Rebirth 99 to become a car giant

"Mr. Yi, Changan Ford is in a mess right now. I think the group may need to consider the follow-up issues."

"According to my understanding of Nanshan Automobile Group, it will be very difficult for Changan Ford to resume normal production in the future."

"Even if it recovers, sales will definitely be finished."

As the deputy general manager of Changan Automobile Group, Zhang Lin feels very complicated now.

The demise of Changan Ford will naturally have an impact on Changan Automobile Group.

However, Cao Yang had already called Yi Jia to discuss this matter in advance, so even if Zhang Lin had any objections, it was hard to say anything.

After all, the origin of this matter is that Ford Motor participated in the suppression of Nanshan Group companies. Even companies such as Nanshan Automobile Group, which are not sensitive at all, were included in the list of suppression.

Faced with this situation, it is only natural for Nanshan Automobile Group to fight back.

As the vice president of a central enterprise, he also watches the news every day.

After the sudden inspection a few days ago, I saw reports about Nanshan Group companies on the China News Network almost every day.

He even heard that China Channel was producing a special series of programs that would focus on various companies in the Nanshan system.

Zhang Lin naturally knew what this situation meant.

"Well, you really need to think about it carefully."

"Changan Ford has launched a lot of new products in the past few days, including several SUVs that will be put into production in the next two years."

"Now that production has been suddenly stopped, all the molds, fixtures and other things that have been developed are wasted."

"It is estimated that these will become a big problem by then."

The new product has not yet been mass-produced, and the supplier's mold fees must not have been paid yet.

According to Changan Ford's situation, whether it will have the strength to pay the relevant expenses one by one is also a question.

Even how to arrange the seven or eight thousand people in the company is a big problem.

Although some people can transfer to Changan Automobile, there are definitely some people who cannot digest it.

It will also be a headache at that time.

"Or we can communicate with Ford Motor and complete the shutdown of the factory as soon as possible while Changan Ford still has some money in its account."

"Then if we sell the factory, we shouldn't have negative equity."

Zhang Lin was not optimistic about the future of Changan Ford, so he naturally began to consider subsequent placement issues at this time.

The longer this kind of thing is delayed, the harder it will be to deal with it.

Fortunately, the entire automobile industry is still developing. After employees go outside, most of them can still find a good job.

This makes subsequent placement work less difficult.

"I'm afraid Ford won't give up so easily."

"Ford Motor's stock price has fallen significantly in recent times, and it has only risen slightly by grabbing share of the American market from Japanese and Korean car companies."

"Under such circumstances, Ford definitely does not want to break the news of shutting down its factories in China and completely withdrawing from the world's largest auto market."

As the person in charge of a group, Yi Jia considers issues from a very comprehensive perspective.

Putting himself in his shoes, he felt that Ford would not give up so easily.

It is almost inevitable that you will not shed tears until you see the coffin.

"Now Changan Ford is hurriedly looking for international parts giants to help produce parts originally supplied by Nanshan Automobile Group."

“These all need to be designed and produced from scratch, which means a lot of investment is required.”

"According to the information they reported, the initial investment amount will exceed 1 billion."

"If all the money is spent by then and there is still no way to resume production, the money will be wasted."

"If we have this money, we might as well use it directly as disposal costs for the closure of the factory."

When Zhang Lin said this, Yi Jia fell into silence.

How to judge this issue depends on whether everyone is optimistic about the future development of Changan Ford.

If there is still hope, then it is definitely worth the investment.

If there is no hope no matter how hard you try, then the money will be wasted.

"Let's communicate with Ford first and see what they think."

"Changan Ford is a joint venture after all. Only when the opinions of both shareholders are unified can the next step be taken easily."

Yi Jia couldn't make an immediate decision on such a major matter.

But now that we are discussing this topic with Ford, it can be considered an important step.

…

While the Changan Automobile Group was worrying about Changan Ford, the more sober-minded people on the GM side were already looking for their own way out.

"Mr. Wang, I think it is necessary for the group to further expand its investment in independent brands."

"In the future, independent brands will be the backbone of Modu Auto Group, and I am willing to make some contribution to Modu Roewe."

Yu Xing, deputy director of the Purchasing Department of Modu General Motors, is Wang Huiliang’s direct subordinate.

As the person in charge of the supply chain, Yu Xing has a very clear understanding of the situation the company is facing now.

Don't look at it. During this time, he was also busy looking for countermeasures with General Motors' Jim, hoping to resume production as soon as possible.

But deep down, he was actually not optimistic about this plan.

Yu Xing knows best how influential Nanshan Automobile Group is in the country.

As long as the other party is determined to kill Modu General, even after half a year, Yu Xing feels that there is no way for Modu General to resume normal production.

Especially in the past few days, there have been various negative news related to Modu GM in the media such as Autohome, and many 4S stores are also preparing to withdraw from the network. This is a warning that the future of Modu GM is not good.

At this time, Yu Xing must have to find his own way out.

"Do you want to go to the magical city of Rongwei?"

"Their status in China's automobile industry is incomparable to that of GM."

"And if you go there at this time, it will be more difficult for you to get promoted."

Although Wang Huiliang concurrently serves as the executive deputy general manager of Modu General Motors, he is also the deputy general manager of Modu Automobile Group.

He is very clear about the influence of each of his companies.

Several large automobile groups have their own independent brands, and they were all in a mess before.

That is to say, with the rise of Nanshan Automobile Group, after core problems such as engines and gearboxes were solved, companies such as Changan Automobile, Nanshan Hongqi, and Yangcheng Trumpchi slowly developed.

But overall, compared with Chery, Geely, BYD and Great Wall, there are still some gaps.

The performance of Modu Automobile is even more mediocre.

At least that's what it looks like so far.

So normally, if a person from Modu General is transferred to Modu Roongwei, he will usually be promoted.

It is equivalent to ordinary employees who used to be managers and section chiefs who used to be deputy ministers.

For example, Yu Xing, the deputy director of the Purchasing Department of Magic City General Motors, although his title is deputy, he is actually the director.

It's just that because Modu General Motors is a joint venture, it is impossible for everyone arranged by General Motors and Modu Automobile Group to be called minister.

In this kind of joint venture car company, the rights and obligations of the minister and deputy minister are equal.

But when we arrived in the magical city of Roongwei, the situation was different.

The deputy minister is the deputy minister and works as an assistant minister.

This is the obvious difference between joint venture car companies and independent brands.

According to Yu Xing's current intention, he is willing to move to the magical city of Roewe as the head of the purchasing department, and even the head of other departments is acceptable.

A few years ago, this would have been equivalent to being demoted.

That's why Wang Huiliang asked.

"Mr. Wang, Modu GM's performance in the first two years is indeed good. It has surpassed car companies such as Modu Volkswagen and Spring City Volkswagen and became the number one salesperson in the country."

"But those are all past achievements."

"Now all factories have completely stopped production, and there is absolutely no hope of recovery."

"Although we are moving towards a plan to fully resume production within half a year, I think it is very difficult to achieve this goal."

"Unless Nanshan Automobile Group and other companies do not do anything behind the scenes, there is basically no way to succeed."

"But with such a good opportunity, how could Nanshan Automobile Group and other independent brands miss it?"

"Instead of waiting until the situation is irreversible and then trying to find a way to change positions, it's better to start now."

What Yu Xing said to his old leader was obviously his true thoughts deep in his heart.

If you cover up and make excuses at this time, it will be of no benefit.

Do you really think Wang Huiliang can't understand these situations at all?

Changan Automobile Group has seen this clearly internally and is ready to consider next steps.

Naturally, there are similar discussions within the Modu Auto Group.

"Now that you've thought about it, let me see if there are any suitable positions available in the magic city of Roewe."

"But before the matter is confirmed, you should not reveal the news to the outside world."

"There can't be chaos over at Modu General. Otherwise, it will be bad if everyone knows that you deserted at the critical moment."

Wang Huiliang thought for a while and felt that his direct subordinates should not be wasted in Modu General.

While Modutong still had a breath, he quickly made arrangements for the people.

Otherwise, everyone will want to work in other companies in the group in the future, and it will be very difficult to arrange a good position.

"Thank you, leader."

"I won't say much during this period. I will just work according to some plans originally discussed within the company."

"If you need my cooperation later, just ask!"

Yu Xing was overjoyed.

He finally had a chance to escape from the sea of ​​suffering.

After struggling for more than 20 years to reach his current position, he definitely does not want to lose his rights with the collapse of Modu General.

Of course, in fact, there are many people in Modu General who have similar ideas to him.

Some people are looking for connections to find ways to switch jobs to other companies in the Modu Automobile Group.

Some are choosing new opportunities outside.

After all, the automobile industry in Shanghai is quite developed and there are many opportunities.

Even Chery and Geely have received many resumes from GM employees during this period.

…

Gold nine silver ten.

Normally this is the hottest time of year for car sales.

For most car companies, this is indeed the case this year.

Especially in October, many car companies performed better than in September.

So as November has just entered, many car companies can't wait to release their sales data.

"Mr. Cao, Nanshan Hongqi's sales in October successfully exceeded 60,000 units, setting a new record high."

"According to this pace, there is no problem with sales exceeding 600,000 this year, and we are only one step away from 700,000."

Zhu Zhengfeng is in a very good mood now.

Nanshan Hongqi is now completely on the rise.

No matter which car company it is, if its monthly sales exceed 60,000 vehicles, it is considered a mainstream car company.

Especially now that the industry leader, Modu General Motors, has been completely abolished.

Sales volume in the last quarter of this year is basically negligible.

Changan Ford, a company that was originally in a rapid development stage, suddenly stalled again.

As Nanshan Hongqi, which has the highest positioning among independent brands, it is natural that it can get a big piece of the pie.

With the influence of the shareholder Nanshan Automobile Group, consumers' recognition of Nanshan Hongqi is relatively high.

"This year it will exceed 600,000, and next year it will hit 800,000. Maybe we can hope to hit the 1 million threshold later."

"Mr. Zhu, by then Nanshan Hongqi will be the first company under Spring City Automobile Group with annual sales exceeding 1 million."

Cao Yang is quite concerned about the development of Nanshan Hongqi. He has personally participated in the appearance design of several previous models.

The rapid development of Nanshan Hongqi in the past two years is not unrelated to this.

As an important supplement to Nanshan Automobile Group in mid-range models, Cao Yang hopes that Nanshan Hongqi can become the domestic car sales champion.

It is a bit stressful to achieve this goal in a short time.

But as long as we continue to develop step by step, it will not be impossible in a few years.

After all, the industry leader Modu General Motors was abolished.

Due to various suppressions in recent years, the sales of Modu Volkswagen and Spring City Volkswagen have been somewhat stagnant so far.

Not to mention breaking through 1 million like in the previous life, just being able to stabilize the current number of units is already the result of a lot of efforts made by Volkswagen China.

As for companies such as Zephyr Nissan and Teitu Hyundai, which were originally developing rapidly, they are now also trapped in various problems.

If you want to hit the top positions in the industry, you have no chance.

Although the influence of independent brands such as Chery Automobile, Geely Automobile and Changan Automobile is no longer what it used to be, as the company's scale has grown to 700,000 to 800,000 vehicles, various problems have begun to arise.

For example, Chery Automobile has a bunch of messy brands and many types of models.

Many people in the auto industry don't understand their situation, let alone ordinary consumers.

The early strategy of developing multiple models together contributed to Chery Automobile becoming China's second largest car manufacturer.

But now this strategy has been further amplified, and backlash has slowly begun to occur.

For example, if the positioning of the car model is not clear and one's own car competes with its own car, in the end the goal of one plus one being greater than two will not be achieved at all.

Therefore, Chery Automobile's current sales volume is basically maintained at the level of 800,000, and it is quite difficult to further improve it.

Maybe Nanshan Hongqi will eventually break through the 1 million sales target earlier than Chery.

The situation of Geely and Great Wall is similar, and it is estimated that it will take several years for them to exceed 1 million.

"Well, I think Nanshan Hongqi can promote the challenge of 1 million vehicles as the most important goal in the next three years."

"Whether it is the preparation of the new factory's production capacity, the planning of various models, or the allocation of personnel, all must be considered in advance."

"At the same time, I think Nanshan Hongqi should also pay attention to overseas markets and achieve diversified development."

"I have also arranged a dedicated team at the group level to communicate and promote the procurement of official vehicles."

"In the future, Nanshan Hongqi must become the representative of China's official vehicles, so that everyone can form a fixed understanding."

At this time, the status of Chuncheng Volkswagen in Zhu Zhengfeng's heart was definitely inferior to that of Nanshan Hongqi.

Although the other party's sales are still ahead for the time being, they will be surpassed sooner or later.

The most important thing is that the meaning behind Spring City Volkswagen's sales exceeding 1 million and Nanshan Hongqi's sales exceeding 1 million are completely different.

"Export business can indeed be started."

"And we can also consider the official car market in some countries to improve the image of Nanshan Hongqi in the local area."

"As for the official car, it's up to you, Mr. Zhu."

Zhu Zhengfeng was so concerned, so naturally Cao Yang could be lazy.

Nanshan Automobile Group and other companies have so many things to deal with, and it is impossible for him to focus too much on Nanshan Hongqi.

However, Nanshan Hongqi's life is getting better, while Modu GM and Changan Ford's life is difficult.

People from other joint venture car companies that have not been affected also have very complicated feelings.

"Strauss, there has been such a big reshuffle in China's automobile industry last month, but our Volkswagen brand's sales in China have not seen any significant improvement?"

Vondel looked at Volkswagen China's sales results in October and was obviously not particularly satisfied.

Sales of mainstream Chinese independent brand car companies all increased year-on-year in October.

Among them, Nanshan Hongqi and Changan Automobile increased by more than 30% year-on-year.

When China's automobile industry has developed to a relatively fierce level of competition, it is definitely very rare to still have such a high growth rate.

However, thanks to the impact of the slump in the markets of GM and Changan Ford, the sales of independent brand car companies such as Chery, Geely and BYD also achieved double-digit year-on-year increases.

This increase is considered relatively acceptable.

After all, China's auto market as a whole has been growing at single digits in recent years, and most of the growth has been in luxury cars.

"Sales of the Audi brand still increased by 8% year-on-year, and many of the new customers may have been attracted from Cadillac."

"However, competition in the luxury car market is also fierce now."

"Porsche, Jaguar, Land Rover, Xingchen Motors, Mercedes-Benz and BMW are all launching a variety of new products, and prices are constantly setting new records."

"Under this circumstance, our Audi brand can achieve an 8% growth, which is already a very good result."

Strauss was first the head of the Audi brand, and then the deputy general manager of Volkswagen China.

So at this time, he definitely wants to talk about Audi's excellent performance.

As for the unsatisfactory sales of mass brands, that is another matter.

"It stands to reason that the brand influence of our Volkswagen brand is very close to that of GM and Ford."

"Sales of GM and Changan Ford have plummeted, and we should be able to gain a large share of the market."

"But I feel that this part of the market seems to be eaten up by China's own brand car companies."

"This is a bit abnormal."

Vondel originally thought that October's data would be very good, but the final result turned out to be completely different.

So it is normal to be dissatisfied.

The greater the hope, the greater the disappointment.

"Although the impact of March 15 this year is slowly disappearing, the impact on us is still there."

"Although we didn't have much growth year-on-year, we still achieved positive growth month-on-month."

"This can be regarded as data that can be communicated to the headquarters."

When Strauss said this, Fondel couldn't help but nodded.

If you want to make a business trip, you can indeed make a business trip.

It's just a bit of a pity.

"The Chinese market is becoming increasingly difficult to enter."

"Korea car companies, Japanese car companies, American car companies, plus the 3.15 we encountered before, there should be Nanshan Automobile Group's shadow behind these things."

"If we want to develop well in China in the future, it seems we must not offend Nanshan Automobile Group."

"Otherwise, the lessons of GM and Changan Ford are right in front of us."

Although Volkswagen uses fewer parts from Nanshan Automobile Group than General Motors and Ford.

But in the face of discontinuation of supply, the impact is actually not very different.

Especially starting from this year, Volkswagen China has been increasing the use of parts from Nanshan Automobile Group. Even in terms of 6AT, 8AT, and 10AT, Volkswagen Global has signed a cooperation agreement with Nanshan Transmission.

"Chinese people have a saying: Thirty years to the east of Hedong, thirty years to the west of Hexi."

“The market today is completely different from when we first came in.”

"If we make some appropriate compromises, I think it's acceptable to the headquarters."

"After all, the sales volume in the Chinese market is worth looking forward to, and the profits are also very good."

When Strauss said this, Fondel couldn't help but nodded.

This is indeed the truth.

"In the future, in terms of supply chain construction for auto parts, China and the headquarters should consider building two systems."

"I think this should be a more effective solution in the face of the complex market environment in the future."

Combining Strauss's analysis, Vondel felt that he needed to make some innovative suggestions to the headquarters.

If this suggestion proves to be very effective in the future, it may be the day when he returns to the headquarters from Volkswagen China and directly serves as vice president.

As the first batch of automobile giants to enter China, Volkswagen will definitely not give up the Chinese market easily.

The situation in Germany and China is obviously different from that in the United States.

Therefore, Vondel is starting to lay out the long-term development based on China.

This kind of vision is still good.

At this time, a piece of news suddenly appeared, which seemed to add fuel to the fire of the suppression and retaliation against the Nanshan Automobile Group, which had become somewhat less popular.