Rebirth 99 to become a car giant

"This is the result of the support of consumers and the joint efforts of all partners, including BYD."

You should say polite words when it's time to say them.

Cao Yang was very good at mastering these words.

"Honor mobile phones have single-handedly driven the rapid development of China's mobile phone parts industry and OEM industry. This contribution is seen by everyone."

"We, BYD, will continue to play our role as OEMs in the future and make our best contribution to the development of Honor mobile phones."

Wang Fu had said this, and Cao Yang naturally made some promises in a timely manner, saying: "Mr. Wang, don't worry, as long as BYD's OEM business department can keep up with the growth of Honor mobile phones, our OEM business will It’s always been left to you to do it.”

"It's a matter of experience, not raw. Although Foxconn and other OEMs have approached us many times and expressed their willingness to unconditionally produce for us at a price that is 10% cheaper than yours, I have not agreed."

When Cao Yang said this, Wang Fu immediately felt the pressure.

After all, competitors have begun to engage in price wars. If BYD does not work hard, then Cao Yang's promise today may be invalidated because "BYD cannot keep up with the growth pace of Honor mobile phones."

So he immediately expressed that BYD would maintain close cooperation with Nanshan Equipment and Nanshan Robot during the construction of the second phase of the factory in Hunan Province, and strive to introduce more automated equipment to improve production efficiency and reduce assembly costs.

In this regard, Cao Yang is naturally happy to see the results.

The two chatted for half an hour before hanging up the phone.

In the next few days, news about Honor mobile phones has remained high.

Many people are speculating on what surprises HONOR4 and HONOR PAD2 announced at this year's new product launch conference of Honor mobile phones will bring to everyone.

In addition, Honor Mobile said on its official Weibo that it will bring you new products this time. What exactly is this new product?

Could it be the legendary computer?

Or are there other products?

"Editor-in-Chief Wu, everyone seems to be paying close attention to this new product launch of Honor mobile phones."

"I have received calls from several companies in the past few days. Everyone wants to know some inside information about Honor phones from us in advance."

As the number one website in the domestic IT industry, Xie Min and Wu Xuebin of Zhongguancun Online will naturally not miss such an important event.

From the moment she registered, she saw many familiar faces.

All relevant domestic media must have come to participate in today's event.

"What kind of inside information can we have? If we want to know the inside information, apart from Honor Mobile's own people, it is estimated that only BYD, the OEM, knows about it."

Wu Xuebin shrugged, feeling that those people looked down upon them.

He also wants to know the inside information.

However, Honor's mobile phone has done a good job of keeping it secret. So far, he doesn't know anything.

"That's true. The new products of Honor mobile phones and Apple mobile phones attract a lot of attention every year, but very few specific information is leaked."

"I heard that Apple's new mobile phones are already applying to be sold in China again."

"If it is passed by then, the competition in the smartphone market will probably become more intense."

Although Apple's mobile phone products are currently unable to be sold in China, Xie Min has always been very concerned about this American technology company that is increasingly influential around the world.

"The more intense the competition among companies, the better for us media outlets."

"If there is no competition and there is nothing but stagnant water, then who will be so active in coming to us to advertise and send us soft articles?"

Wu Xuebin's words left Xie Min speechless.

Those who work in the media really hope that the more things happen, the better.

Otherwise, how can we reflect their existence and importance?

…

"Ayang, are you really not even attending the launch of Honor mobile phone's new products?"

During dinner in the evening, Fang Sisi was quite surprised to see Cao Yang returning home for dinner as usual.

Tonight’s event is definitely the most important event of the year for Honor mobile phones.

Cao Yang actually didn't participate.

"Last year's press conference was handled by Xia Qingqing, and there were no accidents."

"This year's mobile phones and PADs don't have any huge technological breakthroughs. They just add a few new products. I believe Xia Qingqing can handle them."

With the development of smartphones to this day, it is obviously very difficult to make drastic changes every year.

Of course, Honor mobile phones are not researching any new technologies.

For example, the satellite call function combined with the "Starlink" system, as well as more powerful cameras and other components are also being studied.

It’s just that there is no way to use it so quickly among the new products released this year.

This situation is actually not only true for Honor phones, but also for Apple phones and Samsung phones.

Our new products this year mainly have updated screens and upgraded hardware such as chips and memory. There are no earth-shaking changes in appearance.

Of course, the operating system must also be upgraded, but there are not many points worthy of publicity in this aspect.

"Qingqing has grown very fast in the past few years, and I believe she can cope with a situation like tonight."

"But now that Honor mobile phones are becoming more and more influential, many people may be disappointed when they see you did not attend the press conference."

Fang Sisi's statement should still be in line with the thoughts of many people outside.

In most people’s minds, Cao Yang is the soul of Honor mobile phones.

In fact, this is also true.

"Although I did not attend the press conference, I will definitely post it on Weibo. Then I will promote it well and let everyone know more about the new Honor mobile phone products."

Compared with Honor mobile phones and PADs, Cao Yang is more looking forward to several new products this time.

After all, if these products are done well, the market will not be small.

Even this is a brand new attempt for Honor mobile phones.

In the future, Honor Mobile will transform from a mobile phone company to a technology company and become a leading company with a multi-link layout in consumer electronics.

While Cao Yang and Fang Sisi were chatting, Honor Mobile's 2012 new product launch conference officially began.

Xia Qingqing, wearing a black suit, came to the middle of the stage with a heroic appearance.

"I just saw a lot of familiar faces. Thank you all for your continued support and attention to Honor phones..."

A few minutes before the event started, Xia Qingqing said a few words.

Of course, she also knew that what everyone was most concerned about was the status of the new products to be announced next, and she was not in the mood to listen to her blabbering too much.

So soon, she started to introduce the first product to everyone.

"HONOR 3G of Honor mobile phones has created a new era of smartphones, and it is still a benchmark that is difficult to surpass."

"After several years of development, our HONOR2 and HONOR3 have lived up to expectations and brought consumers better and better experiences."

"What we are going to bring to you today is a new generation of HONOR4!"

Along with Xia Qingqing's words, a picture of HONOR4 appeared on the screen.

"The processor of this phone uses the latest 64-bit N8 processor and S8 co-processor designed and produced by Nanshan Semiconductor. The Wi-Fi speed is three times that of the previous one."

"Although its camera is still 8 million pixels, each pixel is 1.5 microns in size, the maximum aperture is /2.2, and it uses digital image stabilization..."

With Xia Qingqing's introduction, everyone has a relatively intuitive understanding of HONOR4.

This information is generally consistent with previous media speculation.

"Mr. Li, HONOR4's performance is mediocre. I don't think everyone needs to worry."

Over at Samsung China, Chai Hang and Li Zailin did not get off work, but were watching the new product launch of Honor mobile phones in the conference room.

As the biggest competitor of Samsung mobile phones in China, Li Zailin attaches great importance to Honor mobile phones.

Facing other Chinese competitors, Samsung mobile phones have various advantages.

But facing the Honor mobile phone, a particularly eye-catching newcomer in the smartphone era, Li Zailin does not have much confidence.

"Although HONOR4 does not bring as big a shock to everyone as HONOR3G did when it first came out, its competitiveness is still very strong."

"Compared with the iPhone 5 released by Apple some time ago, it has no advantages."

"Even compared to HONOR4, our Galaxy S III has no other advantages except that the screen is larger."

"Honor mobile phones are still worthy of our attention."

Li Zailin did not dare to take it lightly.

In recent years, countless companies have suffered losses at the hands of Nanshan-type companies.

In the past competition with Honor mobile phones, Samsung did not take advantage.

If you feel that HONOR4 is not a big threat to you because it is not amazing enough, you will definitely suffer.

You know, although Samsung's sales of smartphones are higher than Honor phones globally, they are not as good as Honor phones in the Chinese market.

That is to say, there is still a market for traditional feature phones, barely occupying the first position in the industry.

But how long he can sit in this position, Li Zailin is not confident.

"That's true. Honor mobile phone chips are now produced and sold by themselves, which is very different from all other Chinese companies."

"It can be said that Honor mobile phones have mastered the core technology."

"In addition, their technology in cameras and mobile phone batteries is also leading the industry, which is very attractive to many consumers."

Chai Hang immediately adjusted the content of his words according to Li Zailin's style of speaking.

At this time, there is absolutely no need to argue with the boss.

"Another point that cannot be ignored is that Honor phones and Apple phones have their own separate operating systems, which are very different."

"You also know the performance of Apple mobile phones in the United States and other places."

"It can be said that the separate operating system provides consumers with an extraordinary user experience."

“Honor mobile phones are no worse than Apple mobile phones in this regard. In terms of many apps, Honor mobile phones are even ahead.”

"This is something that everyone must pay attention to."

Li Zailin still has a very good vision. Many people do not pay enough attention to the operating system of Honor mobile phones, but he sees it.

Before Chai Hang could express his opinion, their attention was attracted by the projection on the wall.

At the Honor mobile phone launch conference, the background screen switched again, and a larger mobile phone appeared in front of everyone.

"This time, in order to meet the needs of some consumers for large-screen mobile phones, we launched HONOR4 PLUS based on HONOR4. Its screen size reaches..."

Seeing this scene, Li Zailin and Chai Hang both looked ugly.

Samsung Galaxy Note II is their current flagship phone with a screen size of 5.5 inches, which has always been an important selling point that differentiates it from Apple phones and Honor phones.

Now this selling point is gone!

HONOR4 PLUS also uses a 5.5-inch screen, and its performance in all aspects is no worse than that of Samsung Galaxy Note II.

As a result, the competition between Honor phones and Samsung phones will become more intense.

"Next, let me introduce to you the new generation of HONOR PAD, which..."

Neither Li Zailin nor Chai Hang has recovered from the blow of HONOR4 PLUS, but Xia Qingqing has already started introducing the next product.

After Xia Qingqing finished introducing this generation of HONOR PAD, Li Zailin took a deep breath and said: "The company's most important task in the next year is to compete with Honor phones for the smartphone market."

“We need to increase the proportion of smartphones without reducing mobile phone sales.”

After hearing what Li Zailin said, Chai Hang was also ready to express his opinion, but Xia Qingqing's words once again attracted their attention.

"Many friends may know more or less that we are working on laptop computers, and today everyone can see its arrival as expected..."

Although notebook computers are considered by many to be an industry with modest development potential, this industry will certainly not disappear so quickly.

In order to build a relatively complete closed chain of HONOR operating system, after many internal discussions on Honor mobile phones, it is still preparing to launch its own laptop.

Some people have even proposed producing all-in-one computers so that more people can use Honor brand products.

In this way, we can further exert our overall influence.

"Mr. Wang, the performance of the laptop launched by Honor Mobile this time is completely based on our MacBook Air laptop."

"The performance in all aspects is the same as or better than the MacBook Air."

"It seems that it's not enough for them to suppress us with smartphones. They are planning to seize our market with laptops as well."

Lin Rong and Wang Ziming were also watching the live video of Honor Mobile's new product launch conference.

But their mood is even worse than that of the Samsung group.

There is no way to sell Apple mobile phones in China, at least until now.

If the computer business is also preempted, then the significance of the existence of Apple's China branch will be further reduced.

This will not only affect their global status in Apple, but will also directly affect their income.

"Having already produced mobile phones and tablets, it is not surprising that Honor mobile phones will then produce laptops."

"However, their prices of 6,999 yuan to 9,999 yuan are obviously intended to disgust us."

"I think it is necessary to apply to the headquarters to see if the price of MacBook Air has been adjusted."

The starting price of MacBook Air is 7,600 yuan, and its performance is not as good as other Honor phones.

This gave Wang Ziming no confidence to continue selling this computer.

If faced with notebook computers launched by other mobile phone manufacturers such as Lenovo, no matter how cheap the other party's price is, Wang Ziming is not worried.

But Honor phones are different.

In essence, Honor mobile phones follow the same route as Apple.

In this case, both product performance and price have strong comparative significance.

Just like McDonald's McBarbecue Chicken Leg Burger sells for 15 yuan, and KFC's similar product sells for 18 yuan, it is estimated that most people will definitely consider buying McDonald's products.

The current relationship between Apple and Honor is a bit similar to McDonald's and KFC.

Of course, the atmosphere is definitely not that harmonious.

"I think we can wait and see how the market reacts first. After all, this is the first time that Honor mobile phones have launched computer products. It's hard to say whether consumers will buy it."

Although Lin Rong was in a heavy mood, it seemed a bit...

Consumers who buy high-end products attach great importance to style.

If Apple's mobile phones and computers don't give people a sense of style and dignity, then maybe many people will give up buying them.

Anyway, there are cheaper products from other brands available, so why waste the money?

…

Xia Qingqing must not have known the reaction of Samsung mobile phones and Apple on the stage. She is now quite excited and continues to introduce new products to everyone.

"After listening to the introduction of the laptop, do you feel that tonight's press conference is almost coming to an end?"

When Xia Qingqing said this, many media friends who were originally preparing to leave immediately became excited.

Everyone is not stupid. Xia Qingqing's statement clearly means that there are new products that have not been released yet.

This means that there is more material for everyone to use.

"Everyone can try to recall, what is a watch?"

"They are Blancpain, Breguet, Vacheron Constantin, and Patek Philippe! They are toys for rich people."

"As early as when Nokia's most basic functional phone was popularized, ordinary people's watches have completed their historical mission and have been lost in the long river of history."

“If you have a mobile phone to tell the time, who in general still wears a watch?”

Xia Qingqing's words confused many people.

Is Honor Mobile going to produce watches?

What's so funny about this?

"The next thing I will show you is our new generation product HONOR WATCH!"

"I can tell all watch manufacturers bluntly: the addition of Honor has changed the meaning of watches."

Xia Qingqing's words successfully attracted everyone's attention.

If the launch of laptop computers is something that everyone expected, then HONOR WATCH is a surprise.

"The emergence of HONOR WATCH has changed everything: Wearing an ordinary electronic watch when you go out no longer loses your status, because you are wearing a HONOR WATCH."

“Honor mobile phones bring mobile phones into the smartphone era; Honor watches bring watches into the smart watch era.”

"HONOR WATCH is a product that integrates multiple functions such as smart watch, health tracker, motion detector, communication tool, music player, etc."

Following Xia Qingqing's introduction, various media outlets were tapping their keyboards quickly, trying to spread this blockbuster news as quickly as possible.

“One of the core functions of HONOR WATCH is to digitize exercise status and body indicators, so that users can more accurately understand their body functions, and then learn how to improve their daily habits, fitness exercises and even extreme sports. "

"This feature has a wide audience. From office workers to fitness enthusiasts to extreme sports players, users from all fields can benefit from this feature."

“It is equipped with multiple sensors that can monitor heart rate, blood oxygen, body temperature and other aspects of data to help users detect physical abnormalities early and make timely diagnoses. It can also detect certain emergencies and accidents to help users obtain more timely assistance. "

"Our HONOR WATCH is not only an accessory product of the HONOR series of mobile phones, but when combined with each other, the two can exert greater power..."

"Finally, everyone will definitely want to know the price of HONOR WATCH."

“This time, we have provided consumers with a variety of mirrors including sapphire glass mirrors. The watch cases are made of aluminum metal, stainless steel, precision ceramics, etc., and are available in gold, rose gold, silver, space gray and space black five colors. Plant colors.”

"Different versions are priced from 1,999 yuan to 4,999 yuan."

The emergence of HONOR WATCH is definitely of epoch-making significance for major mobile phone companies.

This allows everyone to focus more on mobile phone accessories.

Especially in the future, the mobile phone market will sooner or later enter a stage of sluggish growth.

At that time, there was an even greater need for some new peripheral products to drive the company forward.

It can be said that HONOR WATCH has brought the smartphone industry into a new era.

There is more room for everyone to play.

Today it’s a watch, tomorrow it’s headphones, the day after tomorrow it’s a stereo, and the day after tomorrow it’s an electronic scale.

A variety of peripheral products can completely transform a mobile phone company into a smart home product company.

It can even be further extended to home appliances such as sweeping robots, TVs, washing machines, etc., which adds a lot of room for imagination for enterprises.

That is to say, Honor mobile phones have not yet been launched. Otherwise, if these things are displayed on PPT, we will definitely usher in several daily limits.

Obviously, many people can realize the significance that HONOR WATCH brings to the mobile phone industry.

At this time, everyone's attention to HONOR WATCH has been invisibly raised to a new level.

"Mr. Lei, I think this development path of Honor mobile phones has very strong reference significance."

"Although we only sold less than 1 million mobile phones last year, our mobile phone sales last month were already on track to exceed 1 million."

"In the future, we can definitely develop in the direction of more new products and form a complete ecosystem."

Before the Honor Mobile phone's new product launch conference was over, Huang Xinglong, who was also watching the conference, gave Lei Jun his own suggestions.

As a latecomer in the mobile phone industry, Xiaomi mobile phones have attracted the attention of many consumers as soon as they appeared due to their extremely high cost performance.

This year has entered a period of explosive sales. It is estimated that by the end of the year, Xiaomi's monthly sales of smartphones will reach 1.5 million units, and there will be no pressure to achieve annual sales of more than 10 million units.

Although this result cannot be compared with Honor mobile phones, it is definitely not bad.