Rebirth: From E-Commerce To Business Empire

There is no way, in order to allow people on the Tasmanian island to be employed, Tasmanian officials must make huge concessions.

Only when there is stability and people have food to eat will they support their re-election.

So they urgently need someone to invest in building a factory in Tasmania.

Just in time, Li Dong came and the two parties hit it off.

If I build the land and you build the factory, you will be exempted from taxes for three years, as long as you hire local employees.

Whether it is manufacturing milk powder or ranching, manpower is needed, so there is no reason why Li Dong would not agree.

Moreover, human capital is not as large as before, so hiring local people is not difficult to accept.

Tasmania has a population of approximately 400,000, and of these 400,000, less than 10,000 are employed.

So when Bellamy put out a notice recruiting employees, many people rushed to apply.

Li Dong left it to Lamb Valk to recruit employees.

He believed that this guy would handle it well, and Li Dong took Du Xiaoman back to China.

There are still a lot of things at home waiting for him to solve.

At present, No. 1 store is online. Due to lack of traffic, the business can only be said to be average.

Fortunately, Li Dong's QQ buyer group has reached 20. Most of his QQ buyer group are urban white-collar women. There are many mothers, and their purchasing power is still very strong.

These people are the first batch of loyal customers of No. 1 store.

As for the store that sells clothes on Taobao, Li Dong also moved to No. 1 store.

Taobao stores are not closed and are still open.

Generally speaking, it is more profitable to sell clothes on Taobao. After all, No. 1 store is a newly opened website with very little traffic, and the sales of clothes can only be said to be average.

I found that it was selling milk powder, which was fine.

Now that Li Dong has acquired Bellamy's, he has put the Bellamy's brand at the forefront of No. 1 store.

The price of a can of milk powder is 288, which is lower than the prices of those big brands, and even lower than the prices of domestic brands.

Even so, the net profit is still more than 200 yuan, which shows that milk powder is indeed a violent industry.

If the sales volume is good, it will be easy to make money every day.

Before Li Dong went to Australia to acquire Bellamy's, he established a Far East Group in China.

Bellamy's Dairy is a subsidiary of Far East Group.

After returning, Li Dong did not stop acquisitions. He once again invested 100 million to acquire several dairy industries in Anda, the hometown of dairy cows in China, and then expanded production lines.

I really can’t help but spend money!

After going around like this, more than 300 million yuan was gone, and Li Dong only had less than 200 million yuan left in his hands!

What can these two hundred million do?

Advertise.

In a few days, the Olympic Games started, and Li Dong spent 100 million to sponsor the Olympic Games.

This is definitely a big deal.

At present, Bellamy's is still a little-known small company. Of course, after integration, its production capacity is no less than that of any dairy company, but it is just not famous!

So in order to build a reputation, 100 million must be spent.

At the same time, 50 million was spent to sponsor "Happy Camp".

During the broadcast of "Happy Camp", both the host and the guests drank Bellamy's milk, and the cans of milk powder were also placed in very conspicuous places.

Before broadcasting the program, the host first introduced that Bellamy's brand is produced in Australia, and then mentioned that it was fully acquired by a domestic company. It is a truly domestic brand, and the milk powder is still produced in Australia.

In fact, Kuaiben is also very grateful to Li Dong, who actually opened up another source of income for them.

They really didn't know they could play like this before.

It’s not naming rights, but 50 million a year’s sponsorship fee is already a lot.

This time it was still Li Dong and Du Xiaoman who went to negotiate.

When the deputy director of Mango TV saw Li Dong's age, he was shocked and admired Li Dong's courage.

You know, apart from naming rights, there are very few companies that spend 50 million yuan on advertising in their fast books. I didn’t expect this young man to have such great courage!

When he heard that Li Dong had spent 100 million to sponsor the Olympic Games, he was sure that this kid would become something great in the future.

Li Dong not only entered the milk powder industry this time, but also entered the milk industry.

The first product is Bellamy’s organic milk.

In order to quickly occupy the market, Li Dong distributes goods on a large scale.

He also followed a common routine of later generations, distributing goods to various supermarkets. If the goods expired, the manufacturer would recycle them and process them uniformly.

And after the product is sold, the manufacturer collects the money.

In this case, many supermarkets like to buy goods from Bellamy's. They don't have to worry about funds and can make sure profits without losing money.

Even if the milk has expired, it has been recycled by the manufacturer.

So once a customer buys milk, they all recommend Bellamy's organic milk, but the price of Bellamy's organic milk is not low, 8 yuan a bottle.

At present, Li Dong only distributes goods to first- and second-tier cities. As for third- and fourth-tier cities, we will talk about it later!

It’s not that we’re afraid of not being able to sell, the key is that our production capacity can’t keep up.

Bellamy was on fire, instantly explosive.

The popularity is far beyond imagination.

At the same time, the traffic of No. 1 store is also rising.

Because if you want to sell Bellamy's milk powder, you have to go to Store No. 1 to buy it, because Bellamy's milk powder has not yet been distributed in shopping malls.

This is also done to build up the reputation of No. 1 store.

In just one week, Bellamy's milk powder sold 500,000 barrels.

In other words, Bellamy's milk powder brought Li Dong a net profit of 100 million in one week.

When Du Xiaoman's father, Du Xiang, found out, he was also stunned.

Genius is the only way to describe Li Dong.

It can be seen from his series of operations that this guy is a marketing genius!

And this is just the beginning. You can imagine how popular Bellamy will be in the future.

And this kid not only entered the milk powder industry, but also had half a foot in the beverage industry.

In the future, he can launch Bellamy's milk tea, Bellamy's juice, and Bellamy's mineral water. This is absolutely fine, as long as the Bellamy's brand is marketed.

Can Bellamy’s brand be promoted?

This is certain.

Because Li Dong is a big brand in Australia under the brand name Bellamy's, and after being acquired, it became an out-and-out domestic brand.

Li Dong relied on this gimmick to successfully promote...

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