Rebirth Control Technology
Chapter 65: Competitive Relations
Zhao Liangyun still really doesn't know why Mr. Ren of his company made such a decision.
He even felt that it was an extremely stupid thing to offend a powerful company for mobile phone sales, but he could only do it according to the company's requirements.
The release time is getting closer and closer, and as the Honor brand mobile phone is now unveiled for the first time, Honor can be said to have made many sacrifices.
First of all, the continuous release of phones under a thousand yuan this year has really made the entire mobile phone market feel excited.
Last year, the Mihong mobile phone released by Rice Company was priced at less than 1,000 yuan. The Star Series m1 released by Huaxing Technology a few days ago was also priced at less than 1,000 yuan. This time, the Honor 3c, a sub-brand of Huawei Company, is also about to be released. It is also priced at less than 1,000 yuan.
.
Coupled with the 200 yuan coupon posted on the official website, it can be said that the real price of this phone will be similar to that of the Mihong phone, and the first 100,000 people who buy it will also get a 200 yuan phone card, which is really profitable.
.
Therefore, the Honor brand released this time can be said to be full of sincerity. It not only has the ultimate price-performance ratio, but also far exceeds other brands in terms of discounts.
In fact, this time Huawei established a sub-brand called Honor, aiming to compete with the Mihong mobile phone of the Rice Company. However, Zhao Liangyun, the person in charge of Honor, did not expect that he would encounter Huaxing Technology's Star series before competing with the Rice Company.
The mobile phone released by Honor this time is very important to Honor. This is related to the Honor brand and its future influence on the Chinese market. In order to complete today's sales battle, Huawei Company must take some measures
.
Obviously, issuing a certain amount of coupons and mobile phone cards has indeed promoted the popularity of your own brand and made consumers notice your brand.
What Glory had done quickly reached Lu Haifeng's ears. Unexpectedly, Mr. Ren took action so quickly. The rice company and its friends must have been stunned.
Liu Jianyu sighed and said: "The Honor brand has begun to reduce prices at this time. Now the price/performance ratio of this mobile phone is still very high, which also has a very big impact on our Star series."
Lu Haifeng just smiled when he heard no reply. Of course he knew the Honor brand. Although it is not very famous now, if he starts doing it in a few years, it will definitely become the most terrifying existence in the entire mobile phone market.
In the past, domestic mobile phone manufacturers, the one that did best in the online market and offline market was naturally Huawei Company. Huawei Company divided its own mobile phone brands into Huawei and Honor. Huawei mainly focused on offline, while Honor focused on
on-line.
It is precisely because of Huawei's simultaneous online and offline development, coupled with Huawei's R&D strength, that it can finally truly become a leader among domestic mobile phones.
That night, Honor's official Weibo also released a promotional poster for the product. On this poster, the advantages of the upcoming Honor 3c were also presented to consumers.
"Front 5 million camera, rear 8 million camera, super large 5.0-inch screen!"
"2300mAh super battery! MediaTek processor, ultimate performance!"
"The discounted price is 799 after the coupon, and the first 100,000 buyers will receive a 200 yuan phone card."
“Extreme value for money, you deserve it!”
Huawei's company's Weibo and the sub-brand Honor's Weibo instantly made this soon-to-be-released mobile phone enter the top 10 on Weibo's hot search list.
If it hadn't become popular on the Internet, I'm afraid not many users would know about it in the offline market and among ordinary users.
On the other side, Lu Haifeng also paid attention to every move of the Honor brand and saw the posters posted by the Honor brand on Weibo.
Then Lu Haifeng also called Mr. Ren. I don’t know what the two said on the phone. After the call, Lu Haifeng quickly asked Liu Jianyu to write a special Weibo post to refute the Honor mobile phone poster.
Just two hours after Huawei's sub-brand Honor released a product poster, Huaxing Star Series officials also released a Weibo post.
"Front-facing 5-megapixel camera and rear-facing 8-megapixel camera."
"Jinwu's high-fluency flagship chip processor beats everything else"
"Extremely cost-effective, unparalleled before and unmatched after"
Those who follow the mobile phone circle are also confused. They now know that Huaxing Technology’s Star series and Huawei’s sub-brand Honor are in a competitive relationship.
Huaxing Technology's Star Series still released a poster, and the style of this poster was stolen from Honor Weibo. Aren't you just slapping Honor in the face?
It can be said that except for the original Honor 3c mobile phone being replaced by the Huaxing Star Series Q1, and some introductory words on the current poster, even the color of the poster and the surrounding patterns are exactly the same.
Instantly, the entire Weibo became lively again, and now this Weibo hotspot has suppressed the Weibo hotspot of Honor’s new product release, and directly entered the top five of the Weibo hot search list.
The office building of the Honor brand is now very lively. After all, the first product of the Honor brand will be released tomorrow. This release can be said to be very important for Honor.
Zhao Liangyun is sitting in the office, he can be said to be leisurely and contented. He personally wrote the copy for the product posters sold by the Honor brand.
This product poster gave Zhao Liangyun great confidence. In Zhao Liangyun's eyes, this poster highlighted all the advantages of his company's upcoming products. Coupled with the joint publicity between Huawei Company and the Honor brand, his brand will naturally
Become the hot spot of tomorrow.
Just when Zhao Liangyun was thinking about his own brand becoming the darling of the market over rival mobile phone manufacturers, the news sent by the marketing department authorities made his face become gloomy.
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