Rebirth 99 to become a car giant

"It's not that hard-core off-road vehicles can't be built, but if they mess around, their reputation will be ruined."

Cao Yang really didn't want to be alone.

But he still has some objections to the idea that after a series of models becomes popular, a group of people immediately follow suit and launch similar models.

In his opinion, China's automobile industry has now slowly passed the stage of relying on plagiarism to survive.

In the coming time, each car company should have some characteristics of its own.

What everyone needs to consider is how to grab orders from automobile giants in the international market, instead of being in a corner every day.

"Yeah, I don't know if these car companies are striving to achieve their goals, whether they want to make a quick buck or they really want to develop the hard-core off-road vehicle market."

Yu Yu is now not sure how he should treat the information he collected and compiled.

Anyway, just report the information to Cao Yang first.

"The current automobile market has reached a scale of 20 million vehicles. It will continue to increase to 30 million vehicles at most. There is basically no room for upward growth."

“It seems like there is still a 10 million market that can be expanded, but in fact the space left for annual growth is very limited.”

"But in the past year, many car companies have been expanding production, and Nanshan Robot has been reluctant to accept orders related to welding robots."

"By then, overcapacity in the entire automobile industry will be inevitable."

"To break this deadlock, we need to turn internal expansion into external expansion and create a powerful automobile country."

"The annual ceiling of the global automobile market is estimated to be around 100 million."

"If our Chinese automobile industry can achieve half of domestic and foreign sales, we can definitely bring out several leading global automobile companies."

Cao Yang actually hopes that all Chinese automobile companies can go abroad and defeat several international automobile giants.

Otherwise, if you keep doing it in China, then everyone who does it will have no money to earn, which is not a good thing.

Look at Japan, such a small country, but it is home to a series of car companies such as Toyota, Honda, Nissan, Mazda, Mitsubishi, Subaru, Suzuki, Hino, Isuzu, and Fuji.

China is such a big auto market. In addition to Xingchen Auto and Future Auto, it will also allow auto companies such as Chery, Geely, BYD, Great Wall, Changan, and Nanshan Hongqi to become world-class auto giants.

Not to mention selling millions, it is still entirely possible for all of them to at least achieve the goal of selling over one million.

At that time, everyone will go abroad to seize the Southeast Asian market, seize the polar bear market, seize the market in the Middle East, Africa and other places.

If done well, anything is possible.

"It depends on whether those car companies can live up to their expectations."

"However, judging from the current momentum, several privately owned independent brand car companies are still very competitive overall."

"There are also several state-owned enterprises that have performed well and are worth looking forward to."

"However, it is actually not that easy for the automobile industry to go abroad."

"The markets in some places are discriminatory against Chinese companies."

"To a certain extent, only if China's national and military strength continues to rise will we have the opportunity to continue to go abroad and compete with others to seize the market."

As the general manager of Autohome, Yu Yu naturally sees the problem more thoroughly.

An industry like the automobile industry that affects the national economy and people's livelihood cannot be explained by simple market competition.

If there was full market competition, what would the car markets in Korea and Japan be like now?

Any place will impose certain restrictions on companies that they don't like.

"You are right, so starting from this year, I will devote more time and energy to Daystar Technology Group."

"Many of the products they develop and produce can be used in other special fields."

Cao Yang sighed a few words and ended the conversation with Yu Yu.

After all, there will be no results if this topic is continued.

It is better to develop new technologies down-to-earth and come up with some products that are China's bottleneck.

At that time, it will be very meaningful not only from the perspective of making money, but also from the perspective of providing China's national strength.

…

Just when various car companies in China are actively launching hard-core off-road vehicle projects and Xingchen Motors is conquering cities and territories in the Middle East, Toyota Motor will be depressed.

Xingchen Motors has made such a big noise in the Middle East, it is impossible for Toyota Motor to not be aware of it at all.

Especially in the past few days, various special videos have begun to circulate in many countries in the Middle East and Africa.

Thanks to the rapid development of smartphones, the dissemination of various videos is obviously much more convenient than before.

This has also allowed Xingchen G9’s influence to develop rapidly in the local area.

Toyota is very anxious about this change.

"President, the branch in the Middle East specifically reported on the market changes there yesterday. I think it needs to be paid attention to."

As the head of Toyota Motor Sales Headquarters, Wu Zhihui made an appointment with Watanabe Yoshiaki for an hour to report on the situation in the Middle East market.

Over the years, Toyota has dominated the Middle East market.

Their share is far ahead of other competitors.

General Motors, Ford, Chrysler, Fiat, Peugeot Citroën, etc., all have to stand aside.

In addition to Toyota, Nissan and Hyundai also perform well here.

But no matter how the top five positions change, there will definitely be no sign of Chinese car companies.

No car company can threaten Toyota's influence in the Middle East.

In the past few years, Wu Zhihui has never doubted this.

But now there was a trace of worry in his heart.

"What's going on over there in the Middle East?"

Watanabe Jisaki has a lot to do every day, so it is naturally impossible for him to personally keep an eye on the market changes in a certain region.

In particular, although Toyota is the dominant player in the Middle East market, in absolute terms, it is completely incomparable with the North American market.

Therefore, it is normal for Watanabe Katsaki not to know the changes there.

"China's Xingchen Automobile has developed rapidly in the Middle East market in recent years. This year, it has successfully attracted the attention of many Middle Eastern consumers with its Xingchen G9."

"In places such as Oman, the monthly sales of Xingchen G9 have exceeded that of our Land Cruiser."

"This situation is very rare."

When Wu Zhihui said this, Watanabe Kyoshiaki's expression finally became a little more serious.

There are actually Chinese models that can surpass the Land Cruiser in the Middle East?

This car is one of the few Toyota models that has left a great reputation in the world.

"Tell me specifically about the situation of Xingchen G9."

Watanabe Yoshiaki straightened his body and prepared to listen to Wu Zhihui's report.

"The Xingchen G9 is the flagship model of Xingchen Motors' G series. When the G7 and G8 were launched, they had a huge impact on the sales of our Prado and Land Cruiser in China."

"Now that G9 is on the market, it is directly targeting the LX570, directly squeezing out the market space of our LX570 in China."

"As a competitor of the LX570, the G9 is much more powerful and is equipped with W12 and W16 engines."

"So although the price of the G9 is higher than that of the Land Cruiser and Prado, there are still many consumers in the Middle East who are very interested in it."

"After all, the oil price there is very cheap, and the preference for large-displacement engines is unmatched by other places."

Wu Zhihui began to briefly explain the situation of the Xingchen Automobile G series, and then introduced the situation in the Middle East in detail.

However, the more clearly he explained the situation, the more worried Watanabe Yoshiaki became.

This Star G9 is a complete dimensionality reduction blow to several Toyota products in the Middle East market.

"Just last week, our sales company in the Middle East reported that the Xingchen G9 has launched a special G9 pickup truck version, directly targeting our Hilux potential customers."

"And some videos of G9 and G9 pickup models playing a huge role in some conflicts have been circulated on the Internet and mobile social networking sites in many places in the Middle East."

"This has made local Xingchen Auto dealers much more enthusiastic about ordering G9 and G9 pickup versions."

"As we all know, in the Middle East, there are some places that are in chaos all year round."

"If these models can serve special purposes at critical moments, the value of their second-hand cars will become much higher."

When Wu Zhihui mentioned this, Watanabe Ketsaki couldn't help but intervene and said: "The value of second-hand cars? Does this matter have anything to do with the value of second-hand cars?"

He really couldn't understand how the appearance of these videos would affect the value of the used car Xingchen G9.

"Yes, that's the value of a used car."

Wu Zhihui gave his answer very definitely, and then continued: "After driving a car for five or six years, or even ten years, the value will drop significantly."

"At this time, ordinary consumers will often consider selling them."

"But the price of second-hand cars is definitely much lower than that of new cars."

"But if these second-hand cars can be used in special fields, their value will be much higher."

"After all, for some special groups of people, they don't care whether your car is a second-hand car or a new one, as long as it's cheap and easy to use."

"There will even be a greater market for cheap second-hand cars."

"Some sponsors also prefer to purchase some second-hand cars like this and give them to the corresponding weapons for use. This makes it more difficult to check the origin of the cars."

After Wu Zhihui explained this, Watanabe Kyoshiaki roughly understood what was going on.

Emotionally, those videos that have popped up recently in the Middle East can actually affect the value of used G9 cars in this way.

These second-hand cars are going to the battlefield to enjoy the baptism of bullets anyway. If the condition of the car is worse and the interior is older, it is not a problem.

As long as there is still no problem with the power and quality, that is enough.

Just put a heavy machine gun on the roof of the car, sit a few people in the car, and rush towards the current situation.

Watanabe Katsuaki is very clear about this situation.

After all, when Toyota's Hilux was designed, it specifically considered the need to install a light machine gun on the roof, so it has a special bracket.

Of course, if you formally interview Toyota designers about these things, they will definitely not admit it.

How could we install brackets in advance just to allow customers to mount machine guns on the roof of the car?

What we produce are civilian products.

It has to be said that Toyota and Venus have similar approaches on this point.

"Xingchen Automobile has risen very quickly. Although they focus on the luxury car market, they always do not follow the rules and have unique advantages in power systems."

"It is indeed necessary for us to adopt certain countermeasures to avoid Xingchen Automobile from bringing too much impact to us in the Middle East market."

Although the Middle East market is not Toyota's most important market, mosquitoes are still meat no matter how small they are.

Besides, this is not a mosquito, but a big bird.

In terms of engines, Toyota's largest number of cylinders is V12.

The second-generation Century model launched in 1997 was equipped with a 5.0-liter V12 engine, making it the only mass-produced car in Japan equipped with a V12 engine.

But then it was replaced with a V8 engine, and there were no longer V12 cars in Japan.

Not to mention the W16 model.

In this way, it would be very embarrassing for Xingchen Motors to use large-displacement engines to reduce the performance of Toyota Land Cruiser, Prado, and even Hilux.

In the past, until there was no better choice, Toyota V8 engines were also good.

After all, this engine is durable, has a low failure rate, and will never break down easily, which has won Toyota a very good reputation.

But now Xingchen Motors' W12 and W16 engines have been in mass production for many years, and they have a lot of experience in vehicle installation.

Judging from the current feedback, quality issues are also problematic.

As a result, Toyota will naturally be under great pressure.

"I have already booked a flight to Dubai the day after tomorrow, and I am going to discuss it with the Middle East Sales Company in person to see how to deal with this situation."

"And I also want to go and have a look and feel how Xingchen Motors is developing in the Middle East."

As a typical Japanese, Wu Zhihui attaches great importance to "Three Presentisms".

The so-called "Three Presentisms" include the basic concepts of scene, present objects and reality.

Specifically, when a problem occurs, managers need to quickly go to the site in person, confirm the reality with their own eyes, and carefully explore the reality so that they can propose and implement realistic solutions.

This approach emphasizes being down to earth rather than working behind closed doors or relying on remote tools such as computers to solve problems.

Although Sanxianism originally originated from the manufacturing industry, it was mainly aimed at the management of production sites.

However, after its emergence, it was soon widely adopted by other industries to improve work efficiency and quality.

As a benchmark for Japan's industry, Toyota Motor's internal requirements for "Three Presentisms" are naturally very high.

"It's good to go and take a look. Only after we understand the specific issues can we make some decisions."

"I am also planning to go to China in the near future to take a look at the situation of Spring City Toyota and Yangcheng Toyota, and do some communication with the two partners."

"We have to pay attention to the changes that have taken place in China's automobile market."

Watanabe Yoshiaki is under a lot of pressure this year.

Last year, Toyota lost its No. 1 position in the world to General Motors.

He must want to continue to snatch it back.

But how can it be so easy to do this?

Neither General Motors nor Volkswagen will just watch Toyota develop and grow.

Even in order to suppress Toyota, they can join forces to a certain extent.

…

Just when everyone's focus was on hardcore off-road vehicles, Fang Sisi saw something different from some news.

As the general manager of Weibo, Fang Sisi has a special family background, which makes her see things much better than the average person.

After something has happened, everyone can tell one, two, three, four.

But it is very difficult to see something before it happens, or just before there is a sign.

Take the financial crisis of 2008, for example. Later on, everyone can tell many reasons for the crisis.

But before 2007, there were only a handful of people who were really sure that a crisis would happen and took some plans.

"Have you felt it too?"

Cao Yang glanced at Fang Sisi in surprise.

As someone who has been there, Cao Yang naturally knows that one of the major events in China's auto market in 2012 is that the sales of Japanese auto companies have dropped significantly due to special reasons.

This is a great opportunity for China's own brands to further encroach on the market share of Japanese car companies after eating away at a large amount of the market share of Korean cars.

In the previous life, independent brands were not so promising and did not have the strength to cannibalize the Japanese market.

But the situation now is completely different.

Not to mention the strength of Xingchen Automobile, car companies such as Chery, Geely, Great Wall, BYD and Changan alone can bring great pressure to various joint venture car companies.

When the time comes, the right place and the right people, and various car companies work together to guide consumers' willingness to buy cars, the situation will be completely different.

After some markets are lost, they can slowly be picked up again, and their market share can even be further increased.

But sometimes, after losing market share, you can never get it back.

Cao Yang obviously hopes that this time the days of Japanese car companies in China will belong to the latter.

Although it is unrealistic to eat up all the Japanese shares this year.

But it is entirely possible to swallow up half of their share and then squeeze their growth space and speed in the future.

By then, more than half of China's auto market will be contributed by independent brand car companies.

In the future, this market share can even be expanded to more than 70%.

If that time comes, China's automobile industry will have completely stood up.

"Yeah, do you think so too?"

Fang Sisi could naturally feel the meaning behind Cao Yang's surprised expression.

I originally wanted to remind Cao Yang, but I didn't expect that my husband actually had this opinion.

That feeling is amazing.

"I do feel something, but I'm not sure how things will go next."

At this time, Cao Yang definitely had no way to draw a conclusion with certainty.

That's so abnormal.

Even if Fang Sisi is a baby, there are some things that she cannot say casually.

"Since you feel it too, I think this is basically bound to happen."

"At that time, we can take this opportunity to do a good job in marketing and increase Nanshan Hongqi's market share."

For Nanshan Automobile Group, the impact of this incident on the market shares of Xingchen Automobile and Future Automobile is relatively limited.

After all, the products produced by Japanese car companies such as Spring City Toyota, Yangcheng Toyota, Yangcheng Honda, Xifeng Honda, Xifeng Nissan, Changan Suzuki, Changan Mazda, etc. are almost not competitors of Xingchen Automobile.

But for Nanshan Hongqi, the situation is completely different.

As a high-end positioning among Chinese independent brand car companies, Nanshan Hongqi has always hoped to become the leader of independent brands.

Both Zhu Zhengfeng and Cao Yang are very supportive of this goal.

In the past, Nanshan Hongqi's sales have always been inferior to those of car companies such as Chery and Geely.

But after squeezing out the share of Korean car companies last year, Nanshan Hongqi has taken the biggest piece of cake.

If it can squeeze out the share of Japanese car companies this time, Nanshan Hongqi will probably continue to have the biggest piece of the cake.

By then, Nanshan Hongqi's sales will immediately reach a higher level, breaking through the annual production and sales mark of 500,000 vehicles, and successfully entering the first echelon.

As long as this situation can be stabilized, it is not impossible to continue to break through the 600,000, 800,000, or even 1 million mark in the future.

"Well, I will communicate with Mr. Zhu later and let Nanshan Hongqi make some preparations in advance."

"It just so happens that Nanshan Hongqi also launched some new models this year, which can help them seize market share."

Zhu Zhengfeng had communicated with Cao Yang many times before about the Nanshan Red Flag.

Now there is finally a good opportunity, and Cao Yang also hopes that the red flag of Nanshan can rise.

At that time, it will bring you a huge surprise, so that the Hongqi brand can truly shine with its own second spring.

This also has a relatively special meaning for China's automobile industry.

"I will also pay attention to all aspects of the situation in a timely manner."

"When the situation changes, we can make some countermeasures in time."

Fang Sisi saw that Cao Yang already had an idea, so she stopped discussing the topic.

For one thing, the gap between prepared and unprepared plans is likely to be very huge.

The effects will naturally vary greatly.

Nanshan Red Flag has been laid out in advance, and the harvest will be worth looking forward to when the time comes.