Rebirth Control Technology

Audi's new car launch event!

After Lu Haifeng announced the price of the Beetle, he said to the audience:

"Our Beetle model is actually a model developed for the female market!"

"Then let's give the female Beetle owners some gifts you like!"

"So we specially cooperate with the Chanel brand. As long as you are an owner of our Beetle model, we will give away a customized Beetle Chanel bag worth 30,000 yuan!"

When I heard Lu Haifeng say that if you buy this Beetle, you will get a Chanel bag worth 30,000 yuan!

But let’s not forget how excited the female audience at the scene was!

This gift is simply too attractive for them!

Especially girls who know they can’t afford a Maserati Quattroporte!

“I won’t say it anymore, I can’t afford the Maserati Quattroporte, but the Beetle is still affordable!”

"I didn't expect that this time Audi would give away a handbag when buying a car. It's so conscientious!"

The senior executives of Mercedes-Benz Motors in the nearby exhibition hall No. 1 were almost angered to death by Lu Haifeng's generosity after hearing what Lu Haifeng said!

"Audi is crazy. When you buy a Beetle, you get a Chanel bag worth 30,000 yuan!"

"What a lunatic. Don't you want profit when buying a car?"

“I just can’t figure it out. When Audi sells Beetle models, it comes with such an expensive Chanel bag. So where does its profit come from?”

"Audi cars are so shameless!"

"In order to suppress our Mercedes-Benz, Audi is really ruthless!"

Now the senior executives of Mercedes Benz are all full of doubts about Lu Haifeng's idea of ​​buying a Beetle and getting a Chanel bag for free!

Because they know that if Audi really does this!

Then the Beetle, which represents Audi, does not have much profit at all!

After all, the entire vehicle manufacturing cost of this car is there, plus various taxes!

Therefore, the executives of Mercedes-Benz Motors can guarantee that the cost of the Beetle will not be less than 150,000!

A car that sells for a minimum of 180,000 yuan, throws away the profit to the dealer, and gives the car owner a Chanel bag worth 30,000 yuan with the remaining money!

Audi can't make any money at all by doing this, and may even lose money!

Therefore, these senior executives of Mercedes Benz believe that the reason why Audi is so ruthless is simply to compete with Mercedes Benz!

But is the reality really what they think?

In fact, the production cost of the Beetle is much lower than that of the Audi A4!

Because Audi cars now enjoy part of the tax-free policy above, you can save a lot of money!

The taxation of Audi cars has always been a secret, so no outsider will know!

In addition, the Beetle's small body size consumes much less raw materials than the Audi A4!

Even the Beetle model throws away all costs and dealer profits!

A Beetle with the lowest configuration can also bring a profit of about 40,000 to Audi!

And who said that a Chanel bag worth 30,000 yuan will definitely be worth 30,000 yuan?

In the cooperation between Audi and Chanel, Chanel offered a very low price, so it saved a lot of profits!

Therefore, Audi Motors not only does not lose money when selling the Beetle, but its profit is definitely comparable to that of the Audi A4!

On the stage of the new car launch, Lu Hai suddenly saw Du Chengnan, who knew the car network, waving to him!

After Lu Haifeng quickly asked someone to give him a microphone, Du Chengnan immediately asked his doubts!

"Mr. Lu, as far as I know, the production cost of a Beetle should be about the same as that of an Audi A4!"

"With such a high cost, if you give away a Chanel bag worth 30,000 yuan, where will the profit come from?"

When Du Chengming's words came out from the car network, countless spectators and Mercedes-Benz managers all put up their headphones, curiously waiting for Lu Haifeng's answer!

"Yes! This car is Audi's cheapest model!"

"The manufacturing cost of this car should be quite high! Now Audi is giving away a Chanel bag worth 30,000 yuan, so how can we guarantee the profit of this model?"

"Is Audi really planning to sell cars without making money, just to compete with Mercedes-Benz?"

“You don’t really intend to sell the car without making money, do you?”

Now the audience is very confused, and they are all looking at Lu Haifeng's answer!

In response, Lu Haifeng heard Du Chengnan's words and said with a smile: "Don't worry, everyone!"

"Since we dare to sell like this, we will definitely make money, because it is impossible for any company to do business at a loss!"

"Although we didn't make much money this time, we didn't lose money either!"

"None of this matters now. You just need to tell me how satisfied you are with the sincerity of our Audi cars!"

"Tell me with your voices whether you are satisfied or not!"

Needless to say, the audience at the scene was already infected by Lu Haifeng’s words and shouted one after another!

"satisfy!"

"satisfy!"

Lu Haifeng nodded when he heard the audience's words, and waited until everyone calmed down!

Lu Haifeng smiled and said: "Very good, as long as you are satisfied, I will be satisfied too!"

"Nothing else matters!"

"Hahaha... Mr. Lu is awesome!"

"Mr. Lu is an excellent entrepreneur. He always considers the feelings of consumers!"

"I won't say anything anymore. I'll pay the full price to order the car after the press conference is over!"

"My wife has wanted a Chanel bag and a car for a long time, and now she has both with this Beetle!"

"My husband is so flattering, I love you!"

Lu Haifeng's words instantly received applause from everyone in the audience!

"Papa pa pa"

Sometimes, consumers are actually the easiest people to satisfy!

Because you just need to make them feel that they are getting a huge advantage when buying your things!

As long as you make them feel that you are taking advantage of them, the products you sell will definitely be very popular!

This is what Lu Haifeng saw in a book before!

The same principle applies to the current Beetle model!

Lu Haifeng stood calmly on the stage of the Audi car launch conference and accepted the applause from the audience!

Lu Haifeng saw that after all the introductions about the Beetle were completed, he slowly came to the Maserati Quattroporte!

As Lu Haifeng moved around, all the audience at the scene knew that the highlight of today's press conference was coming!