the president of ASML, Christopher has been paying attention to the developments of Nanshan Group during this period.

Originally, he was very happy to see Apple phones and Honor phones fighting to the death.

But now Nanshan Group has suddenly taken aim at chip production equipment, which makes him uncomfortable.

The technological breakthrough of Nanshan equipment has the greatest impact on ASML.

Of course, for chip giants such as Intel, the impact is actually huge.

On the surface, Intel and others can also purchase equipment from Nanshan Equipment. It is just a different source and will not have much impact.

However, the rise of Nanshan Equipment has allowed more Chinese manufacturers to quickly purchase relatively cheap chip production equipment.

As a result, a large number of Chinese semiconductor companies will inevitably develop rapidly.

In the future, the 28nm and lower-level chip market will completely change.

This is equivalent to destroying the fundamentals of chip giants such as Intel.

Although they can also use some protection measures to prevent major changes in their market share.

However, these methods may be effective in a short period of time, but they will definitely not work over a long period of time.

After all, if chip technology wants to make a breakthrough, the most critical thing is a breakthrough in equipment.

Once this aspect is solved, the remaining issues such as chip design will not be a big problem.

"Nanshan Equipment is trying to push other chip equipment manufacturers around the world to death."

"Based on China's production costs, even if their photolithography machines are only half the price of ours, they still have very generous profits."

"But for equipment manufacturers, half the price is very attractive."

"Even if we follow through with price cuts, we may not be able to reverse the situation."

Pete also has a big head now.

Originally, he thought that the current stalemate would last for a year or two, and by then ASML would be able to return to the original situation after the lithography machines used to produce 14-nanometer chips were broken through.

But now Nanshan Equipment seems to not want everyone to spend this time quietly.

"We can ask chip manufacturers such as Intel, Samsung and TSMC to temporarily stop using China's equipment, but there is no way we can stop China's manufacturers from purchasing equipment from Nanshan Equipment."

"Is there any way you can deal with this situation?"

When Christopher asked this question, Peter also felt very confused.

He is just the vice president of R\u0026D and is not responsible for marketing.

Although before this, the status of ASML's internal vice president of R\u0026D was second only to the president and the company's second-in-command.

On the contrary, the status of the vice president of sales is not that high.

Because ASML doesn’t need much marketing, orders will come to you on their own.

As a result, the status of sales is naturally not that high.

"After all, chips are also related to national security."

"Many military products also require the use of chips."

"If the Chinese do something to their equipment and leave a backdoor, it will have a huge impact on the United States and other countries at a critical moment."

Even though Pete has a big head, he still has to help figure it out.

Fortunately, these methods have not always been discussed.

Just come up with the answer now.

"This is a good plan. I can communicate with manufacturers such as Intel and TI to ask all international chip manufacturers not to use Nanshan equipment products."

"Even all equipment for chip production should not be purchased from China."

Christopher thought for a while and felt that Peter's suggestion was still feasible.

Asmai cannot handle this matter alone, so we need to find someone who can handle it.

At that time, the Japanese almost pushed American semiconductor companies to the ground and rubbed them, and then they were put away.

"We can also propose further plans with the United States."

Pete thought for a while and added, "Hasn't Nanshan Equipment been sanctioned?"

"Then in the future, all chips using equipment produced by sanctioned manufacturers will not be allowed to be sold to the United States."

"Relevant chip design companies are not allowed to hand over their foundry business to these equipments for production."

"As a result, chip companies in China will have a lot more concerns when purchasing lithography machines from Nanshan Equipment."

"Especially SMIC, which is mainly engaged in foundry business. If there are these restrictions, they may not dare to buy Nanshan Equipment products."

In order to suppress his opponents, Peter did everything possible.

Anyway, he is willing to do anything as long as it is for profit.

If he didn't use all his strength, he felt that Asmai would probably fall hard this time.

"Your suggestion is very good, I completely agree."

"We can even go one step further and prohibit chips produced using Nanshan equipment from being sold to the United States."

"For example, the chips in various parts produced by Nanshan Auto Parts are all produced by Nanshan Semiconductor, and Nanshan Semiconductor's photolithography machines are now supplied by Nanshan Equipment."

"If this plan can be implemented, the blow to Nanshan Group will definitely be huge."

Christopher continued to expand the scope of his attack.

Anyway, as long as he can bring down Nanshan Equipment, he is willing to do anything.