Rebirth: Back To 1991 As the Richest Man

Inside the headquarters of Qiuhai Group.

A conference is underway on the pricing of LCD TVs.

As the leader of this meeting, Wu Xin from the R\u0026D department provided three prices, which also aroused heated discussions among various departments.

The LCD TV has attracted much attention. After learning about this product through the Canton Fair, many domestic consumers are already looking forward to the launch of their LCD TV by Qiuhai Group.

This can be regarded as a reform of the home appliance industry. After all, it has changed from the previous large-headed TV to a thinner and thinner LCD TV. Such a novel product is eye-catching.

At present, the LCD TV developed by Qiuhai Group is only 32 inches, but there are three prices around this product.

"Everyone, today we are mainly discussing the pricing of LCD TVs. I would like to share my opinion first."

Wu Xin cleared his throat, and then began to express his opinions.

According to the cost calculation conducted by their research and development department, the production cost of this LCD TV is controlled at about 2,700 yuan, so once the LCD TV is on the market, the price of this product cannot be lower than 3,500 yuan.

"According to our calculations, the minimum price of an LCD TV is 3,500 yuan. This figure is the best sales figure we calculated based on costs, and it just keeps us from losing money."

Wu Xin said slowly, he distributed a copy of the cost report to everyone, so that everyone could understand the production cost of LCD TV more clearly.

The first price was 3,500 yuan. This figure was reasonable, but it was opposed by everyone.

Qian Hongjun from the marketing department was the first to object to this price.

"Director Wu, isn't the price a bit too low?"

Qian Hongjun frowned and said, everyone in their marketing department also has the same opinion. Most of the color TVs on the market are in this price range. If LCD TVs are set in this range, they are indeed very competitive and can quickly seize market.

But in people's minds, a novel product like LCD TV itself represents a kind of innovation in color TV. If the price is set too low, it will appear a bit inferior.

"Yes, you can buy an ordinary color TV at this price. Why are our LCD TVs so cheap?"

"As a consumer, if I saw an LCD TV so cheap, I would definitely not buy it."

"According to our research, each LCD TV in the island country costs more than 5,000 yuan. Our price is indeed too low."

Everyone agreed that the price was too low.

Wu Xin also nodded, this was only his first price, and then Wu Xin quoted his second price.

"Everyone thinks it's too low, right? In fact, as a high-end product, our LCD TV has its own advantages. Its color display and high-definition picture are our core selling points. Our second The final price is 5,600 yuan, which takes into account the brand effect of our Qiuhai Group."

After listening to Wu Xin's words, everyone finally recognized it a little bit.

The price of five thousand and six is ​​more expensive than ordinary color TVs, but it is generally on par with LCD TVs in island countries. This price is relatively fair, but Qian Hongjun still thinks it is too low.

"If you ask me, even if this product is priced at 10,000 yuan, I can sell it. Director Wu, don't be bold."

Qian Hongjun said with a smile.

The people in their marketing department are not afraid of difficulties. What's more, now that they have such an excellent product in their hands, why should they be timid and afraid to set a price?

As a member of the Qiuhai Group headquarters, Qian Hongjun and the others have always been envious of Eastern Communications' ability to make money.

You must know that the price of a Forerunner V3 mobile phone is as high as 10,000 yuan. Why can't their Qiuhai Group's home appliances take the high-end route? .

Now Qiuhai Group is shrinking its market share in an all-round way and exploring Southeast Asia.

This has caused the people in the marketing department to lose part of their vested interests.

After finally having such an excellent product as an LCD TV, Qian Hongjun and others naturally thought that they could make a fortune.

Listening to the debate, Chen Jianghai and Yue Hongsheng glanced at each other, neither of them expressed their opinions just now.

"Mr. Chen, do you think it would be better to set the price higher?"

Yue Hongsheng asked, in fact, from his point of view, he also hoped that the price of LCD TVs could be set higher.

It's a highly anticipated product, and it's sure to cause a lot of buzz when it hits the market, so a bit of a premium isn't a problem.

But Chen Jianghai shook his head, he didn't want the LCD TV to be priced too high.

"Everyone, let's all listen to what Mr. Chen said. For the final price, we must listen to some opinions from many sides."

Wu Xin was quite helpless. He was told that the pricing was too low for two consecutive times.

"Okay, Director Wu has worked hard."

Chen Jianghai stood up slowly and scanned the crowd.

The meeting room suddenly fell silent, and everyone was waiting for Chen Jianghai to speak.

After all, Chen Jianghai is the one who makes the final decision, no matter what the price is, he has to pass the level of Chen Jianghai.

"The discussion just now was very good, but overall, the absolute price is still too low."

Chen Jianghai summarized the discussion just now, and then said slowly, "But I think the price of five thousand and six is ​​very suitable."

Hearing Chen Jianghai's words, Qian Hongjun and others immediately reacted.

"Mr. Chen, I think the price can be higher. We are not afraid that the market will not accept it. After all, this is our first LCD TV in China. We should sell it at a high price."

"Besides, there are LCD TVs in the island country. Their size is smaller and the picture is rougher, but even so, their price is in the range of five or six thousand. We ask ourselves that the products of Qiuhai Group are not inferior to theirs. We There's no need to be inferior."

Qian Hongjun said helplessly.

At present, Qiuhai Group has fully entered the Southeast Asian market. Qian Hongjun, who is very familiar with the market, already knows Puxia's achievements in LCD TVs, which makes Qian Hongjun very envious.

Now that he finally has his own LCD TV, of course Qian Hongjun has to hold on to it.

This is also human nature.

"The Red Army is right. Our products are indeed better, so it is understandable to set a higher price. But as a domestic company, we should consider whether ordinary consumers can afford it."

Chen Jianghai said seriously.

Under the current environment, the country is in the period of reform and opening up. Although the living standards of the public have improved significantly and their income has also increased, the price of five or six thousand is still not affordable for ordinary families.

Qiuhai Group aims to promote home appliances to more families, so in terms of price, it must make concessions.