Rebirth Control Technology

Chapter 194: Establishment of a New Brand by Joint Venture

Lu Haifeng looked at Li Li and asked: "Mr. Li, what do you think of this model? Do you like it?"

Li Li replied without thinking: "Mr. Lu, this is more than just liking it, it's simply so satisfying!!"

Now Li Li was smiling from ear to ear, but then he started to think about it in his heart.

The car model has been designed, but it is just a design drawing. If it is actually developed, with the R&D capabilities of Liji Automobile, it may take one or two years to develop it.

By the time new cars are developed, it is estimated that the A-class car market will have already been occupied by Honda Civic.

So now Li Li is turning his attention to Lu Haifeng to see if he can get Lu Haifeng's Audi car to help with the research and development.

If it is even possible, Li Li is still thinking of cooperating with Lu Haifeng to jointly establish a new car brand?

In this way, he will have a backer in the future, and Li Li will not need to worry about a new car. After all, it is easy to enjoy the shade under the big tree.

But now that Li Changcheng from Great Wall Motors was here, Li Li couldn't bring it up, so he decided to have a good chat with Lu Haifeng when he had time.

So Li Li directly bypassed the matter and said: "Mr. Lu, thank you for helping us design the model. Although I know you are not short of money, the design fee cannot be reduced."

After Li Li finished speaking, he immediately picked up his mobile phone and called his company's financial officer, asking the other party to transfer 100 million to Lu Haifeng's personal account.

This design fee is quite a lot. Now the world's top design masters only need tens of millions to design a car.

Seeing that Li Li had already given the order, Lu Haifeng couldn't refuse anymore, so he smiled and said, "Since Mr. Li has said it, I won't refuse."

Hearing that Lu Haifeng accepted the design fee, Li Li felt relieved. He knew that Lu Haifeng and Li Changcheng still had something to talk about, so he wisely took the design drawing and left.

And before leaving, he made an agreement with Lu Haifeng that he would treat him to dinner in the evening and the two of them would have a good chat.

After Li Li left, Lu Haifeng chatted with Li Changcheng about the Haval brand.

He showed Li Great Wall the design drawings of the Haval H series, and Lu Haifeng also asked him whether he should consider jointly building a new Haval automobile brand.

Lu Haifeng originally thought that Li Changcheng would consider it, but he didn't expect that after Li Changcheng heard the proposal, he agreed without saying a word.

When Li Changcheng saw Lu Haifeng's surprised look, he immediately explained: "Mr. Lu, I'm telling you the truth."

"I have long thought about cooperating with you, but I was always afraid that you would look down on the size of our Great Wall Motors, so I didn't dare to mention this matter."

The reason is this, and now Lu Haifeng knows it.

Since both parties have this idea, the next thing will be much simpler.

Soon the two of them discussed the matter of investing in the establishment of a new Haval automobile brand.

Huaxing Venture Capital invested 1 billion, Audi Motors invested 2 billion, and Great Wall Motors invested 4 billion. The new Haval brand established will be owned by Great Wall Motors.

As for the shareholding structure, Huaxing Venture Capital holds 10%, Audi Automobile holds 20%, and Great Wall Motors holds 70%.

The reason for sacrificing some equity is because Audi will not participate in the research and development of the Haval brand, and Huaxing Venture Capital will not participate in management and research and development, but will only serve as a technical consultant.

Of course, in the future, the powertrain of the Haval brand will also use the powertrain of Audi. Lu Haifeng promised that he would make a small concession on the price, but he would not compromise too much.

After Lu Haifeng made a little concession, he believed that with Li Great Wall's ability, he would definitely be able to build the Haval brand in the shortest possible time.

Moreover, Lu Haifeng only needs to provide a design drawing of all models in the early stage, and he does not need to worry about anything after that.

It will be completely operated by Great Wall Motors, and all he needs to do is pay dividends with peace of mind.

Li Changcheng seemed to be afraid that Lu Haifeng would regret it, so he immediately asked someone to draft a memorandum of cooperation, and then the two signed it.

It was decided to hold a press conference on a certain date to announce that Great Wall Motors and Audi Motors would join forces to establish a new car brand.

Li Changcheng gained a lot from his visit to Laocheng. He not only solved the powertrain problem, but also established a joint venture with Lu Haifeng to establish a new car brand.

In Li Changcheng's view, as long as it can ride on the Audi boat, it is certain that the development path of the Haval brand will be bright in the future.

After signing the memorandum, Li Changcheng left with his people that day. He wanted to go back and prepare various procedures so that he could officially sign a contract with Audi.

And when he left, Li Great Wall also took away the design drawings of the Haval H series. After returning, he asked Great Wall Motors engineers to start developing the design and strive to develop it and mass-produce it within a year.

After Li Changcheng left, Li Li found Lu Haifeng, pulled him into a private room of a very luxurious restaurant, and told Lu Haifeng about the research and development of Qin Pro.

"Mr. Lu, you have to help me."

"If our R&D team of Liji Automobile wants to develop this model, it will probably take at least more than a year. By then, it is estimated that the A-class car market will already be dominated by the Honda Civic."

"So, please see if you can ask your company's R&D team to help us develop it. After all, you have a lot of experience in this area, and the R&D technology is not comparable to ours."

"Don't worry, the cost is definitely not a problem."

"Of course, if possible, I would like to ask if you are interested in investing in our Liji Automobile, or if we jointly invest in establishing a brand new car brand."

Li Li is the kind of person who has a very straightforward personality and is impatient in everything he does, so he expressed his thoughts after seeing Lu Haifeng.

Perhaps it is this vigorous and resolute character that is one of the reasons for his success.

"Can"

Lu Haifeng readily agreed. Originally, he was planning to cooperate with Liji Automobile to establish a new car brand.

Now that Li Li has proposed it himself, of course he will not refuse.

Lu Haifeng smiled and said to Li Li: "I just signed a joint venture agreement with Li Great Wall of Great Wall Motors this afternoon. The two of us will jointly form a new SUV brand."

Lu Haifeng told Li Li what he had discussed with Li Changcheng in the morning. Even if he didn't tell him now, Li Li would know about it after a few days of press conference.

Li Li almost exploded when he heard Lu Haifeng's words: "Damn Li Changcheng, he signed a contract with you without saying anything. If it doesn't work, let's sign the contract quickly."

As Li Li spoke, he took out his mobile phone and prepared to call someone to come over.

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