Rebirth: Dominate The World, Starting From The School Network

After reading Edward's email, Lu Yi thought for a while and began to reply.

Edward proposed opening it to the public, and Lu Yi agreed.

As for the positioning of Xiaonei Network, Lu Yi has never positioned it as a niche product, only targeting college students.

What he makes is a mass product, open to the whole world and all mankind.

The reason why it was first launched in colleges and universities rather than open to the public is that it wanted to use college students to ferment word-of-mouth, open up the market, and spread its reputation. When basically all college students were included, it was time to open it to people outside the school. open.

This is a basic idea for the development and expansion of the school network.

certainly.

Overseas markets Lu Yi gave Edward full autonomy.

Lu Yi doesn't care if Edwards has to wait for face to be launched in colleges and universities across the United States before opening it outside colleges and universities. What he wants is traffic.

Moreover, North America is much more accepting of new things on the Internet than China.

So even if Face is opened to the United States at first, it can still be successful.

But this is not necessarily true in China.

This is the fundamental difference between the two.

...

Early September.

Spark Building, a high-level internal meeting of Future Technology Company.

Lu Yi held a meeting.

More than ten senior managers of the company, including Lin Qingya, Lan Lan, Liu Hong, and Yu Jun, all arrived at the conference room on time.

Half of Future Technology's current core management team are promoted internally, and half are professional executives recruited through headhunting.

The meeting begins.

Chief Operating Officer Liu Hong took the lead in speaking and briefly reported on the company's development.

"So far, the number of global users of Xiaonei.com (the overseas version of Face) has exceeded the 50 million mark three days ago."

"In the entire Greater China region, the number of users has exceeded 32 million. Domestic users are as high as 27 million, and in surrounding markets such as island countries, Bangzi countries, Siam countries, and New Lion countries, the number of users has exceeded 5 million."

"Except for Greater China, the number of overseas users has exceeded 18 million, while the number of users in the North American market has reached 12 million, and the number of users in Europe has exceeded 6 million."

"According to the data sent back by Edward, face is very popular in overseas markets. It is predicted that the number of overseas users will increase to more than 10 million next month."

"In the domestic market, at the end of June, the number of Xiaonei network users had exceeded the 20 million mark."

"But the total growth in July and August was only 8 million. Especially in August, the growth was only 3 million, showing an obvious shrinking trend."

"Of course, in terms of domestic community social networking, our school network's share is as high as 57%, Echang's campus network is as high as 22%, Wangyi's classmates network is 10%, Sohu's Renren network is 8%, and other websites are about 3% .”

When Liu Hong finished speaking, someone asked: "In June, the number of users on our campus network reached 10 million. How come in July and August, the total number of users was only 8 million? Is it due to the impact of copycat websites such as Echang?" ?”

Liu Hong shook his head and said: "This is one of the big reasons, but another very important reason is that this year, there are more than 2,200 colleges and universities in the country, with about 50 million teachers and students. The market in domestic colleges and universities has tended to Saturation, past the stage of barbaric land reclamation to compete for users.

Moreover, there are now several different social networking sites in one university, and the competition is very fierce.

Relying on the advantage of innovation, our school network only attracted 8 million users in July and August, while Goose Factory only had less than 5 million users even with QQ traffic. "

Yu Jun looked at Lu Yi and said, "Mr. Lu, at this stage, the development of the school network in universities has been saturated. Can we popularize the school network like in overseas markets?"

Lu Yi, who was sitting at the head of the meeting, nodded and said to everyone: "Everyone here is the core executive of the company, and we cannot regard the Xiaonei Network as a simple website.

In my definition, the Xiaonei Network is a basic platform that will be as large as the Internet. Our goal is to connect all mankind.

At this stage, the development of Xiaonei Network has entered a bottleneck period, and the growth of user volume has stagnated. The outside world is calling for the opening of Xiaonei Network to the public. To break this bottleneck, Xiaonei Network must go beyond colleges and universities.

The school network is open to the public. This time is set after the school beauty selection event.

Although at this stage, our market share is as high as 57%, far ahead of other websites, but if it does not reach more than 80%, it is not considered a monopoly, and there is still the possibility of being overtaken.

The preparations for the school beauty selection event are almost complete. It is now early September, the first day of the annual school year.

It is just in time to start the school beauty selection activity after the start of the school year, completely defeat the campus network, classmates network and Renren network, and increase our market share to more than 80%.

Then, the campus network can go out of colleges and universities and be open to the public. "