Rebirth: From catering group to world’s richest man

Hearing Sun Qiang say that it was almost completed, Lin Shen nodded and said,”Let’s execute according to our previous plan.”

“Okay, Mr. Lin.” Sun Qiang responded quickly.

Facing the fierce attack from Uni-President Group and the Wei brothers, Lin Shen asked Sun Qiang to make some preparations.

The first preparation was that although Master Kong’s products cannot be reduced in price, they can develop new pricing Products.

For example, Master Kong’s large bowl of noodles is priced at 3 yuan, while bagged noodles are priced at 1.

3 yuan.

The price of about two yuan is blank.

Lin Shen asked Sun Qiang to adopt new packaging during this period.

The plastic bowl used in the 3-yuan large bowl of noodles is replaced by a paper bucket bowl, which reduces the cost of packaging.

Master Kong directly packages the paper buckets at 2 yuan, so you can have the upper, middle and lower prices.

Am I 20 cents cheaper? Sorry, I have launched a new price of instant noodles.

Consumers think 3 yuan is too expensive.

They can buy my 2 yuan paper bucket noodles.

Second-hand strategy, consumers think Master Kong is 20 cents more expensive. , is it not affordable enough? Then I can find ways to make it more affordable for consumers.

Lin Shen asked Sun Qiang to contact Wang Wenzhong from Asia and asked him to contact a meat processing factory in Zhongyuan Province. The first ham sausage was produced in May, named”Shuanghui”. Master Kong’s instant noodles, which are already famous throughout the country, approached the director of this factory and discussed cooperation with them.

As a result, Master Kong’s instant noodles were produced in paper barrels and large bowls. The noodles all come with a piece of Shuanghui brand ham sausage as thick as a thumb, as a companion to the instant noodles.

It makes consumers feel that it is a good deal. It seems that it is not a loss at just two cents.

The third-hand preparation is a different way. Price reduction.

Since the price cannot be reduced on the surface, Lin Shen has found other ways to reduce the price.

The previous two preparations are for paper bucket noodles and large bowl noodles. Naturally, he also has corresponding strategies for the 1.3 yuan bagged noodles..

Lin Shen asked Sun Qiang to launch the five-pack package, which contains five packages of Master Kong. The price is 50 cents cheaper than buying it individually. The instant noodles came with a plastic bowl.

The three operations Lin Shen asked Sun Qiang to prepare were all aimed at lowering the price of Uni-President and Wei Brothers. Later, Lin Shen also prepared many methods, waiting for these two companies to take over. Sun Qiang quickly followed Lin Shen’s instructions and went to implement them.

Because Lin Shen had already given instructions when he came back during the New Year, a large number of new products had already been accumulated in the warehouse, and they immediately passed through the dealers and wholesalers. Master Kong instant noodles were shipped to supermarket shelves across the country.

As Lin Shen expected

, these three strategies immediately made consumers feel that Uni-President instant noodles and Zhenxin instant noodles were only two cents cheaper. Not so fragrant. Moreover

, Master Kong’s insistence on not lowering prices makes people feel as if Master Kong is more advanced.

Is it because the quality of Uni-President instant noodles and Zhenxin instant noodles are not as good?

Under this consumer mentality, the sales of Master Kong’s instant noodles have increased again, especially the launch of five-pack and paper bucket bowl noodles, which have satisfied the purchasing desires of consumers at different levels. The sales of Master Kong’s instant noodles have increased by 10% compared with last month.%

“Sun Chang, I have to admit, the boss behind your Master Kong is really beautiful with his skills. By insisting on not cutting prices, it not only maintained the reputation of Master Kong as the best instant noodle brand in China, but also took the opportunity to step on the unified and sincere brand, and even increased the sales volume of Master Kong. It is amazing, it is amazing. I really admire how your boss came up with these tricks.”

During the phone call, Wang Wenzhong from Zhengzhou Asia said to Sun Qiang with great admiration.

“Haha, Mr. Lin is strategizing, I really can’t figure out how he came up with these solutions.”Sun Qiang was also in a good mood and said

“I admire you, I admire you, every move is a unique skill! Surprisingly, I can understand how your factory has risen to such an extent in such a short period of time.”Wang Wenzhong praised sincerely

“Manager Wang is overly praised.” Sun Qiang said modestly

“However, you still have to be on guard. Those two factories will definitely not give up. Especially the Uni-President Group. They are a long-established food group in Baodao Province with a strong foundation. Instant noodles have always been a strong product of theirs. In order to seize the mainland market, they are likely to do crazy things.”Wang Wenzhong kindly reminded

“This… In fact, last year, Mr. Lin reminded me, and Mr. Lin even predicted to me that Uni-President Group would probably come to the mainland to build a factory this year. I didn’t expect that Mr. Lin’s prediction came true, so our Master Kong this time It’s a prepared battle.”Sun Qiang said with some pride.

“oh? Wang Wenzhong on the other end of the phone was stunned,”Your boss is so powerful!” Can he even guess that Uni-President Group will come to the mainland this year?”

“Yes, Mr. Lin did say that last year.” Sun Qiang said

“It’s so awesome, I, Lao Wang, am convinced. Don’t worry, Factory Sun, as long as I am the purchasing department manager of Zhengzhou Asia, there will always be only Master Kong’s brand of instant noodles on the shelves of Zhengzhou Asia.”Wang Wenzhong seemed to be impressed by Lin Shen’s vision and methods, and took the initiative to say

“Then thank you Manager Wang for your support.” Sun Qiang said

“By the way, can Bic Potato Chips give me one more truckload of potato chips this month? It’s really a good sell. Wang Wenzhong finally said in a negotiating tone.

“Manager Wang, after talking for a long time, it turns out that this is what you want. Sun Qiang laughed.

…………

Sure enough, Master Kong’s counterattack was extremely effective. The Uni-President Group and the Wei brothers were beaten back to their original shape overnight.

Although these two families were theoretically competitors and enemies, when they came to the mainland, they couldn’t help but unite their positions and wanted to deal with Master Kong.

There is no other reason. Only by removing Master Kong can they have a chance to become the boss.

As for who will be the boss in the end, let’s take down Master Kang first.

When Uni-President Group entered the mainland, it was Wu Cangyuan of Uni-President Group who came to take charge. He is now the general manager of Uni-President Group and will become the president of Uni-President Group in the future. It was Wu Cangyuan himself who directed Uni-President Instant Noodles to attack Master Kong.

However, in this first fight, the Uni-President Group fell into the trap. Master Kang’s counterattack made Wu Cangyuan a little confused.