Rebirth: From E-Commerce To Business Empire

Harvard invitation letter?

Li Dong looked at the speech invitation sent to him by the president of Harvard and threw it aside.

Where does he have time to give a lecture at Harvard now? Let's wait until he has free time.

Little does Li Dong know that he has now become the idol of Harvard students.

No, he is the idol of all students in America.

Because of Li Dong, Feile's sales in the United States skyrocketed instantly, directly becoming the third largest selling sportswear brand in the United States.

This caught Adidas and Nike off guard.

The two companies didn't pay much attention to it before. Even if Feile took over the entire YDL market, they didn't worry about it. But it's different now. Feile has entered their doorstep. They can no longer sit back and relax.

Especially Nike.

Nike regards the United States as its home base, and they will never allow other brands to develop rapidly here.

Adi was an accident, and Feile must not be allowed to be the same accident.

So next, Nike started promotions and discounts, and various activities came one after another.

There are 20% off discounts, buy three and get one free, and get 20 off when you spend over 100. In short, there are all kinds of promotions.

Now that Nike has started to take action, Adidas has no choice but to follow suit with promotions.

27 It’s impossible if they don’t do it. Nike is already doing promotions. If they don’t follow them, how can they outsell Nike!

While Adidas and Nike were going crazy with promotions in the United States, there was no movement at all from Feile.

There is no price reduction or discount, and the original price is always maintained.

Although sales are not as hot as before, the impact is not big.

Feile itself mainly targets young consumer groups, especially students. Even if Adidas and Nike are promoting promotions, it will not have a big impact on Feile. Students should still buy it.

This shocked Adidas and Nike.

How could it become a Fortune 500 company without a brain? Soon they found out the reason.

Young consumer groups don’t want to give up either.

The two companies responded quickly and established a brand for young people.

The brand has been established but there is no product! So we can only develop it first!!

Li Dong also didn't expect that Feile would become popular in the United States.

After hearing the news, Ji Dong was also extremely excited.

Being able to hit Nike's home base, there's no reason to be unhappy.

Especially the United States, which is the financial center of the world. Although it is currently suffering from a financial crisis, a skinny camel is bigger than a horse.

Since the sales are so good, of course we have to open a store.

Overnight, there were 300 more specialty stores in the United States.

It wasn't until this moment that Adidas and Nike knew that Feile's rise was irresistible!

However, they still will not give up on the youth market.

Compared with the United States, Feile sales in Europe have also increased significantly, and Li Dong took this opportunity to open stores continuously.

In less than half a month, Feile opened 500 stores in Europe.

Although sales have not surpassed Adidas and Nike, they have already occupied the market of many other brands.

To make matters worse, some European sports brands went bankrupt!

Without the rise of Feile, they could still survive for a while.

But after Feile became happy, he directly occupied their living space!

There are branches in Europe and America, so how can China be idle?

In fact, after Li Dong acquired Feile, it had already begun its layout in China.

Just overnight, 1,000 Feile brand stores appeared in China, 300 were opened in Taiwan and Bangzi, and there were a total of 1,800 stores in Asia.

Including the original stores, there are 3,000 stores in total.

But this is not the end, just the starting point.

Adidas has tens of thousands of stores in China alone, and countless stores around the world.

The same goes for Nike.

So if you want to surpass these two companies, you have to go far in Shou Chong!

However, Li Dong will not give up. It is just the beginning. I believe that it will not be long before Feile will become a world-renowned sports brand like Adidas and Nike.

On the third day after the press conference, Tottenham held another press conference.

There were more than 300 reporters present this time, and there were more than 100 reporters from China alone.

Seeing this lineup of reporters, even Levi was a little confused.

When did Tottenham become so popular with the media?

This has never happened before in the history of the team.

But this is a good thing, isn't it? It proves that Tottenham have been treated at the wealthy level.

If you want to become a wealthy family, you must not only have good grades, but also receive media attention.

If you can stay in the top four in the Premier League and the media reports every day, others will think you belong to a wealthy club.

I can’t stand the media reporting on it every day.

"Hello everyone, welcome to Tottenham's press conference, next...

"Chairman Levi, where is Mr. Li?" Before Levi could continue, a reporter interrupted him.

"Yes, where is Mr. Li? Why don't you see him?"

"We are here to interview Mr. Li, where is Mr. Li?"

Damn it!

Levi is depressed.

These guys are not journalists, they are clearly groupies.

"I'm sorry everyone, Mr. Li has something to deal with and can't come. I will host the press conference today."

When they heard that Li Dong could not come, many reporters shook their heads in disappointment.

Then more than a dozen financial reporters came, all of them coming specifically for Ji Dong.

Li Dong is no longer here, so there is no point in them staying. They are not sports reporters or football newspaper reporters.

Levi ignored the departure of these reporters and continued: "For some reasons, Harry Redknapp resigned as Tottenham manager."

"Click."

"Click 790.'

"Click"

After Levi finished speaking, reporters began to pick up their cameras and began taking pictures.

This is not a big news. In fact, they had already guessed that Tottenham would sack Harry Redknapp, but it was just a matter of time.

Tottenham's record is now ranked at the bottom. If they change to a more reliable head coach at this time, Tottenham will still have a chance to compete for the top four in the Premier League.

If we continue to persist in our obsession, it may be difficult for us to avoid relegation.

"Chairman Levy, after Harry Redknapp resigned, who will be Tottenham's new head coach?" This is what reporters are most curious about.

They had not received news that Tottenham had resigned Harry Redknapp, and they had not received any contact from Tottenham about any head coach who was idle at home.

I have to say that Tottenham have done a very good job of keeping things secret.

"Our new head coach at Tottenham is also here today. I believe you will be surprised when you see him." Levi said with determination.

"Surprise us?"

The reporters became somewhat excited after hearing about Levi's story.

They want to see who can surprise them.

As Levi finished speaking, a middle-aged man came up from the background.

"Yes...it's him!"

"Oh my God, how is it possible..."

"Jesus, are you kidding me?"

"XX..."