Rebirth began in 2004

Withdrawing her gaze, Tang Yan sat back at her desk. There are currently two main things in the sales department: stores and advertising.

At this time, Hengtong Electronics' stores were not only opened in urban areas, but also expanded into counties and even towns.

In stores in county towns, Hengtong Electronics usually operates like this. It buys the store, then decorates it, and then recruits local people to be dealers.

Since dealers will have sales tasks every year, if the dealer is unqualified, Hengtong Electronics can replace him.

To put it bluntly, although Hengtong Electronics’ initial investment was a bit larger, Hengtong Electronics has mastered the sales channels itself!

This is the most important thing.

Now Hengtong Electronics has thousands of stores and is still opening them. Hengtong Electronics has a clear goal to open stores in all counties in the country this year.

Although the financial requirements are very high, it is not unacceptable to Hengtong Electronics.

Hengtong Electronics holds these stores and directly mortgages the stores to the bank.

The bank happily accepted the collateral.

Hengtong Electronics is very promising, and banks are queuing up to give Hengtong Electronics loans.

I let out a sigh of relief. Hengtong Electronics has opened so many stores, not just selling mobile phones.

Tang Yan learned from Chen Wei that Hengtong Electronics' future product line will not be limited to mobile phones, but will also develop more smart electronic products.

As for what it was specifically, Chen Wei didn't say it, and Tang Yan didn't ask.

Last night was not a good time to talk about work.

"Mr. Tang!"

With a smile on her face, Tang Yan pointed to the chair in front of her desk and said, "Sit!"

Tang Yan closed the pen in her hand and asked directly: "Have you chosen the spokesperson?"

Although uni smartphones have been advertised, they have not chosen celebrities to endorse them.

Just pure advertising.

The effect is also very good.

In the future, uni smartphones are not planning to use spokespersons in advertisements.

Product advertising spokespersons are selected for redo.

As a mid-range priced mobile phone, redo is mainly used by students and young people.

Gu Chunlan was well prepared and handed a piece of information to Tang Yan: "This is the information we have screened for the most popular male stars in China at this stage."

The most popular male star at the moment?

Tang Yan flipped through the information and asked, "Aren't there any female stars?"

Multitasking is nothing to Tang Yan, it's normal.

Basically, this is one of the skills that must be mastered in the workplace.

Gu Chunlan: "We have also considered female stars, but compared to male stars, female stars have much weaker brand appeal. Therefore, we feel that if we are looking for celebrity endorsements, it is better to choose male stars.

"

Tang Yan raised her eyes and glanced at Gu Chunlan.

Gu Chunlan is not a beauty or anything like that. She is relatively ordinary in appearance and body.

In the workplace like Gu Chunlan, no one would think about the connections she relied on to get to the top.

When you meet them, you will subconsciously feel that this is a truly powerful group.

Gu Chunlan should not discriminate against female celebrities just because she is not beautiful!

As a powerful person, does Gu Chunlan have any objections to Tang Yan?

Not really.

After being in contact with Tang Yan, Gu Chunlan naturally knew Tang Yan's ability clearly.

Don't think that Tang Yan is a flower vase just because of her appearance.

Tang Yan quickly looked at all the male stars, and then stared at the male star on the front page: "Do you like this Zhang Han?"

In normal times, Tang Yan also watches TV series, but she is really not interested in chasing stars.

Most of today's celebrities can only be called "actors".

During these recent times, Tang Yan really has no time to watch TV series, so she really has no impression of Zhang Han who suddenly appeared.

Gu Chunlan nodded gently: "In "Let's Watch the Meteor Shower" released on Mango TV last year, Zhang Han, as the leading actor, became an instant hit among young people."

"The main customer group for our redo mobile phone is young people, so it is just right to ask him to endorse it."

The pricing of redo is doomed. This phone is designed to be affordable for young people.

It is also the young people who show strong demand for smartphones.

As for the middle-aged and elderly people?

This is a group that doesn’t like to try new things. It will have to wait until smartphones are popularized among most young people before it will spread to the next age group on a larger scale.

Of course, some middle-aged and elderly people are more fashionable, so I won’t talk about that.

No matter what age group you are, you will always be at the forefront of fashion.

Tang Yan tapped the table gently: "Okay, let's put the information here first. I'll think about this matter."

The sales department has considerable power in Hengtong Electronics. The sales department is not only responsible for sales, but also for after-sales service.

There are so many stores, but they are all managed by the sales department.

Controlling more people naturally means greater power.

As for hiring a celebrity to endorse, that also falls within the rights of the sales department.

In addition, the R&D department and the production department must be connected, and the data collected during sales must be fed back to the R&D department and the production department.

R&D, production and sales!

These are the three most core times for a company.

As for internal management?

As long as it doesn't stretch your hips, that's fine.

Gu Chunlan: "Mr. Tang, if there's nothing else, I'll leave first."

"OK."

Tang Yan looked away when she saw Gu Chunlan leaving the office.

Putting the information aside, we still have to ask Chen Wei what he means by this matter.

Tang Yan seemed to have thought of something, took the information and left the office.

Boom, boom, boom!

"Enter!"

Yang Hongmei looked up and saw Tang Yan coming in. After a little surprise, it was expected.

It's just that this Tang Yan is a little different!

She rarely wears makeup on weekdays, but she also puts on light makeup, especially her lips, which are bright red and look a little brighter.

Tang Yan casually pulled out her chair and sat down opposite Yang Hongmei: "Mr. Yang is busy!"

Yang Hongmei: "Is something wrong?"

"Come and report on your work!"

"When you report your work, you should report to Fei Xing'an, right?"

Reporting beyond the next level is a taboo in the workplace.

In the workplace, what matters is a sense of hierarchy. Even though many companies are pursuing flat management, it is actually not to eliminate hierarchy, but to reduce the level of decision-making.

The Internet era makes communication easier.

Of course, it is also possible to eliminate some of the intermediate communication layers.

Convey the voices of senior management directly to grassroots units.

Tang Yan: "It's about the redo spokesperson. This matter must be reported to Wei Dong personally."

Yang Hongmei stretched out her hand and signaled Tang Yan to show her what she was holding.

Tang Yan naturally knew about redo's search for a spokesperson.

As for whom to look for specifically, she didn't know.

She didn't pay attention to this before.

In fact, Yang Hongmei feels that it doesn’t matter whether redo finds a spokesperson or not.

There is no spokesperson and it will not affect the sales of redo.

Of course, it is a good thing to have a spokesperson who can promote redo sales.

The market power of celebrity endorsements is very strong around the world.