Rebirth: From arcade game to business empire

United States, Atlanta, Coca-Cola headquarters!

At this moment, Lin Mu has also come to the headquarters of Coca-Cola.

He didn't come over in his previous life, and at this moment, Lin Mu looked at Coca-Cola's headquarters with some curiosity.

To be honest, in the beverage industry, Coca-Cola can almost be said to be invincible.

Although Pepsi calls it Coca-Cola's biggest competitor, in fact, Pepsi is always one step slower.

On December 19, 1978, the day after the official establishment of diplomatic relations between China and the United States, Coca-Cola immediately officially announced its return to China in the United States, and then signed an agreement with the Huaxia Grain and Oil Import and Export Corporation as soon as possible.

In terms of marketing, Coca-Cola is also working hard.

One of the largest wall paintings in the world is themed around a Coca-Cola can, measuring 200 feet by 180 feet. The hand-painted wall painting was set at the Swire Coca-Cola bottling plant in Hong Kong and took the artist three and a half months to create. The 18-storey building is also the world's tallest Coca-Cola bottling plant.

In addition, the largest exterior wall advertisement in China is the theme of Coca-Cola curved bottle, which was produced by Coca-Cola in February 1999, this area of more than 87,892 square meters, weighing 2,900 kilograms of giant advertising is located near the People's Square in the magic capital, consisting of 4 pictures. This advertisement is applying to become the largest façade advertisement in the Guinness Book of Worlds.

The world's largest spherical Coca-Cola advertisement is located on the roof of Nagoya Station in the island nation, and is constructed with more than 46 tons of steel, 940 meters of neon tubes and 1,870 light bulbs.

The world's largest Coca-Cola billboard is on Mount El Hache in Chile, which is 131 feet tall and 400 feet wide, and is made up of 70,000 26-ounce Coke cans.

The world's largest Coca-Cola bottle is in Times Square. The 20-metre-high, 13.7-metre-wide fiberglass bottle is placed on a neon sign between the two buildings.

Coca-Cola also has a wide range of brands, including soft drinks, sports drinks, dairy drinks, fruit juices, tea and coffee. A: Specific varieties include Diet Coca-Cola, Coca-Cola Zero, Fanta, Sprite, Dasani, Coolos Vitamin Gain, POWERADE, Minute Maid, Simply, DelValle, Joya and GoldPeak

Willing to spend money, willing to market.

Last year, when Lin Mu found Coca-Cola and wanted to cooperate, Coca-Cola also waved his hand and put on a cooperative attitude, although there were quarrels over funds, but in the end, an agreement was reached.

And this year, Coca-Cola is the only spokesperson.

The more popular the K series is, the more Coca-Cola will sell, and of course, it will also give Lin Mu a lot of advertising money.

In Coca-Cola's view, Lin Mu is worth the price.

And the president of Coca-Cola, Paul Austin, was personally received by Lin Mu, not to mention, Coca-Cola's sales in Asia alone were enough for Paul Austin to meet Lin Mu in person.

Although Lin Mu is Chinese, although Lin Mu looks very young, but, to a certain extent, this is a partner worthy of his attention.

"Mr. Austin!" Lin Mu took the initiative to shake Austin's hand and smiled: "It's a pleasure to visit Coca-Cola's headquarters!"

Lin Mu came to Coca-Cola, in the final analysis, hoping that Coca-Cola could form an e-sports club.

Today's Lin Mu doesn't think much of these small capitals, he needs the entry of big capital, and only when more and more capital pours into the K game, can his game become more and more popular.

After the two of them sat down, Lin Mu didn't talk nonsense and went straight to the point.

Paul Austin fell silent.

Paul Austin is looking at the popularity of the K series, and at the same time, Coca-Cola is also preparing to continue to invest in advertising and continue to advertise Coca-Cola in the second year.

Most importantly, the competitor Pepsi can't be allowed to come in.

You can't get this advertising space yourself, but you definitely can't let Pepsi get it.

The K-race series is just too popular.

Paul Austin leaned back in his chair, looked at Lin Mu and said slowly: "Lin, I have a question, have you considered letting your company go public?

Lin Mu glanced at Paul Austin, but his thoughts moved slightly.

He must admit that going public is indeed the fastest way to raise funds, and the money comes quickly, and as long as the stock market is doing well, making money is definitely not a problem.

However, now is definitely not a good time.

Soon 1973 will usher in a big stock market crash, and making money is a big problem.

"I've thought about it, but, in my opinion, it's not a good time!" Lin Mu smiled and said slowly: "I think it will take two or three years!"

Paul Austin said slowly: "If you can, I hope Coca-Cola can come up with a sum of money to finance HarmonyOS Games to improve the company's operations, what do you think?"

"This is another matter!" Lin Mu's mind moved slightly, and continued: "I will think about it carefully, and now we have to consider whether to establish an e-sports club!"

"This is a blue ocean!" Paul Austin looked at Lin Mu and said with a smile: "We also need to consider the risks involved, etc!"

"I'm sure Coca-Cola will make the right choice!"

Lin Mu also smiled, even if his Hongmeng game was to be listed in the United States, it would be absolutely impossible for Lin Mu to let them subscribe now, at least in two years, at least until the event became more and more mature and the European division was established.

When cooking oil in the most intense fire, go public, and then, circle a sum of money, this is the best choice.

The next two days.

Lin Mu talked with Paul Austin for two days, and finally, Coca-Cola finalized its strategic development plan and officially established the Coca-Cola Esports Club.

At the same time, Jiang Muyan also came into contact with Wal-Mart, and now Wal-Mart is also preparing to go public and be listed on the New York Stock Exchange.

If it can make a name for itself in this hot competition, Walmart is also very happy.

Subsequently, Walmart announced the formation of the Walmart team.

All of a sudden, the capital of the United States seemed to see the blue ocean, followed by Pepsi Cola, which was originally lagging behind step by step, and now when I saw that Coca-Cola had established a team, Pepsi was naturally not idle.

Take the initiative to seek cooperation.

As soon as the news of the cooperation between the three came out, the country was boiling!