Rebirth 99 to become a car giant

Cao Yang and Zhu Zhengfeng had just finished talking, and Xiang Changle also made a special call.

As the vice president of Lingnan University of Technology and concurrently the dean of the School of Semiconductor, he is finally going to take a step further and become the president of Lingnan University of Technology.

"Teacher, congratulations on your wish. I believe that under your leadership, Lingnan University of Technology will develop even more rapidly and become the best university south of the Yangtze River."

Cao Yang was naturally very happy that his teacher could become the president of Lingnan University of Technology.

In recent years, Nanshan Group has had various cooperation with Lingnan University of Technology.

The Semiconductor College is specifically reorganized and developed around Nanshan Semiconductor and Nanshan Equipment.

Every year, Nanshan Group recruits more than a thousand graduates from Lingnan University of Technology, and this number is still rising.

Lingnan University of Technology has various cooperation projects with Nanshan Group and has produced many results.

For university teachers, it is very attractive to have good projects and no shortage of funds.

Lingnan University of Technology itself is a 985 university. Although its original ranking is not particularly high, due to its location in Yangcheng City and its all-round cooperation with Nanshan Group in automobiles, parts, semiconductors, equipment, materials, etc., it is relevant. The professional employment rate is very good.

For students and their parents, employment rate is definitely something they care about.

Lingnan University of Technology has also focused on promoting this aspect during its admissions process in recent years, allowing many students who originally wanted to go to higher-ranking schools outside the province to choose Lingnan University of Technology.

In terms of its attractiveness to students and teachers, Lingnan University of Technology can definitely be ranked within the 20th place in the country, and there is no problem even hitting the top 10.

The key is that this term is still rising.

According to Xiang Changle's vision, one day, in addition to being able to go to Qingbei, all senior high school students in various provinces south of the Yangtze River will give priority to Lingnan University of Technology. Then he will be considered a complete success.

And this day doesn't seem so far away.

It is not surprising that many majors in Lingnan University of Technology will be better than corresponding majors in Qingbei in the future.

"Then let me lend you your good words. I hope we can achieve this goal as soon as possible."

In front of Cao Yang, Xiang Changle naturally didn't need to be humble or anything like that.

It makes little sense.

So I directly accepted the blessing and frankly admitted that I did have such thoughts.

"Lingnan University of Technology's accumulation in aerospace and weapons is relatively weak. Teacher, do you have any plans to appropriately strengthen the faculty in this area?"

Cao Yang now attaches great importance to the subsidiary company Venus Aerospace.

However, most of the projects there do not have much cooperation with Lingnan University of Technology. Instead, they recruited some personnel from universities such as Imperial Capital and Jinling and established some cooperation.

"I just wanted to mention this to you today."

"The cooperation between Lingnan University of Technology and Nanshan Group has been very smooth in the past few years and has achieved fruitful results."

“I think this way of integrating industry, academia and research can be further expanded.”

"Lingnan University of Technology has more than 3,000 teachers and more than 10,000 graduate and doctoral students. These are very good scientific research forces and can definitely form better scientific research capabilities."

In most universities, although teachers also do scientific research, there are very few who can actually use the scientific research results.

Xiang Changle is naturally very familiar with this situation.

Although Lingnan University of Technology has done better than most universities in this regard.

But he also wanted to develop further.

Nanshan Group is now divided into five, forming five important group companies.

Xiang Changle feels that at least 50% of the various majors at Lingnan University of Technology can be developed around Nanshan Group.

Both the Semiconductor College and the Automotive College have tasted the benefits and become one of the best in the country.

He feels that the construction or reorganization of other aspects of the School of Materials and Computer Science can also continue.

He was not the principal before, so some of his actions were too exaggerated.

It's different now. As long as it's reasonable, you can do it according to your own ideas.

With the strength of Nanshan Group in China, it can fully support this change of Lingnan University of Technology.

After more than half an hour of in-depth communication with Xiang Changle, Cao Yang basically understood his thoughts.

He naturally supports this kind of thing that is not harmful to Nanshan Group.

After all, if each group wants to develop, it is definitely not enough to rely solely on poaching people.

The key is to be able to cultivate talents yourself.

If Nanshan Group builds a school to train students, it will be time-consuming, thankless and not very meaningful.

It is almost enough to have a training center within the company.

The rest is to cooperate with Lingnan University of Technology and other universities, and start some cooperative education since the freshman year, so that more talents can start working immediately as soon as they enter Nanshan Group.

This is good for students, schools and Nanshan Group.

"Teacher, I completely agree with the plans you just mentioned."

"Let Liu Youmei from the Human Resources Department contact the school and try to match the needs of each branch with the conditions of each major."

“Then we also assigned some staff to work part-time as co-editors of various professional textbooks, so that our teaching content can keep up with the latest technological developments.”

Cao Yang's words made Xiang Changle breathe a sigh of relief.

This time, the demands made to Changle were a bit too much, which was equivalent to completely tying Lingnan University of Technology to Nanshan Group.

He was also worried that Cao Yang would disagree.

After all, although the strength of Lingnan University of Technology is good, it is definitely not the most cutting-edge in the country.

The influence and strength of Nanshan Group are among the best in the country.

Normally, people should go to Qingbei for cooperation.

"This is indeed necessary. Many of our textbooks were written in the 1980s and 1990s. Although they have been updated, many of the contents are relatively outdated."

"If the technical staff and managers of Nanshan Group can cooperate with us in writing new teaching materials, it will also be very beneficial to the training of students."

Xiang Changle is naturally aware of some shortcomings in college teaching.

But some things are more difficult to change.

On the one hand, there are many interests involved behind the teaching materials of various majors.

Basically, the textbooks used by the same major in every university are not written by the same person.

In most cases, professional textbooks are written by teachers from the school. There are many interests involved behind this, so I can’t say more.

However, this situation will inevitably lead to the content of many textbooks not being updated in time and failing to keep up with the development of the times.

For example, in professional courses on automobile construction, a few years ago when Nanshan gearboxes were not powerful enough, various automobile construction textbooks focused on manual gearboxes, while automatic gearboxes were basically briefly introduced and then skipped.

But in fact, most cars use automatic transmissions. If you ask students to learn manual transmissions every day, if they engage in transmission-related research and development work after graduation, they will obviously have to make up a lot of homework.

Similarly, in terms of teaching materials related to carbon fiber materials, it is even more lagging behind.

Before Nanshan Carbon Fiber, even T300 carbon fiber could not be produced in China.

Naturally, the relevant textbooks cannot provide some meaningful introduction to the production and research and development of carbon fiber.

But things are different now.

Huaxia's carbon fiber technology is already the world's leader, and the relevant production equipment has been domestically produced.

At this time, if relevant teaching materials are compiled together with the technical staff of Nanshan Carbon Fiber, it will obviously have strong reference significance.

Of course, the cooperation between Lingnan University of Technology and Nanshan Group will definitely not start over or completely change in one day, but is a process of constant change.

Cao Yang definitely doesn't have that much time to pay attention to this matter.

Because in the past few days, public opinion on the Chinese Internet has begun to change.

The island issue between Japan and China has been a topic of discussion for many years.

But since the beginning of this year, this problem has slowly become more acute.

In recent times, Japan has been making frequent moves, constantly stimulating China's nerves.

Naturally, China will not get used to this situation.

A formation of twin-tailed Scorpion drones carrying live ammunition appeared over the island every now and then.

The other party was not to be outdone, and the smell of gunpowder became more and more serious.

Under this premise, it is a relatively simple matter for Spring City Automobile Group and Nanshan Automobile Group to work together to drive domestic consumers to boycott Japanese cars.

At this time, the post-80s generation is already the main force buying cars.

They basically all belong to netizens.

Changes in public opinion on the Internet will naturally affect them.

In addition, consumers now have a lot more choices, and they don’t have to buy Toyota, Honda or Nissan products.

As a result, the sales of Japanese car companies are changing at a speed visible to the naked eye.

"Mr. Zhang, from what we have learned from our current investigation, this public opinion offensive against Japanese car companies is caused by both the explosion of public opinion on the Internet and the fact that some car companies are behind it."

"Yesterday, some CEOs from other car companies even asked me implicitly whether I supported this development of public opinion."

Zeng Guangda came to Zhang Jiaqi's office.

Yangcheng Automobile Group's biggest moneymakers now are Yangcheng Toyota and Yangcheng Honda.

Although the pace of development of these two companies lags behind the overall market, the speed of making money is definitely not behind.

Regardless of the fact that Yangcheng Automobile Group's own Yangcheng Aian and Yangcheng Trumpchi are doing pretty well, they are basically still not making money.

Especially in Yangcheng Aian, making money is far away.

Under this situation, the actions launched by various independent brands to suppress Japanese car companies have put Yangcheng Automobile Group into an embarrassing situation.

Support seems to be damaging to one's own interests.

But if you don’t support it, you will probably be hostile to other independent brands by then.

If I don't take you with me when the time comes, I will probably suffer a loss, not to mention not getting the bonus.

This situation is definitely not what Zeng Guangda wants to see.

"We definitely have no way to support this matter."

"Whether it is a self-owned brand model or a Japanese brand model, they are all produced in factories in China, and they are all taxed."

"And these cars are basically 100% domestically produced."

"We need to appeal on the Internet to make everyone calm down."

"What opinions can be expressed through more appropriate means instead of directly boycotting these automobile products."

Zhang Jiaqi's opinion is very firm.

He definitely doesn't support this.

There is no other way. Supporting this kind of thing is a self-defeating act.

He couldn't do it.

And to a certain extent, he feels his views are valid.

If you smash cars in Japan, you are protesting.

But if you are smashing the private cars of Chinese people, what kind of protest is that?

"Well, that's true."

"I will communicate with Yangcheng Toyota and Yangcheng Honda later so that everyone can take some actions as soon as possible."

"The top priority is to address consumers' concerns about buying Toyota and Honda brand models, otherwise sales will plummet."

Zeng Guangda already knows that the sales of Yangcheng Toyota and Yangcheng Honda in the past week have dropped by 80% compared with last month.

This situation is very scary.

The most important thing is that there are fewer people going to 4S stores to look at cars. It is very likely that if things continue to develop, sales will be almost zero.

This is absolutely unacceptable.

When the time comes, Yangcheng Honda and Yangcheng Toyota will not only be unable to provide profits to Yangcheng Automobile Group, but will also need reverse blood transfusion, which will cause a big problem.

In the stock market, Yangcheng Motor's stock price has fallen by 20% in the past week.

This decline refreshed the performance of Yangcheng Automobile Group since its listing and made Zeng Guangda very worried.

However, there are so many automobile companies in China, and certainly not everyone in each company has the same attitude as Yangcheng Automobile Group.

Chery Automobile, for example, is now actively following Spring City Automobile Group and Nanshan Automobile Group, hoping to further carve up the market share of Japanese automakers.

"Mr. Yin, judging from the current situation, the development of the situation is very beneficial to independent brand cars."

"Under normal circumstances, Japanese car companies sell about 200,000 vehicles per month, but I estimate that the sales in the last month will plummet to less than 100,000 vehicles, or even less than 50,000 vehicles."

"But consumers' enthusiasm for buying cars has actually not changed."

"In this case, this part of the market share can be taken over by independent brands as long as it is guided well."

"As China's largest independent brand car company, we can definitely get a big piece of the cake."

Wang Ze is in a very good mood now.

The sales department has made great efforts in the past two years and achieved very good results.

Although Chery's number one position in the automotive industry is a bit dangerous, at least it has been maintaining growth.

In Wang Ze's opinion, it would be great to be able to do this.

After all, it is impossible for any car company to continue to grow day after day.

"Our actions on this matter are still a little slow. I heard that Nanshan Hongqi's actions are the fastest. Whether it is offline marketing or online marketing, the response is very fast."

Yin Chuan is also under certain pressure to achieve Chery Automobile's sales target this year.

After all, the growth of the overall auto market is relatively limited, and Chery Automobile has made a bit big progress in recent years.

Whether it is the export or domestic market, we have made relatively large moves to lay out the market.

But the situation is not particularly ideal.

Even if the sales volume increased significantly in the past week, there is no way to completely change the pattern of the whole year.

"I asked some familiar media about this operation, and I heard that Nanshan Hongqi was directly involved."

"They are even directly behind the scenes, so they get the biggest piece of the cake."

"Mr. Yin, Spring City Automobile Group has a joint venture with Toyota Motor. They are willing to give up this part of their interests directly and must vigorously support the development of Nanshan Hongqi."

"This shows that both Zhu Zhengfeng and Cao Yang are relatively optimistic about the development prospects of independent brand companies, and we can seize the opportunity."

Wang Ze naturally wanted to report everything he learned to Yin Chuan to prevent his boss from making wrong decisions.

Sometimes, the impact of information gaps is huge.

And the impact of wrong decisions on the company is also huge.

"Since Nanshan Engine and Nanshan Transmission have completely mastered the automotive engine and transmission technology, which has supplemented the biggest shortcomings of our Chinese independent brands, I know that no one can stop the prospects of independent brands."

"It's just that I didn't expect that the pace of development seems to be faster than imagined."

"This time Nanshan Hongqi took the initiative to stir up the banner of encircling and suppressing Japanese car companies. It seems that it is not willing to settle for mediocrity."

As the general manager of a leading company in the industry, Yin Chuan naturally has to pay attention to the movements of his competitors at all times.

Previously, his eyes were mainly on car companies such as Geely, Great Wall, BYD and Changan.

Now he feels that it is necessary to move the level of Nanshan Red Flag forward.

Although the gap between Nanshan Hongqi and Chery Automobile is still relatively large, it is actually not that difficult to catch up with these gaps.

As long as there are one or two more popular models, sales will directly reach a new level.

Many car companies even rely on one or two popular models to survive.

"Nanshan Hongqi is backed by Spring City Automobile Group and Nanshan Automobile Group, and the Hongqi brand has unique historical influence."

"They have some expectations for the future and are not willing to settle for mediocrity. This is normal."

"If you look at their positioning, they have always said that they are high-end models among independent brands, directly benchmarking Volkswagen and Toyota, and are unwilling to compare with independent brands like ours."

"Otherwise, the sales volume of their H5 and HS5 models could be doubled if the prices were adjusted downwards."

The backing of Nanshan Hongqi is so different, so Yin Chuan has actually been studying some of their new models, hoping to find some lessons from them that Chery Automobile can learn from.

Yin Chuan didn't think they were a threat until their sales increased.

But if the sales of Nanshan Hongqi start to explode, it may really threaten Chery's status as the leader in the automobile industry.

"As the initiator of this operation, Nanshan Hongqi is likely to reap the biggest dividends."

"However, this approach is good for the entire independent brand. Apart from supporting it, we can't find any reason to oppose it."

Wang Ze said something rather aggrieved.

The joyful energy just now was reduced a lot.

Because he found that Yin Chuan's mood seemed not as good as he imagined.

So he definitely can't act too happy.

"Well, no matter who takes over this market, it will ultimately be good for our company."

"You can contact the relevant advertising companies and media, and promote it appropriately behind the scenes."

After thinking for a while, Yin Chuan agreed with Wang Ze's point of view.

When it comes to major issues of right and wrong, Nanshan Hongqi stands on the moral high ground, and they can only support them.

Otherwise, it will be difficult to get along in the industry in the future.

After all, their situation is different from that of Yangcheng Automobile Group.

There are two Japanese joint venture car companies, so even if they stand up to oppose it, everyone can understand it.

It would be interesting if Chery also stood up and opposed it.

…

"Mr. Cao, Nanshan Hongqi's sales exceeded 10,000 units last week, setting a new record high."

As the Internet becomes more and more lively, the sales of Nanshan Hongqi are also increasing at a speed visible to the naked eye.

The sales volume exceeds 10,000 units in one week, and the sales volume in a month is more than 40,000 or even 50,000 units.

In 2012, this sales volume was definitely very impressive.

At the same time, this is also a figure that Nanshan Hongqi has never achieved in the past.

"It seems that the preparations made by Nanshan Hongqi in advance have had some effect."

"Looking at the current situation, I can't completely calm down in a short time. Maybe Nanshan Hongqi's sales last week will refresh your knowledge again."

Cao Yang is in a good mood now.

Taking this opportunity to squeeze the share of Japanese car companies will not only be beneficial to Nanshan Hongqi, but also be of great benefit to Nanshan Automobile Group.

After all, if this part of the market is occupied by independent brands, whether it is Nanshan Hongqi or Chery and Geely, they will all use a large number of parts from Nanshan Automobile Group.

It is equivalent to the fact that Nanshan Automobile Group's parts business can continue to maintain a relatively high growth rate this year.

This is a relatively rare thing.

In addition, Japanese car companies not only have mid-range brands such as Toyota, Honda and Nissan, but also high-end brands such as Lexus, Infiniti and Acura.

After all this trouble, the sales of these high-end brands have naturally been greatly affected.

In particular, Lexus' sales in China have always been relatively good.

To a certain extent, it also competes with Xingchen Motors and Jaguar Land Rover.

"Then I look forward to this day coming soon."

Zhu Zhengfeng grinned and said, "Mr. Cao, do we have any other tricks to bring more blood to the Japanese car companies?"