rebirth from small pockets

Chapter 151 It is well known that Chen Li is an honest person

"Come on! In fact, everyone likes to take advantage!"

"Although this is not absolute, most people like to take advantage."

"I spent the price of one bottle of beer and ended up buying two bottles. This makes me feel very comfortable psychologically."

"After all, I earned a bottle of beer~ Of course I should be happy."

"But what about the joy?"

"The advantage customers get is only one bottle. If competitors adopt the corresponding marketing model at this time, do you think the customer group will choose your Snowflake or the old brand Yanjing?"

"I dare not tell others, but if it were me, I would still choose Yanjing!"

"Because I'm used to drinking! So as long as Yanjing adopts certain countermeasures, Xuehua's previous efforts will be in vain."

"What does this amount to? It's equivalent to Snow Beer spending money to provide benefits to the young and old men in Yanjing City."

"Once Snow Beer's promotional activities end, or the free drinks are reduced, once these people can no longer enjoy the benefits of Snow Beer, they will definitely go back to buy Yanjing."

"After all, they have been drinking from Yanjing for many years, and a small favor is not enough to make them change."

"Does this problem seem difficult to solve? In fact, it is not, because drinking is actually a matter of habit."

"As long as Snow Beer can keep customers buying Snow Beer within a certain period of time, customers will naturally develop the habit of drinking Snow Beer."

"And in itself, our Snow Beer has a great advantage in terms of price."

"So, as long as customers develop the habit of drinking snowflakes, the market share will be lost."

“So how do you get customers to develop this habit?”

"."

Chen Li talked eloquently, and what he said, more than ten years later, is actually a bad theory.

At that time, Internet companies almost took this theory to its extreme.

Grow the leeks first, and then cut them slowly when they are mature!

If Deng Weimin was responsible for the national market of Snow Beer, it would be hard for Chen Li to say this.

It’s not that this theory is useless, but to support this marketing plan, the resources that need to be invested are absolutely astronomical.

In 1998, such a number was enough to bring down most companies.

Therefore, if there is not enough voice, then this marketing plan will basically remain at the written level.

But now Deng Weimin is only responsible for the Yanjing market. Compared with the national market, the beer market in a city cannot be said to be a drop in the ocean, but the proportion is definitely different.

This also means that the resources and costs that Deng Weimin and Snow Beer have to pay are actually limited.

Before Deng Weimin approached his old leader, he had already secured quite a lot of resources. However, Deng Weimin was too cautious and was not willing to make a desperate move.

In Deng Weimin's view, the current situation is actually pretty good.

At least Xuehua has now taken a big bite of the beer cake in Yanjing City.

This was basically enough to make Snow Beer look at Deng Weimin in a new light.

In the past, others were helpless in facing the predicament of the Yanjing market, but Deng Weimin had already opened up the situation within two months of his arrival. This was Deng Weimin's ability.

Although most of these "skills" come from Chen Li, who knows?

If he doesn't say it, Chen Li doesn't say it, and Xiao Zhang doesn't say it, then these "skills" belong to him, Deng Weimin.

Therefore, Deng Weimin did not want to take too big a step.

But at this time, Chen Li suddenly said something like this, which made Deng Weimin somewhat frightened.

Of course, it is impossible for him to reach where he is today without real ability.

But compared to marketing, he was actually better at sales before.

Many people put sales and marketing together, but in fact the difference between them is not small.

Strictly speaking, marketing is a complete system, and sales is only a part of the marketing system.

Deng Weimin has been in sales for many years, and he does know a bit about marketing, but to say how much he knows, that's not really the case.

Deng Weimin like this actually lacked someone like Chen Li to help with suggestions. When Chen Li said this, Deng Weimin immediately understood the essence of it.

"So, we should give strong medicine."

"For the price of one bottle of beer, they can buy five, six or even more bottles of beer."

"We want them to remember that drinking beer and choosing snowflakes is cheap, affordable and delicious!"

Okay~ This sentence is actually a compliment from Chen Li. After all, Snow Beer is commonly known as "cowardly music".

The meaning of this nickname, cough cough~! Chen Li definitely cannot talk about it as Deng Weimin, an executive of Snow Beer.

In short, in one sentence, the core of the marketing plan of "One More Bottle" is to make the young and old men in Yanjing City think of Snow Beer first when they drink beer, even if they don't drink.

After saying this, Chen Li felt his mouth go dry, he said that Li Yuan and others were confused, Xiao Zhang was dumbfounded, and Deng Weimin was filled with emotion.

Chen Li had not explained it to him so thoroughly before. His understanding of the marketing plan of "One More Bottle" was still at the first level.

But after Chen Li explained it, it was at least on the third floor.

At this moment, Deng Weimin once again had the idea of ​​inviting Chen Li to join Snow Beer. He felt that Chen Li to him was like Zhuge Kongming to Uncle Liu Huang.

Moreover, Deng Weimin carefully thought about it. During the Three Kingdoms period, Uncle Liu visited the thatched cottage three times before inviting Zhuge Kongming.

His previous two invitations to Chen Li to join Snowflake failed. If he invites Chen Li again today, it will happen to be the third time.

At this moment, Deng Weimin almost stood up and bowed to Chen Li. He felt that it was extremely appropriate for him to say "Mr. Kong Ming" at this time.

In fact, he did exactly that. Although, he just didn't call out "Mr. Kong Ming".

"Xiao Chen~! I still think you should come to Snow Beer to help me."

"I happen to have an assistant next to me, so I think you would be a perfect fit."

"Don't worry, you will definitely be satisfied with the treatment."

It's a pity that imagination is just imagination. Chen Li is not Zhuge Kongming, and Deng Weimin is not Liu Huangshu.

"Brother Deng~! We had agreed before that I would give you an idea and you would pay me!"

"If you need my place in the future, you can find me."

"As long as I can help, I will definitely not refuse."

"If it's just work, forget it!"

"I'm too young to be in a big position, and I still have to go to college!"

Chen Li poured a glass of beer for Deng Weimin and another for himself. As soon as the two glasses touched, Chen Li drank first as a sign of respect.

This is like saying it to death!

At this moment, Deng Weimin also understood that his idea of ​​recruiting Chen Li was hopeless, but he was not discouraged.

Just like Chen Li said, if there is any place where he can really use Chen Li in the future, Chen Li will probably not refuse.

Because as we all know, Chen Li is an "honest person"!

Thank you Chengxuan, how dare you miss the reward from a beautiful woman with two sleeves Qingfeng, there will be more updates later!

(End of chapter)