Rebirth began in 2004

Rongcheng, uni store!

Diagonally opposite the uni store, there is also a redo store.

The two mobile phone brands did not sell in one store, but opened brand stores separately.

Although redo is mainly positioned as mid- and low-end smartphones, it is difficult to guarantee that it will launch flagship models in the future.

It is always better to use two brands to market.

If consumers don’t like uni, they will have a high chance of falling into the redo trap.

In the uni store, most areas are divided into experience areas, and the decoration of the entire store pays great attention to the atmosphere.

It must have a high-tech enterprise feel.

How can it appear high-tech?

The entire decoration should not be cumbersome, it must be as simple as possible.

Don't make any messy decorations, that's a big taboo.

Anyway, when you enter the store, you will feel refreshed.

All specialty stores across the country are decorated in this way.

It has to look tall and high-end, so that people naturally feel that the products sold in this store are tall and high-end products.

Chen Wei came to the store today and came with Tang Yan.

"There are still too few products in the store, only mobile phones."

Tang Yan looked at the situation in the store. She often went to the store to check it out.

But basically, Tang Yan wouldn't say that she would communicate with the clerk or something like that.

Even if he saw that some of the clerks did something wrong, Tang Yan would not say it.

Instead, I was considering that if the clerk did something wrong, was there a problem with the entire system?

Now, there are so many specialty stores under Hengtong Electronics that have adopted unified standards across the country in order to unify the brand.

If there is a problem with one store, then there is obviously this problem in other places.

So, this matter is not a problem to a clerk.

"Upad should be able to be listed in March."

Upad will offer two versions of the tablet, a 7-inch screen and a 10-inch screen.

The choice is made by the consumer.

There are also some differences in configuration, and the functions that can be provided are basically the same.

Of course, a 10-inch tablet is more suitable for office work.

The screen is large and there is room for a virtual keyboard.

In this case, it is also convenient to type on the screen.

It is definitely not that convenient to type on a virtual keyboard, so there is also a supporting physical keyboard.

Compared to laptops, the convenience of tablets is naturally stronger.

There should be no problems with handling some simple tasks.

"Isn't it too fast in time?"

Tang Yan shook her head: "In fact, the research and development of upad has been going well. It was not released before the fruit company first, but because our R&D department wanted to make the product perfect."

The sales of products can be related to project bonuses, so when the project team is conducting research and development, they will naturally try their best to create an excellent product.

Not to mention absolute perfection, but relatively perfection is necessary.

In this way, the product will become slightly longer.

"In addition, we have also made serious mistakes in the collection of information."

Before, there were rumors that Fruit companies were developing a new tablet product.

Regarding this information, Hengtong Electronics noticed it.

And it was analyzed.

I think the fruit company's new products will be released in June.

But I didn't expect it to be released in January.

It caught people off guard a little.

Tang Yan: "I think we can set up a business intelligence analysis department specifically."

Chen Wei raised his eyebrows: "Is this necessary?"

Tang Yan nodded with certainty: "Yes. This department not only needs to collect information from other companies on mobile phones, but also analyze it."

"A shopping mall is like a battlefield. If you don't know yourself and your enemy, how can you win in a hundred battles?"

Chen Wei couldn't help but smile and said, "It seems that you have used Sun Tzu's Art of War in business war!"

Tang Yan smiled but said nothing. Shouldn’t this kind of thing be normal?

For example, when a new leader came in Orchestra, he must know his preferences.

Only in this way can we prescribe the right medicine.

Chen Wei pinched his chin, and he was thinking about another thing at this time.

He also wants to establish a R&D base in Chengdu, which will gather most of the R&D personnel under Hengtong Group.

Put the R&D personnel together so that we can communicate more easily in terms of technology.

Video or telephone communication is actually not as fast as face-to-face communication.

The research and development of each technology represents that there are sufficient commercial interests behind it.

Then how to ensure that the technology is not leaked has become a very important thing.

After leaving the Uni store, I went to the Redo store diagonally opposite.

Compared to the uni store using white and blue as the main color, the main color of red and yellow is red.

Red and yellow are not the red and yellow that we traditionally mean.

Both colors are warm, making people feel quite warm.

Among the people who come to Redo to buy the machine, there are quite a few young people.

Redo has been on the market for a while, but there are still many people who come to buy the machine.

In terms of sales volume, uni is not as good as redo.

The mid-range market is the largest market.

Tang Yan whispered: "We are planning to launch mobile phones worth more than 2,000 yuan on the products of redo."

Although redo is a mid-to-low-end mobile phone in terms of smartphone positioning, it is actually a mid-to-late smartphone in terms of price.

Low-end smartphones should be less than 1,000 yuan.

In fact, it is not very realistic to make the price of a smartphone below 1,000 yuan.

Chen Wei pondered for a moment, but he had no objection. Every brand would have the intention to move upward.

There is nothing strange about this.

"What about cell phones between one thousand and two thousand?"

Tang Yan smiled and said, "Of course it's still retained. The price of uni2 is all above 3,000 yuan, so at the level of 2,000 yuan, we lack products. I think it's good to let redo2    plus take over."

Redo will release two mobile phones, redo2 priced below 2,000, and redo2 priced above 2,000 yuan      plus.

As for the price of redo, it will gradually drop, and it is expected to drop to more than a thousand.

Chen Wei: "You have already thought about it!"

"Of course! If you don't think about these things well, how can you help Da Viagra make money!"

Chen Wei chuckled and said, "It's also helping you make money."

Tang Yan smiled with a pursed lips. As the head of the sales department of Hengtong Electronics, Tang Yan paid dividends for the company's profits.

Uni and Redo's specialty stores are right next to the most famous streets in Chengdu.

Hengtong Electronics is very rich and bought two stores with an area of ​​more than 100 square meters here.

In addition to the stores here, there are also shops in other main urban areas of Chengdu.

The one who opens the most stores is in Shencheng, with a total of six uni stores open.

The establishment of so many specialty stores is also to expand sales channels.

Uni and Redo sell well, except for advertisements, because there are many stores.

Without sales channels, no matter how good the product is, it will be useless.