Rebirth: From E-Commerce To Business Empire

The next day, Gene Yoon, the president of Feile, met with Li Dong and Li Ying.

It seems that as Li Ying said, Feile's board of directors really intends to sell Feile, and it is in a hurry.

Li Dong said before that he would stay at YDL for three days and wait for news, but the other party came to visit him on the second day.

But isn't it great? He can lower the price.

In fact, Feile's board of directors has also thought about this issue. If they are so eager to find Li Dong, they will definitely lose their value.

But they don't dare to be too cautious now. What if this kid regrets not buying it as time goes by?

If the successor is gone, it will be difficult to find the successor!

So the Feile board of directors met overnight and unanimously approved the sale of the Feile brand.

If there had been no financial crisis, the value of the Feile brand would have been around US$800 million. But after the financial crisis, it would have shrunk by at least half. It’s up to you whether you want it or not!

After final negotiations, they lowered the price to US$300 million.

Since this is the price decided by the board of directors, GeneYoon can just execute it.

When the meeting was about to end, the directors said again that if the other party did not accept it, they could lower it appropriately.

They didn't say how much this should be reduced.

This means that the power is delegated to GeneYoon, which means you make the decision.

"Mr. Li, Feile is a century-old brand. You should also know the previous brand value. What price can you give?"

Of course, Gene Yoon couldn't tell his bottom price right away. He wanted the other party to make an offer.

"100 million U.S. dollars." Li Dong also cooperated and offered a price.

"Are you kidding, Mr. Li?"

"Even if Feile wasn't worth anything, it wouldn't be sold at this price." Gene Yoon was a little unhappy.

Is Li Dong teasing him?

"Mr. GeneYoon, let's stop testing each other and wasting each other's time. Just tell us the number. If it works, we will continue talking. If it doesn't work, we will leave now." Li Dong had an impatient expression on his face.

In fact, he was putting on this impatient expression to show GeneYoon.

GeneYoon was so eager to find him, which meant that the board of directors was also eager to cash out Feile as soon as possible.

At this time, he needs to take charge.

Sure enough, seeing the impatience on Li Dong's face, GeneYoon suppressed his dissatisfaction.

Li Dong is their only buyer. If they miss this guy, it will be difficult to find a new home!

Also, Li Dong is too young. If you follow him hard, this kid might really turn around and leave.

Young and energetic, impulsive.

This is why the board of directors rushed to let GeneYoon contact him when they heard that Li Dong was 18 years old.

It is very possible that this kid wanted to buy Feile today, but regretted it when he woke up the next day!

"$270 million."

"This is a unanimous decision of the board of directors, and it can't be any less." Based on the original 300 million, GeneYoon deducted another 30 million US dollars.

There was nothing he could do, the situation forced him!

Feile has only one buyer, Li Dong, and the board of directors is still eager to sell, so it can only lower its price!

It can be said that this was a frustrating negotiation.

GeneYoon’s only purpose is to sell Feile without breaking the deal!

It’s so difficult!

In fact, they have already lost a lot of US$270 million.

You know, there are many Feile factories and stores around the world.

These are intangible assets.

Of course, it was these intangible assets that were the last straw for Feile!

Without the blood transfusion from Feile Headquarters, these factories and stores would also face the problem of bankruptcy!

Feile has closed 4 factories and 50 stores this year.

If Feile is not sold, the bankruptcy will continue and the speed will increase.

And the directors no longer pay money out of their own pockets. This is a bottomless pit that they simply can’t fill!

In fact, GeneYoon is just a migrant worker, and he only holds less than 1% of the shares in Feile.

Whether he sells Feile or not, his loss won't be much.

But he is a migrant worker, and he doesn't want Feile to go bankrupt in his hands, which will affect his future reputation.

Which company would hire a CEO who brought the original company to bankruptcy?

This is why GeneYoon is so interested in selling Feile.

In his opinion, Feile can no longer be revived, even if the financial crisis passes.

This century-old brand has come to an end!

…

…

"200 million U.S. dollars." Li Dong is not stupid, he will give him as much as he wants.

Anyway, if Fei Le wanted to sell, he could only go to him.

If someone else wanted to acquire Feile, Gene Yoon would have walked away as soon as he announced the price of US$100 million, and would have suppressed the anger in his heart to sit here and continue talking with him.

This also gave Li Dong more confidence.

"Mr. Li, this price is a bit pricey. Do you think the board of directors can agree?" Gene Yoon shook his head and smiled bitterly...

(New book sets sail, please flowers, please vote for evaluation...)