Rebirth Control Technology

The first point of Huaxing Technology’s year-end summary meeting this time is to impact the international market.

It is also Huaxing Technology’s most important plan for the next two or even three years.

Because if you want to truly hit the international market, it not only takes time, but also requires sufficient capital and strong enough products.

"The second is about the mobile phone series!"

After Lu Haifeng saw that the first plan was completed, he looked inside the company.

Impacting the international market can be said to be the company's future attempt at the market.

Of course, before this happens, internal matters within the company still need to be handled first.

Liu Jianyu, Yang Qiang and other series leaders also had serious expressions on their faces when they heard Lu Haifeng's words.

After all, what is announced this time will be related to the direction of the series they manage.

Seeing their serious expressions, Lu Haifeng smiled and expressed his thoughts:

"Our three mobile phone series will all have targeted development directions, so I plan to turn the three series into independent brands!"

In the future, these three series will need to face different users, and they will also need to launch different types of machines.

If mobile phone series are turned into brands, the products launched in each series can have certain characteristics.

If these three series do not widen a certain gap, it is likely to lead to confusion in the company's product line positioning, and at the same time, it will also lower the characteristics of the mobile phone series.

Just like Huawei, in order to make sure that Huawei phones focus on high-end phones, they split the Honor series to focus on cost-effectiveness.

In the future, Lei Jun will also learn from Huawei and transform the series into a brand.

Lu Haifeng understands that turning the series into its own brand will not only make the product positioning clearer, but also make the product more competitive.

So Lu Haifeng looked at Liu Jianyu and said: "Vice President Liu, by March, we will first launch the Hongmeng x series independently to see the market's reaction!"

"I still hope that the Hongmeng x series can be diversified in the future. Of course, the main focus will be high-end flagship models!"

Lu Haifeng still values ​​the Hongmeng X series. After all, this series is what he sees moving towards the high-end market step by step.

Huaxing Technology has achieved the Hongmeng x series, and the Hongmeng x series has also brought the company recognition from many consumers.

This time, the Hongmeng x series is made into an independent brand to get rid of some influences.

After all, when the Hongmeng x series was released, people often complained that this series is a bit like the Hongmeng s series.

Therefore, in order for the Hongmeng x series to truly establish the attributes of a high-end flagship, it must be separated from the series to widen the gap with the Hongmeng s series.

When Liu Jianyu heard what Lu Haifeng said, he immediately said: "Don't worry, Mr. Lu!"

"I am already preparing the product. I believe this product will definitely satisfy consumers!"

After Lu Haifeng handed over this matter to him, Liu Jianyu knew that it would depend on whether this series could become an independent brand.

So now Liu Jianyu has basically designed the new model that will be released soon, and has also begun placing orders for accessories from major accessories manufacturers.

Lu Haifeng saw Liu Jianyu's confident look and nodded silently.

Then he focused his attention on Yang Qiang and Jiang Li who were standing aside.

Originally, according to Lu Haifeng’s idea, the Hongmeng S series and the Star series would not be independent for the time being, but something happened that changed Lu Haifeng’s idea.

Because Lu Haifeng recently inquired about the Honor series, and it seems that there is news that a flagship phone will be released.

If historical development is followed, Honor is likely to launch its own brand's flagship model within the next two years to expand its brand's user positioning.

Although Huawei and Honor belong to the same company, they were originally separated to determine their different positioning.

Now Honor is making its flagship phone because it wants to enhance Huawei's high-end attributes and expand its product line to maximize profits.

Lu Haifeng feels that Honor's approach is, to be honest, a very good development model. At the same time, Lu Haifeng also learned something from Honor.

On the one hand, Honor went independent so that it could develop high-end flagship models, and on the other hand, it allowed Honor to contain other mobile phone manufacturers.

In the previous life, it was just like Huawei's original strategy. Huawei relied on the Honor sub-brand to directly drag rice phones into the low-end market.

The rice company gradually became passive. In the end, the rice company really had no choice but to learn something from Huawei.

Separate its own Redmi series to contain the Honor series, so that it can have the opportunity to hit high-end flagships later.

Now Lu Haifeng feels that Huawei's strategy is indeed something worth learning from, and it has established the Hongmeng S series and Xingchen series as separate brands.

On the one hand, it can promote the Hongmeng x series to truly stabilize the attributes of high-end flagship models.

On the other hand, it is to contain the current domestic mobile phone manufacturers.

The Star series focuses on the offline market, restraining the blue and green factories that currently focus on the offline market.

The Hongmeng S series focuses on cost-effectiveness and the online market, and its benchmark is rice and Huawei.

Lu Haifeng looked at Yang Qiang with a firm expression, and said with some worry about him: "I also plan to make the Hongmeng S series independent in the middle of next year!"

"But I still hope that the Hongmeng S series is not just a digital series. I also hope that you can develop more models and set the price in the range of 3,000 to 6,000!"

"Yang Qiang, do you understand what I mean?"

Lu Haifeng's uneasiness is not because he does not recognize Yang Qiang's ability, but because he is worried about whether Yang Qiang can control the development of the Hongmeng S series.

After the Hongmeng S series is truly established as a brand, its development will be the most difficult among the three major brands.

First of all, its development range is between 3,000 and 67 prices. It is also difficult to make a product with perfect cost performance in this range.

First of all, between 5,000 and 6,000, Hongmeng S series will definitely produce a true flagship model of its own.

This flagship model must not only grasp the price/performance ratio, but also grasp the gap with the Hongmeng x series flagship model. To be honest, it is a very difficult thing.

If you are not careful, the Hongmeng s series flagship phone, which focuses on cost-effectiveness, will probably overtake the big brother Hongmeng x series.

In addition, after Hongmeng S series becomes a brand, the gap between the two must be widened while ensuring cost-effectiveness.