Rebirth Control Technology

However, after the first month of glory, Li Ji Automobile's Qin Pro was launched, and Honda Civic instantly fell into an embarrassing situation.

Because the videos posted crazily on the Internet by previous Honda Civic owners had a certain impact, many people are now disgusted with the Honda Civic car.

But at that time, there was really no vehicle that could compete with him in the same level, but when Liji Automobile's Qin Pro came out.

Many consumers who were a little disgusted with the Honda Civic were immediately fascinated by this new car full of summer style.

All the technical support from Audi has given countless consumers full confidence in this car.

And Qin pro has lived up to expectations, using its solid and good reputation to quickly gain recognition and satisfaction from countless consumers.

Even the pickiest consumers can't find many bad things about this car, so it stands to reason that the Honda Civic was crushed by the Qin Pro.

So when Liji Auto announced the sales of Qin Pro that month, it instantly detonated the entire automobile industry.

Li Ji Auto instantly became the envy of other car companies. The heads of many car companies were sour and did not understand why every car developed by Audi was so popular.

When Honda Xiaoquan, who was very proud before, found out about this, he was so angry that he smashed everything in the office.

"Baga! I'm so angry!"

"Damn Qin Pro, damn Liji Auto, damn Audi!"

"The sales volume of Honda Civic this month is less than 10,000 units. Please tell me why!"

It turns out that if Qin Pro had not come out, the plan formulated by Honda Puppy would have been very successful, relying on the sales of Honda Civic to completely open up the market for Honda cars.

Then he would update other models and use simplified configurations and price reductions to completely occupy the low-end market in Daxia. Originally, his plan was almost successful, but now it was completely destroyed by Liji Automobile.

Can the Honda puppy not be angry?

The most hateful thing is that last month more than 100,000 Honda Civics were sold, but this month only less than 10,000 units were sold. This huge sales plummet has completely pissed off the Honda puppy.

The assistant on the side said: "Mr. Honda, because Li Ji's new cars are cheaper than our Honda Civic, many people have chosen their cars."

The price of Qin Pro is nearly 20,000 cheaper than Honda Civic, which is also something that makes Honda helpless.

Because their current prices have dropped very low, and in order to maintain huge profits, they have even replaced all the configurations that can be saved.

"Asshole, this damn Liji Automobile, a car is sold so cheaply, their profit margin will definitely not exceed 15%."

Honda Xiaonu asked the assistant next to him with a very gloomy face: "How much profit margin does our Honda Civic still have now?"

Now the sales of Honda Civic have been plummeting, which is a very unfavorable sign for him who has always wanted to prove something to the headquarters.

You must know that at the beginning, he opposed the public opinion and decided to reduce the price of the Honda Civic with simple configuration in the Daxia area to boost sales. This was met with dissatisfaction and opposition from many people at the time.

But in the end, everyone was hindered by his identity and status, so although many people were dissatisfied, they did not dare to speak out.

Last month, the sales of Honda Civic did reach the peak month in history, but this month everything is back to the original point, not even as good as before.

Now the loss of Honda Civic must be replaced as soon as possible, otherwise his Honda puppy will become the target of public criticism.

At that time, he might even be recalled by his grandfather who is at the headquarters of the Japanese island country, and by then he will have no status at home.

The assistant replied respectfully: "Honda, our Honda Civic's current profit margin has always remained around 30%."

Honda Xiaoquan nodded after hearing the assistant's words, and said: "The simple configuration cannot be reduced, otherwise it will have a great impact on our Honda's image. If we want to compete with Liji Automobile's Qin Pro, now we can't

We can only reduce profit margins to increase sales.”

Consumers are not fools. Although Honda Xiaoquan knows the image of Japanese cars in the minds of consumers in China, that is, they are thin-skinned and invulnerable, but this does not mean that this car is just like a paper shell.

In order to maintain enough profits, he has already simplified all the parts that can be simplified. If it is reduced further, the car will really be no different from paper.

Therefore, he can only focus on profit margins and sacrifice a certain amount of profits to compete with Qin Pro of Liji Automobile.

After Honda Xiaoquan thought about it, he said to the assistant beside him: "Go and inform all dealers that the price of all Honda Civic models will be reduced by 10,000 yuan, and some more decorations will be given away. You must win back the sales for me!"

"Hey! I'm going to do it now. Don't worry Honda, we will definitely win back the sales of Honda Civic!"

The battle between Honda Civic and Qin Pro has attracted the attention of many car companies in the automotive industry.

Originally, foreign car companies and domestic car companies were at two different levels in terms of vehicle prices.

Everyone occupies different price ranges. To ensure harmonious development, one problem is the positioning of the brand.

Over the years, these foreign car companies have always believed that their cars are a higher level than domestic cars, so they do not bother to compete with domestic cars for the market through price wars.

However, due to Honda's puppy policy, the domestic low-end car market is now in complete chaos.

Now that Honda Civic has once again announced its price reduction policy of 10,000 yuan for the entire series, its attitude is very clear, and it is to fight to the end with Liji Automobile at all costs.

However, regarding the current situation, Li Li of Liji Automobile is already happy, because Honda's move has invisibly lowered the status of his own brand.

Liji Automobile can quietly position its brand a little higher with the help of the Qin Pro model.

"Hmph, it's exactly what Mr. Lu said. Honda will never give up. We, Mr. Li, have never been afraid of anyone in a price war!"

As early as half a month ago, Lu Haifeng told Li Li that the new person in charge of Honda would definitely not give up when he saw Honda Civic plummeting and Qin Pro taking over the A-class car market.

So at that time, Lu Haifeng suggested that Li Li prepare in advance, sacrifice some profits when necessary, and stick to the hard-won sales.

Because Lu Haifeng was guessing at that time that according to Honda's price reduction method, the other party must have reduced a lot of costs in terms of vehicle configuration.

At that time, they will definitely suffer an unprecedented blow because of this reduction.

As long as that time is delayed, Liji Automobile will be able to take a large share of the domestic A-class car market in the future, and it will not be afraid of price wars now.