Rebirth 99 to become a car giant

Apple phones cannot be sold in China, and Samsung phones cannot be sold in China.

Motorola, LG, and Sharp have even less presence.

In addition to the rapid rise of Honor Technology, mobile phone manufacturers such as Huawei and Xiaomi are also rising rapidly.

In particular, Xiaomi, which first launched a cost-effective smartphone, has also become famous in the industry.

As the founder, Lei Jun has many fans among young people.

Xiaomi, which has money in hand, has also started various investments in the past year.

Some shares of Qiantu Motors are held by Xiaomi.

At this Guangzhou Auto Show, Lu Bing of Qiantu Motors invited Lei Jun to come and stand for his new car Qiantu Q7.

At the beginning, Qiantu Motors became famous in the industry by cooperating with Venus Technology to launch Qiantu Q9 into space.

However, the burning of Qiantu Q9 in space is also embarrassing for them.

But sometimes black and red are also red.

Although the development momentum of Qiantu Motors in the past two years cannot be compared with that of Future Motors and Tesla, its monthly sales have exceeded 5,000 units, and it is getting closer and closer to the goal of annual production of 100,000 units.

Relying on the two SUVs, Qiantu Q9 and Qiantu Q8, they are the leading existence among the new forces in China's car manufacturing.

With the launch of Qiantu Q7, they want to make the company's monthly sales exceed 10,000 units, which will completely establish a foothold.

"I am honored to attend the new car launch conference of Qiantu Q7 today. Mr. Lu and I have actually discussed this car last year."

Since it is to promote Qiantu Q7, it is natural to go on stage and say a few words.

Qiantu Motors is now making the final sprint for listing. If there is no accident, it will be listed on Nasdaq next year.

The current valuation given by the capital market is still very good, and Lei Jun's investment is expected to be rewarded in multiples.

So he is very supportive of today's event.

"The performance of a car is important, but the comfort of a car is equally important."

"When many car companies develop products, they consider the driver's experience more, but our Qiantu Q7 fully considers the passenger experience."

"Making passengers sit more comfortably and more at ease is the core development concept of this car."

After Lei Jun took the stage, he attracted a lot of media to come and watch.

His traffic has always been relatively large, and as long as the articles related to him, the reading volume is often very good.

So all kinds of reporters are willing to interview or report on content related to him.

This time is no exception.

There are dozens of new products launched at the Guangzhou Auto Show, and more than 100 modified models.

In this case, you must find a few key points for reporting, otherwise if you report everything, netizens may not buy it.

"In addition to producing mobile phones, Xiaomi is also producing peripheral supporting products."

"Xiaomi bracelets, weight scales and Xiaomi watches have been launched this year, and Xiaomi TV and other smart home products will continue to be launched later."

"This time we will combine Xiaomi products with Qiantu Motor's car system."

"In the car, we can see some of the situation at home..."

Lei Jun kept talking about the situation of Qiantu Q7. Regardless of whether these things are useful or not, they are very popular with the media.

The entire press conference can be said to be very successful.

It is similar to what Qiantu Motors thinks, hoping to create a traffic business card by inviting or launching its own boss.

The overall development of BYD Group is now very fast. The huge number of 20,000 campus recruitments some time ago has also made many people aware of its existence.

If we only look at the scale of turnover, BYD Group has already ranked within the top 100 in the list of the world's top 500 companies.

After all, the OEM business of companies such as Honor Technology and Huawei has contributed huge turnover.

So with a little guidance, the reputation of Wang Fu, the founder of the group, will rise.

Today they bring a new generation of plug-in hybrid version of F6.

"We at BYD are the first company in China to research plug-in hybrid systems. As early as six years ago, we launched the first generation of plug-in hybrid models."

"After years of technological accumulation, today I bring you a brand-new third-generation plug-in hybrid system."

In order to reverse BYD's sales decline, Wang Fu decided to personally take the stage to improve BYD's reputation and BYD's appeal to young people.

Lv Bing of Qiantu Automobile, Musk of Tesla, the boss of Xiaopeng Automobile, and various new automotive forces are making their bosses a traffic business card.

On their respective social media, their influence is very large.

BYD believes that this path is worth learning.

In addition, although Wang Fu is engaged in technology, his eloquence is actually not bad.

He also hopes to run BYD into the second largest automobile company in China, so when the people below proposed it, he immediately agreed.

"Last year, BYD's investment in R\u0026D exceeded 5 billion yuan. Among domestic independent brands, there are only a handful of companies whose R\u0026D investment and sales account for more than ours."

"Some people once asked me, BYD Auto's profit last year was less than 5 billion yuan, why invest so much in R\u0026D?"

"Save some R\u0026D expenses and make the financial report look better, what's wrong with that?"

"The stock price can go up a lot that way."

Wang Fu's aura on the stage is still very strong.

After all, although BYD's automobile business is not particularly outstanding, its OEM business is really awesome.

So as the first private enterprise in China with a turnover of more than one trillion yuan besides Nanshan-affiliated enterprises, BYD-related news is reported on various financial channels every day.

Wang Fu's popularity has also risen rapidly in the past two years, and he is a well-known entrepreneur.

Cao Yang can give up such a large amount of traffic, but Wang Fu can't.

There is no way, BYD now needs fame to increase its sales and get out of the situation of declining sales.

Otherwise, once this trend is formed, the situation will be more troublesome.

This is definitely not the situation Wang Fu wants to see.

"I said, profit is temporary, core technology is permanent."

"Only by truly mastering core technology can we have a competitive advantage."

"We have always promoted technological innovation as the company's most important goal. This is my deepest experience after contacting Mr. Cao of Nanshan Automobile Group in the past ten years."

"Everyone should be familiar with Mr. Cao's entrepreneurial history. Whether it is Xingchen Automobile, Nanshan Engine, or Nanshan Transmission, they all take the technical route."

"Even everyone in the industry knows that Nanshan-related companies rely on technology to get orders."

While going on stage to grab traffic, BYD must also find a way to take advantage of the popularity of Nanshan-related companies.

Anyway, what Wang Fu said were all facts, and what he said were all words praising Nanshan, so he didn't offend Cao Yang.

Even his personal relationship with Cao Yang is quite good, and they have dinner together several times a year.

As the exclusive OEM of Honor Technology, BYD is also very competitive and has not embarrassed Honor Technology.

"There are many domestic auto companies, but if you look at overseas, you will know that it is impossible for so many domestic auto companies to survive in the future."

"There are mainly three auto companies in America, three in Germany, not many in France and Korea, and only eight in Japan, and many of these eight companies have equity links."

"But what about us in China?"

"There are more than 100 complete vehicle companies, and the number is still increasing."

"This is definitely unsustainable. In the future, competition between companies will ultimately depend on technical strength."

"Consumers will sooner or later feel the value of BYD's current technological investment."

Wang Fu did not directly introduce too many technical details there, and this matter can be handed over to the specific person in charge.

His main purpose is to attract everyone and let BYD's new car get more attention.

At present, the effect is still very good.

Some other car company CEOs did not plan to go on stage in person, and some of them temporarily changed the person who went on stage to make a speech.

In this case, it is normal to cause some trouble, but the effect is indeed better than in previous years.

After all this trouble, the joint ventures were a little depressed.

Because their CEOs, whether they are foreign or Chinese, will definitely not have as high traffic as the CEOs of independent brands.

This means that even if they go on stage and shout desperately, apart from the familiar media, even if they are reported, few ordinary netizens know of their existence.

The final publicity effect will definitely be greatly discounted.

"Amoha, starting from the next auto show, try to shorten the time for our executives to speak on stage."

"We can select some young and energetic employees with good image and temperament from within the company as key training targets, and make them our own product promoters."

"When the time comes, let these promoters go on stage at various auto shows and new car launches."

Feng Del has been in China for so many years, and he is very clear about the changes in independent brands.

After taking a tour of the exhibition hall today, he felt a huge impact.

The publicity methods of China's independent brands have changed. From the current experience, the effect should be very good.

On the contrary, all joint venture car companies, whether Volkswagen, Toyota, or Nissan, all had their general managers and deputy general managers go on stage to introduce their products.

Although this has shown their sincerity to the greatest extent, the publicity effect is not good.

After all, these people are very unknown on the Internet, and there is no personal traffic at all.

"If we train our own promoters, it will probably take a period of accumulation. Wouldn't it be better to directly invite celebrities to come on stage to explain?"

Aimoha also realized the changes in the market publicity environment.

However, he thinks Phillips' proposal may take a long time to take effect.

"Celebrity endorsements are very costly, and there is always the risk of image damage."

"And most celebrities have poor professional knowledge of automobiles and are unwilling to study hard. I don't think the effect will be particularly good."

"The most important thing is that if you want to invite those big-name celebrities to host us like a host, the cost is also very high."

After Phillips said this, Aimoha did not refute.

After all, these are objective facts.

Any brand can do such things as inviting celebrities.

If the effect is really that good, a group of people would have rushed up long ago.

It seems that it is not Volkswagen's turn to lead the trend.

"If we want to cultivate talents from within our company, then we must give her some relatively high treatment and sign some more stringent terms."

"Otherwise, we spend a lot of money to promote her, but she turns around and is poached by competitors. That would be very embarrassing."

Aimoha can almost predict that as long as Volkswagen's own employees become famous, there will definitely be competitors to poach people.

It would be a bit embarrassing to make wedding clothes for others at that time.

"That's for sure."

"But I don't think it's a big problem. Whether it's Spring City Volkswagen or Magic City Volkswagen, there are so many employees that we can always find a few suitable people."

"If it doesn't work, we can directly recruit a few girls from the school who are majoring in broadcasting and hosting to train them."

The more Phillips spoke, the more he felt that his plan was feasible.

This matter must be done as soon as possible so that Volkswagen can use it at the next auto show.

"I will arrange this matter later, and then have someone contact the advertising company to see how to market it next."

With the conversation between Phillips and Amoha, Volkswagen quickly took action.

At the same time, other car companies were not idle.

Especially when the CEOs of companies with high traffic attended the booths of various car companies, some strange things would pop up from time to time.

Just like Lei Jun, he had just finished the promotional activities of Qiantu Motors and began to visit the booths of other car companies accompanied by several employees.

When they came to Yangcheng Aion and sat in the car to visit their Aion Y, an interesting thing happened.

Zeng Guangda leaned directly on the car door, blocked Lei Jun in the car, and then introduced the various technical parameters of Aion Y to him with a smile.

During this process, Lei Jun pressed the door lock many times and wanted to get out of the car.

But he failed.

Some media around also noticed this scene, and naturally realized that this seemed to be a good publicity point.

So all kinds of cameras and lenses were facing them, wishing that this scene would continue.

Twelve minutes later, Zeng Guangda had finished introducing the situation of Aion Y, and then he left the car door and let Lei Jun get off.

These videos introducing technical parameters were naturally recorded by the media.

Everyone is not stupid. Some media directly found a corner to squat and began to quickly release these videos to the public.

In previous auto shows, the most popular media were often new models, not the bosses, but the car models invited by various car companies.

Domestic, foreign, long-legged, thin-waisted, deliberately exposed...

Various car models have always been the favorites of reporters and the audience.

Whether it is Autohome, NetEase Auto Channel, or other media, during the auto show, an indispensable column is the report on car models.

At this Guangzhou Auto Show, although various car companies still invited many car models, the attention these car models received was significantly reduced.

On the contrary, when the CEOs of various independent brands and celebrities such as Lei Jun were walking around the exhibition hall, they were followed by a bunch of media. Everyone felt that the materials dug out from these people were more innovative and more attractive.

This change is also very obvious.

"It's not easy. With so many beauties not taking pictures, everyone finally started to pay attention to the real people in the car industry."

He Ling naturally came to the auto show with Yu Yu today.

In addition to staying at the booth of Nanshan Automobile Group for a long time, the two of them were more often walking around the venue.

One of them is the general manager of Autohome, and the other is the content editor-in-chief. Neither of them needs to be responsible for writing articles personally.

However, this change in the atmosphere of the auto show requires personal experience to have a more intuitive feeling.

Later, when reviewing articles and arranging special topics, more accurate decisions can be made.

"This is normal. Few major auto shows in the world focus on car models."

"It is the special environment in China over the past decade that has made car models the protagonists of auto shows."

"Nowadays, we are slowly returning to the product itself. Car models will still be there, but they are just embellishments."

Yu Yu has participated in the Guangzhou Auto Show every year and has never missed one.

So she has a say in the various changes in the auto show.

Although car models are no longer popular, it may affect the reading enthusiasm of ordinary netizens.

But more people are paying attention to car-related things. In the long run, it is actually beneficial to the development of the automotive industry and the development of professional automotive media.

Yu Yu has a feeling that the various evaluation articles and videos on Autohome will receive more attention in the future.

More consumers will take a good look at this content when buying a car in the future.

Everyone's understanding of a car will not be as superficial as it was ten years ago.

Everyone has more choices, and naturally there is more information to compare.

This is not a bad thing for the automotive media.

"It's true. Car models were originally for decoration, but in the past few years, they were mainly for customers."

“When the car models were taking a break, there was no one at the booth.”

"As soon as the car model appeared, a group of people immediately flocked over to take photos."

"Some people even lie down on the ground to take unique photos. It's really speechless."

Although He Ling is also a member of the automotive media, she has never done anything like lying on the ground and taking pictures of car models.

After all, she is a woman too.

"Every auto show in the future is likely to change based on this one, and our publicity strategy also needs to be adjusted simultaneously, otherwise we will not be able to keep up with the pace of development."

"At that time, we will also arrange for personnel to write a special analysis article for Nanshan Automobile Group's exclusive reference."

Yu Yu knew that Nanshan Automobile Group would be able to more or less feel the changes in the auto show.

But she definitely didn't want to miss such a good opportunity to offer advice.

Anyway, it is destined to be a meritorious thing, why not do it?

"Well, I will arrange for someone to make a good summary report later and put forward some of our suggestions. I will report to you before the end of the auto show."

He Ling naturally knew the importance of this report, so she was prepared to watch it personally.

And just when they realized these changes, Zeng Tingting was also talking to Cao Yang about these things.

"Mr. Cao, weird things happened frequently at this year's auto show, which is very interesting."

Zeng Tingting told Cao Yang all the interesting things she had just heard.

Obviously, she is also very keenly aware of the various changes in this year's auto show.

Whether it's Xingchen Motors, Jaguar Land Rover or Future Auto, there are people who give her feedback.

Xingchen Automobile is even thinking about whether Cao Yang can be invited to play in some future publicity.

After all, in terms of traffic, no entrepreneur can compare with Cao Yang.

Of course, Zeng Tingting didn't plan to tell Cao Yang directly about this matter.

Because now when a new product is launched, Cao Yang will publish relevant news on his official Weibo, which is actually publicity.

It doesn't make much sense to continue to take up more time to go on stage.

In the past few years, Cao Yang's main focus has been on Daystar Technology, and Zeng Tingting also knew this.

Although Nanshan Automobile Group is very important and contributes a lot of output value and profits.

But the importance of Daystar Technology will only be higher, not lower.

In particular, many of the products there are closely related to the military industry and the future. Zeng Tingting would not be so stupid as to ask Cao Yang to spend less time on Venus Technology and more time on Nanshan Automobile Group.

Nanshan Automobile Group does not need to follow the practices of other car companies.

As they are industry leaders, they should have the determination of leading companies.

"I've seen that the bosses have rolled up their sleeves and gone to work personally. It seems that the pressure brought by market changes on them is greater than we imagined."

Cao Yang also walked around the scene today, and naturally saw some scenes.

Combined with the changes in the development of auto shows in later generations, Cao Yang can see through no less things than Zeng Tingting.

"Yeah, even car models don't smell good anymore."

"No one expected that the one who defeated the car model would actually be the CEO."

Speaking of car models, Cao Yang also laughed.

This is a characteristic of various auto shows in China.

There are even some models who rely on various car shows and activities of various car companies to survive all year round and become professional car models.

My life as a car model will probably not be so rewarding in the future.

However, as long as a car model is somewhat famous, it can still find its own way of survival. It depends on whether it can transform in time.