Rebirth 99 to become a car giant

2013 is a very critical year for China's automobile industry.

After two consecutive years of single-digit growth in car sales, it has once again entered double-digit growth. This is definitely a good thing for China's independent brands.

The most important thing is that in the past year, the share of China's independent brands has further increased.

A 50% market share is no longer enough to satisfy everyone’s appetite.

The sales of GM and Changan Ford in the last quarter were basically close to zero, and the resumption of production is far away.

Many people within the company are beginning to look for new ways out.

This part of the market is naturally eaten up by other car companies.

"Mr. Cao, Nanshan Hongqi's annual sales volume is 702,000, and it is certain that it will enter the TOP10."

Zhu Zhengfeng first called Cao Yang to share the good news from Nanshan Hongqi.

The Nanshan Red Flag that he has been looking forward to for so many years has completely given him a boost this year.

In recent years, Spring City Automobile Group's largest source of profit has been Spring City Volkswagen.

But now Spring City Volkswagen's sales have stagnated, and even experienced periodic declines.

For example, in 2013, it was affected by the March 15 epidemic. Although Volkswagen made various efforts the following year, in the end, Spring City Volkswagen's annual sales fell back to less than 700,000, with only 695,000 vehicles.

As for Spring City Toyota, another source of profit, its performance in 2013 was even worse.

After the sales plummeted in 2012, Spring City Toyota's sales have not returned to the peak in 2011.

It can be said that Nanshan Hongqi is now the car company with the highest sales volume within Spring City Automobile Group.

What makes Zhu Zhengfeng even more happy is that Nanshan Hongqi's profit margin is actually not low.

Although it is not as good as luxury car companies such as Mercedes-Benz and BMW, the company's overall profit margin has reached 6%.

This profit margin is actually not low among China's independent brands.

"It exceeded 700,000 in 2013, so the turnover should have exceeded 100 billion, right?"

Cao Yang made some rough calculations and felt that Nanshan Hongqi's turnover should also be very impressive.

Slightly different from Chery and Geely, Nanshan Hongqi’s main models are all priced around RMB 150,000.

Even with the launch of more models, the price has slowly moved towards 200,000.

With sales of 700,000, it is normal for the turnover to exceed 100 billion.

But for China's automobile industry, there are really only a few companies whose turnover can exceed 100 billion.

If you give it a try, there will definitely be no more than 10 of them.

It's no wonder that Zhu Zhengfeng was in a better mood after Cao Yang mentioned this topic.

"It has broken through, and it has exceeded 110 billion."

"According to this development rate, I don't think there will be any problem with sales exceeding 800,000 units in 2014, and we can even challenge the high target of 850,000 units."

"In this way, by 2015, we will be able to challenge the 1 million figure."

Up to now, the sales volume of General Motors in China has exceeded 1 million, but this year it has fallen off the altar.

Although not all car companies have announced their sales in 2013, if we only look at the Chinese market, no car company has sold more than 1 million.

It is conceivable that Zhu Zhengfeng is looking forward to this goal of Nanshan Hongqi.

Maybe Nanshan Hongqi will be among the top 3 in the industry in 2015.

After all, even if other car companies' sales exceeded 1 million at that time, there wouldn't be many.

"General Motors and Ford have been completely driven out of the Chinese market. This year, there will be even more market space for everyone."

"With a market of more than one million vehicles throughout the year, coupled with the market space brought about by overall growth, I think Nanshan Hongqi's goal is completely possible to achieve."

"Even in the next step, we can find ways to further compress the market share of Korean car companies and Japanese car companies, providing a broader space for the development of independent brands."

Zhu Zhengfeng was definitely very interested in Cao Yang's proposal.

When the sales of Nanshan Hongqi were not that high, he supported Cao Yang to deal with Toyota Motor, let alone now.

Although Korean car companies and Japanese car companies have been suppressed, the current total sales volume is still about 2 million.

Such a big piece of cake, even if you cut off a piece, it is worth looking forward to.

"Our auto parts technology and vehicle design are already relatively mature."

"Korea and Japanese car companies are no longer of great importance to us."

"Now is really the time to crack down on them."

"However, we have to find some reasons that can be put on the table, otherwise it will affect the overall investment promotion."

Zhu Zhengfeng has now begun to step into his role and work hard to further suppress Korean car companies and Japanese car companies.

The current overall environment is definitely not suitable for dealing with a certain company alone with bare fangs.

Unless a high-sounding reason can be found.

Cao Yang also fully understood this.

"Japan and Korea will always have something happen every now and then. We can follow these things to promote the progress of related matters."

"Also, in terms of media reports, we can also let consumers see the disadvantages of these brands without lying."

Over the years, Nanshan Automobile Group has fought many battles with various automobile giants, and its experience in various aspects is very rich.

Of course, some specific details do not need to be discussed by the two bosses.

Just give orders and let the people below work hard.

They are responsible for grasping the general direction.

…

Just after finishing the phone call with Zhu Zhengfeng, Zeng Tingting also came to report the good news.

"Mr. Cao, the domestic sales of the entire Nanshan Automobile Group have exceeded 950,000 vehicles, and it is only one step away from 1 million."

"Xingchen Automobile and Jaguar Land Rover also occupy the first and third places in the luxury car sales list respectively."

"However, if the current pace of development continues, BMW's second place position is not very stable."

"As for Mercedes-Benz, the gap between them and Jaguar Land Rover has not only not narrowed, but has widened."

"In 2013, the growth rate of the luxury car market exceeded 20%, which is the fifth consecutive year that the luxury car market has increased by more than 20%."

Zeng Tingting came to report to Cao Yang about the excellent performance of Nanshan Automobile Group.

Last year, the United States began to suppress Nanshan companies in an all-round way, and the Nanshan Automobile Group was the most affected.

The sales of Xingchen Automobile and Nanshan Auto Parts in the United States quickly entered the zero stage.

Due to the background of England, Jaguar Land Rover is still in the stage of pulling and has not been completely banned.

But Cao Yang thinks this is a matter of time.

After all, Jaguar Land Rover is also a subsidiary of Nanshan Automobile Group, which is no secret.

In this case, how Nanshan Automobile Group performs is a matter of concern to many people.

As a major contributor to the profits of Nanshan enterprises, if Nanshan Automobile Group performs poorly, it will have a relatively large impact on the development of the entire Nanshan system.

Fortunately, everything is still good.

The situation has not entered the worst situation.

"The luxury car market still has a lot of room for development, especially in recent years, the Internet and other industries have developed rapidly, and many people have a little money in their hands."

"So the increase in luxury cars will always be higher than the increase in the overall car market."

"In this area, several brands can plan well and eat up the largest share."

Cao Yang knows the development rhythm of China's luxury car market too well.

In the future, Mercedes-Benz and BMW can sell 50,000 or 60,000 per month, which no one dared to imagine before.

Of course, Mercedes-Benz and BMW have launched entry-level models, allowing many people to afford them.

But more of the development of the entire social and economic level has made more people's pockets bulge.

Xingchen Automobile, Jaguar Land Rover, and Future Automobile are all high-end.

And now they have completely established their foothold, and they can seize the market in the future.

The profit of luxury cars is very considerable.

A Xingchen car priced at 1 million yuan can have a net profit of 200,000 yuan, and some models can even reach 300,000 yuan.

Not to mention a series of after-sales profits to support long-term development.

If it is done well, it is not impossible for Nanshan Automobile Group to become the world's most profitable car company.

Compared with the uncertainty of some projects of Venusstar Technology, Nanshan Automobile Group is much more stable.

As long as it maintains moderate growth or stabilizes the situation every year in the future, it can continuously provide huge profits.

The joint development of the whole vehicle and parts industry has made Nanshan Automobile Group's ability to resist risks very strong.

Even if the whole vehicle business declines, as long as the overall car market does not plummet, the parts business will not decline.

"The luxury car business is indeed worth looking forward to. Not only our group is performing well, but also Mercedes-Benz, BMW and Porsche are performing very well overall."

"According to the current development situation, BMW may be able to enter the top 10 of the sales list in the future."

Zeng Tingting has always been in charge of sales, and she is naturally very clear about the changes in the luxury car market.

It used to be ABB, and then gradually became BBA, and then XBBA.

Now people are slowly not calling it that, because Jaguar Land Rover's sales have also increased, and it has even surpassed Audi and Mercedes-Benz.

You can't have an XJLBBA, it's meaningless if it's complicated.

"Mercedes-Benz, BMW and Audi are now launching a large number of new products, and entry-level models have also been launched in the market in the past two years."

"Their sales will increase further, which is almost inevitable."

"But we don't need to be nervous. Their combat methods are not very similar to ours, and the final effect may not be better than ours."

Cao Yang wants both sales and profits.

Relatively speaking, as listed companies, Mercedes-Benz and BMW are more concerned about sales at the Huaxia branch.

Of course, it doesn’t mean that people don’t care about profits.

It’s just that when weighing the relationship between the two, people pay more attention to sales.

For example, if 300,000 cars are sold, 9 billion yuan can be earned, and each car has a profit of 30,000 yuan.

But if the sales volume can reach 500,000, then the profit of each vehicle will be reduced to 20,000 yuan, which will definitely be acceptable to Mercedes-Benz and BMW.

After all, with sales of 500,000, this performance is definitely much better than 300,000.

Maybe during this process, many people will get promotions and salary increases.

"Among our group's businesses, the development speed of future automobiles is now the fastest, and the corresponding businesses of Nanshan Battery and Nanshan Auto Parts are also growing rapidly in this area."

"Next step, I am ready to make several future car models into hot-selling models and sell them around the world."

"Especially in Northern Europe, I found that their interest in pure electric vehicles is very high."

"The performance of our future cars in Northern Europe is obviously better than in other markets."

As new energy vehicles that represent the future, both Zeng Tingting and Cao Yang actually attach great importance to them.

From a moral high ground, new energy vehicles are now supported by policies from major countries in the world.

And new energy vehicles do have some unique advantages of their own, such as acceleration performance and quiet performance.

Although strictly speaking, using electricity is not necessarily more environmentally friendly than using oil. After all, electricity may be produced by burning coal.

However, electric vehicles do not emit exhaust gas, which has a very different meaning for many cities.

For example, when the penetration rate of electric vehicles was very low in the past, buses and buses on the highway would emit black smoke whenever they got on an interchange, and the vehicles following behind would suffer from it.

However, with the rapid development of electric buses and other products, this situation is becoming increasingly rare.

"The influence of hot-selling products is indeed very great, but it is still relatively difficult to make every product a hot-selling product."

"We can consider starting with the Future S9 and use it as a flagship product to further enhance the global popularity of Future Cars."

"Overseas, there are still many consumers who have very different pursuits of vehicle performance."

“Our S9 definitely has a huge advantage in this aspect, even Tesla’s Model S is no match at all.”

"It will still be possible to capture Tesla's sales in Europe and other places by then."

The future S9 will integrate the latest technologies of Nanshan Automobile Group.

Whether it is the application of Nanshan Semiconductor's NS8155 chip, the use of the first-generation Starlink vehicle-machine system, or the launch of the latest assisted driving functions, they are all very amazing.

Although it may not be liked by every consumer, it can certainly meet the needs of some people.

After chatting with Zeng Tingting about Nanshan Automobile Group, Xia Qingqing from Honor Technology had also sorted out the relevant sales data.

Needless to say, Honor Technology, one of the two profit pillars of the Nanshan Group, has definitely achieved outstanding results.

Otherwise, the sales situation would not be reported so quickly.

"Mr. Cao, we sold more than 153 million smartphones, 73.4 million PADs, 21.2 million laptops and more than 50 million smart watches globally this year."

"In terms of sales volume, we should be firmly ranked second in the world and first in the country."

"If we count sales, we hope to surpass Samsung and become the world's number one consumer electronics manufacturer."

Xia Qingqing looked like a domineering female CEO, and her whole aura was extraordinary.

Although it hasn't been very long since she took over Honor Mobile, Xia Qingqing's industry influence is rising explosively.

Now she is considered the most influential female entrepreneur in China.

Of course, she must still be very humble in front of Cao Yang. After all, she knows very well that the most important thing about her ability to achieve today's achievements is not that her ability is much better than others, but that her platform is much stronger than others.

If she couldn't figure this out, she would definitely not be able to secure her position as the general manager of Honor Technology.

"Wouldn't it mean that Honor Technology's turnover could exceed one trillion yuan this year?"

"I just heard Zeng Tingting report that Nanshan Automobile Group as a whole can definitely exceed 1 trillion in turnover, but when it comes to specific companies, there is a relatively large gap."

"Looking at the sales data of Honor Technology, if we compare the turnover of a single company, it ranks first among all groups, right?"

Cao Yang looked at Xia Qingqing expectantly.

Although the finance department reports the overall situation to Cao Yang every month, one year has not passed yet, and what will happen in the end is still full of uncertainty.

After all, the data for the previous eleven months has not yet reached one trillion.

"It's about 1.02 trillion yuan, and the final data will be out next week."

"This should be our country's first industrial enterprise with sales exceeding 1 trillion yuan. I think it can be well publicized."

Such outstanding results would be such a waste if not put to good use.

The first single company to exceed one trillion yuan is of extraordinary significance to enterprises in the Nanshan Group.

In the future, except for Xingchen Automobile and Future Automobile, it will be very difficult for other companies to achieve this figure.

Even if it takes another ten years, there will be only a handful of companies in China that can achieve this result.

Not to mention that behind the achievements of Honor Technology, there are also very high profits.

For example, some companies are engaged in mobile phone sales, and their overall profit margins are only single digits.

But Honor Technology can achieve a profit margin of 30 to 40%. If this is announced to the outside world, it will definitely cause a huge sensation.

Of course, Honor Technology is not a listed company, so it will definitely not disclose this information to the outside world.

It's just that even if you don't disclose some things, others can guess some data.

For example, even if people estimate based on a profit margin of 15%, they still know that Honor Technology made more than 100 billion yuan in profit last year.

99.9% of companies have an annual turnover of less than RMB 100 billion. As a result, Honor Technology alone only makes that much profit.

One can imagine how powerful this impact is.

"That can indeed be a good publicity."

"Honor Technology will launch some interesting new products this year, and the market performance will be even better by then."

"It would be best if we could overthrow Samsung Electronics in terms of both revenue and sales."

If you want to do it, be the first in the industry.

Cao Yang has never let go of this goal.

Don't look at the fact that Samsung's market performance in China is not very good, especially the mobile phone business, which is almost disappearing.

But its performance in the global market is still very impressive.

This is worth learning from Honor Technology.

"I'm going to join forces with Weibo and Nanshan Film and Television to organize a 'Night of Glory' event."

"On the one hand, it is to provide employees with a special annual meeting benefit, and on the other hand, it is to promote our company and related products."

"In recent years, many celebrities have made a lot of contributions to the promotion of our Honor Technology products, many of them for free."

"Taking this opportunity, we also pay some appearance fees that are no less than industry standards, and then jointly organize some awards activities with Weibo."

"This will not only allow those celebrities to obtain tangible benefits, but also enhance their popularity. It should be of interest to many people."

"With the influence of our Nanshan Group in China now, I believe that no celebrity would be so ignorant and not cooperate with this event."

"I can even ask China Television to cooperate with us and bring this event directly to China Television's movie channel or any other channel for live broadcast."

Xia Qingqing put forward a rather innovative proposal.

Compared with Nanshan Automobile Group, Honor Technology's products obviously have closer interactions with celebrities.

After all, since the emergence of smartphones, they have almost formed an inseparable relationship with consumers.

Nowadays, no matter where we go, if we don’t carry our mobile phone with us, we will feel as if something is missing and a little distraught.

You don’t even need to take anything with you when you go out, but you must take your mobile phone with you.

Other products such as PADs and smart watches also have similar effects.

Honor Technology's products have traffic, and promoting these products can please Nanshan Film and Television and Honor Technology. Naturally, many people are willing to do this kind of thing that kills two birds with one stone and adds icing on the cake.

No one who can make a name for himself in the entertainment industry is a fool.

If my brain really wasn't working well, I would have been eaten by others and not even the bones would be left.

"This is a good idea."

"We can even consider letting some companies cooperate with Weibo and Nanshan Film and Television every year in the future to launch this event."

"There was a promotion with the same song on China Channel before, but now it has no influence."

"It's just right to replace its status with a program of the same type."

Everyone understands the relationship between Xia Qingqing and Huaxia TV.

Honor Technology has such outstanding achievements and such a strong backing, so there is no problem if we ask Huaxia TV to cooperate with us.

Even if Honor Technology is not mentioned here, China TV or other TV stations will take the initiative to propose cooperation.

"Then I'll make arrangements quickly!"

"As the end of the year approaches, many celebrities' schedules are quite full."

"If the program is confirmed too late, it will cause unnecessary trouble."

After Xia Qingqing finished speaking, she started arranging people to prepare for this program in high spirits.

Honor Technology is preparing to show its influence to the entire industry this time.