Rebirth begins with e-commerce

After this primary school is completed, these children can live in the school without having to get up in the dark at 5 o'clock every morning and cross mountains and rivers to come to the school.

The living conditions of teachers have also become better, and more teachers will be willing to stay and teach these children.

In addition to building a school, Luoxiu will also ensure that these children have healthy and nutritious foods for three meals a day.

After graduating from elementary school, those whose academic performance is among the top in the top will continue to receive funding from Luo Xiu, so that they can go to college to feel at ease.

After graduating from college, you can go directly to Pinru for internship and choose the best you like.

As long as you are a smart and diligent student who is willing to study hard, you will be able to get rid of poverty, walk out of the mountains, and change your destiny.

If you are unwilling to study, then Luo Xiu can only help you graduate from elementary school, and then your life will not be subject to him.

...

The school was completed and there was a simple ribbon-cutting ceremony, with many journalists and online media people coming.

Under the plaque of Pinrudi 001 Hope Primary School, Luo Xiu, Guan Shiyu, Principal Yao, and several teachers from the school stood in a row, facing the camera of the reporters, smiling.

Next is the reporter's question:

"Mr. Luo, I noticed that the school has a serial number of 001 in its name. What does this mean?"

"This is my requirement for myself. I hope to build 100 so I go to Hope Primary School. It's like some authors take the chapter name and start with 0001."

Luo Xiu silently complained in his heart: Most authors of this type will be eunuchs early.

"Hello, Mr. Luo, I am a reporter from Sina. Some netizens asked you, "Are you taking the opportunity to promote the brand by adding a brand name to the school name? Let the public welfare cause be stinked with the odor of business."

This question is very sharp. Luo Xiu thought about it carefully before answering:

"This netizen is right. Pinru is a very new brand and lacks popularity. I hope that through such charity activities, more people can know this brand, increase the brand value, and enable the company to achieve higher profits."

When talking about this, the reporters at the scene were in an uproar.

Faced with such a problem, most people would hide it and find other excuses, but they didn't expect that he would admit it directly.

Luo Xiu waited for their voices to calm down before continuing: "The company makes more money, so we can invest more money in public welfare and build more Hope Primary School.

Do people who do good deeds must be poor? I am serious in making products, earning money, and doing charity is serious in doing charity. I think there is no contradiction between these three. Only those who do everything seriously can truly do things well."

These words made the reporters present nod.

A reporter followed his words and asked: "Do you think consumers should choose to buy your products in order to support your charity?"

Luo Xiu shook his head: "No, I don't want consumers to buy our products for this reason. I hope consumers will see that I have done these things seriously and believe that I am a serious person, so I believe that I am making products seriously.

When you want to buy a rice cooker but don’t know which brand to choose, I hope you can remember that Pinru has also made a rice cooker very seriously."

The so-called brand value is not how well the brand is, but how high the consumer trust you are.

For most products, consumers are not professionals. When they see products with similar prices and functions, they often have no choice and do not know which one is more reliable.

At this time, the factors that allow them to make a choice are usually: this is a product imported from abroad, so it should not be bad; this brand has advertised on CCTV, so it should be trustworthy; this is an endorsement by a certain celebrity, so it should not be lost...

Whether it is imported from abroad, CCTV advertising or celebrity endorsement, it is ultimately the word "trust".

Luo Xiu chose to do charity, which is also to increase the audience's trust in the brand.

Consumers can’t see how serious you are in making products, but they can see how serious you are in doing charity.

Public welfare is open to the public. People who do charity seriously have reason to believe that you are also serious in making products.

Most of the Taobao brands that were popular online in the early stage have no brand awareness.

The boss will only invest marketing expenses into the express train and pursue short-term sales growth.

However, after traditional big brands entered the market, no matter how many direct trains these Taobao brands invested, they could not stop the sales decline.

Pinru's products now have almost no competitors online, which does not mean that they will be invincible in the future.

Only by creating brand value can we compete with traditional brands in the future.

...

The reporter's press release was quickly posted online.

Luo Xiu specially chose the article that suits the truth (most rainbow farts) and forwarded it to his Weibo, with the caption:

"I only did a little bit of work, and the applause should be given to the teachers who stick to the mountain village, and to the children who crossed a few mountains to go to school every day in the dark."

Luo Xiu's marketing accounts, beautiful models, contracted jokesters, internet celebrities... naturally they all forwarded them one after another.

You have to do bad things and you have to be secretly conscious. There is no need to cover up doing good things.

Many netizens have been following Pinru’s teaching activities on Weibo since last year.

The hard conditions in the mountains, the children's desire to go to school, and the innocent eyes of the little girl Tang Jiajia... left a deep impression on them.

This year they saw Luo Xiu fulfill his promise and build the first Hope Primary School, and praise suddenly came like a tide:

"The first Hope Primary School was built, Mr. Luo really did what he said."

"In order to help President Luo realize his wish to build a hundred Hope Primary Schools as soon as possible, I will try to choose Pinru for my products in the future."

"Pinru loyal users have to say that I bought their products because the quality of their products is really good, and it is as reassuring as the Hope Primary School they built."

"Stop talking about the ones upstairs, my wallet has bottomed out this month."

...

Luo Xiu's Weibo fans have already exceeded tens of millions. In addition to a large number of passers-by and loyal fans, he also has many black fans and gangsters.

Black fans and gangsters seem to be more diligent than loyal fans. When they see this Weibo, they immediately become blind:

"A such a large enterprise, just donating a school, is it necessary to promote such a large scale?"

"People who don't know think Pinru saved the world."

"Return the serial number 001, donate ten houses first and then come out to brag!"

...

Luo Xiu doesn't read these black comments very much. Even if you do a great job, there will be a few gangsters who will jump out of their brainlessness.

Fans don’t care about so many. As soon as these black comments appeared, they were attacked by fans.

"Pinruke not only builds a school, but also has three free nutritious meals a day."

"At least, the promises they have made so far have been fulfilled. What about you? What contributions have you made to society?"

"They are not without contributions, they are good at quarrels and are also good at construction sites."

...