Rebirth Control Technology

In addition to the upgrade of the processor, the rice mix phone has also undergone major upgrades in terms of screen, battery and camera.

The rice mix phone is equipped with a 1080p resolution OLED screen, which is only slightly inferior to the OLED top screen on the MiXing note5 phone.

Lei Jun went to Bangzi Country several times to visit the Three Apes for this screen, and finally got this high-end OLED screen.

In addition to this screen, the Mi Mix mobile phone is equipped with a large 4,000 mAh battery and uses Gaotong's latest third-generation fast charging technology, which is at the level of flagship phones in terms of charging and battery life.

The biggest upgrade of the company this time is the camera module. After all, rice phones have always been ridiculed as the favorite of straight men, and they are often criticized for their camera and photo capabilities.

So this time, in order to make changes, the rice company has put a lot of effort into the camera.

The Mi Mix mobile phone is equipped with a front-facing 20-megapixel camera, a rear-mounted 40-megapixel telephoto camera customized from Sony that supports four times optical zoom, and an 8-megapixel wide-angle camera.

It seems that this time Lei Jun attaches great importance to the new products released by his company.

This mobile phone does not lag behind in any aspect, becoming a high-end flagship model without any shortcomings.

This also shows that in order for this product to get a good response from the market, Rice Company has spent a lot of money on all configurations.

In terms of important parameters such as performance, photography, battery life, and screen, Diners Mix mobile phone has demonstrated its strength as a high-end flagship phone.

NFC, infrared, linear motors, optical image stabilization and other things, rice company has piled them on this high-end flagship mobile phone.

And this time, the Mi Mix mobile phone also brings black technology that can be called a high-end flagship phone.

Wireless charging technology!

Lei Jun obviously regards wireless charging technology as a selling point of the rice mix phone.

Although wireless charging is a bit useless to use, it cannot be denied that it is a technological breakthrough, and this technology can also become a selling point of most Mix phones.

Although this technology was launched by Huaxing Technology last year, it has not been installed on that mobile phone this year.

Lu Haifeng, who was sitting in the conference room watching the live broadcast, just smiled after seeing this technology.

When the Hongmeng x2 smartphone was released last year, Lu Haifeng knew that with the emergence of this technology, it would definitely lead domestic mobile phone manufacturers to research new wireless charging technology.

After Lei Jun introduced all the configurations of this phone, he directly announced the price.

332gb beggar version, 3599rmb.

364gb regular version, 3999rmb.

464GB mid-range version, 4499rmb.

Top version with 4128gb, 4999rmb.

The price of 3,500 to 5,000 yuan really shocked the netizens watching the press conference.

To be honest, they never expected that rice phones would be priced in the range of 3,500 to 5,000 this time.

It can be said that the price announced by Rice Company actually stunned all consumers who were looking forward to this mobile phone.

However, some netizens soon realized that this time the rice company released a high-end flagship phone.

Lei Jun stood on the stage and looked at the audience's applause, feeling a little helpless in his heart.

This time, the cost of the rice mix mobile phone produced by the rice company can be said to be higher than that of all mobile phones produced by the rice company.

Gu Qi’s customized Fire Dragon 901 processor costs more than one thousand yuan.

A high-quality OLED screen from Sanju costs about 800 yuan!

The Sony main camera and sensor, plus other camera modules, reach more than 700.

Battery and fast charging technology, plus wireless charging, more than 300!

Including other accessories and high taxes, the total production cost has reached 3,500 yuan.

It can be said that this time the rice company put a lot of effort into the rice mix mobile phone, but it did not make much money.

This shows that Rice Company attaches great importance to this high-end flagship phone. Of course, whether it can be recognized by consumers is not something Lei Jun can decide.

But Lei Jun dared to pat his chest and say that this is the most sincere flagship model of Rice Company in recent years.

Lu Haifeng asked Liu Jianyu next to him in the conference room: "How is this product?"

"Very strong!"

Liu Jianyu still feels a bit oppressed by the new product released by the rice company this time.

First-class quality screen, top-notch processor, top-notch camera and audio, plus charging and battery that are in line with flagship models, plus the selling point of wireless charging technology.

This phone is indeed a masterpiece of the rice company, and it is only a little bit inferior to the Note 5 phone.

However, Lu Haifeng still felt that there were some regrets about the rice mix mobile phone produced by the rice company. He said to Liu Jianyu: "Success is due to cost-effectiveness, and failure is due to cost-effectiveness!"

After all, rice phones have always been synonymous with cost-effectiveness, and when it hits the high-end flagship phone market this time, the cost-effective label has become its biggest obstacle.

After all, in the eyes of many people, the so-called high cost performance means low price and low end. This idea has long been ingrained in the minds of many consumers.

Moreover, rice phones have always followed this route. Even the rice 5 series, which hit the high-end market and failed, still has rice 5s to appease consumers.

To be honest, the price of the Mi Mix mobile phone this time is quite cost-effective, but the cost is too high and the price cannot be lowered. I am afraid that some consumers still cannot accept it.

But Lu Haifeng still admires Lei Jun's courage. If he wants to hit the high-end mobile phone market, he must be prepared to fail.

But Lu Haifeng also saw that this was Lei Jun's helpless move. If he still chose to make a cost-effective mobile phone with a price of 2,000 yuan, it would be impossible to hit the high-end mobile phone market in the future.

The rice mix mobile phone was officially launched on the sales platform the day after the press conference.

After going online on the sales platform, Lei Jun also relied on his own strength to invite some digital bloggers to promote his products.

Comparing the top three mobile phone Note 5 in terms of performance, battery life, screen, and camera.

Of course, in terms of performance and battery life, the Mi Mix phone is slightly better than the Sanju Note 5 phone.

In terms of taking pictures, it is on par with the Note 5 mobile phone, and is even a bit better in terms of parameters.

The only thing that makes the Mi Mix phone inferior to the Sanju Note 5 phone is the operating system and screen quality.

With the promotion of these digital bloggers, the Mi Mix mobile phone has been taken seriously by consumers.

About 100,000 units were sold in less than an hour after its release, which is considered a very good result in October when Fruit and Three Monkeys dominate.