Rebirth began in 2004

In the office, Tang Yan rarely said she would be as relaxed as she is now, sitting on the sofa casually.

Most of the time, Tang Yan sat on the office chair and looked at various documents carefully.

As the new leader in the domestic mobile phone market, Hengtong Technology can be said to have no competitors.

That’s not right. In the domestic market, no mobile phone manufacturer can shake Hengtong Technology’s position.

Speaking of competitors, Hengtong Technology does not mean that there are none now. There are still competitors that we must face up to!

As the former king, Nokia was naturally unwilling to withdraw from the market and wanted to save it.

But, like a person falling into the water, he makes a final splash.

The bigger the splash, the more useless it is.

In addition to Nokia, Fruit and Triangle Star are also one of the main competitors that Hengtong Technology needs to face.

Therefore, Tang Yan is still very busy in normal times.

You must invest in product advertisements and so on.

There are also store sales promotion plans, product after-sales, etc.

Anyway, many things need to be done by the sales department.

Tang Yan put down her tea cup: "Last year, we also released uni2 in May. After that, we plan to release new uni mobile phones once a year, and try our best to make the product the best."

Chen Wei bent over and gently moved the teacup: "What do you think, let's build a new mobile phone brand?"

"Will meta also enter the mobile phone business?"

In the past, meta was mainly about wearable devices, such as smart watches and bracelets.

As for mobile phones, I didn't do it.

"right!"

Tang Yan hesitated: "Will this make our mobile phone brand too complicated?"

Having too many brands under its umbrella is not conducive to the allocation of resources.

The development of a brand requires investment of resources.

Chen Wei: "There is no need to worry now. As far as the entire market is concerned, the smartphone market is now in a period of explosion. It can be said that as long as it is a smartphone brand that enters at this time, as long as it is not self-inflicted, the quality of the product will not be serious.

problem, then it will be easy to occupy a position in the market.”

"Although the brand is new, the technologies that can be used are mature technologies, so there is no need to worry about product quality issues."

Tang Yan: “What about product positioning?”

"meta's products are positioned as mid-to-high-end products."

Mid- to high-end products?

There seems to be no surprise in this positioning.

First of all, the first product of the Meta brand is a smart watch.

Watches have been around for a long time.

In 1806, in order to please the queen, Napoleon ordered craftsmen to make a "clock" that could be worn on the wrist like a bracelet. This was the birth of the world's first watch.

Since its birth, watches have had a strong decorative effect, and it is no exaggeration to say they are accessories.

For example, now, do you wear a watch just to tell the time?

Telling the time is a secondary function.

Making decorations is the most important function.

In 1991, Casio launched the casio f-91w, which is considered the originator of smart watches.

Of course, this casio f-91w is definitely not comparable to the meta smart watch in terms of functionality.

In terms of publicity, the meta smartphone is the world’s first smart watch.

In fact, there is nothing wrong with this.

In the past, they were all electronic watches and could only be used to check the time.

Nowadays, meta smart watches can detect heartbeats.

After launching the meta smart watch, it launched a smart bracelet.

In the minds of consumers, the brand meta is a young and technological brand.

To be honest, it would be a waste not to make good use of such a good market impression.

"This is what I think about meta. Its brand image is good. Therefore, meta's brand positioning is to make trendy products!"

Chen Wei: "This is not the kind that is so trendy that ordinary people cannot accept it, but that most people think that meta's products are a kind of fashion. We need excellent industrial designers."

Tang Yan subconsciously stared at Chen Wei. As a senior executive of Hengtong Technology, she knew that Chen Weilai was leading the design of Hengtong Technology's newly launched mobile phones.

Tang Yan: "I think the industrial design department is capable of meeting the design requirements."

In the entire country of China, who is the strongest in industrial design?

The first choice is Hengtong Technology!

Hengtong Technology's products, not to mention other things, first of all give people a very amazing feeling in terms of appearance.

Even if you don’t find it stunning at first glance, it is still watchable.

In fact, compared to being stunning, being attractive is the most important thing.

The amazing excitement will eventually fade away,

"It seems that there is no other choice but to believe them!"

Tang Yan couldn't help but laugh out loud: "My Wei Dong, if they don't hear what you say, they will be sad!"

Chen Wei nodded in approval: "That's true. You won't tell nonsense, right?"

"Huh, I said this, why not tell everyone about my true relationship with you."

Chen Wei didn't care about this: "Everyone in the company knows about my relationship with you, except those who have just joined the company."

Tang Yan looked at the office door: "Tell me, are they talking about what the two of us are doing in the office at this time?"

"Won't!"

Tang Yan looked at Chen Wei in shock, are you so sure?

"The blinds are not down!"

Tang Yan turned around and found that she had not put it down. She could directly see the situation in the office from outside.

Fortunately, I didn't do anything too extreme before.

The entire building is built using a direct frame structure, and there is absolutely no need to build walls inside.

It's just glass.

Glass has good permeability. After all, the entire office building is quite wide. If a non-glass wall is used to block the lighting, the entire office building will look dark.

Chen Wei didn't sit here longer with Tang Yan and went to the general manager's office upstairs.

Fei Xing'an had already received the news that Chen Wei was coming. He had already made tea in the office and was waiting for Chen Wei to arrive.

The first thing Chen Wei said when he sat down was: "Lao Fei, the market is going to intensify again this year!"

What is the reason why market competition will intensify so quickly?

Because of the openness of Hengtong Technology!

Hengtong Technology has opened up a lot of technologies to the outside world. In terms of technology, Hengtong Technology has not set any restrictions on domestic "friendly businessmen".

Basically, it can be said that whatever technology they want, as long as they pay technology transfer or royalties, Hengtong Technology will give the technology to them.

Whatever parts and products they want, Hengtong Technology’s supply chain system is also open to them.

The market has become bigger, and the companies in Hengtong Technology's supply chain system are also developing rapidly.

Because they have more orders and make more money.

Having money can not only expand the scale of production, but also invest more money in research and development to make better products.

For friendly businesses, they don’t have to worry about doing research and development on their own, they only need to integrate products, and the difficulty of entering the smartphone market has been reduced by an unknown number of levels.

However, even if the integration is done, some manufacturers will not pass the test.