Rebirth Entertainment Storm

In that world, the unprecedented success of "Old Boy: The Way of the Dragon" can be attributed to the divine song "Little Apple", and "Old Boy: The Way of the Dragon" is also able to rely on the right people and the right time.

With an investment of 30 million yuan, the box office exceeded 100 million yuan in 4 days!

However, in this time and space, the song "Little Apple" and its music video were released early by Zhao Ze. Therefore, if Zhao Ze wanted to promote it again, he had to find another way!

As for Zhao Zefei's choice to release it on December 22, in order to have a head-on collision with three other Hollywood blockbusters, Zhao Ze also had other purposes, based on the strength of the film itself, as well as the subsequent publicity methods!

After integrating them together, Zhao Ze dared to tell Chen Xiao confidently that he wanted the movie to be screened on the 22nd and leave all the publicity to him. It has to be said that Chen Xiao's work efficiency is also extremely fast.

Next, on December 6, the official WeChat account of Pinxuan Entertainment also officially announced that "Oldboy: The Dragon Crosses the River" will be released on December 22!

After the announcement on Pinxuan Entertainment’s official WeChat account, the reporting on Zhao Ze’s new album came to an end for the time being. After all, Zhao Ze’s album has already reached the top. Even if it is reported again, in the eyes of the media, everything seems to be

It's a matter of course.

Therefore, when it was announced on the official WeChat account of Pinxuan Entertainment that "Oldboy: The Dragon Crossing the River" would be released, these media had already set their sights on the movie, and at the same time, they started to work on it.

Key reports.

In the eyes of the media and film critics, "Oldboy: The Way of the Dragon" is, after all, just a low-budget film. Although the investment is higher than "33 Days After Love", this film

The movie has received more criticism than "33 Days of Love"!

As a major movie of the "Oldboy" micro-movie, some people questioned it and many people questioned Zhao Ze's so-called screenwriting team. However, in the face of doubts from the outside world, "Oldboy: The Way of the Dragon" has always been

The filming has been kept low-key and has been completed. So far, there has been no publicity at all, which surprised some people.

Now, the official WeChat account of Pinxuan Entertainment has announced the release date. Many people are not surprised by the release of "Oldboy: The Dragon Crossing the River" because Zhao Ze previously said that it will be released in December. Everyone really feels that it will be released in December.

What’s surprising is that it was chosen to be released on the 22nd!

Since December, among the few Chinese-language films, as everyone had guessed, "33 Days of Love" and "The Legend of the Zhao Family" seem to have become brothers. What they have encountered is that many Hollywood movies

Video collective siege!

December is particularly intense, and the Hollywood blockbusters released in the first half of the month have not attracted attention for the time being. However, on the 22nd, there will be three Hollywood blockbusters released, namely "The Hunger Games", "Brave" and "The Devil Within"

Three movies!

All three movies have achieved box-office and critical success in North America. It is precisely because of this that the media chose to release "Old Boy: The Way of the Dragon" on the same day, and felt that there was no difference between it and death!

The film newspaper also reported truthfully: "The Hunger Games" is adapted from the novel of the same name by American writer Susan Collins and directed by Gary Ross. The film was released in North America and received crazy praise and reputation. As for "Brave"

"The Legend", an animated film produced by Disney and Pixar in the United States, can be said to have the potential to once again open up the animation market in China. As for a "semi-documentary" film like "The Devil Within", director William

Brent Bell has achieved success, and the three movies have received excellent reviews. If they are released in China, they will probably be crushed by "Oldboy: The River"!"

The report in the film newspaper was without any politeness and directly stated that "Oldboy: The River" will not be able to create miracles again. Other entertainment media also agreed. Not every film can be a success.

Soaring to the sky, like the currently released "33 Days of Love", it occupies the right time, location, and people!

.....

Lin Chen's life has been very irritable recently. He feels that everything in his life is a mess. He doesn't want to go to work. He took a day off today and planned to go to the mall for a walk. However, when he arrived at the mall, he saw that the mall

Music sounded on the big screen!

The moment the rhythm sounded, Lin Chen could tell that it was a song by Zhao Ze, "Little Apple". However, what really surprised Lin Chen was that many young men and women on the screen were dancing spontaneously.

Let’s dance!

It's like square dancing, but it's not like it. Moreover, these dances, when sung to the tune of "Little Apple", don't have any sense of peacekeeping at all. Instead, Lin Chen thinks that this dance should match this song.

song!

Moreover, Lin Chen, who was in a somewhat irritable mood, wanted to twist together involuntarily while watching the dance on the screen and listening to the song. Just as he was twisting, he suddenly remembered that this was a shopping mall, so he stopped decisively.

Come down.

However, more and more people gathered around them, and everyone started dancing along with the singing and dancing on the screen. Many people, at this time, also let go and started dancing completely!

And this is just a microcosm. The subsequent publicity was like thunder. "Little Apple" was played on the TVs in major shopping malls in Yanjing, on all major buses, and on all mobile electronic screens.

Song and dance!

Changing old wine into new bottles is the idea that Zhao Ze holds. Since the song and MV for "Little Apple" are available, I will rely on dance to attract people. Dances from other worlds and square dances are popular for a while.

, What Zhao Ze needs to do now is to quickly publicize and brainwash!

More and more people are uploading these videos to the Internet spontaneously, and at the same time, they are expressing their own opinions one by one.

"Nima, I never knew that "Little Apple" could dance like this!"

"Haha, it means that this kind of square dance is very exciting, and it can also lose weight!"

"Although this dance feels a bit weird no matter how you look at it. But when you dance, it turns out to be so comfortable. What's going on?"

.....

Many WeChat users, while sharing their own videos, also praised the various dances of "Little Apple" one after another!

"Old Boy: The Dragon Crosses the River" actually has "Little Apple" sung in it, haha, I really want to see it. How is it sung?

No need to guess, this must have been promoted by Zhao Zeda again. I am afraid that no one except Zhao Zeda can have such an awesome idea!

Directly use square dance to promote it, it’s sub-award, it’s simply high-end and classy!

In two days, it can be said that almost everyone in Yanjing, Beihe, Donghai and other major provinces and cities did not sing and dance. Moreover, it was accompanied by the dance that the song "Little Apple" was also popular among people.

After reading it out, it can be said that when Zhao Ze was promoting the movie, this song became popular again.

Under such strong publicity, "Old Boy: The Dragon Crossed the River" later released several promotional trailers, funny, action, and sad. At the same time, it also read, "Hanging Silk,"

Spare tire, rich, handsome and other worlds, the slogan of "The Breakup Master"!

In short, what Zhao Ze has done is to do everything possible to brainwash all Chinese fans, bring this divine song to everyone again, and at the same time, prepare for the upcoming "Oldboy: The Dragon Crossing the River"

Very powerful promotion!

Under this publicity, it can be said that the attention of "Oldboy: The Dragon Crossing the River" is getting higher and higher, and those promotional videos, especially some classic lines, have also attracted a lot of people's attention.

, especially some of the song clips, have aroused everyone's heated discussion!

"Here I go, I didn't pay much attention to this movie, but is the promotional video so shameless? Also, what are those songs? Why do they sound so good?"

"I've heard these two songs, "Little Apple" and "The Raptors Crossing the River", but what about the others? Damn, in the last promotional video, what were these two guys singing on the balcony? Why does it feel a bit like crying?

Feel?"

"I feel the same way. Sure enough, the movies shot by Zhao Zeda are always so popular that people want to watch them!"

"Haha, hanging thread, spare tire, no sense of moral integrity, even using such a slogan, Zhao Ze, if this is not your idea, well, I will eat shit on the live broadcast!"

"I'll go, it's so awesome upstairs. I really want to see how you eat shit live!"

.....

Countless people began to discuss this movie crazily on WeChat and forums. Although it was just a few promotional videos, many people expressed that they were still looking forward to it!

The media is contrary to the norm of previous criticism. After all, the movie "33 Days of Love" is still being released, and they don't want to be slapped in the face again. Moreover, after watching the promotional video, I have to say that Zhao Ze

In China, Zhenzhen’s propaganda methods are unstoppable.

It is precisely because of this that the media is relatively neutral when reporting. In their opinion, if this movie becomes a hit again, it will be a real disservice if they criticize it so fiercely and slap it in the face.

Got it!

At a time when "Oldboy: The Way of the Dragon" has aroused enough heated discussions, discussions and attention are also extremely high. On December 11, "33 Days of Love" was released in its fifth week, and the box office for the week was finally calculated.

Come out!

"300" once again won the weekly box office championship, and the box office actually took another step forward, reaching 350 million box office!

The second place is the newly released movie, "The Wind Listener". In its first week at the box office, it directly earned 290 million yuan, ranking second!

The third place is also a newly released Hong Kong movie, "Cold War". In its first week at the box office, it earned 200 million yuan, ranking third!

.....

The popularity of "Love Is Not Blind" has gradually decreased. After a strong peak in its fourth week, the box office this week was only 80 million, while "Legend of the Zhao Family" was 60 million!

If it were normal, with such a box office, the release would probably be delayed again. After all, the box office is quite good. However, in the Lunar New Year period, when major movies are fighting so fiercely, these two movies will also be released next time.

Weekly, it was withdrawn by theaters, and the two previous blockbusters "Rise of the Planet of the Apes" and "Iron Fist" were withdrawn by theaters at the same time yesterday!

After this week's box office came out, it also aroused widespread discussion among everyone!

"300" has continuously topped the box office in North America, and in China, it was also unstoppable in its third week of release, far behind many movies. However, in this December, I am afraid, Chinese-language films,

It's hard to compete with him, but this movie and the other three movies released on the 22nd may and will overwhelm the Chinese movies. Even if they appear this month, there will be no Chinese movies in the top four at the box office.

, that would be too embarrassing!

"Hearing the Wind" is a blockbuster movie produced by Meiya Films. This movie has the powerful alliance of Mai Zhuang. In addition, Zhou Xun, Liang Chaowei, and Wang Xuebing are guaranteed to be major box office. It is also before it is released.

It has attracted a lot of people's attention, but I have to say that in the final analysis, this movie can only be regarded as a spy movie, and such a movie may not be able to compete with North American movies!

The movie "Chilling" tells the story of a valuable police assault vehicle being hijacked in the context of the new era, and then the entire Hong Kong fell into a security crisis. A high-intellectual battle began between the police and criminals. This film

Before the movie was released, it had its world premiere as the opening film of the Busan Film Festival in South Korea. In addition to the box office guarantee of the actors, the plot of this movie is also quite compact. It is a rare police movie. As the police movies are gradually declining in Hong Kong,

Said, this movie gives people hope!

.....

No matter how many media analyze it, in fact, it is very simple to sum up. The two movies "The Wind Listener" and "Chill" are relatively good movies from China. However, in terms of box office, if they want to beat Hollywood, they still have some shortcomings.

, this time, in December, Chinese-language movies may fall into a dark period.

Some people even secretly speculate that, being crushed by Hollywood blockbusters, it is possible that it will directly become the world of Hollywood blockbusters!

In short, compared with November, when everyone was high-spirited and high-spirited, people in December seemed quite declining. It is more appropriate to describe them as having no fighting spirit!

However, at this time, many media and film critics were secretly muttering to themselves, maybe, "Oldboy: The River" will create another miracle?

Of course, this is not certain, and many people are just guessing, or are not sure, but now, the situation during the Lunar New Year holiday is like this, and everyone has no other good way, they can only rely on this, and many people, in their hearts

What sounded was another sentence.

We still have to have dreams, what if they come true? (To be continued...)

ps: ps: I really can’t write anymore, I have a splitting headache. Let’s just do one chapter today. There are typos in this chapter. I won’t check it. I don’t know how many people are still supporting it. The daily subscriptions show that there are less than 200 people. No.

I said, if I am in good shape tomorrow, I will write more. I feel a deep sense of loss. I have been thinking about a new book for a month. I wrote a beginning, but I was killed. It is time to examine whether I am still suitable for writing a book.