Rebirth begins with e-commerce

In 2010, Pinru E-commerce Double Eleven officially entered the preparation stage.

Luo Xiu called the project leaders to the conference room to conduct a pre-war mobilization.

"Most of the people sitting in this conference room have experienced the Double Eleven events of the past year, and I believe you still remember it fresh."

Luo Xiu's words brought everyone's thoughts back to last year's Double Eleven.

A 400,000 bonus is placed on the desktop, and you can pay the money directly after completing the task.

Nothing can stimulate employees' motivation more than paying money directly.

If so, it can only be a women's clothing motivationalist.

Luo Xiu continued: "I will decide the task of last year's Double Eleven. This year, I hope that the project leaders will report it themselves. First of all, women's clothing. An Yi, tell me, how much do you plan to do this year?"

An Yi stood up and said, "Boss, we sold 25 million last year, so we plan to achieve 50 million this year?"

Her confident and arrogant look seemed to be saying: I am so awesome, please praise me.

"Only 2 times? Women's clothing is our foundation, and it will also make me a 3-fold increase."

After Luo Xiu finished speaking, he had no objection and wrote directly on the whiteboard in the company's conference room: 75 million.

"Boss, this task is too heavy, right?"

It’s not that she doesn’t have the confidence to achieve her goal, but it’s instinct to bargain with her boss.

“No negotiation.”

Luo Xiu vetoed it and continued to ask: "Where is the electrical appliance category?"

Lu Tianyun hurriedly said: "Our Electrical Appliances made 5 million last year on Double Eleven, which is also three times better. This year, it will be 15 million."

He saw that the boss gave the clothing triple growth task, and he also set a triple goal.

"Don't be fooled with me. Last year, the electrical appliance store had just opened shortly after it was opened. This year, electrical appliances are developing so fast. You would be embarrassed to say three times? At least 5 times, 25 million."

The electrical appliance category has developed relatively fast this year, with several additional product lines, especially the juicer being sold out, and 25 million is not an unsuccessful task.

"You can just do 10 million for women's shoes, women's bags and men's clothing for the first time."

Luo Xiu saw that these operations were set goals conservatively, and no longer discussed with them, and directly wrote down three 10 million on the whiteboard.

No one dared to object this time.

"The furniture store just opened, and you are almost the same as last year's electrical appliances. Make me 5 million!"

"Nike and Procter & Gamble's operating brands are not high, so it's enough to complete 100 million."

The project leaders looked at the total sales of 235 million on the whiteboard, and it was quiet.

Obviously they all felt that the amount was too large, but no one dared to stand up and raise objections first, and didn't want to be the first to be the first to be a leader.

As a project leader, you must learn to bargain with the boss and strive for a reasonable goal for the team.

The boss is always blindly confident and always sets his goals very high.

If the team leader does not know how to fight for the boss, it means that the team will face a very difficult challenge in the next life.

What's even more uncomfortable is that after working hard for a year with the team, the final failure to meet the standards, resulting in the entire team not getting the bonus.

The cowardly team leader is the boss who says he can only do as much as he wants, but he dare not speak up and strive for it. In the end, he cannot complete the task, which implicates the team and the company.

However, in this company, employees are very aware that their boss never speaks.

The boss sets many seemingly unreasonable goals, and they often achieve them.

In the end, no one raised any objections. It was not that they were afraid of Luo Xiu, but that they believed Luo Xiu.

“So how much bonus do we have this year?”

An also asked weakly.

"How much do you want to get?" Luo Xiu asked back.

"The mission triples, and the bonus is at least triple!"

"Yes, there was a bonus of 400,000 last year, and we were given at least 1.2 million this year."

"More importantly, there are more than three times more people this year."

...

Speaking of bonuses, everyone is not sleepy.

Fighting for more bonuses for the team is also the obligation of the person in charge.

"How can you make a fortune if you don't have any imagination about bonuses?"

Luo Xiu turned around and wrote a number on the whiteboard: 1.85 million.

"This year our bonus plan is simpler. Private brands are 1% of the transaction volume, while operating brands are 0.5% of the transaction volume."

After hearing this, the project leaders subconsciously lowered their heads and calculated in the notebook how much money their team could get.

The goal of women's clothing is 75 million, which means that after completing the task, the entire team can get 750,000 yuan.

The goal of electrical appliances is 25 million, and they can get 250,000 yuan, which looks worse than women's clothing.

But there are more than 100 people in the entire women's clothing team, while there are only more than 20 people in the electrical appliances.

As long as you complete the task, everyone's bonus will not be much different.

"Boss, why do we only have 0.5% of the sales of our brand? And 1% of the private brand?"

Although Nike and Procter & Gamble’s operating brands are huge, they are only opened this year, and the overall goal is not high. Now the bonus is only half the amount of other projects, so the money you get is even less.

Luo Xiu glanced at them and said lightly: "The reason is very simple. These big brands that operate agents do not make money as much as our own brands."

If a private brand makes a better profit, it can achieve a profit of more than 20%. If the operation of these brands on behalf of others, the big part will make the brand profit. After deducting various costs, the operator may only have a profit of 5% to 10%.

Another reason Luo Xiu did not say is how much these big brands can sell. The decisive factor is the value of their brand itself and how low the price you can get with the brand.

Luo Xiu is mainly doing these things when negotiating and communicating with the brand. The managers of these stores do not play a big role, so they naturally cannot get high bonuses.

They at least have money to get, and the team in charge of Apple will not participate in Double Eleven directly, nor will they have any bonuses.

"Since you have no objection now, then the project leaders will communicate with the team after they go back, split the goals, and give me a complete plan within three days."

"good!"

Everyone answered weakly.

Everyone knows that making plans is very tiring.

But no matter how high the goal is, there is no practical plan, and it will be just a blank check in the end.

Sharpening a knife will not delay cutting wood. The more you prepare in the early stage, the higher the probability of success.

Anyone who can be in this conference room understands this truth.

In the next three days, I guess many people will have to stay up late to make plans.

Among all these responsible persons, An Yi was the one who was under the pressure.

She is just a fashion designer and she is only responsible for the style of the products.

However, starting last month, the original project leader was beaten by Luo Xiu, and she was temporarily mentioned to the position of the person in charge.

But she doesn't know how to operate, analyze store data, and does not know how to convert traffic.

Now I am temporarily asking her to make a 75 million big promotion plan. Isn’t this a difficult situation for me, Fat Tiger?

Ten o'clock in the evening.

The other project leaders stayed at the company to stay up late to make plans, but she ran to Luoxiu's house and rang the doorbell.