Rebirth Begins with a Manga Adaptation

After Ultraman Tiga aired, although there were not many negative reviews, it is true that the positive reviews were lower than many of Jing Yu's previous works.

Seeing this, many of Jing Yu's colleagues immediately regained their spirits.

Could it be that this old thief has also entered a period of creative fatigue?

To be honest, some media really took the opportunity to brag about Jing Yu's going downhill.

But after the second episode of Dijia was broadcast, the situation became more confusing.

Because, the ratings of the second episode of Dijia skyrocketed compared to the first episode, and the ratings of the first episode have not broken 10%.

In fact, the praise of this drama was not too high after it aired. Many people predicted that the ratings of the second episode might drop to about 8%. For many adult audiences, it is not irreplaceable. Although the dramas of the six major TV stations are not very exciting, they will not be ugly. Tijia does not have the point that is obviously more prominent than other works in the same period, so the ratings will definitely be by the six. Big TV snatched it.

But the actual situation is.

The ratings of the second episode of Tiga surged by nearly a percentage point, closing at 10.89%

But I agree, after the show aired, there was still not much response on the Internet platform, and many old fans of Jingyu for many years would watch it, and they didn’t find it ugly, but I agreed, and obviously felt that it was much less interesting than Evangelion .

It's just that after the second episode was broadcast, the style of comments on the Internet changed drastically.

"It's over, why is my son acting weird during this time? After watching two episodes of Dijia with me, the whole person was so excited. When the second episode is over, I want to turn the channel, and he is crying. Watch the ending song."

"Don't talk about it, the group of children downstairs in our community these days, I passed by them are all playing house games of transforming into Tiga and defeating monsters. I used to play hide-and-seek, but now I am directly immersed in the plot of Tiga. It's gone."

"I am a primary school teacher. During this period of time, the primary school students in our class like to sing Tiga's theme song very much. When I passed by the class in the music class, Tiga's Miracle Reappearance theme song resounded throughout the corridor. I have music classes on weekdays. , Those people are weak, this time the music teacher taught them to sing the Dijia theme song, everyone was so excited."

"My son asked me to buy Tiga for him to watch on Qingyun Video. In just three days, he has watched the two episodes played four times."

"It's outrageous. Di Jia's drama is generally popular in our Jingyu old thief fan group, but in the group of elementary school students, my God, you didn't see it. Hundreds of elementary school students in the group are discussing wildly all day long. .”

"Today my daughter asked me where Tiga fought? She wanted to donate her pocket money to him. I was speechless, so I told her that Tiga didn't exist, it was fake, and then she said that if Tiga didn't exist, Where did the monster go? Da Zhou was destroyed by the monster long ago. I am speechless."

"Anyway, I feel something is wrong. This work called Ultraman Tiga is unexpectedly popular among elementary school students, and it is also very popular among junior high school students. The old thief said before that this drama is a children's work, it can't be Really?"

"But I don't think children will like these. Ugly monsters, and the grotesque leather case Tiga, and the fighting is actually not bad. It's far less exciting than the martial arts drama of Flying to Heaven and Earth. Children will like these? I It feels like I'm back in my childhood, and I definitely won't like watching Tiga."

"That's not necessarily the case. When I was young, I liked eating candied haws, but now I feel tired of seeing them. I also like remote control racing cars, but now I see my son playing remote control racing cars. I feel childish and boring. Most people's current mentality is the same as that of children. Times are different. You're bored now, maybe Tiga came along in your childhood, and you like it for no reason, and that liking lasts into adulthood, so don't assume that kind of thing."

"I don't understand, it's reasonable to exist! But I really don't think Dijia's work will last long. I heard that it has 26 episodes and it will be aired for two consecutive seasons. Let's see its follow-up ratings. .”

After the second episode of Dijia was broadcast, these fans of Jing Yu also found that although they were not too interested in this drama, the children in their family had an inexplicable fanatical attachment to Dijia.

These situations were naturally noticed by the media in the Dazhou film and television drama industry, but in the Dazhou film and television drama industry, children-oriented works have always been ignored. This is known from the birth of the animation industry in this world. Most of the content creation of film and television dramas is Consider the level of appreciation of adults.

Children just follow along. Although some people will produce some works for young children, the revenue is just that.

So although Dijia is very popular among children, the media also noticed this, but they didn't particularly care about it.

But Jing Yu, as the person who brought Dijia to this world, knew from the beginning where the audience of his work was?

Before Dijia was broadcast, he and the major peripheral manufacturers in Dazhou developed the peripherals of Dijia.

In fact, which things can be sold well, the market in the previous life also gave the answer.

Tiga's composite real bone carvings, divine light sticks, hero statues, the plane "Victory Swallow Model" in the Victory Team, models of some popular monsters in the past life, such as Gorzan, Kirierod and other characters

And according to the tension of the plot, it has been subdivided into many versions.

Jing Yu doesn't need to be like the film and television companies in this world, first release the work, see the market response, and then release peripherals that may be popular based on the feedback.

Long before the TV series started broadcasting, the peripheral production company had already produced these things almost under the instruction of Jing Yu, and after the second season aired, Jing Yu himself felt that after two weeks of popularity accumulation, Di Jia After the influence began to spread to a certain extent.

The official website of Bluestar Film and Television Culture Company and the official website of Qingyun Video, on July 12th, the six monsters that appeared in the first and second episodes, the ultra-ancient dragon Melba, and the ultra-ancient monster Gor Zan, Rock Monster Gakuma α and β, Kiri Aylord, Rigadron.

Of course, in the original TV version of Dijia, there are a total of five forms, compound form, powerful form, air form and shining form, as well as the dark form that rarely appears.

There are twenty-two skills for Dijia in the compound form alone. Jing Yu also put on the official website together with the hand-made model of Dijia in the compound form when he releases the Zapelio light.

Yunteng TV is also very active in launching a TV shopping program during its prime time in the morning and noon, and invited two beautiful hostesses to introduce these peripheral props of Dijia.

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From the perspective of the outside world, Jing Yu's behavior was too fast.

The influence of the work has not yet fermented, and only two episodes have been broadcast. Although there are not many negative reviews on the Internet, there are not many positive reviews!

Dijia has a rating of 100,000 people on Yindou.com, and the score is only 9.1 points. The ratings in Jingyu's film and television dramas are relatively low. At this time, you are selling merchandise so straightforwardly, who will buy it?

Many of Jing Yu's colleagues were immediately happy.

"There must not be many sales. I feel that Jingyu is a little too confident this time. He thinks that Tijia will be as popular as Evangelion. I contacted the manufacturer to make peripherals before the work was broadcast. Now I am afraid that I am panicked. Seeing that the popularity of Dijia is not too high, I am afraid that those delivered goods will rot in my hands, so I used such a rush of TV shopping methods."

"But I feel that the ratings of this show are quite high! It's not worse than Evangelion, right?"

"Anyway, the ratings on the Internet are quite low. What can you tell just by looking at the ratings? With Jing Yu's current reputation, if he shoots any drama, the ratings of the first three episodes will definitely exceed 8%. It comes with this level of traffic, but if a drama wants to have a long-term stable ratings, it still depends on the quality. Although Dijia seems to have a good response among children, his Jingyu audience is all young people. He is very concerned about this. There is a problem with the positioning of this drama.”

"It feels weird. I always feel that this work is not so simple. We seem to have overlooked something?"

"A friend of mine who works at the Blue Star Film and Television Culture Company said that Jing Yu was completely unaffected by the criticism of the show from a small group of his fans, on the contrary, he was very happy and seemed very satisfied with Ti Jia's performance. I don't understand"

"Could it be that everyone thinks Dijia is not good? I think Dijia is pretty? I have already placed orders for those peripherals, and it is estimated that they will be delivered to my home within a week."

"Me too, I'm in my forties, and I've filmed more than a dozen movies and TV series, but I was also very excited when I watched Dijia. I also bought all the peripherals of Yunteng TV's TV shopping. You seem to have some I'm not too sure why children like Dijia, but I actually have a lot of empathy with children. After all, I like the toys my six-year-old son likes to play. If my hunch is correct, in fact, Dijia's drama, I think if it continues like this, it will definitely explode.”

"Tiga is not considered a big hit! The ratings of the second episode are above 10%. We can't discuss Tiga here, and we only compare Tiga with Evangelion and Destiny Guardian Night. In fact, Tiga is stable. It will be the champion of this autumn's ratings."

"I don't mean to discuss Tiga from the level of ratings, but to discuss Tiga from the level of actual influence. I think Tiga will really become popular in the fan community, even not losing to Evangelion and Destiny Guardian Night"

"Brother. Are you stunned? I really don't think Tiga can compare with the Fate series and Evangelion. Although its production quality and investment are quite high, the depth of the plot is almost zero. It is the kind of popcorn fighting monsters. .Compared with the previous two, the plot gap is too big."

"Damn it, as soon as I entered the group, I saw you pointing out the country here, and you don't even go online? What are you talking about here that the sales of Di Jia's peripherals are going to rush. Go to the official website of Qingyun and Blue Star Film and Television Culture Company, and the dijia that is on the shelves Jia’s surroundings are sold out immediately, and so is the sales department of Yunteng TV’s TV shopping, I heard from my friends that their department’s phone number has been blown up.”

Young audiences generally have little opportunity to speak on the Internet, but it does not mean that they have no spending power.

In Jing Yu's previous life, those vicious capital merchants divided the main force of consumption into several grades. Women are bigger than children, bigger than old people, bigger than dogs, bigger than men.

It mainly reflects the ranking of the willingness of various groups of people to pay for those commodities that are not practical, complicated and meaningless, and that are out of basic necessities such as food, clothing, housing and transportation.

To put it bluntly, film and television peripherals are these things, non-necessary products for food, clothing, housing and transportation. What do you think it means?

Anyway, those who like it think it is spiritual sustenance, and the paper man's wife makes a Saigao, while those who don't like it think it is sick to spend hundreds of thousands of dollars to buy some plastic waste, so it is better to use it for massage, food, drink and travel.

And why children's spending power ranks ahead of men, the main money-making force, is basically the money earned by boys. Although they don't need to spend in these places, their families are willing to spend in these places, and they are quite helpless.

Many of Jingyu's fans really don't think that Dijia has much appetite for them. It's okay to follow the drama for boredom, and spending money is definitely not a consideration, but the enthusiasm of the children in the family is really unbearable.

After seeing the TV shopping advertisements around Dijia on the official website of Yunteng TV, or after learning about Qingyun Video and the official website of Bluestar Film and Television Culture Company on the Internet, these children all became active and tried their best. Various means to ask parents to help buy

And this directly led to the fact that after Jingyu's peripherals started to go on sale, within two days, all the pre-ordered sales were sold out.

Blue Star Film and Television Culture Company and Qingyun Video are okay, if they are sold out, they can directly buy them with signs such as sold out on the page, and that's it.

The TV shopping department of Yunteng TV Station was miserable. Even though there were no sales advertisements for Dijia’s peripherals from the third day, eight out of ten calls from the department were inquiries about Dijia’s surroundings. Sales of their other products have been affected.

This situation has really baffled the industry.

So outrageous?

Those things are not cheap!

Dozens of hundreds of pieces each, the three major platforms have less than 100,000 copies in stock, and they are worth tens of millions of sales, so they are sold out in two days?

This is funny, right? What is the speed of stealing money?

You have only played two episodes of this show, and that’s it. When you have played all twenty-six episodes, how much will your merchandise sales be?

These children have such a strong spending power?

Not only Jing Yu's peers are confused, but also the people in Jing Yu's own company.

Originally, after Dijia went online, the reviews have been tepid and everyone is worried.

The ratings seem to be a gorgeous statistic, but if the work’s reputation is not high, it’s easy to plummet in the later stage. After all, Dijia’s work is a long-running TV series that has been broadcast for two consecutive seasons!

It doesn't mean much if your ratings are high a week or two before your broadcast.

But the sales around Tiga are really outrageous

After all, compared to things like wind reviews, the number of people who are willing to pay for the peripherals can better reflect the audience's stickiness to the show.

Judging from Tiga's peripheral sales data, Tiga's fan stickiness far exceeds the data it shows on the surface

Even the people in Jingyu's own company feel that Jingyu's peripherals sold on the three major platforms may take a month or two. As Dijia's popularity continues to ferment, the number of fans will increase before they can be sold out.

But two days. It is indeed a bit dizzy.

In this case, the third episode of Tiga is ready to air in mid-July.