Rebirth Control Technology

In the evening of the same day, the three car companies, Mercedes-Benz, BMW, and Alto, jointly issued a statement. As soon as this statement came out, this issue instantly reached a climax.

"The positioning of a product is not just determined by the manufacturer, but is based on market demand to satisfy the satisfaction of consumers who buy luxury cars. If the price of a luxury car is lower, is it still a luxury car?"

"We, Mercedes-Benz, Boris and Alto, as luxury car companies with a century-old history, have been strictly controlling the service quality of car brand 4S stores for many years!"

"Resolutely safeguarding the interests of consumers is to satisfy every user. After years of accumulation, we have accumulated a good reputation in the hearts of consumers in Daxia, and we are what we are today!"

"Next, let's talk about the Audi car brand. In our opinion, this car brand is just a cheap model for ordinary people wrapped in a luxury car shell!"

"Even if its Audi a6 becomes an official car, it is not enough to support its status as a luxury car!"

"It's ridiculous that a car company without any historical heritage and sufficient brand influence still wants to start a price war with car companies like us that have been around for a long time. Who gave you the courage to do this!"

"By the way, the three major brands of Mercedes-Benz, Baolai and Alto are currently undergoing a 15-day price reduction campaign. There are only seven days left!"

"Consumers who have the ability to buy luxury cars, please be sure to recognize the brand clearly and don't be fooled by some inferior brand remarks. In the end, it is you who will be deceived and suffer the consequences!"

The statements made by these three car companies are simply to mock Audi.

As soon as the statements from the three car companies, Mercedes-Benz, Boris, and Alto came out, they immediately sparked a huge heated discussion on the Internet.

These days, the media’s Weibo headlines are almost dominated by the four major car companies instead of celebrities.

From the first day when Audi announced the release of new products, the battle between Audi and those companies has already begun.

Even when the Audi A6 was launched, Lu Haifeng bluntly said that he wanted to bring down the price of luxury cars.

This seemed like such a crazy and overbearing decision at the time.

And now the three major car companies are not showing any weakness, and they immediately made a mockery, and the meaning was very clear.

You, a car company that doesn't even have the influence to support its own luxury brand positioning, actually want to start a price war with us!

It's really ridiculous. The luxury car market is not something you can play around with.

It must be said that the remarks made by these three car companies did have an immediate effect.

Consumers who originally planned to buy vehicles the next day hesitated after seeing these remarks.

…

Laocheng

Liu Zihao's father was sitting on the second floor of this car 4S shop with a sad face, looking through the window at the customers looking at the cars and the busy sales staff below!

Since Liu Zihao's father has many people, why does he have to look sad?

Because there are many people looking at cars, but very few ordering cars.

In one morning, so many people came to look at the car. After looking at it, their eyes were uncertain and they went to the car 4S shop next door.

Throughout the morning, few Audi cars were sold in the entire store.

Last year, Liu Zihao's father acted as an agent for more than 20 Audi 4S stores with Audi. During this period, he made a lot of money thanks to the explosive sales of the Audi A4 and the huge profits given by the manufacturer.

.

Just at this time, he heard that the Audi a6 was going to be launched, and he was ready to make another big move, because the popularity of the Audi a4 made him full of confidence in Audi's cars.

I was waiting with joy for the launch of the Audi a6, but after the Audi a6 launch conference, many people came to see it early in the morning.

However, very few transactions were made. After reading this, I went to the nearby car 4S store.

Liu Zihao’s father can think of the reason for this.

It’s not because of the statement jointly issued by Mercedes-Benz, Boris and Alto last night.

"Alas, the brand value is not high enough! It cannot be recognized by consumers in a short time!"

He just went down for a walk and found that among the buyers who came to see Audi cars, almost all of them revealed their love for Audi cars.

The natural affection shown in his expression could not be hidden from Liu Zihao’s father, who has been working in sales all his life!

However, after struggling for a while, all the buyers turned around and went to the nearby car 4S store.

He has been in this industry for so many years, and he can understand why buyers just don't want to buy.

Because those who came to see the car today mentioned more than once that car companies such as Mercedes-Benz, Bora, and Alto said that the Audi A6 is a civilian car disguised as a luxury car.

In addition, the price of the Audi A6 is neither high nor low, so consumers have little confidence that the Audi A6 is a luxury car.

In the final analysis, the influence of the Audi car brand is insufficient!

The cars produced by the Audi automobile factory are absolutely at the top level in the world in terms of design, technology and assembly process.

But do consumers who can afford luxury cars care about this? What they care about is the value of the brand.

To put it bluntly, buying your car will allow me to act cool and show that I am a rich man.

Like car companies such as Mercedes-Benz, Bora, and Alto, their cars are expensive, but some people still buy them, and even endure the harsh conditions of 4S stores and have to pay a premium to pick up the car.

Why?

It's not just a Mercedes-Benz, Bora or Alto car that can satisfy the owner's vanity and make him feel superior to others invisibly.

This is enough, after all, Chinese people value face more than anything else.

If your Audi a6 can reflect my identity like Mercedes Benz, Bora and Alto, then they will buy the Audi a6 without hesitation.

After all, no one is a fool!

Just as he was thinking about it, Liu Zihao suddenly opened the door and came in, saying with a playful smile: "Dad, have you placed the order?"

When Liu Zihao's father heard Liu Zihao's words, he sighed feebly and said.

"The bill hasn't been issued yet, and consumers won't buy it this time!"

Seeing his father like this, Liu Zihao comforted him: "Don't worry, Dad! Brother Feng must have a way to reverse this situation!"

"Besides, we have personally experienced the Audi A6, and it is no worse than any other vehicle in the same class!"

He admires Lu Haifeng very much and has become his fanboy since he met Lu Haifeng!

He is about the same age as himself, but manages two large groups with tens of thousands of employees.

"Yes, I believe Mr. Lu will definitely find a way to reverse this situation!"

Liu Zihao's father is also full of confidence in Lu Haifeng.

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