Rebirth 99 to become a car giant

The appearance of Daystar 9 MAX was exposed, giving Samsung people a glimmer of hope to get through.

In their view, if the attention of Chinese netizens is attracted to Daystar, the attention to Samsung's explosion gate and kneeling gate will decrease.

In fact, this is indeed the case.

It is impossible for everyone to care about Samsung every day.

However, this change has not had any effect on the recovery of Samsung mobile phone sales.

Because although consumers do not stare at Samsung every day or complain about Samsung every day, it does not mean that everyone has forgotten about Samsung.

It doesn’t mean that everyone is willing to continue buying Samsung mobile phones.

When I bought a Samsung mobile phone in the past, I might have felt a sense of superiority in front of my colleagues and classmates from Lenovo and Warwick Mobile.

It's like driving a modern car. Compared with BYD and Geely car owners, they feel a sense of superiority.

But things have changed now.

Buying a Samsung mobile phone will not only give you a sense of superiority, but will also make you laugh at others.

Under such circumstances, except for a few die-hard Samsung fans, how many people are willing to buy Samsung mobile phones?

"Mr. Li, the only solution now is to lower the price."

"I suggest selling all major mobile phones at cost prices."

"This limited-time promotion should stimulate a wave of sales."

Seeing that the daily sales of Samsung mobile phones have been less than 30% of the same period last year.

Chai Hang, the head of the sales department, couldn't sit still.

If this continues, a large number of people in Samsung China will definitely be unlucky.

When the time comes, he, the sales person in charge, will definitely not get any good results.

"If we really sell at cost price, then our pricing system will collapse."

"At that time, not only China will be affected, but Korea and other overseas markets will also be affected."

Li Zailin's concerns are obviously not without reason.

Samsung is not a company that only sells products in China, they need to consider the impact of the global market.

Otherwise, it will be very troublesome.

“If it’s just a limited-time offer, I don’t think it will cause the price system to collapse.”

"There is no sales like this, and some dealers are actually starting to sell inventory at a loss."

"Some dealers are even clamoring to return products that do not meet the return rules to us."

"We cannot allow the situation to develop like this."

Chai Hang felt that he still had to fight for it.

Otherwise he feels that he needs to reconsider finding a job.

The key is that if his two employers, Nokia and Samsung, end up so badly, it will probably be troublesome to find a job.

"How is it possible to return them?"

"At most, we can give a certain degree of discount for the mobile phones that will be purchased later."

Although Li Zailin did not agree to the plan of selling directly at cost price, the situation is so bad and there is no discount at all, it is definitely not feasible.

It's just that the plan they discussed is not attractive to dealers at all.

Samsung mobile phone sales in China continue to decline, with no intention of bottoming out.

…

Among all the companies, the people from Huaxia Heilan House must have had one of the most complicated emotions when they saw the picture of Daystar No. 9 MAX.

"Mr. Zou, our contract will expire soon. Currently, several brands such as Anta and Li Ning are competing with us for quotations."

"It is estimated that there is definitely no way to get the price below 100 million."

"The most troublesome thing is that Daystar has proposed a brand new plan, which is to simplify the advertising business, and the advertising fees will be calculated based on the number of launches."

"Equivalent to every subsequent launch of Venus 9, advertisers may be different."

"Unless we grab every advertisement, the cost is estimated to be 100 million a year, or 200 million."

Zhou Liqiang is now happy and troubled.

Fortunately, Heilan Home's sales performance in the past year has been very good. It can be said that the bold cooperation with Daystar Technology at that time produced unexpected results.

What worries me is that I don't know if this happiness can last.

Now that we see the sales volume of Heilan House exploding, there are not just one or two companies that want to grab advertising.

"I heard that the launch frequency of Venus 9 will become higher and higher in the future. If the advertising fee is calculated on an annual basis, unless it is a sky-high price, Venus will definitely feel that they have suffered a loss."

"After all, with our 60 million advertising dollars, we expect to eventually get dozens of launch exposures."

"On average, the advertising fee per time is actually not high at all."

"The most important thing is that these launch pictures will continue to appear on the Internet, which is equivalent to our advertisements will continue to appear."

"The potential impact is huge."

Zou Jianping sees things very clearly.

He knows what is going on at Heilan House and what is going on at Daystar Technology.

Therefore, he was not surprised when Zhou Liqiang reported to him that the next stage of the advertising business was not very satisfactory.

According to the current launch frequency, the number of Venus 9 launches next year is likely to reach about 100 times.

With such a high transmission frequency, advertising fees will definitely not be low.

After all, even if the advertising fee is only 2 million, it is equivalent to 200 million.

In fact, if you only give RMB 2 million in advertising fees, no Rocket will advertise for you at all.

"Yeah, I guess Daystar also saw this, so they had some other ideas."

"This time, the advertising business of Venus 9 MAX was given directly to Xingchen Motors without any chance of formal quotation from us."

Zhou Liqiang actually hopes to advertise on Daystar 9 MAX.

Even if there is an opportunity to advertise on the legendary starships in the future, it will be even more meaningful.

However, he had a good idea. It was impossible for Daystar Technology to go along with everything.

"Nanshan Group's behavior is already very polite. They have so many companies and products, and they have no intention of fully occupying Venus Technology's Rocket Advertising business."

"If they really want to price their advertising business based on times in the next year, then we can target a portion of the launch advertising business with an advertising investment of 100 million."

Zou Jianping knew that he could not take all the advertising business.

Heilan House is not from Venus.

Besides, other brands will definitely offer prices that Heilan Home cannot accept.

Therefore, even if Heilan House has priority under the same price, it is useless.

Because it is easy for people to offer you a price that you cannot accept.

Unless you can forcefully cover the entire launch volume for the whole year.

But that price may be far beyond what one or two hundred million can cover.

"Well, I'm going to communicate with the people in the sales department of Daystar Technology to see how to finalize the advertising business for the next year as soon as possible."

Zhou Liqiang was relieved to see that his boss could figure out these problems.

If the boss has to force someone to do something impossible, then his life will be difficult.

…

【Star Cars】

The appearance of these four simple words on Venus No. 9 MAX has actually had a huge impact on the automotive industry.

Forget about companies like Chery, Great Wall, and BYD, their positioning is not at the same level as Xingchen Automobile.

So I know that no matter how popular Xingchen Auto is, it will not affect their sales.

But the same cannot be said for rivals such as Mercedes-Benz, BMW and Porsche.

"Yang Ming, the analysis report given by J.D. Power last week said that more than 30% of consumers in China believe that the Xingchen Automobile brand is more luxurious than Mercedes-Benz and BMW."

"Now they have put Xingchen Auto's advertisement on the rocket. Will this cause more Chinese consumers to think that Xingchen Auto is more luxurious than us?"

August was actually very dissatisfied with the report given by J.D. Power.

Of course, he was not dissatisfied with J.D. Power, but with the results of the report.

Is Xingchen Car more luxurious than Mercedes-Benz?

How is this possible?

Mercedes-Benz is a well-known luxury car brand around the world with a long history. How can it be compared to Xingchen Car?

"As a world-renowned market information company, J.D. Power's research is quite useful as a reference."

"The Chinese automobile market is special, and consumers are also special. Sometimes what they think is not necessarily right."

Yang Ming carefully looked at August's expression and explained there.

Over the years, J.D. Power’s research results have been widely used to guide business decisions.

Whether they are automobile manufacturers, electronic product manufacturers or financial services institutions, they all rely on J.D. Power's survey results to understand consumers' needs and expectations for products and services, thereby optimizing product design, improving service quality, and ultimately improving customer satisfaction.

J.D. Power's rankings and reviews have a significant impact on brand reputation.

The various industry reports and rankings they publish, such as new car purchase intention studies, car sales satisfaction studies, etc., not only provide consumers with car purchase references, but also help manufacturers understand their position and competitive advantages in the market.

These rankings and evaluations have a high degree of recognition in the minds of consumers and play a key role in shaping and improving the brand image.

Yang Ming felt that since J.D. Power gave the report like this and Mercedes-Benz also paid for it, the report given by the other party must not have been given randomly.

Especially this kind of content that is not very beneficial to Mercedes-Benz, the other party will be more cautious when giving conclusions.

Yang Ming even felt that when the other party was making a report, he had tried his best to make the data look good within the rules.

Otherwise, August would probably be even more unhappy.

"The situation in the Chinese market is indeed very different. For example, in Europe, although Xingchen Automobile can sell tens of thousands of vehicles every year, there is no way to compare with us."

"But I'm worried that after Xingchen Motors' advertisement appears on Venus 9 MAX, its global influence will continue to increase."

"This is very detrimental to us."

August's worry is obviously not unfounded.

Venus 9, as the world's first mass-produced recyclable rocket, has attracted the attention of many people.

As a heavy-lift rocket, Venus 9 MAX also has a recyclable function, which will definitely have a big impact on everyone.

Whether in Europe or the United States, there must be many people paying attention to the launch news of this rocket.

Even the live broadcast link of this launch can be used by all countries.

"There is no way around this. Xingchen Motors relies on the route of large-displacement engines, coupled with high-performance gearboxes and various equipment, combined with its impactful appearance, it has become firmly established around the world. heel."

"However, their models are generally priced relatively high, and they are mainly concentrated in SUV models, not many sedans."

"In this case, many of our products are not very directly competitive."

Yang Ming has no confidence to compete with Xingchen Automobile in China.

So the best way is to stop August from getting entangled, otherwise he will get a big headache.

Mercedes-Benz's sales in China cannot even catch up with BMW, let alone Xingchen Motors.

"Xingchen Automobile has always been unwilling to launch models under 500,000 yuan. On the contrary, we and BMW have continued to lower the prices of entry-level models. By then, people may really think that Xingchen Automobile is higher-end than us."

August takes brand power very seriously.

I am worried that once the brand influence of Xingchen Motors exceeds that of Mercedes-Benz, it will be very difficult for Mercedes-Benz to overtake it in the future.

"If we don't lower the price of entry-level models, sales won't be particularly high."

"After all, there are still relatively few truly wealthy people."

"We have introduced new models of various levels, and sales will definitely continue to rise in the future."

Yang Ming can only say some words of comfort now.

What else to do?

While the people at Mercedes-Benz were struggling with the rocket advertisement of Xingchen Motors, Qiantu Motors was thinking creatively about the feasibility of a plan.

"Old Qin, you said that if we communicate with Venus Technology and ask them to use Venus 9 to send our first car into space, will the other party agree?"

After Lu Bing saw the picture of the Venus 9 MAX being prepared for launch, he had been thinking about how Qiantu Motor could be related to this matter.

Normally, Nanshan Automobile Group owns Xingchen Motors, Jaguar Land Rover, Future Auto and Nanshan Hongqi.

Among so many car companies, the positioning of Future Auto and Qiantu Motor is relatively similar.

By then, most likely everyone will be a competitor.

So normally there will be no intersection between Qiantu Motor and Venus Technology.

However, Lu Bing will definitely not be intimidated by simple problems as he boldly transitions from the Internet industry to the new energy vehicle industry.

So after much deliberation, he came up with the idea of ​​asking Daystar Technology to help Qiantu Motor launch the first mass-produced electric vehicle into space.

As the first electric car to be launched into space, this move will definitely attract the attention of many people.

Even the publicity effect of various subsequent media reports can recover the launch costs.

Although Lu Bing did not ask how much the price of a Venus 9 launch is, based on various information, there is a high probability that it can be controlled within 200 million yuan, or even much lower.

After all, Venus 9 is a recyclable rocket, and its cost is much lower than that of ordinary rockets.

"Mr. Lu, your idea is so creative."

"Normally speaking, Venus Technology will definitely not help other car companies promote their products."

“But I think Mr. Cao’s ideas are sometimes unreasonable, and he may not mind Venus Technology helping other car companies with some marketing activities.”

Although Qin Lihong felt that Lu Bing's proposal seemed a bit unreliable, he would definitely not say it directly because of his high emotional intelligence.

On the contrary, he followed Lu Bing's words.

"You are right, Mr. Cao's heart is not comparable to that of ordinary people."

"Although we at Qiantu Motor have a certain degree of competition with Future Auto, we all take different paths."

"I want to promote the battery swap mode. Future cars have never promoted this aspect."

"Mr. Cao was able to accept Heilan House's advertising unprecedentedly, setting a new record for advertising on Rockets."

"I thought maybe he would actually agree to Daystar Technology helping us launch cars into space."

"Anyway, it's not like we don't want you to pay us."

When Qin Lihong said this, Lu Bing became even more excited.

If you have a chance, let’s do it!

…

Just as Cao Yang was preparing to set sail for Qiongzhou to participate in the launch of the Venus 9 MAX, Qian Junfeng of Aerospace Technology came to Venus Technology with Grogin, the president of Polar Bear United Rocket and Space Company, and Dmitry, the rocket project leader. .

The people at Polar Bear were recommended by Aerospace Technology.

The Qiongzhou launch site will be used in the next two days, and the aerospace technology must be given face.

So Cao Yang personally led a group of senior executives to receive Grojing, Qian Junfeng and his party.

"Grogin, I heard that United Rocket Airlines' recyclable rocket project has begun to enter the trial production stage of parts."

"The design is like a space shuttle, it looks very sci-fi."

In the conference room, after Zhao Siyu briefly introduced the situation of Daystar Technology to everyone, it was time for communication.

Cao Yang, the boss, is naturally the protagonist.

However, since the polar bear people came with Aerospace Technology, Cao Yang would definitely want to chat with them for a while.

I also took this opportunity to see if I could get something back from the polar bears later.

Even though the polar bear's aerospace technology has not made much progress in more than 20 years, your foundation is thick enough and you have enough blood to stop others from spending money.

Many of the technologies of that year are still very powerful even today.

There are some projects that China has not been able to implement yet.

As for other countries in the world, most of them cannot be compared with others.

“We started researching this project many years ago, and we have accelerated the progress during this period.”

"It is expected that test flights can be carried out again by the end of this year or next year."

"Compared with the development speed of Daystar Technology, we still have a lot of room for improvement."

Grotin would definitely not say that he had arranged for someone to dig out the drawings of recyclable rockets from the archives last year.

Anyway, it is no problem to say that United Rocketry and Space Company has been preparing for many years.

After all, those drawings had been drawn decades ago, and prototypes had even been produced and launched.

"Your company's large aerospace engine is unique in the industry. If there is an opportunity, the teams from both sides can have a good exchange to see if we can find opportunities for cooperation."

They definitely didn’t come here to watch the excitement.

Cao Yang is not worried about them coming to steal the company. Just like polar bears, even if they quickly develop recyclable rockets, they do not have the economic strength to truly spread the Starlink satellite system to all parts of the world.

Therefore, the real competitor of Daystar Technology has always been the American space exploration technology company, not the polar bear.

Although both the Venus 9 MAX and future starships are prepared to use the same engine for production.

This can reduce production costs and R\u0026D costs to the greatest extent.

But if there are more advanced products available, that would naturally be the best.

Cao Yang is quite interested in some of the polar bear's technologies.

He believed that Zhao Siyu, Qian Junfeng and others also thought the same way.

Otherwise, why would you bother with me this time?

"Mr. Cao, this is the main purpose of our communication this time."

"Venus Technology has its own unique advantages in advanced software control and program design, and also has its own special technologies in some high-end machine tools and materials."

"Both of us can cooperate in depth and jointly develop and expand the aerospace industry that belongs to all mankind."

Grotin is also an old man on the scene. For these greetings, he can handle and deal with them easily even without any preparation.

The two chatted back and forth in the conference room for half an hour, and they had almost figured out some of each other's attitudes.

Want to steal a lesson?

There are no doors!

But when it comes to cooperation, we can still have a good talk!

Even if Polar Bear directly gives up its own Starlink system and joins Venus Technology's Starlink plan, it is not impossible to consider.

Or it is possible that Polar Bear directly hands over part of the satellite launch mission to Venus Technology.

"Mr. Cao, the Venus 9 MAX will be officially launched tomorrow, right?"

"Can we go over there and watch it together then?"

At the end of the exchange, Grotin made a new request.

Regarding this point, Qian Junfeng had actually greeted Cao Yang before.

Take a look, naturally there is nothing wrong with it.

It’s all going to be broadcast live anyway, so there’s nothing special to keep secret.

As long as the Aerospace Science and Technology side cooperates with the relevant procedures and confirms it, it will be fine.

Finally, after having a feast that night, the group flew to Qiongzhou together the next day to witness an epoch-making rocket launch.