Rebirth 99 to become a car giant

Whether a product can be popularized on a large scale is not only related to the performance of the product, but also closely related to the price of the product.

For example, Nanshan Carbon Fiber T1200 has very good performance, there is no doubt about it.

But if the selling price of one ton is directly charged at 10 million, then it is simply impossible to popularize it on a large scale.

Similarly, Venus Technology's Kunpeng has excellent performance, but if the price of one unit reaches more than one billion yuan, it is obviously not possible to be popularized on a large scale.

Today Pan Jun brought the leaders of relevant departments to come directly to Cao Yang. On the one hand, it fully demonstrated that the relevant departments have a very strong demand for a heavy transport helicopter like Kunpeng.

After waiting for so many years, China finally got its own heavy transport helicopter. Naturally, everyone couldn't wait to equip it.

On the other hand, the relevant departments also want to directly find Cao Yang who can make the final decision, and quickly cut through the mess to get the first batch of purchase orders.

The core issue here is price.

After all, everyone already has a certain understanding of things other than price through a long-distance flight and the announcement of relevant parameters.

It is better than Boeing's CH-47 in all aspects. Even if it is a little watery, the relevant departments can accept it.

But if the price is the same as that of the CH-47, which is more than 100 million US dollars, then it is a bit unacceptable.

"Mr. Cao, to tell you the truth, we have long wanted to equip heavy transport helicopters on a large scale."

"Whether it is for rapid transfer of artillery units or strategic deployment of special forces, heavy transport helicopters are of great use in the country."

"However, the several Polar Bear Mi-26s introduced before have excellent load capacity, but their cruising range is too short and too useless, so they have never been used."

"This time Kunpeng has completely solved the problems of battery life and load capacity. We are very sincere about large-scale equipment."

Next to Pan Jun, a person in charge of the relevant department directly entered into the price negotiation issue with Cao Yang.

"Leader, you must know the advantages of a twin-propeller heavy transport helicopter better than I do, so I won't say more."

"But the production of this kind of helicopter is very difficult. Just for the transmission shaft inside, we customized more than a dozen special machine tools, and the investment in equipment exceeded 1 billion."

"And in order to produce this part, Nanshan Special Steel has specially developed a special steel, and the cost is very high."

"This is just a part, not to mention the research and development of a high-power turboshaft engine, which consumes a lot of manpower and material resources from Nanshan Engine."

"Some other parts are also specially developed for this product, and the investment in various molds exceeds 1 billion."

"In order to develop this product, our direct investment in equipment and molds at Venus Technology is astronomical."

"So in the end, the price of this kind of heavy transport helicopter will definitely not be very cheap."

When it comes to price, everyone’s demands are definitely different.

Although Cao Yang is willing to support the development of China's national defense industry, he certainly cannot do business at a loss. That is not a long-term solution.

Even for such a heavyweight product, the profit margin cannot be set very low.

Not to mention how much money you can earn, there must be at least a profit rate of tens of percent.

Especially before various early costs have been amortized, it is not appropriate to set the price too low.

"We naturally see the efforts of Daystar Technology."

"But Mr. Cao, you also know that everything costs money now, so we can only squeeze out a little budget and use it first."

The two parties went back and forth to complain to each other first, but did not bargain immediately.

"As far as we know, Boeing's CH-47 in the United States just sold 20 CH-47s to Europe last year, with a unit price of US$120 million."

"If the purchase quantity is relatively small, after calculating various costs, we will actually charge about the same price."

"The CH-47 has been on sale since the 1960s. Although some modifications were made in the middle, most of the development costs and equipment costs have been amortized."

"In this case, they still want 120 million US dollars for one aircraft."

"So if the purchase order from the relevant department is in the single digits, then our selling price may be higher than the CH-47."

When discussing price, it must be related to the order quantity.

Purchasing 1 aircraft and 10 aircraft are the same concept.

Purchasing one or two hundred aircraft is another concept.

Everyone knows this very well.

"The price of US$120 million is really exaggerated. We all think RMB 120 million is expensive."

"Mr. Cao, the export price in the United States and the domestic purchase price are actually completely different."

"I believe you have actually heard about this."

"In addition to the CH-47, we can also compare the situation with the polar bears. Their Mi-26 has a larger take-off weight than Kunpeng."

"But as the world's largest helicopter, the sales price is only about 20 million US dollars, and it can even be negotiated."

Slowly, everyone began to enter formal price negotiations.

Cao Yang must first offer a high price, and then negotiate slowly.

The other party obviously wants to buy it back at the lower price, the better.

"As your leader just said about the Mi-26, it may be the largest helicopter in the world, but its cruising range is completely inadequate."

"Beyond that, there's no way it can be used on the plateau, which is a very huge impact for us."

"Furthermore, the fuel consumption of the Mi-26 is very high, and the cost per hour of use is simply not acceptable to ordinary people."

"So even the polar bears themselves are not heavily equipped with this helicopter."

"Then there is the Mi-26 that we bought for tens of millions of dollars. In all likelihood, it is second-hand or refurbished. It is completely different from Kunpeng."

Comparing Polar Bear's Mi-26 with Kunpeng, Cao Yang is not afraid of the comparison at all.

Everyone is not on the same level.

The Mi-26 worked wonders to become the world's largest heavy transport helicopter, but its practicality is very poor and the relevant departments will definitely not consider it.

Otherwise I would have bought it long ago.

"This is a fact, but we cannot afford it if it is the same as the export price of the CH-47."

"At most we can accept a price similar to that of the Mi-26, otherwise this budget will not be approved in the end."

If it costs 20 million US dollars per unit, it is obviously reasonable.

But it is based on the purchase quantity being large enough.

Otherwise, Kunpeng would not only make money, but also lose money.

Cao Yang has always been relatively supportive of relevant departments, so he doesn't want to put too much fuss on the price.

So after communicating for a while, he directly gave his plan.

"Leader, let's do this. We will definitely support the work of relevant departments. Kunpeng's main source of profit is also in exports."

"So the price given to the relevant departments must be the most competitive."

"If you order less than 10 Kunpengs at one time, the unit price will be 500 million, because the amortization cost is too high, and we can't make money even at this price."

"But if we can order 50 aircraft at a time, then our selling price can be reduced to 300 million."

"If the order quantity reaches 100, the price can be further reduced to 200 million."

"It is not impossible to achieve a price similar to the Mi-26. As long as 200 are purchased at one time, the sales price can be reduced to 150 million yuan per aircraft."

When Cao Yang said this, everyone immediately felt his sincerity.

After all, if a product like Kunpeng costs 150 million yuan, it is really cheap.

However, the other party must be thinking that the cheaper the better, so he couldn't help but ask: "If we promise to purchase 300 aircraft in total in the next three years, can we follow the sales price of 100 million aircraft? ?”

No matter how low the price is, the other party will probably be embarrassed to ask.

After all, we are all people who know the goods, and we cannot let Daystar Technology sell products at a loss.

“When the quantity is small, amortization expenses can drop quickly as the quantity increases.”

"But after it drops to a certain level, the room for reduction is very limited, and most of the remaining costs are the production costs of parts."

"Leader, if the purchase quantity in the next three years can reach 500 aircraft, then I can give a reply now. The price of 100 million yuan per aircraft is no problem."

For Venus Technology, it would be a very good plan to sell 500 products at once, even if the delivery is divided into three years.

In this way, basically all equipment investment and development costs can be recovered.

In the future, Kunpeng's exports will no longer have these amortization fees. Even if it sells one for 200 million, the profit margin will be several hundred percent.

Even if one is sold for 300 million yuan, many countries are interested.

After all, compared to the American CH-47, the price of 300 million yuan is also very competitive.

This can be discussed carefully based on the number of units sold.

"Mr. Cao, although Kunpeng's performance is very good, the purchase quantity of 500 aircraft in three years is still too much."

"We can't have that much money to purchase a helicopter."

Cao Yang's offer is still attractive, but the other party obviously has its own concerns.

Although the domestic demand for heavy transport helicopters is very large, Kunpeng has not undergone large-scale actual testing, and no one dares to decide on such a large quantity in one go.

"Or this way, the previous Kunpeng will be priced at 200 million, and when the sales volume reaches 300, we will return the full price to you in other ways based on the selling price of 150 million."

"This can alleviate a lot of your worries and worries."

When Cao Yang said this, the other party immediately couldn't help but said: "It's better to go with the price of 150 million for the first time. If the sales volume reaches 500 later, we can use the extra money paid before for 100 million. Purchase other products or return them to us in other ways.”

Seeing that Cao Yang had made certain concessions, the other party immediately put forward a further condition.

After all, even if the final purchase quantity does not increase, the price of 150 million units is still a good deal.

Cao Yang weighed it comprehensively and felt that it was basically acceptable, but he still added: "Okay, just follow this, but you must ensure that you purchase at least 100 units, otherwise the price of 150 million units will not be enough for us." It’s going to be all money lost.”

When it's time to sell hard, you must sell hard.

In fact, even if the price is 150 million yuan, if you can sell fifty or sixty units, you will not necessarily lose money in the end.

With Kunpeng's competitiveness, Cao Yang doesn't think it can even sell 100 aircraft worldwide.

Soon, the big bosses of both parties determined the direction, and the people below immediately started to implement it.

Of course, when it comes to changing such a large order, it will definitely take a long time to finally officially settle it.

Fortunately, Daystar Technology has not even completed the test 100%, but it is not short of the time in between.

…

…

At the Imperial Capital Air Show, Venus Technology’s Kunpeng heavy transport helicopter was directly displayed.

Some relevant parameters have also been announced to the public.

Whether it’s China’s Internet or the visitors, you can naturally see a lot of relevant information.

These contents quickly spread to the ears of interested people.

Needless to say, Boeing's vice president David went to the scene to watch it in person, and finally left the scene with a dark face.

As Boeing's biggest competitor in the helicopter field, Sikorsky's people are naturally paying attention to the situation of this product.

Sikorsky is one of the major helicopter manufacturers in the United States, and its most famous product is the Black Hawk armed helicopter.

In fact, they also have other products in various models.

For example, the CH-53 is a product comparable to the Boeing CH-47.

One of them is responsible for the navy's heavy transport helicopters, and the other is responsible for the army's products. They can be said to be competitors, and their products can also be regarded as complementary.

But the relationship between the two families is definitely not good.

Especially since the founder of Sikorsky immigrated from the polar bear country, the relationship with Boeing is even more unlikely to be harmonious.

This time, Daystar Technology has developed the Kunpeng heavy transport helicopter. In the eyes of Sikorsky people, it is a complete copy of Boeing's CH-47 and will form the most direct competitive relationship with Boeing in the international market.

Although it cannot be said that the enemy of the enemy is one's friend, Sikorsky is definitely happy to see Boeing suffer.

"Ivanchuk, Boeing is probably going to be depressed this time. According to various data released by Daystar Technology, Kunpeng's performance is much better than that of the CH-47."

"According to the Chinese people's cost lethality, the final sales price of their Kunpeng will definitely be much lower than Boeing's CH-47."

"In the future, it will be very difficult for Boeing to make a lot of money relying on the CH-47 in the international market."

As the person in charge of the CH-53 helicopter project, Stephens is in a very good mood now.

As a helicopter company founded by the father of helicopters, Sikorsky's people have always been dissatisfied with Boeing's rival's approach of doing all projects.

You can just produce transport planes and passenger planes, so why should you produce helicopters?

When it comes to things like helicopters, we at Sikorsky are the experts.

Even though the CH-47 and CH-53 are both heavy-lift transport helicopters, the procurement numbers from relevant departments in the United States are completely different.

The sales volume and reputation of CH-47 are much higher than that of CH-53.

This made Sikorsky's people even more dissatisfied.

"Boeing has always boasted about releasing the drawings of the CH-47, but no other manufacturer can produce it."

"I guess they won't dare to say anything like this again this time."

"But it's surprising that the Chinese can create a company like Kunpeng."

"Even polar bears couldn't copy the CH-47 before."

Ivanchuk has a very clear understanding of the helicopter technology level in various countries around the world.

Obviously, he was still very surprised when China suddenly announced that it had produced a Kunpeng heavy transport helicopter.

Even many people find it a bit unbelievable.

But their products have been displayed at the Imperial Capital Air Show, and there is a lot of related news on the Internet. It’s impossible even if you don’t believe it.

"Although the Chinese have indeed produced their own CH-47 according to the specifications, and the performance parameters seem to be very good, it is still unknown whether it can be put into actual use and whether various problems will arise in the process."

"Maybe they are just like Tianzhu. They announced early on what products they had developed, but in the end they were never able to mass-produce them on a large scale."

Stephens's guess can be regarded as representing the thoughts of a group of people.

However, Ivanchuk was too lazy to worry about it so much and said: "Forget it, let the Boeing people worry. Anyway, it affects Boeing's sales and has no impact on us."

While Sikorsky's people were discussing Kunpeng's affairs, in a conference room somewhere in China, several people with stars hanging on their shoulders were also having a meeting.

"Old Huang, it's such a pity. This Kunpeng heavy transport helicopter has a twin-propeller structure. It takes up too much space on the deck and is not suitable for use on ships at sea."

"We'll use it first."

The annual funding is relatively fixed. If more is used at sea, less will be used on land.

The appearance of the Kunpeng heavy transport helicopter was very sudden, and there must have been no budget for this before.

Even if you want to purchase in the future, you still need to apply for additional funds.

If both sea and land are very suitable, then both sides will have needs, and then there will definitely be a fight to give priority to which side's needs are met.

Well now, this helicopter is simply not suitable for use at sea, so there is no need to argue.

"Old Song, don't be too happy. I will have someone contact Daystar Technology in a moment and ask them to learn from the structure of Sikorsky's CH-53 heavy transport helicopter and come up with a version suitable for use on ships. ”

"Daystar can produce Boeing's CH-47, and I believe Sikorsky's CH-53 will not be a problem for them."

The old man called Lao Huang said unconvinced.

Heavy transport helicopters, they also want them very much.

If it is placed on an amphibious landing ship, the role it can play will be great.

Even if modified, it can be used to complete various tasks such as anti-submarine and maritime rescue.

Who doesn’t like this product?

But he also knew that the current Kunpeng was indeed not suitable for them.

The United States has proven this with facts.

Although both are heavy transport helicopters, the CH-47 has a very special twin-propeller structure, while the CH-53 has a relatively traditional multi-page single-propeller structure.

This results in a situation where the deck space occupied by the aircraft is completely different.

"No problem, just go and get in touch."

"But it takes three to five years to develop a new product."

"During this period of time, you should stop making irresponsible remarks about Kunpeng's procurement."

Obviously, what people are worried about is that when the time comes to apply for funding, the other party will have objections.

After all, the more funds they take away, the less they will have left.

"snort!"

"I think it only took two or three years for Daystar Technology to develop the Kunpeng product."

"Now that Kunpeng has the foundation, it will definitely be very fast to develop new products."

"Maybe the prototype will be out by the end of next year."

The two old men were bickering there, and no one else dared to interrupt casually.

However, people from the relevant departments did quickly find Venus Technology and put forward their requests.

"Mr. Cao, by arranging your team in advance to develop a heavy transport helicopter with a traditional layout based on Sikorsky's CH-53, you have fully anticipated the opinions of the relevant departments."

"They just expressed the hope that Daystar Technology can develop a heavy-duty transport helicopter suitable for shipboard use. The CH-53 is undoubtedly the most suitable type."

"And by then we can develop several versions, which are not only suitable for shipboard use, but can also well meet various flight needs on land."

Zhao Siyu is in a very good mood now.

Daystar Technology has invested a lot of manpower and material resources in developing new products in the past two years, and now it is beginning to show its influence.

The Kunpeng heavy transport helicopter has just been developed and has not yet entered mass production. Relevant departments are rushing to buy it.

Although the final purchase quantity has not been finalized yet, Venus Technology can start relevant preparations.

After all, it is impossible to produce this kind of product in the same mass production as cars. If you can produce 100 units a year, it is actually very productive.

Even producing 50 aircraft a year is not considered slow.

Of course, as long as there are enough orders, it is not impossible to improve quickly.

Anyway, Nanshan Equipment itself has complete production capabilities for all equipment.

Various subsidiaries of Nanshan Group can also cooperate well to provide a variety of parts.

This is also the confidence that Daystar Technology will quickly launch a heavy transport helicopter similar to the CH-53 in the next step.

"We have mainly locked three products for helicopters. One is Boeing's CH-47, which is basically settled now."

"Another one is Sikorsky's CH-53, which is currently under development."

"The last step is to benchmark against Sikorsky's Black Hawk helicopter and contribute to the development of China's armed helicopters."

"The other subsequent models will mainly revolve around these three products, and we will not easily develop new platforms."

"After all, we also have to focus more on various drones, business jets, and large transport aircraft."

Since we want to make some achievements in aerospace, it is natural to produce more flagship products.

These layouts were already arranged two years ago, and will only undergo some fine-tuning in the future.

"Well, AVIC is also developing some medium-sized helicopters, so we don't need to compete with them for business."

"Two heavy transports and one armed helicopter are enough."