Rebirth 99 to become a car giant
Chapter 736: The spirit of craftsmanship has turned into the spirit of
Both Yahoo Japan and Yahoo America began to exert their efforts, and they have been tracking and reporting on the fraud of Japanese companies for several days in a row.
Naturally, the various media outlets in China cannot remain indifferent.
There are so many fake news by Japanese companies, it’s like falling asleep on the pillow.
All media, whether they are professional media related to the automobile industry, several major portals, or traditional newspapers, have no intention of letting this hot spot go.
"Editor Fang, I feel that this wave of news is a bit sudden and violent."
"So many Japanese companies were exposed for fraud at the same time. This is definitely not something that one person can handle."
Lin Jiayan has been busy writing and reviewing articles related to Japanese corporate fraud these days.
Nissan Motor, Toyota Motor, Mitsubishi Motors, Kobe Steel...
Just to popularize the development history and background of these companies to Chinese netizens would fill several articles.
Then I would translate some relevant media interviews from the external network, and I could publish several articles.
It is simply not easy to output articles these days.
"Isn't this obvious?"
"However, the matter was first exposed in Japan's domestic media, and then the United States followed up with reports, and we slowly picked up."
"So it's a bit hard to say who is causing the trouble."
Fang Dawen also had no idea about the people behind the scenes.
Normally, if you want to know such detailed information, you must be a Japanese company.
But if you offend so many large Japanese companies at once, the people or companies that cause trouble will definitely not be able to survive in Japan.
He could find nothing to suspect.
"That's true. Many people are now speculating on how this information was exposed."
"There is a theory that several media outlets such as Japan Yahoo received anonymous emails or packages at the same time, which contained some relevant information."
"So there is definitely a story to this."
As a media person, it is natural for Lin Jiayan to like to eat melons.
But this is not a bad habit.
"The washing machine I used at home was from Panasonic, the air conditioner was from Daikin, the TV was from Sony, the refrigerator was from Mitsubishi, the hair dryer and rice cooker were from Panasonic, and almost all of them were Japanese brand products."
"I originally thought their quality was the best, but I didn't expect..."
Fang Dawen was a little depressed.
Although there was no evidence that there was anything wrong with the home appliances he bought, he felt a little uncomfortable.
In the past, when friends went to his home and saw Yishui's imported products, they couldn't help but praise them with envy.
Regarding this kind of praise, Fang Dawen said nothing, but he felt quite satisfied in his heart.
But in the future...
"To be serious, Japanese companies also relied on imitation and plagiarism to start their business back then. Some fraud was considered normal."
"It can only be said that their previous publicity work was too good, and we too overestimated them."
Lin Jiayan's view should represent the thoughts of a group of young people on the Internet.
This is actually what Cao Yang hopes to achieve.
When the halo of Japanese companies slowly fades away, it is time for independent brands to continue to rise.
"This time, I'm a little curious about how those companies will end up."
"It is estimated that a recall is impossible, otherwise the matter would be completely serious."
"But since the matter is so big, the possibility of it ending hastily is not very high."
Fang Dawen has a relatively thorough view and knows what the current situation of various companies in Japan is like.
However, he couldn't figure out what plans those companies would take to respond to this matter.
Simply speaking harshly will definitely not work.
After all, the matter has reached this point, and a lot of evidence has been leaked.
Of course, Fang Dawen just wants to take advantage of the situation. In fact, no matter what the final result is, it will not have much impact on him.
But for some other companies, the situation is different.
They are still very happy to see Japanese companies suffer.
"Strauss, Lexus is our main competitor of Audi in the world, and Toyota's sales were surpassed by us last year, and the other party definitely wants to overtake it."
"This time, public opinion in the United States and China is attacking Japanese car companies. I think it is possible to mobilize all the forces from the headquarters and our Chinese branch to promote the development of this matter?"
As the general manager of Volkswagen China Branch, Vondel is naturally happy to see Japanese car companies in trouble.
The market share of Japanese car companies is second only to German car companies.
You never know when the opponent will overtake you.
Volkswagen was able to surpass Toyota last year and become the second largest company after General Motors. China has also made considerable contributions.
The current situation of Volkswagen in China is not very good, and it is under great pressure.
Each Chinese independent brand is trying to seize Volkswagen's market share.
If the share of Japanese car companies can be sacrificed at this time, Volkswagen's share will not only not decline, but also rise.
The firepower of China's own brands can also be transferred to Japanese car companies.
So Vondel is very active on this matter.
"Until the headquarters understands the situation, they probably won't dare to end it easily."
"After all, it's easy to make a joke if you're not careful."
Strauss was very clear about the thoughts of the big guys in Stuttgart.
To put it nicely, these people are cautious in doing things, but to put it unfavorably, they mean that their work is very tedious and not enjoyable at all.
Nowadays, the public opinion offensive from China and the United States to suppress Japanese car companies is very powerful, but various Japanese companies have not officially released official statements to the outside world.
Although those reported things are most likely true, or most of them are true, they have not been confirmed after all.
Just to be safe, just wait.
Anyway, now that giants such as General Motors and Ford Motor Co. seem to have come to an end, Volkswagen can still get some dividends even if it does nothing.
With this mentality, Strauss felt that the headquarters would not take action.
Vondel also agreed with Strauss's statement.
"If the headquarters doesn't take action, then our Huaxia branch will take action on our own."
"In particular, we can take this opportunity to rectify the Japanese suppliers in our system, and also take the opportunity to suppress them to see if we can additionally lower prices."
Things that add insult to injury are too common in shopping malls.
Vondel did it without any psychological pressure at all.
It would be strange if we stood up to speak out for Japanese companies at this time.
"Well, you can also give it a try."
"Anyway, so many car companies have taken action. If we follow suit, no one will say anything wrong about us."
Strauss felt that Vondel's proposal was quite good, and he was going to arrange for people to implement it later.
And just as the media in China, Japan and the United States continued to report relevant news, some companies in Japan began to be unable to bear the pressure.
Kobe Steel first stood up and admitted that there were some frauds within the company.
In order to show the sincerity of his apology, a grand press conference was held in Japan.
Hiroya Kawasaki, the president of Kobe Steel, walked from behind the scenes to the front with heavy steps.
It seemed like overnight, President Kawasaki had aged a lot. His hair was all white, a little messy, and lacked some healthy luster. His slightly haggard face had a solemn expression, with a sense of guilt and embarrassment.
Ranked among the top three in Japan's steel industry, Kobe Steel once made Kawasaki famous.
At this moment, he lowered his once proud head and had to admit in public that Kobe Steel did have problems with shoddy products and tampering with product data.
Facing reporters from various countries around the world, Kawasaki bowed deeply and apologized to all customers and users.
In order to prove his sincerity in dealing with the counterfeiting problem, Hiroshi Kawasaki stated: "Kobe Steel is going to reform, and we will let everyone see our changes." He also decided to take the blame and resign.
As a raw material processing industry, the steelmaking industry is in the middle of the industrial chain.
Fraud in the steel industry has triggered product quality problems for many well-known companies such as Toyota, Mitsubishi, and Suzuki.
This time, things naturally became more lively.
Because Kobe Steel admits to fraud, it means that the news previously exposed on Japan Yahoo is not fake.
At least it's not entirely false.
As a result, it will naturally be very difficult for other companies to deny it.
Soon, Nissan Motor, Mitsubishi Electric and other companies also held press conferences to apologize for their past fraud and stated that they would immediately launch relevant rectification work to avoid similar things from happening again.
Facing bosses who bowed their heads and apologized, Chinese netizens joked: This is the "craftsmanship" spirit that Japan is most proud of.
"Mr. Cao, we have preliminary statistics on relevant data. In the past week, the sales of Spring City Toyota, Yangcheng Toyota, Xifeng Honda, Xifeng Nissan and Yangcheng Honda were only 20% of the same period last year."
"Basically, their 4S stores can be described as empty."
Zeng Tingting was smiling all over her face, her plump face almost squeezing her eyes into a straight line.
Cao Yang wanted to suppress Japanese car companies, and she knew this.
Even Nanshan Automobile Group has not had a good relationship with Japanese car companies for so many years.
In particular, the relationship with Toyota Motor is the worst, and this is not the first time that the two parties have clashed.
Now that Toyota is in trouble, Nanshan Automobile Group must be very happy.
"Many models of Toyota, Honda, Nissan and Mazda are still competitive."
"Especially in the next two years, which are basically the years when the main models of several of their models will be updated. By then, they may be revived."
Although Cao Yang took the initiative to launch an action to encircle and suppress Japanese car companies, he did not think that a single attack could completely drive Japanese car companies out of the Chinese market.
This is basically impossible.
After all, if someone can become a famous automobile giant in the world, he must have a few tricks up his sleeve.
If it really doesn't work, the worst they can do is lower the price, and the price/performance ratio will immediately improve.
Many consumers will definitely still consider buying their models.
For example, if you buy a Camry or Accord priced at 200,000 yuan, you may be confused when buying them.
If the price is reduced to 150,000, then many consumers will be tempted again.
Similarly, there are also models such as Highlander and CRV, which have always had a good reputation and are loved by a group of middle class people.
If we want to suppress Japanese car companies more thoroughly, we definitely cannot rely on the current actions alone.
"That is indeed the case. The key is whether our own brands can successfully take up this share after knocking down the sales of Japanese car companies during this period."
"Only when consumers accept the new models of our independent brand car companies can we truly rise."
Zeng Tingting naturally understood the meaning of Cao Yang's words.
Moreover, as a person who has been engaged in marketing all year round, Zeng Tingting understands the mentality of consumers better than Cao Yang.
Chinese consumers are very fickle.
The front foot was scolding others, but he turned around and changed his attitude.
Of course, when it comes to individuals, it's hard to say what's wrong with them.
After all, we are all just ordinary people, and we must consider our own interests the most.
"I heard from Yu Yu that European and American car companies such as Spring City Volkswagen, Modu Volkswagen, Modu GM, and Changan Ford are also following us in promoting the encirclement and suppression of Japanese car companies."
"I guess they also saw this opportunity and wanted to seize the part of the market vacated by Japanese car companies."
"So if independent brands want to gain recognition from consumers, they still have some ways to go."
"In terms of car hardware, we are no worse than joint venture car companies."
"But in terms of some soft services, we still need to further improve."
Cao Yang knew that those international automobile giants were not stupid.
Needless to say, giants such as General Motors and Ford Motor Company, when I called the CEO of the other party, they probably immediately informed the joint venture company in China to start taking action.
After all, no one wants to miss such a good opportunity to carve up the market.
However, Cao Yang definitely hopes that the part of the market vacated by Japanese car companies will be eaten up by independent brands headed by Nanshan Hongqi.
For this reason, he also specially communicated with Autohome and Weibo to let everyone further guide the development of public opinion.
With so many sailors, they must play some role at critical moments.
"It depends on whether the independent brands can work together to improve their reputation."
"Sometimes a speck of mouse droppings spoils the whole pot of porridge."
There are too many independent brand car companies in China.
Chery, Geely, Great Wall, and BYD are just some of the brands that everyone is familiar with.
There are a lot of unfamiliar brands in the back.
In order to further reduce costs, some brands do not want to use Nanshan engine and Nanshan gearbox products.
As a result, although the cost of the engines they assemble themselves is low, the performance is definitely not very good.
Although it is not impossible to drive the car, if something goes wrong every now and then, it will actually affect the reputation.
Even car companies such as Chery Automobile and BYD "developed" and produced the engines of some models by themselves.
The quality level of these engines is also obviously not as good as the products purchased from Nanshan Engine.
This will more or less affect consumers' reputation.
After all, as a consumer, he does not know which of your engines are produced by yourself and which ones are purchased from Nanshan Engine.
Some people even think that the so-called engines are purchased from Nanshan Engine, but the result is such a quality...
Due to various misunderstandings, word-of-mouth has definitely been affected.
"Other brands just depend on their own efforts."
"Over at Nanshan Red Flag, we still have to serve snacks this time."
"Not to mention the fraud by Japanese companies, the island dispute alone is the best opportunity for the Hongqi brand to rise."
"We can also cooperate appropriately and give some endorsement to Nanshan Red Flag."
"After all, if Nanshan Hongqi's sales increase, our Nanshan Automobile Group will be the biggest beneficiary."
At that time, Cao Yanghui agreed to establish a joint venture such as Nanshan Hongqi with Spring City Automobile Group because he had the idea of letting Nanshan Hongqi make up for Nanshan Automobile Group's insufficient layout in mid-range models.
But so far, this idea has not been particularly ideal.
Although the sales of Nanshan Hongqi are much better than the same period in history, there is still a big gap between the number one sales position of independent brands that Cao Yang wants.
Of course, this gap is not irreversible.
As long as we work hard this year and next, we may become the national independent brand sales champion.
After all, no one sells a lot of cars now. As the number one independent brand, Chery Automobile’s sales have not yet exceeded 1 million.
And because Chery has made big strides in recent years, it has actually fallen into a situation of sluggish growth and even possible sales decline.
One million vehicles may be a shackle.
It will take Chery Automobile many years to break through this shackles.
"Well, I will personally contact Nanshan Hongqi and lead them to do marketing together."
"It would be a pity if we couldn't seize such a good opportunity."
…
Although those counterfeiting companies in Japan have apologized, the storm over this matter has not been so easy to pass.
On the one hand, what models and customers are involved in the counterfeit products? This question will definitely be asked by everyone.
On the other hand, except Japan, no one else wants this matter to settle down so quickly.
As a result, the relevant public opinion has naturally been very hot.
In order to reverse this situation, Toyota Motor's president Katsaki Watanabe personally came to China to communicate with the two main joint venture parties, Spring City Motor Group and Yangcheng Motor Group, to discuss ways to break through the predicament.
"Mr. Zhang, we are planning to launch a "Special Customer Care Activity Plan" for all Toyota vehicles. All Toyota brand vehicles that were damaged in some special events this year will not require consumers to pay a penny for repairs. "
"At the same time, in the future, Toyota will promote its business in China as a local company and transform the former 'Toyota China' into 'China Toyota' to achieve localization changes that are more rooted in the Chinese market."
"In the future, not only will we not withdraw from the Chinese market, we also plan to launch 20 new models into the Chinese market in the next three years."
Watanabe Jiachaki and Zhang Jiaqi were holding a not particularly large meeting in the conference room of the Yangcheng Automobile Group's headquarters.
The meeting was mainly attended by senior executives from Toyota Motor Headquarters, Toyota China and Yangcheng Toyota, as well as senior executives from Yangcheng Automobile Group.
As the group that most relies on Japanese car companies among various domestic automobile groups, Yangcheng Automobile Group naturally hopes to overcome the current difficulties as soon as possible.
Otherwise, their lives will be very difficult in the future.
On the stock market, Yangcheng Motor's share price has fallen by more than 30% from its peak.
If it continues to fall, it may cause other problems.
Therefore, Yangcheng Automobile Group also attaches great importance to Watanabe Yoshiaki's visit.
"President Watanabe, we fully support Toyota Motor's plan."
"For consumers, especially those who spend their own money to buy a car, which country a car comes from is not an important consideration, whether it is Japanese, Korean or other countries."
"What they ultimately consider is the performance, style, fuel economy and safety of the car."
"For their first car, many Chinese consumers have no previous experience and are more inclined to buy cars with beautiful appearance and are easily impressed by advertising and marketing activities."
"Now, they are pursuing more rational factors - quality, safety and durability, which are areas where Toyota excels."
Zhang Jiaqi definitely welcomes Toyota's decision.
He is really worried that Toyota will abandon the Chinese market in the future.
Although this probability is very low, it does not mean that it is impossible.
Now it's better. Not only has the other party not been hit, but they are confident enough to make additional investment.
This is a good thing.
"Yes, our Toyota Motor Corporation has been able to get to where it is today because of its safety and durability."
"On July 24 this year, our Toyota Motor's global cumulative vehicle production exceeded the 200 million vehicle mark."
"The total production in Japan exceeds 145 million vehicles, and the output of overseas factories exceeds 55.12 million vehicles."
"It took Toyota nearly 77 years to cross this milestone."
“The first Model G1 truck rolled off the assembly line in August 1935, and it took 61 years to achieve cumulative production of 10 million units by 1972, and to break the 100 million unit mark in January 1997.”
“And it only took 15 years to go from 100 million vehicles to 200 million vehicles.”
"I believe Toyota will be able to provide better products to more Chinese consumers."
"Toyota's confidence and strategy in China remain unchanged."
"If there is a change, it is that Toyota will be more caring about Chinese consumers, and Toyota's services in China will be more considerate than anywhere else in the world."
Following the meeting between Katsaki Watanabe and Zhang Jiaqi, Japanese car companies, led by Toyota, began to "counterattack" one after another, hoping to get back on the track as soon as possible.
As for Cao Yang, naturally they would not let them get their wish easily.
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