Rebirth Entertainment Storm

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After all, there are only a minority of negative voices. Although Zhao Ze is not very confident about the box office of "My Deskmate", as the number of fans gradually accumulates, Zhao Ze is still relatively optimistic. Moreover, Zhao Ze's subsequent publicity has also

Didn't take action.

Next, we need to solve the problem of distribution. Although some big distribution companies are interested in this movie, it is impossible for them to choose to cooperate with Pinxuan Film and Television on a share basis, like "Crazy Stone", even if

Pinxuan Film and Television has had successful cases, but in the minds of these distribution companies, they still have to choose to buy out.

Zhao Ze did not know the specific cost of the filming of "My Deskmate". However, after one and a half months of filming, Pinxuan Film and Television had invested more than 10 million, and this did not include a series of publicity.

Movies are indeed the most money-burning industry, and Zhao Ze finally understands one thing, that is, no wonder in the other world, someone once said that in China, movies are the least profitable industry. It seems that there are many

People who make over 100 million yuan at the box office make a lot of money, but there are many investors who have lost everything they invested in a movie.

"If it still needs to be released on Valentine's Day, it seems that it is a little too late at the moment. Fortunately, the Lunar New Year movie is almost in late March. Otherwise, we just choose to release it in mid-March?"

Pinxuan Film and Television, Ning Hao discussed with Zhao Ze.

2014 is like a leap September, so although the New Year has already passed in the Gregorian calendar, it is January 21. However, it is only December in the lunar calendar, and there is still one month left before the New Year. However, it is not until Valentine's Day that we can

It's too short, too short.

"In this case, then we will not release it on Valentine's Day. We will choose a release date on New Year's Eve."

Zhao Ze was also a little helpless, but suddenly his eyes lit up and he spoke.

"New Year's Eve? During the Chinese New Year, it can be said that it is often the time when blockbusters gather. Our films don't even have a schedule. Even if we have a schedule, by that time, we will suffer a lot in terms of film schedules."

Li Chen frowned and said.

"It doesn't matter, I have confidence in "My Deskmate". Let's just decide. Let's solve the distribution problem first."

Zhao Ze waved his hands slightly and said confidently.

"Now, it is obvious that we have no hope for the first-tier distribution companies for the time being. However, in my opinion, we will simply continue to look for second-tier distribution companies. Although the publicity will be weaker, we can promote it ourselves. It is nothing more than cooperation.

It’s just a release. As for choosing this one, last time we had a good cooperation with Yuetian Entertainment for "Crazy Stone", and Chen Xiao from Yuetian Entertainment talked about it at the beginning of our filming. If possible, they are still willing to help us.

issued."

Seeing that Zhao Ze had already decided, Ning Hao stopped talking and talked about the issue of distribution.

The final box office of "Crazy Stone" was 180 million. Although it did not break 200 million, but with an investment of 4 million and a high box office of 180 million, in the end, even if all operating costs were thrown out, the net profit of "Crazy Stone"

It is more than 100 million, and Yuetian Entertainment is also making a lot of money. It is precisely because of this that Chen Xiao came to support when "My Deskmate" was being filmed.

And Chen Xiao is not stupid. In the beginning, he was not optimistic about this movie. However, with the subsequent rounds of publicity, he had a vague expectation that this movie might also become a dark horse.

.

Now, some entertainment companies or distribution companies are taking a wait-and-see attitude towards "My Deskmate". At this time, if Chen Xiao does not take the lead, then, I am afraid, by then, everything will be too late.

Therefore, Chen Xiao took action decisively and contacted Pinxuan Film and Television to discuss distribution. When Zhao Ze heard Ning Hao's words, a smile appeared on his lips. In fact, in Zhao Ze's heart, the first choice was Yuetian.

entertainment.

"Okay, then let's settle it. In this way, Uncle Ning, our film has been sent for review. If you keep running around in this regard, even if you have a good relationship, you must pass the review as soon as possible. As for the distribution, I

Prepare to release it together with Yuetian Entertainment."

Zhao Ze nodded slightly and said.

After all, both Zhao Ze and Pinxuan Film and Television were in considerable embarrassment at the time. After the investment, there was basically no money left. However, now, Pinxuan Film and Television, not to mention the income from "Crazy Stone"

It has made huge profits, and the two recent micro-movies have also earned nearly 10 million yuan. Nowadays, it can be said that Pinxuan Film and Television has a lot of money.

"Co-publishing?"

Chen Xiao looked at Zhao Ze with some doubts.

"Yes, I want to jointly distribute this film with your Yuetian Entertainment. In other words, the promotion channels and other aspects belong to your Yuetian Entertainment. However, the promotion expenses will be borne by our Pinxuan Film and Television. But, so

First of all, regarding the issuance commission, it is absolutely impossible to follow the 18% last time."

Looking at Chen Xiao, Zhao Ze said with a smile.

"Are you so sure about "My Deskmate"?"

Chen Xiao looked at Zhao Ze, who was chatting, laughing and full of confidence in front of him, and he was also a little confused.

"Haha, I'm quite confident, and I believe that Mr. Chen should have seen the fan base and influence of "My Deskmate" now. You will still make money from this movie."

Zhao Ze smiled lightly and said, moreover, he still had a backup plan but did not use it.

"Okay, since you are responsible for all publicity expenses, then I can reduce the distribution commission by eight points."

Chen Xiao looked at Zhao Ze and said.

"Mr. Chen, you are a bit joking. The promotional expenses are estimated to be around 20 million. All the expenses in this area are borne by our Pinxuan Film and Television, but you have to take a 10% distribution commission. This is a bit

It doesn’t make sense.”

Such a plan was unacceptable to Zhao Ze. After all, if the box office really exploded by then, then one point would be a lot of money. Now, Zhao Ze naturally needed to be able to make a counter-offer, so he had to make a counter-offer.

"Well, we have an old relationship. I can only give in one more point. Nine percent issuance commission. This is already my maximum concession. Otherwise, no matter how low it is, I won't be able to explain it to the board of directors.

."

Chen Xiao shook his head and smiled bitterly.

"make a deal!"

Zhao Ze said with a smile. Next, the two of them announced the schedule issue. Just before arriving, Zhao Ze had already received the news that the film had been approved. In other words, as long as the theaters have a schedule, then it will be completely

It’s ready for screening.

Regarding the Spring Festival, Chen Xiao was also a little surprised. Finally, he hoped that Zhao Ze would carefully consider it. It can be said that several American blockbusters with investments of hundreds of millions or even hundreds of millions will firmly dominate the Spring Festival this year.

, Therefore, when the time comes, the film schedule rate of "My Deskmate" will probably be pitifully low.

However, Zhao Ze also has his own considerations. Sometimes, he feels that he does not have enough time. Making movies is his own goal. However, it has been more than half a year since he came to this world, and the new year of 2015 has arrived.

, Zhao Ze cannot let a movie be shot for more than a year and then choose a schedule for more than half a year like other directors.

Moreover, in this time and space, there is no market for youth-themed movies. Therefore, Zhao Ze also has enough confidence. Since there is no way to persuade Zhao Ze, in the end, Chen Xiao and Zhao Ze also discussed it and directly scheduled it in

Spring Festival.

Subsequently, Pinxuan Film and Television and Yuetian Entertainment once again held a press conference for the release of "My Deskmate". At the press conference, Chen Xiao was also very confident, but he did not

That's too harsh to say, but I'm just saying that the box office of "My Deskmate" will definitely be very impressive.

However, when many reporters later heard that Zhao Ze had scheduled the schedule for the Spring Festival, they all showed shock. Some reporters who were good at this time even reported on it---

"The Spring Festival has always been a battlefield for many blockbusters, and just yesterday, the director of "1942" Chen Ruoge just confirmed that their film will be released during the Spring Festival. Today, "My Deskmate" has been released

Yes, it was announced that it will be released on the same day. Is this really going to be a competition?"

"I really admire the courage of Pinxuan Film and Television. A literary film with an investment of more than 10 million yuan, a film that is a niche film in the market, has chosen to be released during the Spring Festival. This is really a big deal.

It’s the perfect rhythm!”

"The investment in "1942" is as high as 150 million. The strong lineup is probably the highlight of China Entertainment Media. Moreover, the main creators, China Entertainment Media and Hot Dog Entertainment are full of confidence, saying that the box office will be 800 million, without exception.

, "1942" may dominate the entire Spring Festival, but "My Deskmate" chooses to be released at this time, I have to say, it is a miscalculation."

.......

After the schedule of "My Deskmate" was set, almost all the media sang pessimistically. This is not to say that the media is not optimistic about "My Deskmate", but because, "My Deskmate" chose

This schedule made everyone feel surprised and puzzled.

Compared with the mild criticism from the mainstream media, the editor-in-chief of Star Weekly directly published a sharp article----

"The arrogant genius---Zhao Ze

Zhao Ze's talent and talents need not be described, but is it really good for a freshman, a young man who has just turned 18, to become famous all at once?

Let’s take a look at Zhao Ze’s achievements. In 2014, he has dominated the music scene and can be regarded as an absolute leader. If it weren’t for the fact that Zhao Ze is busy making movies and has no time to promote major music charts, I am afraid that this year’s music

Many of the lists are about to be included by Zhao Ze, and the sales of the books he wrote have also set Chinese records. It can be said that Zhao Ze is called a genius, and it is not an exaggeration.

However, maybe geniuses are arrogant. Originally, I was quite optimistic about this "My Deskmate". Although it is a niche film, it has a fan base and can easily arouse nostalgia. However, Zhao Ze actually chose to schedule it in

During the Spring Festival, it’s a hell of a job.

Do you think your movie can be compared to "1942"? Do you think your movie can be compared to "Star Wars" or "Heroes"? Originally, if it could, the movie's box office might still be better.

There are 10 million or 20 million, but now, haha, 10 million may not be available."

Faced with the negative voices and the editor of Xingxing Weekly, which is known as the most gossipy weekly, Zhao Ze did not pay attention to it, or he had no time to pay attention to it, because the publicity wave of "My Deskmate",

It has officially begun. (To be continued...)