Rebirth begins with e-commerce

Beauty and skin care are definitely lucrative industries.

Its cost expenditure mainly lies in channel fees and promotion investment, not in raw material costs.

Therefore, Luo Xiu does not want to reduce product quality in order to save money.

Of course, some expensive raw materials that have no positive effect on efficacy and are just for advertising gimmicks can still be saved as much as possible.

Many skin care products obviously only have glycerin to moisturize them, but they have to use something that sounds high-end to make consumers sound "unconscious" and increase the quality of the product.

Yi Qingfei has been releasing testing videos of various skin care products and cosmetics in the past two years.

For example, a certain skin care product that claims to be added with niacinamide solution has become popular.

He immediately bought it back, and through professional instrument analysis and rigorous experimental data, he told consumers in an easy-to-understand manner what the actual content of the ingredient was and whether it could work...

All these experiments were completed by professional researchers, and Yi Qingfei was only responsible for explaining.

The main reason is that the few researchers are not very good-looking, and it is difficult for them to attract girls to watch.

In the past two years, Yi Qingfei has won the title of beauty guru and attracted countless fans through her beauty and skin care instructional videos, as well as her fight against counterfeit products.

The brands he cracked down on counterfeiting hated him. At the same time, there were countless big names who wanted to cooperate with him, but were turned away.

He often tells his fans that the reason why he does not cooperate with those big brands is that on the one hand he remains neutral in fighting counterfeiters and does not want to waste money on negotiating; on the other hand, he hopes that he can make a product that is truly useful and affordable.

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He said he would make his own product for two years, but he never materialized.

Every time a new video is released, there are always some black fans in the comment area who are ridiculing:

"Didn't you say you wanted to launch your own product? Why haven't you launched it yet?"

"In the past two years, he has released a ppt. This is his ppt product!"

"Every day you say that other people's products are not good, but you should make a good one yourself!"

"He's just a sissy, do you really think he understands the product?"

…

Fans helped Yi Qingfei to refute a few words at first, but later there were too many people using it, and it was true that Yi Qingfei never came out with a product, so they were unable to refute.

Finally now, he announced that the Pinru series of beauty products will soon be on sale.

Before the sale started, he updated a video every day, comparing Pinru's new products with those ladies' cosmetics and breaking down the ingredients.

The purpose is to tell fans that the ingredients we use are no worse than those of ladies' cosmetics, and are even shipped from the same factory, but the prices are quite affordable.

Because we spend our money on product development and manufacturing, not on hiring big-name celebrity endorsements.

This rhetoric is still very impressive to consumers.

In addition, after two years of preparation, everyone is looking forward to what kind of product he will come up with after two years of hard work.

The haters want to see him roll over.

True fans want to see him realize his ideals.

On the last day of the countdown to product launch, Yi Qingfei has suffered from severe insomnia.

He was under great pressure, afraid of failure, afraid of becoming a laughing stock, and even more afraid of failing Luo Xiu's cultivation in the past two years.

He proposed his resignation to Luo Xiu last year, and Luo Xiu replied domineeringly with four words: I don't approve!

At the same time, he opened a new company, Pinru Culture Media.

One entire floor belongs to Yi Qingfei, and he is assigned a number of highly educated R&D personnel.

Spend money like water every day, but there is no output.

His pressure is different from Li Shan's. Rice Tuan mainly spends investors' money, while he spends the hard-earned money from Pinru E-commerce.

Just before the sale started, Luo Xiu, Li Shan, Zhao Jianye, Guan Shiyu and other friends gathered together to cheer him on.

Yi Qingfei said worriedly: "Brother Xiu, is our first batch of order quantity too large? I'm afraid we won't be able to sell out 300,000 lipsticks at a time."

Luo Xiu smiled and comforted him: "Don't worry, we will put ten colors on the shelves in the first batch, and the average number of each color is only 30,000."

"The first batch of goods should be smaller. It's really easy to sell and we can add more goods in time!"

"This way, the production cost of each unit will be much more expensive, and we will have a good start by launching some sensational events, which will not only slap those who look down on us, but also allow our subsequent hype to be supported by facts."

Luo Xiu has always been gentle towards Yi Qingfei, but much rougher towards Li Shan.

If Li Shan had said these frustrating words, Luo Xiu would have scolded him long ago.

"I hope there will be good sales."

"You're afraid of wool!" Li Shan next to him couldn't stand it any longer. He patted his chest and promised, "If you really can't sell it, I'll help you eat it all."

Zhao Jianye also said: "Really, my brother has already booked a hotel and is waiting to celebrate your success."

Both of them are not involved in this project.

As a fantuan person, I watched Pinru e-commerce stores open one after another, and none of them failed.

In their view, these worries are unnecessary.

At 8:08 p.m., the countdown ends and the store’s products are officially on sale.

Yi Qingfei's palms were covered in sweat, and he was more nervous than his future wife giving birth to a child.

At the same time, countless peers are also paying attention to the sales data of this store.

They want to know if this industry's troublemaker can shake things up in the muddy waters of beauty.

One thousand.

Five thousand.

Ten thousand.

Twenty thousand.

Fifty thousand.

…

Every time the page is refreshed, the number increases exponentially.

In less than an hour, 100,000 units had been sold.

Among them, the "goddess color" that Yi Qingfei recommends to fans is also the most stocked color, with sales exceeding 30,000 units.

Moreover, the price of each lipstick is 108 yuan, which means that in less than an hour, the store has sold over 10 million yuan.

Although the price of 108 is not as good as those of big brands, lipsticks from domestic brands are rarely sold at this unit price.

What's more, this is still a new brand.

All this stems from his millions of true fans on Weibo.

It comes from the girls who watch his beauty tutorial videos and listen to his analysis of product ingredients every day.

They have faith in Yi Qingfei and believe that this is a good product.

After fans took photos of the products, they left messages on his Weibo:

"Other beauty bloggers have already spent too much money on advertising, but you have always insisted on developing your own products. I believe you will not let us down."

"I've watched so many of your teaching videos, but you haven't accepted any ads. I can't even spend any money on you. Now even if you make rubbish, I'll pay for it. It's considered as my tuition fee for you."

"We know that you have endured a lot of abuse and pressure in the past two years. Please continue to do what you like, and we will always support you."

…

Yi Qingfei read the fans' messages one by one, raising his head from time to time, trying to stop the tears that burst out from his eyes.

In the past two years, he has been called a sissy on the Internet every day, and some people have spit on him in real life. Even his family and relatives cannot understand him. They say behind his back whether this child is mentally broken.

Every time he wanted to give up and become a "normal person", he remembered what Luo Xiu said to him: keep at it, you will wait until the time that belongs to you.

Now, Yi Qingfei wiped the tears from the corner of his eyes with his hand, smiled, and asked Luo Xiu: "Is this the era that belongs to me?"

Luo Xiu shrugged, "That's it? Is it still far behind?"

Live streaming e-commerce belongs to his era, and now it is just an appetizer.