Rebirth: From catering group to world’s richest man

However, immediately afterwards, KFC launched another big move. KFC began to give away vouchers to major enterprises and institutions in the world, and these units distributed the vouchers to employees as benefits.

This is also a very common behavior in later generations. Many units will obtain cooperation from some supermarkets and issue supermarket shopping cards, cake coupons for a certain cake shop, etc. to their employees as benefits to their employees.

KFC cooperated with these agencies and units, printed a large number of vouchers, and gave them to these agencies and units so that they could provide benefits to their employees.

After employees receive the vouchers, they naturally want to go to KFC to use them or give them as gifts to others, but those who receive the vouchers will have the urge to go to KFC.

Not to mention, this method has really increased KFC’s attendance rate. After all, many employees of enterprises and institutions have received vouchers. It feels like it would be a waste if they don’t use them.

“Xiao Shen, how about we also print this voucher? Give it to some government agencies?”Zhao Youfang said with some hesitation.

The issuance of vouchers indeed caused Wallace to lose a lot of customers. After all, those who originally wanted to eat fast food suddenly had a KFC voucher in their hands, although it was very difficult. I wanted to go to Wallace, but after thinking about it, I still chose to use the voucher.

Although this would not significantly reduce the income on the books, it was quite disgusting.

However, Lin Shen was not in a hurry. , because KFC is already in a mess and can only come up with such a crappy idea.

“We don’t cooperate with enterprises and institutions, so I thought of a more ruthless move.”A smile appeared at the corner of Lin Shen’s mouth.

Since KFC was playing this way, Lin Shen was not polite.

He didn’t mind and gave KFC another blow.

On the third day of KFC’s 20% off discount, three mainstream newspapers in Shai City Suddenly, there is an area, the Wallace coupon area, with various coupons, such as”Coupon for four Wallace egg tarts for only 2.8 yuan” and”Coupon for two Wallace spicy chicken wings.” For only 3.2 yuan””Wallace Burger plus Coca-Cola coupon, only 3.6 yuan”……

Various coupons are divided into square grids and arranged in a special area of the newspaper.

Just cut out the coupon you want to use and take it to Wallace’s store to enjoy the price on the coupon.

This is also a promotional tactic that KFC and McDonald’s have been using in later generations, distributing coupons everywhere.

At one time, this coupon-issuing tactic could be seen everywhere, just like human dandruff.

The overwhelming coupons were scattered all over the city along with the newspapers.

When you buy a newspaper, you get a full page of coupons.

Although the coupons cannot be used indefinitely, for example, they cannot be used in combination, and they have a validity period, the discounts are real.

Anyone who has read the newspaper has noticed the newly opened area on the newspaper.

Seeing the coupons, those who have been to Wallace will naturally feel the benefits and want to go again with the coupons.

Those who have never been to Wallace suddenly feel that there is a deal and want to try it.

These days, people are still accustomed to reading paper media such as newspapers. With the distribution of this wave of coupons, it is equivalent to once again giving Wallace a city-wide publicity.

Newspapers have entered thousands of households, and Wallace’s coupons have also entered thousands of households with newspapers.

As for those who got KFC vouchers, they saw Wallace’s coupons in the newspaper and threw the KFC vouchers directly into the trash. Your vouchers are only issued in businesses, while Wallace’s coupons are issued directly to the whole city.

“Wallace is still more affordable. I’ll go there again tomorrow and use the coupon to make it cheaper.”

“Is KFC trying to irritate people? Vouchers are also distributed among people. If you don’t work in a company, don’t you deserve to eat KFC?”

“Yes, I’d better go to Wallace. Looking at it this way, Wallace is cheaper and delicious.”

The day after the newspaper published Wallace’s coupons, there were more customers queuing up at the Jinling Road store and People’s Park store than on the day they opened.

The line was nearly 500 meters long.

All Wallace’s employees were as busy as spinning tops.

A customer who comes to taste the food at Wallace has to wait in line for an average of two or three hours before he can order food.

However, this still cannot dampen people’s enthusiasm.

Burgers didn’t even make a big splash.

Many people even said that KFC was imitating Wallace.

Three weeks after opening, the two Wallace stores in Shai were making very stable profits every day.

The profit for each week was around 1.

2 million.

As the person in charge of the KFC S Hai store , Ding Rui cried.

It was already the end of August, and Lin Shen was about to start school.

Ying had already started school before him.

The night before school started, poor Zhao Ying had to write her summer homework until two o’clock in the evening, and went to school the next day with a pair of panda eyes.

But Lin Shen finally did.

On the first day of school , Lin Shen came to Fudan University alone.

His sister-in-law and uncle were very busy, so they wouldn’t come to see him off.

Besides, Lin Shen didn’t need them to do it himself.

After checking in, Lin Shen took his luggage and went to his dormitory.

It was still the dormitory in his memory.

Many things in his previous life happened in this dormitory.

Many happy memories in his previous life also happened in this dormitory.

Lin Shen was the first to arrive, and he was the only one in the dormitory.