Rebirth 99 to become a car giant

With Ford's actions, it is difficult for Nanshan Automobile Group to immediately feel the change in their attitude.

After all, things like annual price cuts are something that every car company does every year.

So even if Ford's requirements are higher this year, it's not necessarily abnormal.

The discussion in China about Cao Yang becoming the world's richest man has always been very popular.

Cao Yang slowly returned to the life of doing research and development at Daystar.

However, a piece of news reported by Zeng Tingting once again caught his attention.

"Mr. Cao, a news was just posted on Weibo, saying that a Xingchen G9 had a car accident in Qian Province. Due to the rain and slippery roads, Mr. Wei, the owner of the G9, accidentally fell from more than 60 meters away while avoiding a large truck. The people and the car rolled over on the cliff, but the few people in the car only suffered minor scratches!"

"I think this is a good opportunity to promote the safety performance of G9."

For major marketing activities, especially plans that are likely to be hotly searched, Zeng Tingting is very cautious and will say hello to Cao Yang in advance.

Otherwise, Xingchen Motors would suddenly make headlines and Cao Yang would be kept in the dark, which would definitely be inappropriate.

Of course, if it were a general marketing activity, Zeng Tingting would definitely have made the decision herself.

It's impossible for Cao Yang to take care of everything. He wouldn't be able to take care of everything that way.

"Is it okay to fall from a cliff of more than 60 meters?"

Cao Yang was stunned for a moment.

Is the security of Xingchen G9 really that great?

He himself couldn't believe it!

"Yes, but this cliff is called a cliff, but it actually has a certain slope, and it is not a vertical drop."

"If you really fall from a 60-meter vertical drop, it will be useless even if you are sitting in a tank."

Zeng Tingting can naturally understand why Cao Yang has such questions.

This case is really a bit too special.

But precisely because of this, the publicity effect should be very good.

Zeng Tingting didn’t want to miss it.

"You can ask the local 4S store to immediately send out specialists to cooperate with the vehicle's damage assessment, and then provide a new car for free as a temporary transportation tool for the car owner, so as not to delay the car owner's schedule."

"While promoting, we should also reflect our warmth."

Naturally, Cao Yang would not object to Zeng Tingting's approach.

This car accident was not arranged by Xingchen Motors, and the car owner was not harmed.

Taking advantage of this sudden car accident to do some publicity can kill two birds with one stone.

"No problem, I'll make arrangements later."

After Zeng Tingting finished speaking, she added, "What's even more interesting is that I heard that a car accident occurred at the same location a week ago."

"A Toyota Lexus 570 fell from there. In the end, 2 of the 4 people in the car were killed and 2 were seriously injured."

"Although real people in the automotive industry know that this kind of accidental car accident may not fully explain the gap in the safety of everyone's cars."

"But two living cases are there. Consumers are definitely willing to believe that the safety performance of our G9 is better."

Zeng Tingting feels that God is really helping Xingchen G9 this time.

With such good promotional materials, there is no need to arrange for people to shoot, and the things on site are directly provided.

"Pay attention to the method and don't overdo it and make people feel uncomfortable."

"We can promote it based on objective explanations of why people are safe and sound."

When things go to extremes, they must be reversed. If it is too exaggerated, it will be counterproductive and it will be bad.

It's not like Cao Yang has never seen similar things.

"Don't worry, I will definitely handle this matter properly."

Zeng Tingting is also a veteran in the field of publicity, and related actions soon began.

…

[Three people fell from 60 meters while driving and only suffered superficial injuries. Netizen: Xingchen G9 wins]

This article was first published on Autohome.

"recently……"

"If you look closely at the reasons, you will find that there is no coincidence behind the 'luck' of Mr. Wei's family."

"The integrated hot-stamped door ring and a large number of hot-stamped parts on the ceiling and floor ensure that the cabin space is kept intact in severe impacts."

"The entire vehicle is equipped with eight airbags as standard, and all of them exploded successfully during this car accident, providing important body protection for the car owner and passengers."

"Of course, the driver and passengers all fastened their seat belts as required, which also ensured that they were not thrown out of the car when the vehicle rolled over, which played a very important role in their own safety."

"Xingchen Automobile has always attached great importance to the safety of consumers. Whether it is the Xingchen G series or other models, the safety performance has always far exceeded that of its peers."

"Xingchen Automobile is also the first manufacturer in the world to use integrated hot stamping door rings, and the first manufacturer in China to use hot stamping parts in large quantities."

"For a long time..."

Although this article is obviously soft-text in nature, it still attracted a large number of clicks because of its very impactful title.

Following this report, many people in the comment area also exposed tragic pictures of a Lexus LS570 being involved in a car accident at the same location.

In this case, the contrast is naturally more obvious.

Similarly, some speeches by local traffic police also corroborated the authenticity of these articles.

Therefore, this matter spread quickly throughout the Chinese automobile industry.

Even portals reported the news.

…

"Mr. Chen, do you think the news that the Xingchen G9 fell off a 60-meter cliff in the past two days, but the car owner only suffered skin injuries, is a coincidence or a bold marketing plan?"

At Spring City Toyota, Miyazaki Himasa naturally noticed various news on the Internet.

Xingchen Motors' Big G series has had a huge impact on the sales of Toyota's Prado and Land Cruiser. Miyazaki Himasa couldn't help but take a second look at the news related to the Big G series models.

But the news this time seemed a bit strange to him.

Falling off a 60-meter cliff, nothing happened?

Is it the car owner's fate that is more important, or is the safety performance of the Xingchen G9 really that good?

The most depressing thing is that in the same place, a LX570 was involved in a car accident a week ago, and the owner died.

Although Lexus models have their own independent sales channels, they have nothing to do with Spring City Toyota.

But Hishimasa Miyazaki already knows that he will become the general manager of Toyota China after April 1, which is considered a promotion.

At that time, we also needed to worry about Lexus' sales.

And at that time, the sales of Prado and Land Cruiser also required him to worry about.

"I saw the news. This car accident should not be man-made."

"The people inside are real people. If you fall from such a high place, you will definitely die under normal circumstances."

"I can only say that this car accident was more surprising. In the end, those few people saved their lives."

"It cannot be said that this has nothing to do with the safety performance of Xingchen G9, but it is really not the main reason."

Chen Wenzhan also wondered if this year was due to his bad luck because of his birth year.

News about this kind of car accident normally has nothing to do with them.

But in the end it had an impact on the sales of Prado and Land Cruiser.

Originally, under the impact of Xingchen G7 and G8, the sales volume of Prado and Land Cruiser was only 30%.

These 30% of consumers are basically loyal fans.

Now that there are real car accident cases, many loyal Toyota fans may have begun to change their minds.

This is definitely not a good thing for Spring City Toyota.

Don't look at the G9 that was involved in the accident this time. It is considered a luxury niche model.

But what this represents is the entire Xingchen Automobile brand.

Through this car accident, everyone will feel that the safety of all models of Xingchen Motors is very high.

This impact is very huge.

"I also think it should be an accident, but when these coincidences are put together, the situation is completely different."

"Especially on the Internet now, it feels like there are still people doing some guidance, which is also a bit detrimental to us."

"Xingchen Motors seems to want to completely crush some of our hard-core SUVs."

Miyazaki Himasa felt that he had to think of something, otherwise it would definitely not work if he continued to be passive like this.

But for a moment, he didn't know how he should fight back.

After all, on the Chinese Internet, the influence of Nanshan Automobile Group is definitely not comparable to that of Toyota Motor.

"Nanshan Automobile Group has always had strong marketing capabilities, and it has two powerful publicity tools, Autohome and Weibo."

"It is said that they also have a very good relationship with TV stations such as China Channel."

"Coupled with the fact that Nanshan Film and Television can influence most celebrities, the combined influence of these factors is extremely exaggerated."

"If we want to deal with Xingchen Automobile, it is best to use some conspiracy, otherwise the gains may outweigh the losses."

Chen Wenzhan knows that Zhu Zhengfeng of Spring City Automobile Group is very familiar with Cao Yang. If Spring City Toyota makes the relationship between Yin Zhao and the other party very tense, he will definitely not get any good results by then.

Of course, the most important thing is that he feels that if Spring City Toyota uses dirty tricks, it will most likely be slapped in the face.

It will be even more difficult then.

Although Spring City Toyota's performance cannot be said to be good now, it is still acceptable.

If it deteriorates further, it will be different.

To be on the safe side, Chen Wenzhan didn't want to go too far.

In recent years, any company that has trouble with Nanshan Automobile Group seems to have not fared well.

There is no need to challenge this rule.

"I'll report it to the headquarters and see what they have to say."

"Anyway, we definitely can't let Xingchen Automobile continue to develop like this, otherwise it will be very detrimental to us."

Miyazaki Himasa naturally saw Chen Wenzhan's hesitation, so he did not force him.

There is no use forcing some things.

…

When people at Spring City Toyota were struggling with the impact of the Xingchen G9 car accident on their own models, many consumers began to be affected when buying cars.

Chen Binghua is a senior manager of Penguin, with an annual income of several million.

In 2012, this type of person was definitely considered a high-income earner.

A few years ago, when Penguin's stock was at its lowest, he also purchased two million yuan in stocks. Now the appreciation of these stocks alone is enough to cover his salary for several years.

So he planned to cash out part of the money and trade in the BMW 5 Series he was driving.

He likes off-roading and is planning to buy a hard-core off-road vehicle this time.

When you have time in the future, you can go on a self-driving trip to Sichuan and Tibet.

After looking around, he took a fancy to the Mercedes-Benz G Series, Lexus LX570 and Xingchen G9.

Originally, according to his idea, the Mercedes-Benz G Series might be more individual, but his wife Lu Ning thinks the LS570 is more beautiful.

Just when they were debating which one to buy, news about the Xingchen G9 car accident came out.

"Husband, I think it's better to buy the Xingchen G9. Xingchen Automobile's reputation in China is still very good, so you don't need to worry about quality issues."

Lu Ning thought that if Chen Binghua would drive a car off-road in the future, safety would definitely come first.

Before, she felt that the safety performance of several cars should be similar, and there was nothing to worry about.

After all, they are such expensive luxury cars, so they can’t be unsafe, right?

However, I saw that LX570 and G9 had a car accident in the same place at about the same time. One was either dead or seriously injured, and the other suffered minor scratches on everyone in the car.

This gap is also too big.

Lu Ning's mind suddenly changed.

The LX570 can be put aside.

"The G9 is good, but the G9 looks a bit like the G8 and G7, and it doesn't have the distinctive features of the Mercedes-Benz G."

Chen Binghua naturally saw the news about the G9 car accident, and his inner thoughts changed.

But he has a soft spot for the Mercedes-Benz Big G, so he is still a little confused.

"The Mercedes-Benz Big G is nothing special, it's just ugly."

"Why didn't you chase an ugly girl back then? That would be very distinctive."

Lu Ning's words hit Chen Binghua's throat, and he didn't know how to refute.

Fortunately, he knew not to reason with women, it was pointless.

In the end, it was himself who suffered.

"Then do you really want to buy the Xingchen G9?"

Chen Binghua asked a little tangledly.

"The Xingchen G9 fell from 60 meters, and the people in the car only suffered superficial injuries."

"Besides, is there any car equipped with a W16 engine like this? Didn't you always talk about the power performance every day? Why don't you talk about it now?"

Lu Ning beat her husband once again.

As an employee of the same company, Lu Ning's income is not low.

This is also the reason why she speaks.

Of course, the most important thing is that Lu Ning's family is not short of money.

"Okay, Xingchen G9, just Xingchen G9, as long as you like it."

If the argument continues, the result will definitely not change, but your mood will get worse.

So Chen Binghua decisively chose to marry his wife.

Similar situations have happened in many families during this period.

If you talk to some women about the safety of the vehicle, how much high-strength steel I use, what special safety features it has, etc., they won’t understand.

But the Xingchen G9 fell from a 60-meter cliff, and the person was fine.

This is a living case, more convincing than anything else.

In this case, choosing Xingchen G9 is naturally the most popular choice.

As a car dealer, Yangcheng Huaqiang Group feels this change most deeply.

Because they not only have 4S stores of Xingchen Automobile, but also 4S stores of Lexus, Mercedes-Benz, BMW and other car companies.

"Brother, in the past week, the sales of the Xingchen G9 have doubled year-on-year, while the sales of the LX570 have been cut in half, and not a single Mercedes-Benz Grand G has been sold."

Guo Shufu is responsible for the car dealership business of Yangcheng Huaqiang Group, and reports the business status to his elder brother every week.

"What a big change?"

Guo Shuyin was stunned for a moment. He has been busy with the expansion of the hot stamping molding line during this period. He just came back from Mexico yesterday.

I didn't expect to hear such special news.

"Yes, brother, you may not have noticed that during this period, both LX570 and Xingchen G9 had car accidents in the same place in Guizhou Province, but the results were completely different..."

Guo Shufu briefly explained the reason.

"Mr. Cao probably doesn't know this news yet. Please tell me the details and I'll see if I can take this opportunity to report it to Mr. Cao."

Guo Shuyin must be trying every means to find an opportunity to contact Cao Yang.

The relationship between people can only get better with more contact.

Otherwise, you have never appeared in other people's field of vision. How could they want to get you if they have any good things?

The same is true in the workplace.

If you really want to climb up, then you must show more performance in front of the leader and find more opportunities to report to the leader.

Even some private reports.

Only in this way can you have more opportunities for promotion and salary increase.

And he acted quickly. After figuring out the situation, he immediately called Cao Yang and reported the findings of Yangcheng Huaqiang Group quickly and concisely. Then he hung up the phone without wasting Cao Yang's time too much.

The status gap between everyone is relatively large. If you insist on not ending the call, the effect Guo Shuyin wants to achieve will be worse.

He grasped this very well.

After knowing the situation, Cao Yang felt that this was a good opportunity to suppress LX570.

Toyota's best-selling models in the field of hard-core off-road vehicles are the Land Cruiser, Prado and LX570.

Among them, LX570 is the main competitor of Xingchen G9.

It inherits the hard-core style of the original Toyota Land Cruiser. The tough and upright body lines create an uncompromising tough guy image. Whether it is the front engine hood or the convex headlights, they are the best embodiment of the tough style.

At the same time, the humanized design of the interior is quite good. In addition to the ten-way adjustment function of the front seats, the length of the seat cushions can also be retracted. The floor adopts a theater-style design. The front-low and rear-high seat design allows all passengers in the car to sit comfortably. Good visibility can be maintained.

Moreover, the air-conditioning outlets of the Lexus LX570 are located in every corner of the cabin. Even the passengers in the second and third rows can enjoy the same temperature as those in the first row.

Another eye-catching feature is that the LX570 adopts an "easy in and easy out" design.

When the driver turns off the engine, the height of the car will automatically drop, with the front wheels lowered by 60mm and the rear wheels by 40mm, making it easier for passengers to enter and exit the vehicle.

When started again, the vehicle height will return to normal. The advanced adjustable air suspension system not only provides convenience for getting in and out of the car, but also allows the body to increase the ground clearance when passing some wild roads.

These allow it to sell hundreds of vehicles every month in China.

Although it may not seem like much, as an imported high-end luxury car, sales of several hundred units per month are actually not bad.

The most important thing is that as the share of China's off-road vehicles continues to increase, the sales of LX570 have room for further improvement.

In this case, Cao Yang naturally hopes to kill this opponent completely.

As a result, Xingchen G9 can sell thousands more units in China a year.

If it defeats a few more opponents, it is not impossible for Xingchen G9 to sell tens of thousands of units in China a year.

"Xiao Zeng, Guo Shuyin just called me and told me something. The car accidents involving the G9 and LS570 some time ago had a great impact on the terminal sales of these cars."

"Some consumers already have the impression that the LS570 is unsafe, which is beginning to affect the sales of this car."

"On the contrary, our G9 sales have increased significantly."

"Although since the overall sales volume is not very large, this change does not necessarily represent the situation of all 4S stores across the country."

"But it is in line with our expectations and speculations, and it can promote this development trend."

Many of the marketing techniques used by Zeng Tingting were taught by Cao Yang.

So Cao Yang is naturally very good at marketing.

In particular, grasping some key points and exerting a powerful effect are what Cao Yang likes to do most.

"This is indeed a good opportunity. I am going to cooperate with some trolls raised by Autohome and publicize the unsafe content of LS570 on various forums."

"If there is a perception on the Internet that buying an LX570 is a joke with one's own life and spending money on a bad car, then the sales volume of the LS570 will probably be wiped out in the future."

"And our G9 takes this opportunity to completely set the benchmark for large-scale hard-core off-road vehicles. In the future, we will have opportunities to promote G9 on various occasions."

Although the comfort of hard-core off-road vehicles is definitely not as high as that of urban SUVs, for many special-purpose occasions, hard-core off-road vehicles are definitely the best choice.

After all, in some usage scenarios, the usability of the car is more important than the comfort of the car.

After all, if you can’t use it normally, what does it matter if it’s comfortable?

No matter how comfortable you are, can you still be comfortable at home?

"That's what I mean, you should discuss it with someone and don't miss this opportunity."

“The more high-end the market, the more relatively fixed its scale is.”

"If we want to continue to develop, we must take some of other people's shares."

"Japan doesn't have a very good relationship with us right now. I think this year is the best time to take the share of Japanese car companies."

Cao Yang's words pointed out a marketing direction for Zeng Tingting this year.

The Japanese automaker’s share of the Chinese automobile market is second only to the German automaker’s.

As long as their share can be reduced, Xingchen Automobile's life will become more comfortable.