Rebirth: Becoming a Tycoon from Hong Kong in 1977

As soon as the Predator, which warmed up for seven days, it completely exploded the desire of Hong Kong Island audiences to watch movies.

The 28 large and small theaters under the Song Cinema Line are full and full, and there are long queues outside each theater.

And in the case of excellent film quality.

After the first day of watching the movie, the audience was not disappointed and spontaneously recommended it to relatives and friends.

Under the virtuous circle, more and more Hong Kong Island citizens enter the theater to watch this unprecedented large-investment sci-fi suspense action film.

At this time, Song Tianyao was in the chairman’s office.

With a faint dark circle, he flipped through the box office summary documents of Hong Kong Island’s past movies.

Yesterday I was exhausted.

In the morning, I accompanied my little girlfriend He Siyao to watch the Predator premiere.

I went to the Peninsula Hotel for dinner at noon, and by the way, I fulfilled what I said in the morning, not only collected interest, but also cleaned her up.

The two armies fought, and the one who killed was called darkness, and in the end, the enemy collapsed and retreated in defeat.

In the evening, he sent He Siyao home and went to pick up Annie from work.

At her request, I watched the Predator a second time, and went to Queen’s Road to eat in the evening and returned to the Clear Water Bay villa together.

Song Tianyao doesn’t know if Annie is affected by rumors about the relationship between investors and actors on Hong Kong Island.

I watched He Siyao, who was cold and cool on the movie.

Everything was normal in the mall, and after returning to the villa, she showed her jealousy with crazy practical actions.

This is bitter Song Tianyao, the bullets hit almost at noon, and the logistics almost didn’t keep up.

The bombardment hit until dawn.

He almost lost his position a little, but fortunately, in the end, he tactically competed and directly counterattacked the enemy fortress, which was a perfect victory.

Song Tianyao picked up the coffee and took a sip, refreshing.

At this time, I saw the general manager Yan Xuehai happily coming in with a document.

“What’s the matter?”

Yan Xuehai’s face was full of excitement, and he said excitedly: “Boss, the box office came out on the first day, with a total of 2.65 million Hong Kong dollars, which completely exploded.” ”

I don’t blame him for being so excited.

It’s only been seven or eight years now, and the Hong Kong Island film market is still tepid. You must know that the box office champion in six or six years is Jiahe’s ‘half a pound and eight taels’.

The total box office was 8.53 million Hong Kong dollars, which broke the box office record in Southeast Asia, and successfully entered the Xiao Gang stupid market, causing a wave of trend.

Last year’s box office champion was the overseas introduction of ‘007 Film City’, with a box office of 5.27 million Hong Kong dollars.

And Jiahe’s “Fa Qian Han” is the runner-up at the box office, only 5.05 million Hong Kong dollars

But now these are all inferior in front of the Predator, with a box office of 2.65 million Hong Kong dollars on the first day.

According to this momentum, as long as there are no surprises.

Yan Xuehai estimates that the final box office will reach at least 20 million Hong Kong dollars, and even greedily imagining 30 million is not impossible.

Not only directly broke Jiahe’s box office record, but also became the first film in the history of Hong Kong Island to break 10 million Hong Kong dollars.

This honor is of great significance.

It also hit the reputation of Song’s Pictures with a bang, and the first film pressed Jiahe, which provided sufficient necessary support for the company’s subsequent development.

Yan Xuehai, as the general manager of Song’s Cinema Line, naturally hopes that the company will develop well, after all, the results of the film are good, and his qualifications and bonuses will not be bad.

“2.65 million Hong Kong dollars, okay.”

2.65 million on the first day, OK?

That’s pretty awesome, okay? Yan Xuehai shouted in his heart.

For the box office on this first day, Song Tianyao did not wave, and then asked: “Manager Yan, do you think the final box office can reach 50 million or 60 million Hong Kong dollars?” ”

Yan Xuehai’s face froze, the corners of his mouth twitched, and he replied with difficulty: “Boss, this, this is unlikely…”

Yan Xuehai didn’t dare to say too much, and said conservatively: “According to my experience and preparatory department, the final box office is expected to exceed 20 million Hong Kong dollars, no matter how ideal, 30 million also has a chance, no matter how much more, there is not much possibility.” ”

“And it can break Jiahe’s record.”

“That’s a very rare box office statistic.”

50 million box office?

This is not an estimate, it is simply a bit wishful thinking.

Of course, Yan Xuehai did not dare to say this, and complained in his heart.

After thinking for a while, he gave a solution: “Unless you take it to Jiahe and Shuangnan Cinema to play it together, or increase the ticket price…”

After hearing this, Song Tianyao looked at the document and did not respond.

Just now, he asked casually, in fact, he already knew it in his heart. Why haven’t more than 10 million movies on Hong Kong Island appeared yet?

Because the market volume is so large, the number of theaters is so large. The Predator’s first-day box office was 2.65 million Hong Kong dollars, not only so little.

Instead, it is 28 theaters under the Song Cinema Line, which are screened 24 hours a day, and the full venue cannot break 3 million Hong Kong dollars a day.

As for taking it to Jiahe for screening?

Not to mention whether Song Tianyao agrees or not, even Jiahe will not agree. Shuangnan Cinema Line is even more impossible, he will break his arms only if he faints. And raising the ticket price, that is even more self-digging.

If you really make this decision, it is estimated that your peers will laugh out their big teeth. This kind of brainless commotion Song Tianyao naturally wouldn’t do.

As for breaking the film history record and overpowering Jiahe, Song Tianyao never cared, and never regarded Jiahe as an opponent at all.

But 340 million Hong Kong dollars, too little. Song Tianyao will not meet this.

Predator is the company’s first major production, claiming an investment of 10 million, although it is actually only 5 million Hong Kong dollars.

But the seven-day crazy advertising campaign cost more than two million Hong Kong dollars. After so much effort, only such a small box office, he will not be satisfied. Coupled with the grey income that the community now continues to hand over, money laundering is also essential.

Even if the final box office did not meet expectations.

Song Tianyao will artificially add 10 million Hong Kong dollars or 20 million Hong Kong dollars depending on the final box office situation.

It’s not just about laundering money.

The high box office helps to talk about a good share price in foreign filmmakers, and can develop overseas markets.

Thinking of this, Song Tianyao ordered: “Your main job next is to contact Aomen, Hong Kong Island, Xiao Gang Stupid… of filmmakers, talk about a high share ratio. ”

“As for overseas markets, strive to negotiate a share, and buy it out if the share does not work, but it cannot be the price of cabbage.”

Foreign film companies are basically divided into a system, and the Southeast Asian market is negligible.

The producer of a movie’s box office share can probably get 10 to 25 percent.

The overseas market is a buyout system for Hong Kong Island films, and it will not be easy to give a share of the box office.

The main ticket office overseas is beautiful country.

And only the popular movie Pretty Country will be introduced. Then there’s the batch film.

It probably means a batch buyout system, where a hundred movies are all bought out at one price, often this price is very low, and it is great that a movie can have 10,000 US dollars for all copyrights.

Further is the tiered decreasing division model. That’s awesome.

Simply put, the total box office in the opening week, the film production company takes 80%-90%, at this time, the theater mainly relies on soda and snacks to earn revenue.

Take 70%-80% in the second week.

It decreases by about 10% over a seven-day cycle.

However, the share ratio of the first four weeks is not less than 40%, and then the film company basically takes no less than 25%.

Often after a movie goes offline, the production company can get 60%-75% of the total box office revenue.

Note that it is the film production company, not the theater side.

But in the past, Hong Kong Island companies did not have this possibility at all, and it was only the local producers in the beautiful country in the absolute leadership position who had the ability to force the theater line to bow down.

Therefore, the predator buyout price of this film is not the purpose, it doesn’t matter how much you earn or how little you earn, after all, for Song Tianyao, how much you sell overseas is to earn more.

The main purpose is to break into overseas markets.

When beautiful national film companies see profits, the subsequent share negotiation will naturally be much simpler, and it is not impossible to get a ladder reduction share model even further.

“Understood.”

Yan Xuehai nodded, did not dare to slacken, took a pen and carefully wrote down Song Tianyao’s arrangements in a notebook.

“Inform Manager Lu of the sales department that the original disc can be delivered to the video store.”

Song Tianyao continued to order.

Yan Xuehai’s hand moved, tangled for a while, raised his head and said hesitantly: “Boss, if the disc is released on the second day of its release, will it not affect the final box office?” ”

“No, it doesn’t matter, just do what I say.”

Song Tianyao said with a smile.

The audience is always divided into two waves.

I don’t have time and don’t like to go to the cinema, but I can’t stand the pirated picture quality, and there are people who have the need to watch movies, which has the need for video stores to buy genuine discs.

Even if there is an impact, it is not much, and it is acceptable.

It can also influence people who originally wanted to buy pirated copies to buy genuine copies.

“Understood.”

The boss decided that Yan Xuehai did not dare to object, he had already done the reminder, and the follow-up impact would not affect him.

“When the blurry disc is sent to the previous warehouse, someone will pick it up, OK, that’s it.”

After Song Tianyao finished arranging it, he waited for Yan Xuehai to leave and dialed a phone: “Shorty, the disc will be delivered today, and you can do things.” ”

“Brother Yao, understand!”

Song Tianyao put down the phone with satisfaction.

Needless to say, you can guess that after a day of screening, the pirated shooting is definitely done.

Shoddy pirated discs must be in full swing.

Now is the time to storm the piracy industry, resolutely not to give them time to make money, what they want is to kill them all.

I don’t know if those societies will cry when they look at the disc smashed in their hands.