Rebirth 99 to become a car giant

When you do not master a certain technology or cannot produce a certain product, you need to import it at a very high price.

Once your technology makes a breakthrough, the corresponding international giants will quickly adjust their prices to nip you in the bud.

Dassault is obviously such a company.

Seeing that the Chinese market was indeed about to be lost, Dassault headquarters made a very quick decision.

The day after Leo's report, the headquarters gave a specific reply, allowing Dassault China to launch a limited-time free service for new users, and old users will enjoy a 10% discount for the next year.

This basically means that Dassault China will not be able to make money in the next year.

The price charged is basically to maintain the company's daily operations.

However, for the software, after it has been developed, in fact, apart from some daily maintenance and after-sales work, Dassault China has no other development work to do.

The software development work itself is also done at the headquarters. It is just that we are not looking for the Chinese market to amortize the costs.

This approach, which is close to dumping, is definitely a fatal tactic for dealing with emerging software companies.

Just imagine, if Yangcheng Zhongwang was just an ordinary software company without the big tree of Nanshan System to rely on, how would they respond to this big move from Dassault China?

Is the software free for everyone to use?

How long will it be free?

When CATIA is free for new users, you are giving NSCAD to consumers for free, and many people are not willing to use it.

After all, we are accustomed to using CATIA. Even if the operating interface and methods of NSCAD are very similar to CATIA, we are not willing to change.

Regarding this situation, Yangcheng Zhongwang is naturally very clear about this situation.

Of course, the current Yangcheng Zhongwang is obviously not an ordinary private enterprise.

Facing Dassault China's ultimate move, Du Yulin immediately had a countermeasure.

"Mr. Cao, I think this disgusting practice of Dassault must be severely cracked down. Otherwise, domestic industrial software companies will never have the opportunity to develop in the future."

Du Yulin naturally knew what Dassault China was planning.

By squeezing the living space of domestic industrial software at low prices, after killing you, they will return to normal prices, or even higher prices.

By then, I might be able to earn back all the money I made in the previous few years within a year.

"Through this period of use, everyone has basically made a certain judgment on the quality of NSCAD."

"It is fully capable of replacing CATIA, so we really don't need to be polite."

"And we might as well act a little more violently this time and destroy Dassault directly, to scare the monkeys."

Du Yulin had just been elected as an academician of the Academy of Engineering, and he was given a warning.

There must be many people in the industry paying attention to this matter.

Once Yangcheng Zhongwang is suppressed by Dassault, other similar industrial software companies are likely to follow suit in the future, which will have a huge impact on the development of China's industrial software.

Therefore, Cao Yang must support Du Yulin in severely suppressing Dassault's arrogance. It is best to shoot him to death directly.

"Mr. Cao, if you want to kill it directly, it will probably be difficult through pure commercial means."

"After all, they have already released this ultimate trick that new users can use for free."

"No matter what we do, at most we will come up with free solutions."

"But the appeal of this option is not particularly high."

Du Yulin is obviously relatively clear about the current situation.

If Dassault China hadn't released a big move, he wouldn't be so angry.

It was obviously looking towards Yangcheng.

"If commercial means don't work, then use administrative means."

"Every company uses CAD design software like this to design its own products, and many of these products still involve confidential information."

"So we can definitely communicate with relevant departments and promote the introduction of policies from the perspective of data security."

"We are not saying that we will not directly allow Dassault to sell industrial software in China. That will make it more difficult for the relevant departments. After all, we just visited France and other countries in the first half of the year."

"However, there should be no problem in requiring Dassault to store all Chinese user data in China's servers, right?"

"Currently they are not prepared for this. Just to meet the requirements of this policy, it is estimated that they will not be able to continue selling products within half a year."

"As for the situation in half a year, if the situation is still unfavorable to us, then we will use other means to kill them."

Cao Yang easily found an entry point for data security.

This excuse was not raised by China first. The United States has already mentioned this topic in some business cases.

Now I have learned a lot, and even issued a relevant regulation to meet data security requirements.

No one can say anything about this, right?

After all, to operate in a market, compliance with local regulations is the most basic requirement.

Aren’t these companies the most particular about the law?

Then I will suppress you from this aspect.

"Data security is indeed a very important topic, especially industrial software, which has a series of design data behind it."

"As long as manufacturers leave some bugs in the background, they can easily obtain users' confidential drawing data. This is very detrimental to our data security."

"I will contact several academicians in related fields in a moment, and we will jointly submit proposals to relevant departments and issue relevant policy documents as soon as possible."

"The next step is to turn these documents into a data security regulation."

Du Yulin is now an academician, so he is naturally ready to make full use of the academician's influence.

He is not making trouble unreasonably, but is very reasonable in proposing some content that is important to China's data security.

Even if there is some selfishness involved in this advancement process, there is no way to blame it.

Soon, Du Yulin started to take action.

Naturally, the relevant departments also attach great importance to the proposal of academician Du Yulin.

After simply researching for a few days, I first issued a notice to the relevant state-owned enterprises, requiring them to do a good job in data security protection.

Unless there are very necessary reasons, software whose data is stored on servers outside China shall not be used.

Relevant departments are also making intensive preparations for the promulgation of policy documents and legal provisions.

As a leading company in the industry, Dassault naturally received the relevant information immediately.

"Mr. Lei, I checked with several familiar manufacturers. The relevant departments in China have issued notices to them, requiring them not to use software provided by software manufacturers whose data is stored outside China unless necessary."

"CAD software was specifically mentioned as a typical representative."

"Based on what happened during this period, it is very likely that the relevant departments of China are pushing forward NSCAD from Yangcheng Zhongwang in order to squeeze our CATIA out of the market."

Shangguan Jin originally thought that his life would become easier after the headquarters agreed to the new preferential plan from the Huaxia Branch.

Unexpectedly, Yangcheng Zhongwang made such a big move, and actually directly persuaded the relevant departments to issue such an obviously exclusive document.

If this document is implemented, all state-owned enterprises will no longer consider using CATIA.

So is it still necessary for Dassault China Branch to exist?

If there are still a small number of foreign-funded enterprises using CATIA, they will also slowly change because the software used by customers is changing.

For example, if Bosch wants to supply parts to Geely and Chery Automobiles, both Geely and Chery are already using NSCAD.

For a short period of time, people are still using CATIA, but the next step will be to completely switch to NSCAD.

In this case, they must require suppliers to directly read drawings and data in NSCAD format.

This forces Bosch to also use NSCAD in China.

The situation with other suppliers is similar.

Over time, Dassault will really have no room for survival in China.

"This approach is obviously within our WTO rules, and we must go to the relevant Chinese departments to protest."

"If this matter is allowed to develop, all our efforts will be in vain."

Leo is naturally aware of the impact that the relevant departments' actions will have on Dassault China.

That is definitely an attempt to pull out the fire under the cauldron.

No matter how Dassault launches a preferential plan for new users to use CATIA for free, it will be useless.

People talk to you directly from the perspective of data security.

Don't you guys always like to talk about security issues?

Then I will learn from you.

Anyway, my statement is not completely unreasonable.

Who knows what backdoors you have left behind the scenes?

If one day some confidential information in the aerospace industry is leaked due to the use of CATIA, who does it belong to?

Once you have this kind of suspicion, many things will be much easier to handle.

In the past, it was because I had no choice, so even if I had worries and doubts, I could only endure it.

The worst thing is that when it comes to confidential drawing data, the relevant computers are not connected to the outside Internet.

The confidentiality of drawing data is achieved through physical isolation.

This is just the last resort.

Things are different now.

Yangcheng Zhongwang's NSCAD has proven its effectiveness. So many companies have started to use it, so we might as well promote it well.

Even the next step can be continued to expand, and even the HONOR operating system of Honor Technology will be slowly promoted.

"People from relevant departments in China tend to be more cautious in doing things. Since they have chosen to do this, they are not afraid of us suing them."

"I'm even worried that as long as Dassault China really files a lawsuit with the relevant departments, we will never have any chance to survive in China from now on."

Shangguan Jin expressed his worries.

This made Leo's voice become much quieter.

As a native Chinese, Leo is naturally very clear about the national conditions of China.

He knew that what Shangguan Jin said was very reasonable.

Strictly speaking, Dassault China's method is actually a practice of dumping.

This dumping method, which is designed to attack competitors, itself violates the relevant provisions of the WTO.

Now the thief cries "Catch the thief", and it will be easy to get out of control.

"Then are we just going to let the situation deteriorate?"

"The headquarters finally agreed to our plan. If we find that the plan not only has no positive effect, but also loses Dassault China's market share, then we will be laid off!"

After Leo finished speaking, Shangguan Jin fell into silence.

He had never thought that he would be laid off by the company.

There is no big cost expenditure, but the income is very good, and the annual rate of return is very high.

Not only can the headquarters hand over a lot of profits, but the welfare benefits of the company's employees are also very good.

Now suddenly facing the situation that the company has no business and employees are laid off.

He is obviously a little bit unacceptable.

But Leo's words also reminded him whether he needs to consider looking for the next employer?

Once the company starts to lay off employees, he can take N+1, or even 2N compensation, and immediately start seamless work at the next employer.

If that were the case, it would not be unacceptable.

However, Dassault does not only have CATIA, so it seems that he does not need to be so anxious in the short term.

But CATIA's revenue accounts for 80% of Dassault China. If CATIA is scrapped, it seems that the company has no hope.

Shangguan Jin was confused and thinking about various problems, and his mood was up and down.

…

Just when the struggle between NSCAD and CATIA entered a white-hot stage, a new election was held within the China Industrial Software Industry Development Alliance, and Du Yulin became the new chairman of the committee.

This alliance is the most influential association in China's industrial software. It is a semi-official non-profit organization established directly under the guidance of relevant departments.

It's just that in the past few years, this alliance did not make too outstanding achievements.

Now Du Yulin, who is also the head of the alliance's chairman unit, has become an academician of the Chinese Academy of Engineering. The directors immediately realized that pushing Du Yulin up would be very beneficial to the development of the alliance and to every member unit in it.

The industrial field is widely distributed, and the diversity and complexity of the industry determine the professionalism of industrial software.

Alliance and openness are the only way to go. "Eating everything" is impossible. Only by forming an industrial chain can each domestic industrial software company focus on meeting the needs of the industry and have strong competitiveness to seek greater development.

Through internal technological innovation, resource integration, joint development of key technologies, and mutual sharing of intellectual property rights within the alliance.

In important areas that restrict industrial development, form the main force and innovation cluster for technological breakthroughs, break through a number of foreign intellectual property barriers, and drive the overall development of China's industrial software industry.

Having an academician lead this alliance to develop can obviously achieve twice the result with half the effort.

After Du Yulin became the new director, he immediately launched a full-scale competitive layout for Dassault's industrial software products within the alliance.

The first bird to stick its head out will be shot, and Dassault, the first bird, is obviously going to be taken out by Du Yulin.

"3D EXPERIENCE, ABAQUS finite element analysis software, SOLIDWORKS 3D CAD system, GEOVIA geological modeling and simulation software, and CATIA are the five core industrial software products of Dassault."

"Among them, CAITA has been successfully developed as a replacement product by Yangcheng Zhongwang, and it has begun to be widely popularized."

"SABAQUS finite element analysis software, Venusstar Technology and Nanshan Automobile Group in our group have some similar needs, and Yangcheng Zhongwang has also been developing it specifically."

"Software in the other three directions also has application needs in many occasions. Everyone can choose the direction they are good at to make breakthroughs."

"If technical cooperation is needed from Yangcheng Zhongwang, we can also discuss it well."

As the first important meeting after he took over the Industrial Software Development Industry Alliance, Du Yulin's first fire was to knock Dassault down.

A CATIA can put Dassault China into an operating crisis. If all five software are targeted, then Dassault China really has no meaning to exist.

Even after similar software from China begins to enter the international market, Dassault's industrial software will face a more severe situation.

This is obviously what Du Yulin wants to see.

"Director Du, Dassault Systèmes has built advanced 3D product development software applications based on the 3D EXPERIENCE platform to achieve an integrated platform for 3D design, analysis, simulation, data and process management."

"So far, 3D EXPERIENCE is the only platform that can both run the business operating system and achieve business transformation business models."

"It provides a collaborative environment that enables companies and individuals to innovate in a whole new way and use virtual experience products and services."

"It connects people, ideas, data and solutions into an always-available collaborative and interactive environment, which can help companies improve execution, increase productivity and accelerate innovation."

"I suggest that everyone can work together to develop alternative platforms, which can achieve better results."

Alliance director and CAXA president Li Yi put forward his own ideas.

Obviously, within this alliance, except for Yangcheng Zhongwang, no other company has the ability to independently develop similar alternative products.

At least everyone does not have enough confidence, so it is necessary to unite.

"As for the SOLIDWORKS three-dimensional CAD system, we at CAXA can challenge the launch of alternative products based on the existing CAD software and let SOLIDWORKS get out of the Chinese market."

CAXA is second only to Yangcheng Zhongwang in the industry. In addition to proposing that everyone cooperate to develop a platform product, Li Yi naturally also hopes that he can have a flagship product.

SOLIDWORKS is obviously a product that he thinks is more likely after sharing it with CAXA.

"No problem, I fully support Mr. Li's proposal."

"When CAXA is developing alternative products, if it needs assistance from Nanshan Automobile Group or Honor Technology Group for some work such as process verification, you can come to us for coordination."

Du Yulin's words made Li Yi feel relieved.

As an independent software company without a mountain to rely on, CAXA's biggest problem in the process of developing industrial software is that it cannot find enough experienced process engineers who are familiar with production.

This is very fatal to the development of industrial software.

"Thank you, Director Du. I will definitely not be polite when the time comes."

"We also hope that Nanshan Automobile Group will consider giving priority to trial the alternative products developed by our CAXA."

Everyone supports Du Yulin to become the director of the alliance, naturally because of his status as an academician and the advantages of being backed by Nanshan Group enterprises.

Now that Du Yulin has not hesitated to share this advantage with everyone, he is naturally very popular with everyone.

"no problem!"

"I will recommend all the excellent products of the alliance companies to companies in the Nanshan Group."

"All modern equipment uses industrial software, which is the core technology for enterprises to utilize information."

“The development of industrial software must take into account the simultaneous development of high, medium and low-end products.”

"Currently, the development difficulties of China's industrial software are mainly concentrated in the high-end field, and the development of high-end industrial software should become the focus of the alliance's future work."

"I also hope that the alliance can build an industry self-discipline platform and structure the alliance into a platform to maintain industry order in the industrial software field and strengthen industry self-discipline."

"At the same time, the alliance will be built into a promotion center for domestic industrial software and industry application solutions."

"Then the other is to let the alliance actively serve as a platform for discussion of industrial policies, standards research and measures to promote industrial software in the field of industrial software, so that China's industrial software development can develop in the direction that our alliance hopes..."

Du Yulin's speech can be said to have greatly strengthened the influence and cohesion of this alliance.

Now it can be said that in addition to the support of relevant departments, this alliance also has the support of the Nanshan Group.

Everyone reciprocated the favor and started acting according to the guidance of director Du Yulin.

Naturally, these actions cannot be hidden from the personnel of industrial software manufacturers such as Dassault and UG.

"Mr. Lei, I asked you why you are so troubled by the Nanshan Group's enterprises."

"Now Academician Du Yulin has become the director of the China Industrial Software Industry Development Alliance. He has led a group of local industrial software companies to start dividing the cake and work together to make breakthroughs in various industrial software."

"Enterprises in the Nanshan system provide support related to production processes, and various software companies are responsible for development."

"Coupled with some of the products that Yangcheng Zhongwang has developed before, we will really have nothing to do in the Chinese industrial software market in the future."

Naturally, UG's general agent Ximen Fei and Dassault China's Leo knew each other.

Seeing that Dassault China was about to compete with Yangcheng Zhongwang, he was very anxious.

Yangcheng Zhongwang is a company from the Nanshan Group, so it's not easy to mess with.

After defeating the son, the father will come out.

If you lose, it will be even more ruined.

The current situation of Dassault China is obviously not good.

"It's okay if the department doesn't provoke them. Their NSCAD is completely developed based on CATIA, and they are grabbing almost all of our market."

"CATIA is our main source of income. If this part is taken away, can I still keep the position under my butt?"

Leo took a long sip of beer depressedly, and then complained to Ximen Fei.

"You lost the CATIA market in the past, and in the future you may even lose the market for SOLIDWORKS, ABAQUS and other software."

"Companies such as Yangcheng Zhongwang and CAXA are carrying out targeted product development."

Ximen Fei's words were like a knife piercing Leo's chest.

He actually knew this situation.

The key is that he doesn't know what to do.

We can only watch helplessly as Dassault China's development falls into trouble.