Rebirth: From Cottage To Big Money

What will Pin Xixi's future look like?

No one knows, but some things on the surface are unavoidable, that is, it may go down.

For other online shopping companies, they may still have the opportunity to stop and take a break, adjust their strategy, and set sail again.

But Pin Xixi didn’t. They only had one way to go to the dark, let alone stop and rest. As long as they don’t move forward one day, that’s when they fall, don’t doubt it at all, it’s so serious. There is an inseparable relationship between them and their business relationship, more because of their own structural problems.

Burn money, burn money quickly!

Grabbing a large chunk of the market, what we do is social e-commerce. Its development model is to continuously spread through family and friends to get a large number of users, and these users are very real or more relevant In one point, among their users, the core age group is those who have reached the age, such as some housewives.

Anyway, more than 70% of their users are over 30 years old. This type of users has a very obvious characteristic, that is, they are more realistic, that is, they are cheaper. If you are not cheap, they Will not choose, but turn to other choices.

After all, Pinxixi is a newly emerging e-commerce company. Compared with Jingxi Group and Lao Ma’s online shopping empire, they are all old brands. A new brand of yours is destined to not get much trust. Yes, this is the reason why the brand awareness is not enough, so when you are not cheap, everyone will naturally choose a more reliable brand.

Under this circumstance, they can only burn their money all the time, that is, constantly make subsidies to make up for the lack of brand recognition, and also cover up some other problems. Maybe one day in the future, they can improve Brand recognition makes users more trustworthy and contented.

After all, this is how Lao Ma’s online shopping empire has come out, and there is nothing wrong with the road.

But Pin Xixi has no time to follow the old path of the old horse, because now the e-commerce field has taken shape, and it is no longer as blank as a few years ago. The market has long been divided clearly. If they don't keep making subsidies, their newly established brand will be ruined, and Lao Ma’s online shopping empire will be staring at it.

As long as you make a mistake, you will definitely surge up, and then you will be eaten by me and drive you away.

Everything is based on the user. The user is the basic. Once the user leaves, you are nothing.

The question is, how much money do they have to burn?

Financing from venture capital, then IPO, and financing in the stock market is indeed enough for them to burn, but if one day in the future, they will no longer be able to raise capital, investors will lose confidence in your model , What will happen?

There is only one answer, and that is that this company may be finished in a short time.

Achievement and retreat!

Perhaps the founder of Pin Xixi, Mr. Huang, will choose to withdraw from the company when it reaches a certain market value after the IPO is successful. The first step is to step down as CEO. You can find any name and serve as a director. The handover was smooth, and there was no problem. Then I am afraid that I would withdraw from the board of directors, and then I would completely withdraw.

It is definitely a very wise choice to retreat from the rapids at this time, because the upper limit of this company has long been doomed, and there are still huge risks in the future. If you quit, you will earn a lot of money and you will also earn money. It’s not what you want to do. Do it?

This is no better than the old horse. In his previous life, he said he was retired, and he did step down as CEO, but he still maintained the seat of directors, or reduced his own shares, but it was just a reduction in holdings, rather than a director. He also withdrew his seat, and he must sell his holdings. Although it is difficult to sell completely, it is not impossible to operate.

Anyway, it's name retiring, so if people don't retreat.

It's Mr. Huang, who retreated is very clean.

Although An Ran did not see the decline of Pin Xixi before he came back from the rebirth, or that he had already gone into the abyss, he knew that something like this would definitely happen in the future. Reminiscent of what Xu Jiawei said now, he had to praise him. Mr. Huang is really smart.

"Okay, don't say anything about this. If you say it, it will cause a huge storm."

An Ran himself does not speak too much. Xu Jiawei chooses to tell the story at this time. It is also very difficult. He risks offending his old friend to death. Although he also believes that Xu Li and Qian Lixin are not that big People with mouths, this kind of thing is very important, and I will never say it lightly, but I still have to explain it: "You can't put this Huang and Xu to pit, as for us, Long Yue Venture capital must maintain a supportive attitude in this project of Pin Xixi. How can I say that their current upper limit is far from below. If they can participate in a new round of financing, they can win as much as they have. "

"In the future, as long as there is a chance to follow up with the investment, there is no hesitation. According to their current mode of operation and the method of operation, the IPO is inevitable. As long as the IPO is successful, then no matter what I pay for We have earned the price, not to mention that this project will not lose money originally. We have occupied the angel round. At that time, the price paid was only so much. Now this angel round is enough for us to make a huge profit."

"The next thing is to look at you, accept this interview, first think about what you want to say, I believe there are still a few days, you can think about it during this period of time, this is related to The company also concerns you. If you can say something useful, I believe you can leave a lot of reputation, and it will be good for you in the future."

"Wealth, I think you are not lacking now. Fame, you are not lacking in the investment industry. Now when you go out, how many people regard you as guests, but they are affirmed by the above. It’s on the national TV station, and it’s channel 1. I don’t know how many people will never get it in their lifetime, but you have a chance."

"There is no problem on boarding, but if you want to leave a fortune of your own, it is difficult. You need to use your hands and feet in the content of the interview. You have to use a little bit in this regard. I will not interfere with you, or even You said that some of our Longyue Ventures' secrets are fine, but some core secrets should not be disclosed."

"It's not too early now. I'm holding your meeting until now, so let's go back first."

An Ran’s last words are equivalent to announcing the end of this closed-door small-scale meeting.

Xu Jiawei and they are not tired, he is also very tired, OK?

…….

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