Rebirth begins with e-commerce
42. Business trip
It is now November 2008, and in November next year, Taobao will usher in its first Double Eleven.
The first Double Eleven event, with only 27 merchants participating, generated sales of 50 million, with an average of 1.85 million per merchant.
Luo Xiu must make himself one of these 27 merchants, and he must win 10 million alone.
The first Double Eleven originated from Singles' Day on the Internet. This day happens to be between the National Day Golden Week and Christmas. There are no major offline promotions. It happens to be the time when winter is coming and consumers need to buy winter clothes.
The effect of the event was beyond everyone's expectations, especially the clothing merchants, whose inventory was cleared immediately.
If those merchants had prepared in advance and deepened their inventory, the final sales would have definitely exceeded 50 million.
Double Eleven in 2010 jumped directly from 50 million to 900 million, 5.2 billion in 2011...268.4 billion in 2019.
For an e-commerce merchant, these numbers are etched in their mind.
From 50 million in the first year to 900 million in the second year, the biggest change is not only that there are more consumers, but more importantly, with the experience of the first year, the depth of stocking of merchants has increased.
Therefore, Luo Xiu is very confident that he will achieve sales of 10 million yuan on Double Eleven in 2009.
The biggest significance of selling 10 million in one day is not how much money you make, but the social influence it brings to you.
At that time, I will inevitably become Alibaba's signature and the object of Taobao's strong support.
Of course, the premise of all this is to open a Taobao mall store, create your own clothing brand, and be among the top in the clothing category. Only then can you become one of the 27 merchants.
I went to South Korea because at that time, Korean clothing styles were the benchmark in the country. A large number of Korean dramas and idol groups invaded, forming a Korean wave.
The winter clothing styles that are popular in Korea this year will most likely be popular in China next year.
…
It is easy for college students to get a tourist visa to South Korea, and in order to speed up the process, Luo Xiu also found a travel company to help with the process.
When it was time to set off, Luo Xiu asked Yi Qingfei to borrow a suitcase and pack a few sets of daily changes of clothes.
He also had a suitcase, but it was only 20 inches. Considering that he would buy more clothes in Korea, he borrowed Yi Qingfei's 24-inch trolley suitcase.
However, when Guan Shiyu appeared in front of Luo Xiu pushing her 28-inch large box, she realized what it meant to have someone outside the person and a box outside the box.
"I thought of a way to save half a flight."
"What method?" Guan Shiyu asked.
"Just put you in the box and pay some shipping fee."
Luo Xiu said with a smile.
"Then you can do it too, why don't you pretend to be you?"
"I'm too big to fit in this box."
"Aren't there two boxes?" Guan Shiyu said gloomily, "Just pack them separately."
"You are such a scary woman!" After saying this, he quickly helped her carry the suitcase into the car.
There might be a lot of luggage for the return trip to the city, so Luo Xiu decided to drive this van to the airport.
Although airport parking is quite expensive, there is no need to save money.
After getting in the car, Guan Shiyu put on the sunglasses inserted in her collar and instantly felt different.
She has always appeared in front of Luo Xiu as a pure and lovely female college student, but now she has a pair of sunglasses on her nose, her hair is casually scattered behind her, she wears a small leather jacket over a white T-shirt on her upper body, and a pair of slim jeans on her lower body.
Her legs look slender and straight, and with a pair of white shoes on her feet, she looks very fashionable.
It makes people feel as if they are a female celebrity appearing at the airport. A group of fans will rush to pick her up at any time.
If you look at your own attire, you can only think of the staff around the celebrity.
"Does it look good?"
Guan Shiyu noticed Luo Xiu looking at her, so she pushed her sunglasses to the top of her head and asked with a smile.
"Would you like me to compliment you on your beauty?"
"No."
"That doesn't look good."
"Realistic dog man."
Guan Shiyu pulled down her sunglasses and pretended to be asleep, ignoring him.
Luo Xiu lowered the passenger window a little, the wind blew in from the window, his hair flew, and the faint fragrance of jasmine drifted over.
The radio was playing popular music of the year:
You smell of her perfume
It's my nose that's to blame
Shouldn't smell her beauty
Erase everything and sleep with you
…
"Tell me, why did you suddenly wear perfume today? Are you trying to seduce me?"
Luo Xiu asked.
"I can use it if I like it."
Guan Shiyu really likes some more girly perfumes, but she never used them in school.
Her looks are already lethal enough, but using perfume again will attract bees and butterflies and cause more trouble.
In 2008, only a small number of female students wore makeup and perfume. Many boys were prejudiced against these girls and thought it was easier to attack them.
Just like how everyone viewed tattoos in 20 years, they thought they were all girls with stories. In fact, even if they have stories, they won’t tell you stories.
…
Arriving at Yangcheng Baiyun International Airport, Luo Xiu parked his car at the entrance of a valet parking service point and took out his phone to call the service staff.
"Hey, I ordered your valet parking service and it's at your door now."
"Sir, I didn't see your car. There was only a white van."
"Yes, that's the van."
Luo Xiu hung up the phone speechlessly.
But this can’t be blamed, because valet parking is not cheap. Those who need this service are big bosses. Who would drive a van over and ask for valet parking?
Luo Xiu didn't ask valet to park the car just to show off in front of Guan Shiyu. The parking lot was actually too far away from the departure gate. It was still at night when we landed on the return trip, so it would be more troublesome to pick up the car. It was better to ask the valet to park directly.
Soon a valet parking driver in uniform and white gloves came out, "Sir, is this the valet parking you booked?"
"That's right, don't you service vans?"
"Service, let me help you get your luggage."
"Can you drive this car?"
"Uh..." Luo Xiu's words left the driver speechless.
He has been valeting for many years, and usually helps customers drive niche luxury cars. Only when customers ask this question, you have a Wuling, are you afraid that I will crash it?
"Don't get me wrong, the cars you usually park on your behalf are all good cars. I'm worried that you don't know how to drive a manual transmission car like this." Luo Xiu explained with a smile.
"Pfft~ Hahahahaha..."
Guan Shiyu almost cried with laughter.
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