Rebirth 99 to become a car giant

"Jaguar motorcycles have a minimum displacement of 1,000CC, and the pricing is not expected to be low."

"It is probably quite difficult to sell hundreds of thousands of motorcycles every year like BMW."

"After all, Ducati, which is also a luxury large-displacement motorcycle, only sells 50,000 to 60,000 motorcycles a year."

"I think Jaguar motorcycle sales can exceed 50,000 units, which is considered very good."

It's not that Yu Yu is unfavorable about Jaguar motorcycles. As a high-end motorcycle, it is actually very good to be able to sell 50,000 units.

And this still cannot be sold only in China, otherwise it will be difficult to reach 50,000 units.

"Mr. Pan is ready to take the stage. Let's see what the price will be announced then."

"If the price is lower, maybe the sales volume will be even more exaggerated."

While He Ling and Yu Yu were chatting, Pan Jinxing, general manager of Jaguar Land Rover China, came on stage.

Cao Yang just sat in the middle of the front row and had no intention of going on stage.

"Thank you everyone..."

Pan Jianghui's opening remarks can be said to be quite satisfactory, neither outstanding nor losing points.

However, everyone has already seen the stunning appearance of Jaguar motorcycles, and what they are most interested in now is the price and some special performance parameters.

"Jaguar has a rich history, dating back to 1922 when Sir William Lyons created the first sidecar motorcycle."

"In 1932, Jaguar, the name Jaguar, appeared for the first time with the launch of a new car designed and manufactured entirely independently, the SS Jaguar."

"Since the founding of the Jaguar brand, it has always been committed to providing users with elegant, charming, dynamic and passionate cars. A number of classic models have emerged in different periods of its historical development, establishing the Jaguar brand's position as a fashion leader."

"The F-TYPE sports car launched previously has won the favor of countless consumers."

"Today we are going back to Jaguar's origins, back to motorcycles."

"..."

Just when Pan Jianghui started to introduce Jaguar motorcycles, Aimoha and McTee from BMW were also watching the live broadcast.

If a general company wants to release a new motorcycle, Aimoha will definitely not watch the live broadcast in person.

Even if its opponents are Ducati, Harley-Davidson, Yamaha, Triumph, and Kawasaki, BMW is not afraid at all.

But this time when the Jaguar came up, Aimoha's attitude was different.

Since Jaguar Land Rover was acquired by Nanshan Automobile Group, their global sales have continued to hit new highs.

In particular, Jaguar's annual sales in China were only one or two thousand, but now it has exceeded 50,000.

The sales volume of Jaguar Land Rover vehicles in China is on par with BMW, or even slightly better.

Under such circumstances, Jaguar began to launch motorcycle products, and Aimoha couldn't take it seriously.

After all, among luxury car companies, only BMW's motorcycles are better.

Now that Jaguar has entered the market to disrupt the situation, no one knows what the outcome will be.

"Their appearance design is so recognizable."

"Although it may not be very handsome from an aesthetic point of view, it is still very creative to perfectly integrate Jaguar's LOGO into the design elements."

Mike is in sales and has a very high sensitivity for the appearance of cars and motorcycles.

He just took one look at the appearance of the Jaguar motorcycle and felt shocked, and a sense of crisis arose in his heart.

This kind of appearance may have a greater impact on consumers than the three letters "BMW".

"Nanshan Automobile Group's products, so far, have not been criticized for their appearance."

"The appearance of Jaguar motorcycles is very impactful and not surprising."

Although Aimoha was also very surprised, he could only try his best to persuade himself to stay calm.

After all, BMW still has its own advantages.

Aimoha is still very confident in the foundation of BMW Motorrad.

BMW's origins can be traced back to 1916, when it was a company producing aircraft engines.

During World War I, the aircraft engines produced by BMW were of excellent quality and provided strong support to the German army.

However, with the end of the war, Germany was forced to limit armaments production, and BMW had to find a new direction of development.

In 1923, BMW successfully launched its first motorcycle "R32", which marked its entry into the field of motorcycle manufacturing.

BMW's motorcycles have gained a reputation for their exceptional quality and performance and have become one of the leaders in the market.

It can be said that there were BMW motorcycles first and then BMW cars.

This is somewhat similar to Honda cars. First there were Honda motorcycles and then there were Honda cars.

"In China, people who buy high-end motorcycles, in addition to pursuing motorcycle performance, also care about face."

"I feel that Jaguar Motorcycles does a very good job in this regard and can bring a very strong sense of face to people."

McTee is very concerned about the appearance of Jaguar motorcycles. He feels that the sales of Jaguar motorcycles in China will not be very low based on this stunning appearance alone.

This is a situation he doesn't want to see.

Although the Chinese market is not the most important market for BMW motorcycles, it is growing very fast and the prospects are worth looking forward to.

Therefore, BMW China still attaches great importance to this market.

"There is no way, the design is too clever."

"Jaguar Motors has great brand influence in China and is very successful, so Jaguar Motorcycles can naturally enjoy a lot of benefits."

"But in the European market and the American market, the situation is different."

Aimoha's words are not to force himself to gain confidence.

The largest market for BMW motorcycles is Europe, with annual sales in Germany alone reaching more than 20,000.

Then sales in places such as France and Rome are also not low, and sales in the entire European market account for more than half of the global market.

This situation is definitely not one that Jaguar Motorcycles can easily surpass.

"Should we arrange some measures to snipe them?"

McTee is still a little worried that Jaguar motorcycles will have a certain impact on BMW motorcycles.

So I want to make some preparations in advance.

"Let's look at their market performance first."

"We now have a good relationship with Nanshan Automobile Group. As long as it is not a big threat, we should not use any special means for the time being."

Aimoha thought for a moment and thought it would be better to wait and see for a while.

Otherwise, if you use too much force, it may have other effects.

While the two of them were talking, Pan Jianghui had already introduced the performance of the F1000, F1500 and F2000 at the Jaguar Motorcycle event.

Then we start to enter the price announcement link that everyone is most concerned about.

"The starting price of our F1000 is RMB 299,900..."

“It has a super sporty personality, and we specially designed exclusive carbon fiber parts for it to highlight its invincible momentum.”

“The carbon fiber designed chain guard, front and rear fenders, left and right fuel tank trim, air filter cover, lap recorder activation code, passenger kit and milled rider pedal system create an unstoppable and powerful look.”

"Especially the carbon fiber rims, which reduce weight by 1.6 kilograms, further promoting high performance."

"On the basis of the starting price, consumers can choose relevant accessories according to their needs."

"Our F1500..."

"As for F2000..."

Pan Jianghui did not delay, and soon announced the prices of three series of motorcycle products.

From 299,900 yuan to 499,900 yuan!

This price is definitely not cheap!

But considering that Jaguar Motorcycles is taking a high-end route and is launching motorcycle products for the first time, the price will definitely not be cheap.

This is in line with most people's expectations.

"Editor Fang, I have now fully realized that as long as it is an activity organized by a subsidiary of Nanshan Automobile Group, it will definitely bring some surprises to everyone."

"As for the topic of Jaguar motorcycles, I feel that it can at least dominate the heat for the next week."

"Whether it's the appearance or the price, it's very topical."

"When most people think that even a car worth 299,900 yuan is too expensive, the price of Jaguar motorcycles has already reached this level."

"However, I estimate that many domestic Jaguar owners will be very interested in this motorcycle."

"If you have a Jaguar F-TYPE at home, and then an F1000 or F2000, there are definitely many ways to make people around you envious of you."

NetEase Auto, as a relatively important domestic automotive media, was naturally invited today.

Although strictly speaking, a motorcycle is a motorcycle and a car is a car, they have nothing to do with each other.

But many things are not absolute.

Especially since Jaguar motorcycles are a new product of Jaguar Motors, the boundaries have become even more blurred.

"Don't tell me, I'm a little excited now that I see these motorcycles."

"Especially in Yangcheng, the traffic is becoming more and more congested, and it is almost becoming a city jam."

"At this time, if you ride a motorcycle during the rush hour, the traffic efficiency will definitely be higher."

"The situation in the Magic City and the Imperial City should be similar."

"I estimate that the sales of Jaguar motorcycles in several first-tier cities will be worth looking forward to."

Fang Dawen has always had a good vision, and he is obviously very optimistic about the prospects of Jaguar motorcycles.

Whether something can be successful or not can basically be determined at a glance.

If your product doesn’t attract you at first glance, it’s likely that it won’t attract you later.

The appearance of Jaguar motorcycles is obviously the kind of thing that attracts people at a glance.

"First-tier cities basically have motorcycle restrictions. I guess even if the sales volume is good, it won't be particularly big, right?"

Lin Jiayan put forward a different point of view.

In her opinion, the motorcycle restriction order has caused China's motorcycle industry to fall into a downturn.

Even China's annual motorcycle sales are about to be surpassed by Annan in the south.

A large number of motorcycle brands in China have also lost their glory.

"Although first-tier cities have restrictions on motorcycles, in the imperial and magical capitals, there are actually no complete restrictions."

"As long as you have money and are willing to spend money to buy a license plate, you can actually use motorcycles in the Imperial and Magic Capitals."

"It's just that the cost of a license plate is tens of thousands of yuan, which isolates most consumers."

When Fang Dawen said this, Lin Jiayan did not refute.

After all, that's true.

…

"Ah Moha, Jaguar is still too confident and actually set the price so high."

“I don’t think we need to worry too much about the impact Jaguar Motorcycles will have on our BMW Motorrads.”

McTee, who had been following the launch of Jaguar motorcycles, breathed a sigh of relief.

Although BMW motorcycles also have products worth hundreds of thousands, most of them are priced at hundreds of thousands.

But BMW motorcycles are imported products, so it’s normal for them to be more expensive.

Jaguar motorcycles are produced in China, and the price is actually more expensive than most BMW motorcycles. This directly kills most of its potential consumers.

After all, even if China's economy is developing relatively fast, there are not so many rich people willing to spend money to buy Jaguar motorcycles.

“The starting price of RMB 299,900 is indeed a bit high.”

"But their motivation is very strong. Strictly speaking, they don't set it particularly high."

This time, Aimoha looked at this issue from a more objective and fair perspective.

BMW currently does not have a 2000CC motorcycle, otherwise the final price may be more expensive than 499,900 yuan.

"I heard that their sales target for the F-series motorcycles is global monthly sales of 5,000 units and 60,000 units a year."

"At this price, I think even 10,000 units, not to mention 60,000 units, may not be able to be sold."

Mike Ti also has some understanding of China's luxury motorcycle market.

The more we learn about it, the more we feel that Jaguar motorcycle sales are currently unattainable.

Especially when Jaguar motorcycles are so expensive.

"I hope it's like what you said. We can't sell even 10,000 units. In that case, we don't need to care about Jaguar motorcycles."

Aimoha was in a much better mood at this time.

If his opponent wants to die, he doesn't need to worry so much.

…

The Jaguar Motorcycle event was broadcast live on the Internet, so what Pan Jianghui said on stage, netizens watched the relevant content at the same time.

So when the appearance of several Jaguar Motorcycles products spread online, they quickly became a hot topic.

Of course, it doesn't matter whether this hot search came up naturally or was arranged by someone from Fang Sisi.

"What a domineering motorcycle. Once you take one look at it, you will never forget it!"

"Jaguar has actually started producing motorcycles. The next step is not to follow Honda and produce airplanes, right?"

"The power of a motorcycle is actually greater than that of a car. Isn't this magical?"

"The starting price of RMB 299,900 has simply refreshed my outlook!"

"Sad, I've worked hard all my life on my relationship, but I can't even afford a motorcycle!"

"Jaguar, this is going to cause trouble."

"It seems very cool to go out with a motorcycle with the door open."

"I heard that you can buy Jaguar motorcycles at all Jaguar Land Rover 4S stores tomorrow. I'm so happy."

"We in China finally have our own high-end luxury large-displacement motorcycles. I think other motorcycle companies will be anxious."

…

Various comments have put Jaguar motorcycles firmly on the hot search list.

These news naturally spread from China to overseas very quickly.

"Feldspar, what do you think about Jaguar's entry into the motorcycle market?"

Honda President Takanobu Ito personally called Honda China General Manager Nagashi Seiji.

Honda motorcycles are much more famous around the world than Honda cars.

Although the overall performance of Yangcheng Honda and Xifeng Honda in the Chinese market is not bad, Accord and CRV are frequent visitors on the sales list.

But Honda's sales volume, whether in China or around the world, cannot even enter the TOP5.

But Honda motorcycles are different. They are definitely number one in the world.

The gap between the second place and them is very big.

In addition to the motorcycle products that everyone is familiar with, Honda Motorcycle naturally also has some large-displacement models.

Of course, the price is definitely not comparable to BMW and Jaguar motorcycles.

Now that Jaguar has suddenly entered the motorcycle field and regards China as its most important market, Honda is naturally more concerned about it.

"I think Jaguar's entry into the motorcycle market will have very limited impact on us."

"Whether it is the competition between Jaguar cars and our Honda cars, or the competition between Jaguar motorcycles and Honda motorcycles, they are basically non-existent."

“Everyone’s product positioning is different, so there’s no need to worry.”

Changshi Chengsi gave his judgment very definitely.

The starting price of RMB 299,900 made Nagaseki completely give up his interest in studying Jaguar motorcycles in depth.

This is not an opponent that he should consider at all.

However, Ito still has some concerns.

"Will Jaguar launch high-end motorcycles first, and then slowly launch other low-priced models in the future? Then it will form a certain competitive relationship with us?"

This speculation is obviously not unreasonable at all.

Even when many companies promote their products, this is a routine they like to use.

"Although this possibility cannot be completely ruled out, I think the probability is not very high."

"Besides, even if something like this happens, the one who should be worried most is actually BMW."

"Their products are relatively close to Jaguar's positioning. We all produce cars and motorcycles together, so it's easiest for people to compare them."

When Nagase Seisi said this, Ito couldn't help but nodded.

Logically speaking, this statement is tenable.

I just don’t know what BMW will do next.

…

"Mr. Cao, I think Nanshan Engine can enter into some engine products in a more diversified manner in the future."

"Whether it is a current motorcycle engine, a diesel engine, or an aircraft engine, they are all worthy of study."

"I even think that large gas turbines can be considered."

After Cao Yang returned from Magic City, Cheng Tao from Nanshan Engine came to his office and reported on Nanshan Engine's latest plans.

As one of the core industries of Nanshan Automobile Group, Nanshan Engine has a huge influence in China's automobile industry.

Although car companies such as Chery and BYD have begun to use some of their own developed engines, almost all Chinese independent brands still use Nanshan engine products.

For example, Changan Automobile's sedan projects are all using Nanshan engine products.

It can be said that within Nanshan Automobile Group, Nanshan engines and Nanshan gearboxes are very powerful.

It’s just that ordinary consumers are not so familiar with the situation of these two companies.

"With the development of new energy vehicles, the automotive engine business will decline sooner or later in the future."

"There's no problem if you start planning this aspect in advance."

“But it’s not that easy to develop new products.”

"Especially the aircraft engines and gas turbines you mentioned. If we are really planning to enter these markets on a large scale, the threshold will be high."

Although Nanshan Engine now also provides engine products for Scorpion drones and Golden Eagle unmanned helicopters, it is obviously still a long way from real aero engines.

Now that Cheng Tao has proposed that Nanshan Engine expand its business, Cao Yang has no objection.

After all, Nanshan Engine is so large in scale that it has hired a lot of R\u0026D personnel over the years.

But in terms of automobile engines, Nanshan Engine has made few big moves.

Mainly doing some VAVE cost reduction projects, or improvements related to national emission regulations.

In this case, to make good use of those R\u0026D personnel, we naturally need the support of new projects.

Otherwise, those people would be very embarrassed staying in the company.

"It's definitely difficult. Our entire group, no matter which product is produced by any company, is there anything simple?"

"Nanshan Group is taking the route of relying on technology to win orders. This is something you have always emphasized, Mr. Cao."

"In this case, our Nanshan Engine will continue to follow this path in the future."

"Whether it's a gas turbine or an aircraft engine, we are ready to work on it."

"When the time comes, we will cooperate well with Daystar Technology Group and give everyone an unexpected surprise."

Cheng Tao's attitude was very determined.

Nanshan Engine must diversify its development and cannot stick to the automotive engine business.

Otherwise, it will become a sunset industry in the future, and everyone’s position will be very embarrassing.

Including Cheng Tao himself.

"Now that you have thought about it, let's make a specific plan."

"At that time, I will take a good look at it with you and arrange the next step of research and development."

Cao Yang naturally attaches great importance to things like aero engines and gas turbines.

In these areas, China is actually relatively weak.

It is estimated that it will be very difficult for ordinary enterprises to tackle this problem.

But if this task is handed over to Nanshan Engine, maybe a satellite will be released for everyone in a few years.

This is also something Cao Yang is looking forward to.