Rebirth Entertainment Storm

==This chapter is less than 4,000 words, the remaining words are free!--

Time always flies by. The first heavy snowfall in 2015 has made this winter quite cold, and colleges and universities across the country are all going on holiday. Recently, Zhao Ze, who has been very busy, is also taking a special day today.

We spent one day together as our last gathering before the year.

"Third brother, there's not much else to say. Well, let's do this."

As the boss of the dormitory, Chen Ziteng picked up his wine glass and touched one towards Zhao Ze.

"Dry!"

Zhao Ze also said loudly.

"Third brother, when the time comes, I will call all my classmates to watch this movie together."

Li Yuncong also picked up his wine glass and said happily, after all, he was a supporting actor in this movie.

"Invite your classmates and watch a movie together."

Hearing Li Yuncong's words, Zhao Ze suddenly thought of the other world, the promotions of several major youth movies, and chuckled. He also had some thoughts in his heart, but he didn't say much and continued drinking.

"What goals does everyone have in the new year?"

Suddenly, Wang Wei asked with a smile.

"Your sister's goal, Xiaosi, is this year is still the Year of the Horse."

Upon hearing what Xiao Si said, Li Yuncong said a little unhappy.

China has always had a tradition that the new year is usually not celebrated until after the Spring Festival and after watching the Spring Festival Gala. Therefore, Zhao Ze and Chen Ziteng agreed with Li Yuncong's words, but Wang Wei said angrily: "

Isn’t this considered to be ahead of schedule? Sister, the third child has been busy recently. We don’t have the chance to get together. Next, we will all go home separately. Now, let’s celebrate the New Year ahead of time for our brothers.”

"That's what Xiaosi said."

At this time, Chen Ziteng also said with some expectation: "Well, my goal is very simple, to enrich myself, and then, I hope to be able to sing a few songs. It would be even better if I could release an album."

"Okay, my goal is to capture Xiao Ning."

Li Yuncong said a little embarrassed.

"Second brother, it's been so long and you still haven't taken her down?"

Looking at Li Yuncong, Wang Wei said with slight disdain.

"What do you know? We are true love."

Li Yuncong said with some dissatisfaction.

Seeing Li Yuncong's dangling look, Zhao Ze shook his head slightly, but looked at Chen Ziteng and said: "Haha, boss. You can sing a few songs and release an album. This goal can definitely be achieved, and we have to start another album."

Concert, you forgot, we are the Little Tiger Team!"

"Little Tiger Team, damn, Third Brother, if you didn't tell me, I would have forgotten it. Can our group still sing?"

After hearing what Zhao Ze said, Wang Wei said excitedly.

"What does it mean to be able to sing? I can tell you that in the next 15 years, the name of our Little Tigers will definitely be popular all over the country."

Zhao Ze took advantage of the drunkenness and said loudly.

"call!"

Zhao Ze rubbed his head and looked at the somewhat empty dormitory. He was not used to it. Li Yuncong and Chen Zi took the morning train. As for Wang Wei, since he and Han Jing were going to go out to play, he said hello to Zhao Ze.

, now, only Zhao Ze himself is left.

It has been a day and a night, but the snow is still falling. This year's snow seems to be all the snow that has not fallen in 14 years. Zhao Ze reluctantly got up and prepared to discuss the next promotion with Li Chen and Ning Hao.

offensive.

"Ozawa, it's holiday now. I know you are still busy, but remember, you must wear thicker clothes and eat better."

"You're such a good boy, Pinxuan Film and Television is actually yours too. There's still so much you're hiding from me, but dad is proud of you."

Later, Zhao Ze received a call from his father and mother, and felt warm in his heart.

Chen Xiao really understood how crazy Zhao Ze was. He had discussed the publicity matter with Zhao Ze, and the most domineering thing Zhao Ze said was, this time, "You at the same table"

Money will be used to build momentum.

Originally, Chen Xiao didn't understand this sentence very well, but when he saw it, all the landmark buildings in Yanjing, the LCD screens of all the major shopping malls in Yanjing, the entire online forum, and WeChat,

On the bus stop signs, on the advertising TVs that you look up when you get off the bus, wherever you can see them, they are all promoting "My Deskmate."

"This is really a waste of money!"

With such a sum of money and such huge publicity, Chen Xiao can be regarded as seeing Zhao Ze's courage. Originally, Chen Xiao felt that not all major stars were invited to "My Deskmate", and that they were completely

It's just a third-tier star waiting to be filmed. This is too petty.

It turned out that all the money was spent on publicity, and Chen Xiao also felt that it was very necessary. After all, this year's Lunar New Year festival was also a bit cruel.

It has been almost two months since November, when the Lunar New Year holiday was entered. During this period, almost all domestic films have completely become spectators. Before, the domestic films that had great momentum had high hopes, such as "Guns and Fire".

Movies such as "The New Man" and "The Devil Is Coming" were almost removed from the shelves within half a month of their release due to poor box office performance.

"Crouching Tiger, Hidden Dragon" directed by Song An was not favored by everyone, but since its release in January, the box office has been rising, and the attendance rate has reached 70%.

Thanks to its good reputation, the box office has been soaring.

Several other domestic films such as "In the Mood for Love" and "Police Story" were also highly praised by their respective film critics. However, these were still suppressed by several American blockbusters such as "Star Wars" and "X-Men".

.

This can be said to be the tragedy of Chinese-language movies. If only Mandarin-language blockbusters are released, then it may not show embarrassment. However, if it is opposed by blockbusters, then the contrast will come out.

During the Lunar New Year holiday, there were a lot of blockbusters, and dozens of domestic films were released together. However, they were all beaten by several foreign blockbusters. Faced with such a scene, China Entertainment Media and Hot Dog Entertainment also spoke out one after another.

China Entertainment Media: "The momentum of domestic films is weak. The blockbuster "1942" will be released during the Spring Festival. I also hope that everyone can go to the cinema to support domestic films. At the same time, this film is also to restore the true history to everyone. As a Chinese

People, we should never forget history."

Hot Dog Entertainment: ""1942" is the most sincere work. I hope everyone can go to the cinema to support it. The excitement of this movie is definitely comparable to and not inferior to American blockbusters. I hope everyone can go to the cinema to support it."

."

Following the speeches of these two major entertainment companies, director Chen Ruoge and a group of actors successively carried out their own publicity. At this time, the publicity campaign of "My Deskmate" made everyone

I was shocked.

The publicity campaign for "My Deskmate" is almost dazzling, as if everywhere you look is filled with countless advertisements. It can be said that it is overwhelming, and it is almost like a contagious virus.

Everyone has a feeling. That is, as soon as they open their eyes, they seem to be able to see the promotional posters of "My Deskmate" and hear the promotional songs of "My Deskmate", which makes them want to brainwash other people.

.

Wu Chao is already thirty this year. Although he is said to be thirty years old, he is still just a small middle-level employee in the company. He works hard every day, as if he is a tireless old cow, working hard.

However, after getting the salary, paying off the mortgage, paying tuition for my daughter who just started kindergarten, daily food, rice, oil, salt, etc., there is not much left.

The heavy burden of life also made Wu Chao almost breathless. However, as a man, he had no other choice. Everything was for life. Today, he was going to negotiate with a big client. When he got out of the taxi,

Finally, Wu Chao also said to the soldiers he led: "Xiao Li, remember, when you meet the client, you must talk less and at the same time, look at my eyes."

"Don't worry, Brother Wu, I will listen to you in everything."

A young man in his mid-twenties next to him said with a smile.

"That's good."

The martial artist who was walking while talking was suddenly stunned when he raised his head. He raised his head and looked at the billboard. There were two men and one woman wearing school uniforms, and behind him, there were a group of people wearing school uniforms.

Students in school uniform.

"This is?"

Wu Chao looked at the familiar school uniforms and suddenly felt nostalgic, or he was reminded of his past school days.

"Uh, Brother Wu, this is the movie "My Deskmate". It will be released soon. Aren't you paying attention?"

Xiao Li looked at Wu Chao with some confusion.

""You at the same table""

Wu Chao asked with a frown.

"Yes, this is Zhao Ze's story. It tells what happened when he was in school. Moreover, Brother Wu, you can read the novel. It has already come out. Although I have just graduated, reading those stories really reminds me of

My classmates whom I haven’t seen for a long time! This story is mainly about..."

Listening to Xiao Li's eloquent talk, Wu Chao felt a little flustered in his heart, but he still forced himself to suppress it: "Let's go and see the client first."

Half an hour later, Wu Chao and Xiao Li walked out of the building with bright faces. The deal was settled, and they would be able to earn at least 10,000 yuan in bonus this month. Thinking like this, Wu Chao also showed a rare smile: "

Come on, Xiao Li, I’ll invite you to dinner.”

"Uh, Brother Wu, we can't do it today. My girlfriend came from the East China Sea to see me, so..."

Xiao Li said with some embarrassment.

"Haha, I understand. I'll give you half a day off and go see your girlfriend as soon as possible."

Wu Chao laughed and said to Xiao Li.

Wu Chao, who was returning to the company alone, saw advertisements for "My Deskmate" all over the street. He was a little surprised. When he passed by a bookstore, he happened to see this novel on sale, so he took it out and took a look.

Kill some time.

However, Wu Chao completely forgot the time when he saw it. After reading it, he recalled some things from his student days at that time. We had fights together and skipped classes together. At this time, Wu Chao,

Suddenly picked up the phone.

"Hey, blind man, do you remember me?"

"Haha, nothing else. Damn, we are all in Yanjing, but we haven't seen each other for several years. Let's take some time to get together. The boss and the fourth are also here. Let's sit together."

Wu Chao said with a smile.

"Haha, okay, it's settled. Let's get together during the Spring Festival. Each of us will bring our families, and we'll watch "My Deskmate" together. Haha, I'll call the boss and the fourth child."

Wu Chao laughed and said.

...

As the advertising becomes more and more powerful, more and more people pay attention to it, and the power of advertising becomes even greater. The campus scenes edited by Zhao Ze attract countless people.

people's gaze.

The total cost of filming and production of "My Deskmate" was 16 million. However, Zhao Ze spent a total of 25 million on advertising this time, which was 900 more than the cost of this movie.

Ten thousand.

It can be said that Zhao Ze spent a lot of money. Ning Hao and Li Chen were also a little shocked that Zhao Ze was so crazy. Especially Ning Hao also tried to persuade him a little. After all, although Pinxuan Film and Television is currently rich, but,

It’s a bit overwhelming to spend money like this.

It can be said that Zhao Ze's actions have caused countless media and distribution companies to think that Zhao Ze is simply crazy. After all, it can be said that no one in China has ever burned such money on a small-production movie.

"Is Zhao Ze crazy? Although the novel is a hit, what if the box office is not ideal?"

"Twenty-five million, this kind of publicity is more than "1942"!"

"This is either a genius or a madman!"

.....

There was a lot of discussion, but the benefits of advertising are also obvious. Some people who usually don’t pay attention to the Internet or don’t like listening to music, when they see such publicity, handsome men and beautiful women, and beautiful publicity, some people also

Everyone expressed their desire to support it.

As time goes by, the release date of the movie is getting closer and closer. Some blockbuster movies released in theaters have been removed from the shelves due to time constraints, and several domestic films have once again been forced to be removed from the shelves due to box office failures.

.

Some industry commentators say that this year is the most tragic time in the history of the Lunar New Year holiday. At this time, Zhao Ze and Li Chenbing split into two groups, each with several leading actors, and began to promote. (To be continued...)