Rebirth begins with e-commerce

After multiple rounds of testing, the Rice Tuan website was finally launched.

Smartphones are not popular yet at this time, so you don’t need to develop an app, find a template for a shopping website, and add some functions, and it’s basically the same.

After so many days of shameless travel, more than 20 nearby stores have agreed to settle in.

Just after the New Year, migrant workers were everywhere, so there were no worries about not having riders.

It can be said that everything is complete, but promotion is only a matter of the end.

School students accept new things like takeout the fastest, so Luo Xiu planned to use students as a breakthrough from the beginning.

At Yangcheng University, the most widely spread of information and low-cost methods are school forums, Yangda Post Bar and confession wall.

Its spread range is not as wide as that of later generations of Weibo, WeChat, and Douyin, but its population is more accurate.

Although some graduates will also go back to school forums to browse, the main subject is still in school.

However, these forums have administrators, so ads that are too stiff will definitely be deleted and banned.

Luo Xiu had already made good responses to this, and he took more than ten minutes to write a soft article and post it to the forum.

"Sweet Love, I Have It"

"In the past, I often envied those beautiful girls, which could easily be liked by boys. Just post a message to what you want to eat, and some boys would be sent downstairs.

Now, a handsome little brother finally gave me midnight snacks, and whatever he wanted was delivered to the downstairs of the dormitory.

Even when there are bad weather, they will not change the wind and rain, and they will deliver the meal to me on time.

Every time I open the steaming and fragrant lunch box, I feel very moved. However, I don’t even know his name, and I even refuse him to enter my world.

I also thought about quitting contact with him, but when I was watching a drama late at night and was so hungry that I was rude, I couldn't help but contact him. Do you think I'm so bad?"

After the post was posted, Luo Xiu immediately switched to the small account and replied: "You don't know how to cherish such a good boy, introduce it to me!"

Then change the size of the big one and reply to the small one: "You don't have to envy me. Every girl can have such a boy. Click the following website and there will be a handsome little brother delivering food to you every day."

At this time, the third small account appeared: "The owner of the post is lying to me. This is a takeaway website, but I really love the chicken leg rice that costs 4 yuan per serving after receiving the coupon."

The fourth trumpet: "I ordered free pickled fish at noon. It was so delicious that I couldn't believe it. The meal card has been cut. I ordered takeout every meal in the future."

After raising a small trumpet for a thousand days, Luo Xiu's advantage of holding ten small trumpets was revealed.

Then give the employees a command to post it in time and let the post be manually topped.

Those ordinary students were first attracted by the title, but later they found it was an advertisement, but when they saw that everyone was talking about it being cheap, delicious and convenient, they were a little moved.

People have a herd mentality. Many people say that a certain scenic spot is beautiful and you must check in, and everyone will rush over.

Everyone says that buying things on Double Eleven is very cheap. Even if there is nothing to buy that day, they will ask what others have bought. If there is a cheaper one, they will place an order with others.

A boy bought a box of sanitary napkins because the price of Double Eleven is too cheap. However, he is a single dog and doesn’t know what he wants to use for.

Luo Xiu was so familiar with this kind of promotion. In the past, when he was building a new brand, he would go to major social networks and pretend to be ordinary users to share products, saying: Planting grass!

The product sharing that everyone sees on Xiaohongshu, Zhihu, Weibo, WeChat, Douyin... is basically promoted by merchants.

Of course, some users really like to share products they think are easy to use. These sharing either sinks into the bottom or starts to sell goods to merchants after they become popular.

Of course, netizens are not stupid either. They simply plant grass, and everyone quits at a glance, so most businesses are in vain in online promotion.

I spent millions to invite a bunch of internet celebrities to promote it, but in the end I only brought hundreds of thousands of transactions, and lost money.

This is the result of most brands trying to do online promotion. The money has reached the pockets of internet celebrities, and sales have not improved at all.

If you want to spend money in vain and want to spend millions to bring tens of millions of sales, you cannot do it with your eyes closed. You must put yourself into the customer and think about why customers will have the urge to buy after reading the sharing of Internet celebrities.

Before Luo Xiu was reborn, he wasted millions of the company before he gradually understood how to do online promotion.

In the post he just posted, the boyfriend delivered food downstairs without any resistance, but to attract netizens to watch it. What really impressed them to place orders was the posts in a large number of replies later, "new users will get 10 yuan off for orders", "large coupons", "4 yuan chicken leg rice"...

You can buy traffic by spending money, but if you want these traffic to be converted into transactions, you must have something that can really impress consumers.

Of course, nothing is more realistic than just giving money to subsidize users.

In this promotion method, basically every new user will lose more than a few dollars when he comes in.

But it doesn't matter. After they get used to ordering takeaway, even if there is no discount, they will not be able to give up the takeaway.

They are now very happy to get frying, but in the future, they will earn 20% of the commission by Luo Xiu for every takeaway order.

Under the vigorous promotional policy, the dialogue between students has also changed.

"Have you registered a Fantuan account on your mobile phone?"

"No, what's wrong?"

"Can you lend me some more? I want to have another half price takeaway."

"Half-priced takeaway? How to eat it, teach me."

...

Xiao Zhuying has been ordering food through the "Rantuan.com" recently, not because it is cheap, but because it does not have to queue up in the canteen.

The online store she opened now has finally made money, but in order to take into account both learning and making money, she no longer has much free time to waste on eating.

Before the Rice Tuan.com came out, she often used instant noodles to satisfy her hunger.

My roommates always make fun of her, what's the use of making such money? She can only eat instant noodles, which is not as good as those who are poor and raw.

Now that she has the Fentuan.com, she can order a bunch of delicious food every day, so her roommates are so hungry that she drools.

Later, the roommates also joined the takeaway army. In order to save delivery fees, four people placed orders in the same store.

So in order to decide what to eat for each meal, they had to argue for half an hour first.

Finally, with the greatest invention of human ancestors and the most efficient and fair way - Rock-scissors, we decide which one to order.

Of course, human troubles will never disappear, but will only be converted into another form in one form. They solve the trouble of eating and encounter the trouble of weight gain.

This is the law of conservation of troubles.

(ps: First update beast evolves, second update beast! Thank you for your rewards, and I want to book tomorrow's recommendation tickets, so I'll hit me in the face!)