Rebirth Control Technology

Lei Jun couldn't help but frowned when he heard the suggestions put forward by his company. Rice has always been promoting cost-effectiveness. Not only the price must be fair, but the performance of the mobile phone must be very strong, and Lianfa's chips are on the flagship phone.

It's simply miserable.

It is a helpless move for Mihong mobile phones to use Lianfa's chips. Mihong mainly attacks the market of hundreds of yuan phones below a thousand yuan, and the cost of using Gaotong's processor will increase. In this case, Mihong mobile phones

You can only choose the Lianfa chip processor which is second only to Gaotong processor.

Lei Jun said with a sad face: "To be honest, I am still worried about Lianfa's processor chip. Although its performance is good, it cannot meet the standards of flagship phones, and Lianfa's chip has higher power consumption and heat generation.

It’s a bit worse than Gaotong’s.”

Lei Jun sat in his seat and told the weakness of the Lianfa processor. Now the most suitable configuration for his company's mobile phone processor is Gaotong's chip. After hearing what Lei Jun said, the company's top management also fell into confusion.

In deep thought.

It can be said that Gaotong's processor chip is a good choice in terms of performance and other aspects, but the price of Gaotong's chip is much higher than that of ordinary chips. If it is to be used in the rice 3 mobile phone, the company must let the company

Profits are further compressed.

And now the company's mobile phones are always priced at 1999. If you choose to use Gaotong's processor, the profit that was originally only more than 100 will be reduced to the cost in an instant.

"Why don't we slightly increase the price of our mobile phones by 100 yuan?" Lin Wen said.

As the manager of the mobile phone marketing department, he also has his own thoughts. In his opinion, rice phones are already in their third generation and have not increased in price at all. To be honest, this is unreasonable.

Lei Jun is also thinking deeply now. Many rival mobile phone manufacturers have also raised their prices, but the digital series mobile phones of DaMi Company still follow their original intentions and only sell for 1,999 yuan. In his opinion, the problems encountered by DaMi Company are particularly special now.

It's not a matter of profit or loss.

"Temporarily stop the sales of mobile phones, and go to Gaotong Company to discuss the price. As for the price, it is still set at 1,999 yuan for the time being. After all, we should not forget our original intention. Without the support of these consumers, the rice company would never be where it is today.

"

Lei Jun seemed to have made some important decision. He looked at the senior management in front of him. It seemed that his mobile phone company must be the most kind company.

After hearing what Lei Jun said, the company's senior management felt a little reluctant, but they also understood that what Lei Jun said was indeed what the rice company was pursuing.

That night, the rice company had stopped selling rice phones and sent people to the Gaotong company to seek cooperation and strive to use Gaotong's processor chips before the release of the rice 3 China Unicom version.

The mobile phone market has been turbulent in the past few months.

In the Shenzhen Stock Exchange, Huawei Company's mobile phone business department has undergone internal adjustments and is finally on the right track.

Huawei has an absolute advantage in communication technology. At the beginning of the 21st century, Huawei relied on its strong communication technology to dominate the feature phone market.

Although it is not as good as Norgren and other international manufacturers, it is somewhat famous. Huawei even exports its mobile phones overseas, becoming a domestic mobile phone brand with high global visibility.

And Huawei relied on communication technology and cooperated with operators to have a place in the Daxia market. When it gained a certain amount of revenue and market, the mobile phone market underwent huge changes.

Feature phones have been replaced by smart phones, and feature phones have gradually declined. At this time, Huawei also felt the changes in the times. The functions of the feature phone era were basically the same, and they had the absolute advantage of communication technology. Huawei could

It occupies a prominent place in the era of feature phones.

However, there is a very big difference between smart phones and feature phones. Communication technology is no longer one of the first choices for smart phones. What people are now pursuing is better mobile phone performance, more powerful systems and diversified development.

At that time, Huawei should also have heard the news within the operator. The cooperation system between the operator and the mobile phone manufacturer will be changed, which means that the business of recharging the phone fee and sending the mobile phone will be reduced, although there is still a need to recharge the phone fee.

Free mobile phones are provided, but the number of mobile phones required will not be too many. At the same time, the operator will change the sales model and turn phone charges and mobile phone sales into a bundled business. Although the two businesses are similar, the gap is still very large.

The first way is that operators spend a lot of money to buy most models from manufacturers, and then give away mobile phones based on the recharge fee.

The second method is for operators to cooperate with mobile phone manufacturers and set up sales points of mobile phone manufacturers in the operator's business points. When users enter the operator's operation points to purchase mobile phones, they will promote preferential activities and when users choose packages.

We will recommend corresponding mobile phones and provide certain discounts.

The first sales method is obviously beneficial to mobile phone manufacturers. Mobile phone manufacturers sell mobile phones directly to operators and do not need to worry about it. Mobile phone manufacturers only need to dawdle and produce enough mobile phones.

The second sales method is not a good thing for mobile phone manufacturers. When the two become relatively bound, the quality of mobile phones will become higher for operators, and operators will draw from various mobile phone manufacturers.

Choose mobile phones with better performance and quality for binding sales.

The senior executives within the company have seen the changes in the mobile phone market, and they have also seen the business crisis of Huawei Mobile. If Huawei Mobile continues to develop according to its original business, it is likely to be eliminated by the times.

Yu Dazui was appointed to become the head of the consumer business and the head of the mobile phone department. After learning from many successful mobile phone brands, he finally discovered some patterns.

Under the leadership of Yu Dazui, Huawei released a truly self-developed and produced mobile phone later that year, and it was equipped with a self-developed Kirin chip.

This processor chip should be the first chip used in Huawei’s mobile phone, which also determines Huawei’s determination to make in-depth changes.

This time Huawei has made a very big breakthrough. It has abandoned its original conservative posture and used a radical approach to show its company's emphasis on the mobile phone business.

The mobile phones brought by Huawei this time have indeed shocked many domestic mobile phone manufacturers. Huawei has always had a good reputation in the country. In the era of feature phones, relying on communication technology and good mobile phone quality, it also has a good reputation among consumers.

A certain reputation.

This sudden push into the smartphone market has put domestic friends under tremendous pressure.