rebirth from small pockets

Chapter 127 I have to save money to prepare a betrothal gift for you

Looking at the various marketing methods in the Chinese beverage industry, they can be said to be endless.

For example, the traditional methods include inviting celebrities to endorse, conducting various preferential activities, local promotion, product distribution, rebates, etc.

But if you insist on choosing the most prominent marketing method among them, the first thing that pops up in Chen Li's mind is "one more bottle".

How awesome is this marketing method? Anyway, since the birth of this marketing method, it was still widely used by major manufacturers until Chen Li was reborn.

Oh~! By the way, the "one more bottle" offer at that time had been raised to one yuan for redemption due to various reasons.

And every time when it comes to having another bottle, the first thing that pops into most people's minds is that famous beverage brand.

Master Kong!

But in fact, before Master Kong started implementing this marketing method in 2009, other manufacturers had already used this method.

Regarding this period of memory, Chen Li is a little vague, it was probably between 2004 and 2006, anyway, it was probably around this time period.

At that time, Chen Li had just settled down in the capital, and he would buy a few bottles of Snowflake's Big Green Sticks in his spare time. At that time, Snowflake Beer launched such an activity.

At that time, there was not only "one more bottle", but also "one-third"!

The so-called one-third means that one bottle cap can be exchanged for one-third of a bottle of beer. You must collect three one-third bottle caps to exchange for a bottle of beer.

Before this, there were actually other brands of alcoholic beverages and other products that also used similar marketing methods.

So why do people finally think of the beverage brand Master Kong when they mention the “One More Bottle” marketing plan?

The reason is also very simple, because of influence!

Since 2009, Master Kong has put 1.5 billion bottles of free drinks on the market within one year.

Such a huge scale of 1.5 billion bottles of free drinks has directly confused other competitors.

Chen Li still remembers the scene when he bought a bottle of Master Kong's iced black tea, but ended up walking out of the canteen holding seven bottles without caps and one bottle with caps.

That picture is simply not too beautiful.

As for later, Master Kong firmly occupied the leading position in the beverage industry, while other competitors fell into disgrace.

Before Master Kong, many alcohol and beverage manufacturers also carried out this activity, but because the scale of the promotional activities was small, the impact was also small.

Even now in 1998, no brewery manufacturer has ever held this one-bottle event.

Therefore, Chen Li’s big move for Deng Weimin is another bottle of this product that will be the industry standard in the beverage industry in the future!

Now that Deng Weimin has been transferred to Yanjing Branch of Snow Beer, if he wants to take a bite out of Yanjing Beer's market share with his small skills, another bottle of marketing campaign is definitely a good medicine!

As long as the event is carried out well, it probably won't be a problem to just take a big bite out of Yanjing Beer's market share.

But there is a premise for this. Deng Weimin must have enough rights to decide on this marketing activity.

Because this marketing activity today will definitely hurt the enemy a thousand times and hurt yourself eight hundred.

Fortunately, Deng Weimin's workplace was Snow Beer. If it had been another brand, it would have been meaningless for Chen Li to say this killer move.

Because ordinary small businesses simply cannot afford to lose that kind of money.

Of course, calling it a loss may be an exaggeration. But after this marketing plan starts, the company's accounts will definitely not look good for a long time.

After all, although this medicine is very effective, the dosage must be sufficient.

Otherwise, it will be like those manufacturers that used this marketing plan before Master Kong. They don’t deserve to be mentioned.

Therefore, this "one more bottle" marketing campaign is not only reflected in the plan written by Chen Li, but also in Deng Weimin, the implementer, and the Snow Beer Company itself.

Chen Li proposed the marketing plan, Deng Weimin implemented the marketing plan, and Snow Beer guaranteed the marketing plan.

These three are indispensable.

If Chen Li gives out the marketing plan but Deng Weimin does not have the authority to implement it, it will be in vain.

In the same way, if Snow Beer does not support Deng Weimin's marketing plan when he implements it, it will be in vain.

Therefore, Chen Li delayed the time by one day in order to perfect the marketing plan as much as possible.

Unfortunately, Chen Li had never worked as a copywriter in a large company in his previous life, and he did not know what a professional marketing plan should look like.

He could only rely on his own memory to list some of the advantages and disadvantages of the "one more bottle" marketing plan in his previous life.

As for the final marketing plan, let’s leave it to Deng Weimin himself!

Liu Qingqing, who had watched all this, felt that she couldn't understand Chen Li.

Although Liu Qingqing is a top student, what Chen Li is doing at this moment is obviously beyond the understanding of high school students these days.

In addition, Liu Qingqing could only vaguely see part of the plan written by Chen Li, so Liu Qingqing asked directly:

"What are you doing?"

"It's beer again. Are you planning to open a store again after finishing the college entrance examination?"

Liu Qingqing thought of the summer last year and suddenly felt like eating the barbecue cooked by Chen Li.

"If we don't open a store, it would be too tiring to open a store."

"I'm going to find an easier way to make money."

Chen Li is finishing the marketing plan for "One More Bottle". This plan seems a bit sloppy, but this actually better represents his "sincerity"!

When Deng Weimin comes over tomorrow, Chen Li plans to pretend and say something to Deng Weimin directly.

"Mr. Deng, this is the marketing plan I came up with after burning the midnight oil yesterday, working hard and exhausting countless brain cells."

I don’t know if Old Deng will be moved when he sees this?

Okay~! In fact, Chen Li didn't really care whether Deng Weimin was moved or not.

What he cares about is that if Deng Weimin really relies on this marketing plan to turn things around, just remember not to miss out on the benefits of his explanation.

"Hey~! I hope Old Dengtou will not burn bridges by crossing the river!"

What Chen Li is doing now is actually very easy to be controlled by others.

For example, Deng Weimin took his marketing plan, but in the end he refused to admit it.

Does Chen Li have a way to counter Deng Weimin? Yes. But it is illegal!

So Chen Li doesn’t intend to do that!

There are many opportunities to relive one's life, and there is no need to try one's own methods.

"Making money? Are you going to work during the summer vacation?"

Liu Qingqing's tone was a little "anxious" because she had originally agreed with Chen Xue that she would go to Wangjiashan during the summer vacation.

She had already been to Wangjiashan once, and the reason why she went back was not because of how charming the scenery on the mountain was, of course, but because

Thinking of this, Liu Qingqing withdrew her gaze, her little face began to swell, and she seemed a little angry.

"Working? It's impossible to work part-time!"

"I just do a favor for a friend and make some money along the way."

Having said this, Chen Li stopped talking, but picked up his homework book and wrote a sentence on the back of a page.

"I have to save money to prepare a betrothal gift for you!"

The homework book was passed over by Chen Li, followed by a "hiss~" sound, and then...

"Hiss~!"

"Why did you move your hands and feet?"

"Stop~stop! It's time to study in the evening!"

"That's too much! It hurts~hiss~!"

Thanks to Qingshan for the reward, and thanks to everyone for the support of recommendation tickets and monthly tickets. There will be an update soon, but the time is not certain, because Lao Yun is still outside at the moment, so I will try to go back as early as possible to update everyone.

(End of chapter)